All Episodes

February 12, 2025 25 mins

In Part 2 of our three-part Hermès series on theMoney & Mimosas Podcast, we dive deep into how Hermès responded to significant market shifts and the 2008 global financial crisis.

While many luxury brands were scrambling to maintain sales, slashing prices, and chasing trends, Hermès took a very different approach.

By doubling down on exclusivity and staying true to their values, Hermès not only survived the downturn but thrived, emerging stronger than ever.

In this episode, you’ll discover:

  • How to respond when market demand slows or an economic downturn hits without sacrificing your brand's integrity.

  • The dangers of quick fixes like price slashing and trend-chasing that can erode your brand's exclusivity.

  • How Hermès maintained their premium pricing and brand equity during a global crisis and how you can apply the same strategy to your business.

If you're a luxury founder wondering how to respond to shifting consumer behavior, geopolitical uncertainty, or a slowing luxury market, this episode is for you. Learn how to build resilience and respond with confidence, not panic.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

CrimeLess: Hillbilly Heist

CrimeLess: Hillbilly Heist

It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.