The Money Advantage Podcast
Personal Finance for the Entrepreneurially-Minded!
Episodes
July 7, 2025 • 34 mins
How Much Life Insurance Do I Need? Why That’s the Wrong Question
If you’ve ever asked, “How much life insurance do I need?”—you’re not alone. It’s a common starting point. But in this article, Bruce and I (Rachel) want to challenge that question and offer something better. Because "need" is often based on a survival mentality—what’s the bare minimum? But the real question isn’t about scraping by. It’s about what you want your li...
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June 30, 2025 • 54 mins
Lately, we’ve seen a troubling trend online.
People—some well-meaning, some not—are sharing misinformation about mutual holding companies, claiming these companies are no longer mutually owned or that they’ve quietly abandoned their policyholders.
That couldn’t be further from the truth.
So Joe, Bruce, and I decided it was time to clear the air. Because when it comes to protecting your family’s legacy, clarity matters more...
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A few weeks ago, something special happened as we kicked off a podcast recording—Joe DeFazio held up a first edition copy of Becoming Your Own Banker by Nelson Nash. It had just arrived in his hands, passed down like a sacred trust.
https://www.youtube.com/live/4MpwxirBpGA
We weren’t in the same room, so Bruce and I couldn’t flip through the pages or feel its weight for ourselves—but even through the screen, we felt the gra...
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In today’s post, Bruce and I (Rachel Marshall) want to bring you behind the scenes of a candid and educational conversation we had with Matt Ewald, Vice President of Life Insurance at Advisors Excel. If you’ve ever wondered when and why to use guaranteed universal life insurance (GUL) —especially in the context of estate planning—this one is for you.
We’ve been having more and more conversations with families who aren’t just thi...
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There’s a story Buffy Ruthardt shared that still gives me chills.
She and her husband Darren were on a drive, just processing life and legacy—wondering aloud what it might look like for their children to live in their inheritance while they were still alive. Not just financially, but spiritually, relationally, and generationally.
https://www.youtube.com/live/dMMgfxEohsI
It was a bold idea.
But they didn’t know how to ...
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Let me tell you a quick story.
Imagine walking into your local grocery store, grabbing a can of peas, and sneaking out the back door without paying. It sounds ridiculous—maybe even unethical, right? Now, imagine the opposite: You pick up the same can, go to the register, pay for it, and walk out the front door with a receipt in hand.
https://www.youtube.com/live/GZ7wNDb-ugY
That simple act—paying at the register instea...
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May 26, 2025 • 72 mins
It started with a bold question that showed up in a public comment: "If infinite banking is so powerful, why wouldn't I just put all my income into a whole life policy?" That single comment sparked a deeply layered, thoughtful conversation that we knew needed more attention.
It wasn't criticism. It was curiosity.
And curiosity, when channeled with wisdom and humility, can be a catalyst for generational transformation.
So t...
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May 19, 2025 • 55 mins
Recently, Bruce shared a story that perfectly illustrates unexpected life challenges—his basement flooded, turning a peaceful Easter weekend into an emergency cleanup session. Just as unexpected problems can flood your home, unanswered financial questions can flood your business strategy, especially questions like: "Can you deduct life insurance premiums?"
https://www.youtube.com/live/crKKtLvZ44k
Tax questions, much like su...
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May 18, 2025 • 50 mins
https://www.youtube.com/watch?v=0AIoJylhZNI
The Infinite Banking Concept is a financial strategy, first codified by R. Nelson Nash, that uses high-cash-value, dividend-paying whole-life insurance so policyholders become their own bankers.
They store savings, earn guaranteed growth and tax-deferred dividends, and then can borrow against the policy's cash value.
This creates a powerful system where YOU control your capital,...
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May 14, 2025 • 63 mins
Interested in finding out how to start a family bank? Today, Bruce and I talk with our friend and colleague, John Moriarty, Founder and President of e3 ConsultantsGROUP.
https://www.youtube.com/watch?v=lNuuPfHW6Jg
You’ll hear about his personal and business use of Infinite Banking, and the thinking behind a growing and evolving system of policies. John is smart, business savvy, and a leader who walks the talk of thinking di...
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May 13, 2025 • 59 mins
Do you want to build a family banking system that will provide capital to you and future generations? Come see behind the scenes as we talk about our Marshall Family Bank in real-time.
https://www.youtube.com/watch?v=0buUbqGs5QQ
Today, we discuss why we added another whole life insurance policy, how our cash value is growing, and our vision for using our family banking system as the foundation to grow generational wealth.
...
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May 12, 2025 • 63 mins
When we first started talking about estate planning with life insurance, it was because we saw a massive disconnect in how families were thinking about their wealth. Not just the numbers. But the purpose behind it.
https://www.youtube.com/live/sqVXY199ygQ
Bruce and I were in the middle of one of our deeper conversations—talking through how most people think life insurance is just a “check the box” kind of thing. They get th...
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May 11, 2025 • 61 mins
Bruce Wehner discusses the primary components of infinite banking policy design: base premium, paid-up additions riders, and term riders. Following the principles laid out by Nelson Nash in Becoming Your Own Banker, we review the concepts for designing a whole life insurance policy for the Infinite Banking Concept.
https://www.youtube.com/watch?v=S54uejv8g-Q
When Bruce’s father took out a whole life insurance policy on him ...
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May 8, 2025 • 45 mins
https://www.youtube.com/watch?v=V8y-QLv01jI
Have you heard about Nelson Nash’s Infinite Banking strategy, and how to become Your Own Banker, and want to learn more? Or maybe you’re already using Infinite Banking, but would like to explain it better.
Today, we’re unpacking the truth about the Infinite Banking Concept and the strategy of using life insurance policy loans. If you’re ready to learn more about the IBC strategy an...
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May 5, 2025 • 55 mins
What do the St. Louis Rams and Prince have in common? Their stories illustrate the pros and cons of an ILIT—or, more accurately, what happens when estate planning tools like an ILIT aren’t used at all.
https://www.youtube.com/live/ni7KgQ_ZTLI
They both became cautionary tales of what happens when estate planning falls short.
When Georgia Frontiere passed away, her heirs were forced to sell the Rams to cover estate taxes....
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April 28, 2025 • 58 mins
Today, Bruce and I want to unpack a question we frequently encounter: Is cash value life insurance enough for retirement? It’s a compelling question, but one without a simple yes or no answer. The effectiveness of cash value life insurance as your primary retirement vehicle heavily depends on your personal discipline, your overall financial strategy, and, importantly, your understanding of what retirement means to you.
https://...
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April 21, 2025 • 69 mins
If you've ever tried leading a Zoom call while your screen goes black mid-sentence, you know the feeling of being out of control. That’s how many of us feel about our finances right now—like we're one loose cable away from a crash. But here's the truth: financial control is closer than you think. And in today’s global economy, understanding how tariffs impact your wallet is one of the most important steps you can take toward that c...
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April 14, 2025 • 30 mins
If you’ve been researching Infinite Banking, you’ve probably heard it described as "tax-free." That phrase is thrown around a lot, and while it sounds great, it’s not entirely accurate. The reality is a bit more nuanced, and understanding the details can make a massive difference in how you leverage Infinite Banking for long-term wealth building. Is Infinite Banking tax-free? Not exactly. But it is incredibly tax-advantaged.
Tax...
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April 7, 2025 • 53 mins
Imagine sitting in a room full of financial professionals, entrepreneurs, and thought leaders, all gathered with a shared mission—to gain clarity, deepen understanding, and refine strategies for implementing Infinite Banking. That’s exactly what happened at the Nelson Nash Institute Think Tank 2025, and today, we’re sharing the most impactful takeaways with you.
https://www.youtube.com/live/qTqZo7AvS88
Bruce and Becca just ...
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March 31, 2025 • 56 mins
What does it take to build a life of true success? Not just financial wealth, but success in all areas—business, family, health, faith, and relationships? If you've ever felt like you're hitting a ceiling in one or more areas of your life, this is for you.
https://www.youtube.com/live/nog4jnlRM1Q
In a recent episode of The Money Advantage Podcast, Bruce and I had the privilege of speaking with Chaz Wolfe, a serial entrepren...
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