Secrets to Viral Content from a $500M+ Marketer - Istok Pavlović

What actually makes short-form videos go viral in 2025?

In this episode of Moonshot, I sit down with Istok Pavlović — one of Europe’s most influential digital marketers. He’s helped generate over $500M in revenue, led viral campaigns that reached millions, co-founded Masterbox (the #1 digital marketing school in the Balkans with 10,000+ students), and scaled Frame to a $165M exit.

We break down:

• Why most brands stay invisible — and how to build one that scales
• The formula behind short-form videos that actually go viral
• What 99% of marketers still get wrong about virality (even in 2025)
• How to use AI strategically — not just to create content, but to win attention
• The overlooked psychology behind “scroll-stopping” content

Whether you're a solo creator or scaling a global brand, this episode delivers actionable insights you won’t find in typical marketing playbooks.

🎧 Don’t forget to follow Moonshot on Spotify, YouTube, or your favorite podcast app. New episodes weekly with the world’s most impactful entrepreneurs, creators, and thought leaders.

🎙 Hosted by Tatjana Pandurevic

Connect with Tatjana:
Instagram: https://www.instagram.com/tatjana.moonshot
TikTok: https://www.tiktok.com/@tatjana.moonshot
LinkedIn: https://www.linkedin.com/in/tatjana-pandurevic-a8071bba/
Website: https://www.leadwithtatjana.com
Email: [e-mail]
YouTube: https://www.youtube.com/@tatjana.pandurevic

Connect with Istok Pavlović:
Instagram: https://www.instagram.com/istokp
LinkedIn: https://www.linkedin.com/in/istokpavlovic
Short Form Video Academy: https://ttb.academy/
Masterbox: https://masterbox.rs

#ViralMarketing #ShortFormVideo #AIContent #DigitalMarketing #ContentStrategy #MoonshotPodcast #IstokPavlovic #TatjanaPandurevic #2025Trends #MarketingTips #BrandGrowth

Send us a text