The Luxury Industry’s Biggest Mistake Before 2008 – And How You Can Avoid It

In this episode, we examine the 2008 financial crisis and the early warning signs that many luxury brands missed.

Before the crash, the industry was booming—record-breaking sales, new store openings, and aggressive global expansion. But behind the scenes, economic instability was brewing. Many brands ignored the red flags, leading to overproduction, over-expansion, and significant financial losses when the crisis hit.

Luxury founders today can learn from the past and ensure their businesses are built for long-term resilience.

In this episode, you’ll discover:

✨ The key indicators that hinted at the looming 2008 recession—rising debt levels, consumer behavior shifts, and overproduction.

✨ Why luxury brands ignored these warning signs and how Hermès strategically positioned itself to thrive.

✨ How to recognize similar patterns today and proactively adjust your business strategy before a crisis hits.

✨ How to use the 3/2/1 Financial Foundation Formula to build financial forecasts that keep you ahead of market shifts.

Apply the lessons you learn in this episode in the Building Your Business Blueprint Masterclass.