September 16, 2024 • 21 mins
Julieta Fumberg shares her captivating journey from the bustling city of Buenos Aires to the tranquil mountains of Asheville, where her artistic spirit truly flourished. Inspired by her father’s entrepreneurial drive, Julieta turned her childhood fascination with cameras and creativity into a thriving business by age 21. Her narrative beautifully merges art and business, highlighting the power of creativity and problem-solving in both realms.
Join us as we explore the vibrant and expressive universe of abstract art through Julieta’s eyes. She delves into her paintings' emotional impact on viewers and the distinct technicalities of working with acrylics, watercolors, and oils. Julieta also opens up about the challenges and rewards of creating large-scale pieces and shares her valuable insights into the business side of art—commissioned work, studio visits, and the crucial importance of truly feeling the art.
Reflecting on the pandemic's impact, Julieta offers candid insights into the resilience needed to navigate tough times. Her emphasis on balancing optimism with realism, managing stress, and celebrating small victories serves as a beacon of hope for entrepreneurs everywhere. As we wrap up, we ensure you have all the details to connect with Julieta and continue to be inspired by her remarkable journey. Don't miss this episode for a dose of inspiration and practical insights into the intersection of art and entrepreneurship.
Websites:
https://www.julietafumberg.com
https://www.julietafumbergphotography.com
https://www.julietafumbergdesign.com
Facebook: https://www.facebook.com/ArtistJulietaFumberg
Instagram: @artistjulietafumberg
LinkedIn: https://www.linkedin.com/in/julietafumberg/
A Mosaic is a bunch of pieces, put together, to make up the whole in a beautiful way. Here at Mosaic Business Consulting we discuss the various pieces of a business throughout the course of its life, and throughout all industries, and how these pieces, when put together, can help develop a better, more efficient, and effective running of YOUR business.
Find our more or register for a course today: Mosaic Business Consulting
Be sure to visit BizRadio.US to discover hundreds more engaging conversations, local events and more.
Website: https://www.mosaicbusinessconsulting.com
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Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Laura (00:15):
Good morning.
I'm your host, lauraWagner-Kanesh, owner of Mosaic
Business Consulting, and you'relistening to the Mosaic Life
with Laura W.
A mosaic is a bunch of piecesthat, when put together, make up
the whole in a really beautifulway, and this show plans to
discuss the various pieces of abusiness throughout different
industries and how these pieces,when put together, can develop
(00:35):
a better, more efficient andeffective running of your
business.
So to reach me, contactbizradious.
Today my guest is the mecontact bizradious.
Today my guest is the amazingJulieta Fumberg, and, oh my
goodness, I'm so in.
We've been trying to schedulethis for six years I don't know
how many years.
It's been insane, it's beenhumorous.
(00:56):
We keep trying and thensomething comes up.
But anyway, julieta is from thevibrant heart of Buenos Aires,
right, a city where culture andart dance in the streets.
She is a multidisciplinaryvisual artist, weaving her story
through acrylics, watercolors,graphic design and photography,
(01:22):
and her journey has taken herthrough many places throughout
the world, but it is in theenchanting mountains of
Asheville that she found hersanctuary and a place to call
home, and we are so thrilled tohave her here.
Her artistic style is urban anddisruptive, a bold symphony of
colors that burst forth in everymedium.
(01:45):
She touches beyond her canvas.
She is a fervent tennis playerI'm so into that.
A lover of cats love that aswell.
And a seeker of nature'swonders love that as well.
So, um, we really do click, we,and we do like each other.
So it's amazing we never gotthis off the ground.
Anyway, welcome to the show,julietta.
It is great to have you, thankyou.
Julieta (02:06):
Thank you for having me.
I'm excited to, yeah, finallyget to talk on the air.
Uh, after, after, trying for aminute, but hey it all.
It happened in the right timeat the right place.
That's all that matters exactlyno issues there.
Laura (02:23):
I am kind of curious.
You know what prompted you togo into art.
Why did you find yourself goingexcuse me along that avenue
versus anything else that youcould have done in life?
Julieta (02:34):
So my journey started when I was very, very young.
I found this out not long ago,that when I was three years old,
I was having a conversationwith my mom and my mom asked me
what I wanted to be when I grewup, right, and my answer was I
am an artist.
It wasn't, I will be.
I'm going no, no, I am.
(02:55):
Oh, wow.
And she asked me otherquestions after, but that was
like the one thing that kind ofstuck when she told me this
story.
Because that's kind of how Ifeel yes, it is my business and
yes, it is what I do.
But I don't remember a timewhere I wasn't being creative,
like I see something and I wantto make it into something else,
(03:16):
I want to give it my touch orwhatever that is.
So, yeah, I don't remember atime where I wasn't making
something, when I wasn'tcreating some kind of art piece
or, you know, playing with mycameras and my dad always had
cameras, which, again, I wasdigitizing some old video the
other day and I'm alwayscarrying.
Either I'm the one filming or Iwas with the actual photo
(03:39):
camera in my hand.
So it's been kind of the thing.
I do my in my hand.
So it's been kind of the thingI do yeah, yeah, yeah.
And eventually, when I was 21, Idecided to open my creative
business, which is when it waslike, okay, I don't want to do
anything else, I don't likeworking for other people because
I don't, um, and so I kind ofhad to open like, well, my, oh,
(04:01):
my dad has always been anentrepreneur, so I'm like you
know what I'm just.
Well, my dad has always been anentrepreneur, so I'm like you
know what?
I'm just going to open mybusiness.
And so I did, and the way thatI've built it, it's helped me to
kind of move wherever I wantedto move because of the digital
era.
But, yeah, if it's not on acanvas, it will be a digital
graphic or, you know,photography it's digital, video
(04:24):
is digital.
Everything is kind of I can doit wherever I go and still make
it work.
So, and people have, and peoplehave flown me out for things
too, so yeah, if I make it work,that's all.
Laura (04:35):
Your dad, you said he was an entrepreneur um, what
does?
What did he do?
Or does he do as anentrepreneur?
Julieta (04:41):
Well, he's an electronic engineer and he's
still alive.
He lives in Argentina.
He moved back after many years,but he's always been.
He had the analytical side, buthe's always been extremely
creative too, in whatever he did.
Because you have to be aproblem solver, which is what
being creative, it's part ofbeing.
That's why humans are creativeby default, and people are like,
(05:04):
oh no, I'm not creative, like,no, no, you are, you just don't.
You're just not artistic.
You might not be artistic ormight not be attracted to being
artistic, but you're stillcreative.
So, yeah, my dad is anelectronic engineer, my mom was.
It used to be a teacher.
She's not a teacher anymore,but, um, yeah, he was.
He had his own business justcreating motherboards for, like
(05:26):
sensing it was.
He did this for a long time.
Capacity sensors, I thinkthey're called I don't I know it
in Spanish.
It's it's just to count things,it's to count quantities of
things, and it just does it byitself.
It sensors the thing and itcounts the quantities of
whatever.
So he did that for many, manyyears.
Laura (05:48):
But yeah, he always he was, he's always been a business
owner.
I don't I never saw him workfor anybody ever.
So what did that instill in you, watching him be this business
owner and such?
What did that do for you inyour thinking as you approached
your own business?
Julieta (05:58):
Well, I think it was a lot of like, it's personal,
it's possible, right, you can'tbe your your own boss?
Second of all, be resilient,because I've seen the waves of
his business going up and downand mainly living in argentina
most of our life.
That that was really contrastfrom like, oh yeah, we're having
a lot of money, oh, no, we'regonna eat.
(06:20):
Like nothing today.
You know like super like up anddown, um, but he made it work.
Whatever it is that he neededto do, he made it work he had.
Sometimes he will have someyears he will have big accounts.
Some years he didn't.
You know, depending whatcontract he will get.
You know for a company thatthey needed certain things or
not.
So, uh, I saw I just lived withthat all my life and he would
(06:43):
do whatever he wanted because hewas his own boss.
So you know what I mean.
It's it's.
It's one of those things whereyou see it around and you're
like, oh, I can do that too.
I think I can figure it out.
So that encouraged me to justdo it, even if I was afraid of
you know what's going to happen.
I think that life is uncertaineither way.
So I don't care if you'reworking for somebody or being
(07:04):
your own boss.
It's still uncertain.
The job security is just anillusion.
It doesn't exist.
Laura (07:12):
Anything can happen tomorrow.
Julieta (07:13):
Yeah, I find it hilarious when somebody doesn't
like oh no, but it's a job.
I'm like they can fire youtomorrow.
Yeah, yeah, and they're notgoing to care.
Yeah, it's a big corporation orsomething yeah.
Yeah, and small people too, Imean, they will take care of
themselves before they take careof you.
You know it's it's always thatfine line.
(07:33):
It's always that fine line.
You know there's so much thatthey can actually do for you If
they're going down or goingunder.
There's so much they can do foryou.
So not not on purpose, that'swhat I'm saying.
It's not on purpose, but youknow there's so much they can do
for you.
So I just decided to open mybusiness and see what happened,
you know.
Laura (07:53):
And so you've opened your business and you've really
got two tracks.
You have your artwork and thenyou have your photography
business right and videographyand things like that right and
design, and design.
Julieta (08:09):
Design is actually how I started, because it was the
low-hanging fruit, so it wasvery simple for me to just not
out of thin air, but make itquicker to start making money,
which was through branding andweb development.
I already knew how to codebecause my schools in Argentina
were technical schools, so Ialready knew how to do a lot of
(08:29):
programming and stuff like that.
And back then we did have tocode all the websites fully Not
now anymore, thankfully, whichmakes me more money but back
then you had to fully code everysingle website.
And so I started to createbrands and do graphic design you
know, flyers, business cards,logos, you name it and websites,
(08:50):
because back then they werekind of starting to come about
and that kind of took off andhelped me to actually build from
there.
I've always painted, I've alwaysdone all the things that I do,
I've always done them, but theywere not always commercialized.
I didn't commercialize them asI grew and grew and, you know,
did all this design work foryears.
(09:11):
I had a handful of really bigcompanies that I did work for
and eventually, when I startedhelping more and more smaller
companies, I noticed like theywere they will give me really
crappy images, or really not.
The greatest content and designneeds to have amazing imagery
in order to make it all bring itall home.
(09:31):
Yeah, so I started offeringphotography, and that was kind
of part of like not as included,but it's like, well, if you
need images, I can help you withthat.
And then, um, eventually, lastyear I actually added
videography, not because Ihaven't done it all this time,
it's because, finally, I waslike, okay, let's start offering
that, um, just because, again,whenever I feel like it could
(09:54):
become something of value, thenI'm like you know what, let's do
that.
And so I did, and it's been, uh, it's been nice to get to work
with a whole bunch of peoplejust listening to their stories
and capturing that on camera, uh, but normally some people will
hire me for just photography,just videographer, and some
people just use all my services.
Right, right, they have gonethrough all the things that I
(10:17):
offer.
So, um, but yeah, it startedwith design really nice and then
everything else started to beadded in in the artwork that you
chose?
Laura (10:26):
you chose acrylics and watercolors as your main mediums
, right, but it sounds like youhave some either mixed media or
um, but what is your style?
It, from what I've seen, itseems abstract.
But do, do tell and maybeexplain your artwork.
Julieta (10:44):
That would be great, yeah, so, um, yes, I do
abstracts for the most part.
Um, I love doing abstracts.
They are very they're more of afeeling than a thought, so it's
whatever I was feeling.
I like to just play a lot withthe colors and the textures and
all that stuff.
That's why a lot of mypaintings have a lot of texture
in them, and most of the times,and most artists are this way.
(11:07):
I want to say that we're kind ofa vessel, right, so we have a
message to deliver, and even ifthey're abstract, a lot of
people tend to like they justlock in their eyes and they can
not have the piece of artwork.
They must have it at homebecause it inspires them.
It's whatever it does to them.
I just paint it really.
Um, I use acrylics because theydry fast and I can do a lot of
(11:28):
texture with them, andwatercolors.
I love watercolors because theyare very flowy and they do dry
fast too.
I have no patience for that todry.
I do some oils here and there,but again, they're stinky and
they take a minute to dry.
Laura (11:44):
It's a whole other thing yeah, that's all about layering
in a different way, right?
The oil?
Julieta (11:50):
yeah well and then you have to wait until it dries if
you want to layer, because ifnot it doesn't like.
It's a whole other process.
I enjoy acrylics a lot morebecause of the type of work that
I do.
But yeah, there are abstracts.
I like to paint very big, so Ihave a really a whole bunch of
really big pieces here in mystudio, but I have all sizes of
all colors.
I've been commissioned to doabstracts for people.
(12:12):
That's a whole other process.
Laura (12:13):
Colors I've been commissioned to do abstracts for
people.
That's a whole other process.
Normally they tend to pick somecolors.
My apologies.
How can people find out about?
Julieta (12:23):
your artwork.
Where can they find it?
Oh, they can go to my websiteat juliettafumbercom.
If not, they can come to mystudio.
I prefer if they do anappointment by appointment, so I
know that they're coming, justin case I'm out and about
photographing or whatever.
But I have a studio in theRiver Arts District in Asheville
348 Depot Street, studio 120.
But yeah, I mean, I love justdoing the feelings onto the
(12:47):
canvas or paper.
I think that's kind ofsomething that I think that's
why some people relate to mywork when they do and when they
really do engage with it, andthere's nothing better than
seeing it in person, I think, somuch better than online.
Laura (13:02):
Yeah, yeah, yeah, well, and because I also feel like
there are stories sometimesbehind some of the artwork or
inspirations that you know madethis piece come to life, and so
when you hear about that, youknow made this piece come to
life and so when you hear aboutthat, you have an opportunity to
understand it better.
Like, I don't understandabstract in general.
That's just me, because I'msuch a real, you know, I'm such
(13:23):
a concrete kind of person.
Julieta (13:25):
Like, yeah, you have to feel it, Laura.
You don't have to understandthat, you don't have to think
about it, you have to feel it.
Laura (13:31):
It's a feeling, yeah a feeling yeah, yeah, well, I'm
the musician part, so that part.
I can, yeah, yeah, so, um, but.
But I'm kind of curious alongthis journey that you've been
taking in the art world.
I know that, you know, you andI had a conversation about this
the other day, saying basicallyso many people you know put on
(13:52):
that happy face and say, oh,yeah, we're doing great all the
time, and you know it's not thatway.
Just like you were talking aboutyour dad's, business went up
and down and you had extremehighs, extreme lows, right?
What is it like in the artindustry, and can you talk to me
about maybe a lesson thatyou've learned?
Julieta (14:12):
Yes, yeah, it's definitely being so.
Being a business owner, it's upand down all the time.
I think it's it don't matterhow successful you are, how
successful you're not.
It's just a part of thebusiness, do you?
If you create things to kind offill in those blanks, great, uh
, not everybody has thecapabilities or wanting to, um,
(14:34):
and some people, for some months, they will live off of savings,
uh, but yeah, the conversationwe had was too, because people
kind of forgot that we wentthrough a pandemic and I'm like
a lot of people are stillrecovering.
Like I used all my savingsthrough the pandemic, so right
now I'm kind of living paycheckto paycheck in the sense of like
it'll be fine, I'm not, I'm notworried about it, but it's just
(14:57):
part of like I know that a lotof us, a lot of solopreneurs and
entrepreneurs, are just kind oflumping along.
Yes, we're always like, yes,we're going to make it, but I
know that all of us were not,and there's some days that are
great and some days that I justdon't want to leave my house.
Like I cannot.
I don't want to talk to anybodytoday, and luckily because I
can work out of my computer fora lot of the things that I do.
(15:19):
I'm like I can stay home withmy cat and it's okay.
And it's okay to say that I'mnot great today Not that you
should always say it, becausethen you kind of be a country
reality.
You don't want to do thateither, right, but to the
extreme of like oh, we're fine,we're fine, everything's fine.
Right, is it, though?
And so what I've learned?
(15:41):
So my own perspective I mean,the pandemic has taught me so
much because I never thought inmy lifetime that I was going to
go through something like that.
Nonetheless, being a businessowner and going through that, I
don't stress as much as I usedto.
I really don't care anymore asmuch as I used to for something
I'm like.
I'm like come on, it's fine,I'll figure it out like I used
(16:02):
to.
Like really stress out aboutlike oh my god, I'm gonna be
rent, for I'm gonna be late forrent.
Or oh my god, I'm gonna be lateon this bill, or whatever.
I'm like I know I'll take careof it, but'm not going to stress
about it right at this moment,cause there's nothing stressing.
It's not going to help me doanything about it.
On the contrary, it's going tomake it worse.
Yeah, yeah, yeah.
So I learned how to not freakout and it's like an automatic
(16:26):
thing that I do now.
It's not even like a thought.
I'm like I'll, just I'll befine.
Laura (16:29):
Yeah, there are some things you can control and some
things you can't, but it alsobrings up to me this idea that
you know we have to take care ofourselves too, and that
emotional mental health too.
But then you know that I alsothink that you know if you're
always chipper, that actuallyworks against you in sales, and
(16:51):
then if you're always down, itworks against you in sales too,
right.
So there's this just being real, being genuine, right.
Julieta (16:58):
Absolutely, and it's something this is something I've
said in another interview andit's something that we me and my
best friend she finally did thejump and it's full, full-time
entrepreneur since january and Iwas so happy for her because
she has a great business too.
Uh, she's down in miami.
But this is something that wesay to each other all the time
when, if we're stressed,remember we're floating on the
rock in the middle ofnothingness, because that's all
(17:22):
the like we're this little tinything in such a gigantic
universe.
Those are the moments just tocalm down, like it's not that
important, like don't stressabout the one bill, it'll be
fine.
Like you'll be fine, nobody,you know what I'm saying.
Like things like that were tochange the perspective versus
like hyper focus on like, oh mygod, what am I gonna do?
Do whatever you can today.
(17:43):
Do whatever you can today.
If you need to take the day to,just because that's another
thing I have, I have learned Ihave done that sometimes I have
to just not come into work,because the more I push it, the
more I'm stressing about it,instead of just like letting it
be.
I'm not saying just go and on ashopping spree, or go and just
(18:05):
completely ignore what's goingon.
It's just taking that moment tolike breathe for a second,
because if not, you go into thehall of like, oh my god, this is
terrible, and you know, and yougo into that full-blown
negativity which is not going tohelp you.
Yeah, the balance of pickingboth, of saying you know what, I
can put it down for half a day,or today I can take it off,
(18:25):
it's not going to changeanything because it's not
tomorrow.
Fully energized, I'll just hitthe ground running and, you know
, make a plan or whatever.
That's another thing too that Ilearned.
With all this craziness, youknow, and the economy and all
that stuff, the economy up anddown, you can always make money
either way.
There's always money out thereto you.
That's it really.
It's a way, it's a fear-basedthing that happens um, it's not
(18:49):
necessarily true.
Yeah, it's not necessarily true.
But the fact that we wentthrough a pandemic, absolutely,
the fact that a lot ofbusinesses couldn't make it to
the other side, absolutely thefact that I'm here today and I'm
still in business, even if I'mlumping along, success, that's
my, my, my, my perspective ofsuccess.
The fact that I made it, I'mbeyond grateful.
(19:10):
Yeah, do I want to be doingbetter?
Absolutely, and I'm working onit.
But the fact that I made itthis far and I'm still doing it,
I'm still kind of, you know,moving forward and still get to
do what I love, I still wouldn'tchange it for the world, yeah,
so, yeah, I, I.
It made me more resilient, forsure, that's what it's all like.
Yeah, resilient without beingstressed.
Laura (19:31):
Yeah, I was going to say some people have this
impression of resilience andit's a whole different picture.
But I know we're running out oftime and I just wanted really
quickly to remind people howthey can reach out to you, how
can they find out about you.
They can go tojuliettafunbergcom, and it's one
T in Julietta, right?
Julieta (19:48):
Yes, it's in Spanish, Julietta.
So yeah, it's J-U-L-I-E-T-AF-S-M-F-R-E-G-U-M-B-E-R-Gcom.
Laura (19:58):
Nice, nice.
And if they wanted to contactyou via email or reach out to
you another way?
Julieta (20:09):
is there some other way they can do that?
Yeah, they can always email me,but you can always go through
the the contact form on mywebsite, and I think my phone
number it's in there too.
So, um, yeah, I'm visible, I'meverywhere.
Laura (20:18):
I'm everywhere she is, she's everywhere.
Um, it has been so good to haveyou on here.
Thank you so much.
Thank you for having me.
It is so nice to have you hereand I and I want to thank you,
the audience, for listening tothe Mosaic Life with Laura W,
and you can listen to thisepisode again and get this great
content or listen to othergreat hosts and their shows by
(20:41):
going to bizradious and click onshows.
Thanks so much for listeningand have a great rest of your
day.
Good morning.
I'm your host, lauraWagner-Kanesh, owner of Mosaic
Business Consulting, and you'relistening to the Mosaic Life
with Laura W.
A mosaic is a bunch of piecesthat, when put together, make up
the whole in a really beautifulway, and this show plans to
discuss the various pieces of abusiness throughout different
industries and how these pieces,when put together, can develop
(00:35):
a better, more efficient andeffective running of your
business.
So to reach me, contactbizradious.
Today my guest is the mecontact bizradious.
Today my guest is the amazingJulieta Fumberg, and, oh my
goodness, I'm so in.
We've been trying to schedulethis for six years I don't know
how many years.
It's been insane, it's beenhumorous.
(00:56):
We keep trying and thensomething comes up.
But anyway, julieta is from thevibrant heart of Buenos Aires,
right, a city where culture andart dance in the streets.
She is a multidisciplinaryvisual artist, weaving her story
through acrylics, watercolors,graphic design and photography,
(01:22):
and her journey has taken herthrough many places throughout
the world, but it is in theenchanting mountains of
Asheville that she found hersanctuary and a place to call
home, and we are so thrilled tohave her here.
Her artistic style is urban anddisruptive, a bold symphony of
colors that burst forth in everymedium.
(01:45):
She touches beyond her canvas.
She is a fervent tennis playerI'm so into that.
A lover of cats love that aswell.
And a seeker of nature'swonders love that as well.
So, um, we really do click, we,and we do like each other.
So it's amazing we never gotthis off the ground.
Anyway, welcome to the show,julietta.
It is great to have you, thankyou.
Julieta (02:06):
Thank you for having me.
I'm excited to, yeah, finallyget to talk on the air.
Uh, after, after, trying for aminute, but hey it all.
It happened in the right timeat the right place.
That's all that matters exactlyno issues there.
Laura (02:23):
I am kind of curious.
You know what prompted you togo into art.
Why did you find yourself goingexcuse me along that avenue
versus anything else that youcould have done in life?
Julieta (02:34):
So my journey started when I was very, very young.
I found this out not long ago,that when I was three years old,
I was having a conversationwith my mom and my mom asked me
what I wanted to be when I grewup, right, and my answer was I
am an artist.
It wasn't, I will be.
I'm going no, no, I am.
(02:55):
Oh, wow.
And she asked me otherquestions after, but that was
like the one thing that kind ofstuck when she told me this
story.
Because that's kind of how Ifeel yes, it is my business and
yes, it is what I do.
But I don't remember a timewhere I wasn't being creative,
like I see something and I wantto make it into something else,
(03:16):
I want to give it my touch orwhatever that is.
So, yeah, I don't remember atime where I wasn't making
something, when I wasn'tcreating some kind of art piece
or, you know, playing with mycameras and my dad always had
cameras, which, again, I wasdigitizing some old video the
other day and I'm alwayscarrying.
Either I'm the one filming or Iwas with the actual photo
(03:39):
camera in my hand.
So it's been kind of the thing.
I do my in my hand.
So it's been kind of the thingI do yeah, yeah, yeah.
And eventually, when I was 21, Idecided to open my creative
business, which is when it waslike, okay, I don't want to do
anything else, I don't likeworking for other people because
I don't, um, and so I kind ofhad to open like, well, my, oh,
(04:01):
my dad has always been anentrepreneur, so I'm like you
know what I'm just.
Well, my dad has always been anentrepreneur, so I'm like you
know what?
I'm just going to open mybusiness.
And so I did, and the way thatI've built it, it's helped me to
kind of move wherever I wantedto move because of the digital
era.
But, yeah, if it's not on acanvas, it will be a digital
graphic or, you know,photography it's digital, video
(04:24):
is digital.
Everything is kind of I can doit wherever I go and still make
it work.
So, and people have, and peoplehave flown me out for things
too, so yeah, if I make it work,that's all.
Laura (04:35):
Your dad, you said he was an entrepreneur um, what
does?
What did he do?
Or does he do as anentrepreneur?
Julieta (04:41):
Well, he's an electronic engineer and he's
still alive.
He lives in Argentina.
He moved back after many years,but he's always been.
He had the analytical side, buthe's always been extremely
creative too, in whatever he did.
Because you have to be aproblem solver, which is what
being creative, it's part ofbeing.
That's why humans are creativeby default, and people are like,
(05:04):
oh no, I'm not creative, like,no, no, you are, you just don't.
You're just not artistic.
You might not be artistic ormight not be attracted to being
artistic, but you're stillcreative.
So, yeah, my dad is anelectronic engineer, my mom was.
It used to be a teacher.
She's not a teacher anymore,but, um, yeah, he was.
He had his own business justcreating motherboards for, like
(05:26):
sensing it was.
He did this for a long time.
Capacity sensors, I thinkthey're called I don't I know it
in Spanish.
It's it's just to count things,it's to count quantities of
things, and it just does it byitself.
It sensors the thing and itcounts the quantities of
whatever.
So he did that for many, manyyears.
Laura (05:48):
But yeah, he always he was, he's always been a business
owner.
I don't I never saw him workfor anybody ever.
So what did that instill in you, watching him be this business
owner and such?
What did that do for you inyour thinking as you approached
your own business?
Julieta (05:58):
Well, I think it was a lot of like, it's personal,
it's possible, right, you can'tbe your your own boss?
Second of all, be resilient,because I've seen the waves of
his business going up and downand mainly living in argentina
most of our life.
That that was really contrastfrom like, oh yeah, we're having
a lot of money, oh, no, we'regonna eat.
(06:20):
Like nothing today.
You know like super like up anddown, um, but he made it work.
Whatever it is that he neededto do, he made it work he had.
Sometimes he will have someyears he will have big accounts.
Some years he didn't.
You know, depending whatcontract he will get.
You know for a company thatthey needed certain things or
not.
So, uh, I saw I just lived withthat all my life and he would
(06:43):
do whatever he wanted because hewas his own boss.
So you know what I mean.
It's it's.
It's one of those things whereyou see it around and you're
like, oh, I can do that too.
I think I can figure it out.
So that encouraged me to justdo it, even if I was afraid of
you know what's going to happen.
I think that life is uncertaineither way.
So I don't care if you'reworking for somebody or being
(07:04):
your own boss.
It's still uncertain.
The job security is just anillusion.
It doesn't exist.
Laura (07:12):
Anything can happen tomorrow.
Julieta (07:13):
Yeah, I find it hilarious when somebody doesn't
like oh no, but it's a job.
I'm like they can fire youtomorrow.
Yeah, yeah, and they're notgoing to care.
Yeah, it's a big corporation orsomething yeah.
Yeah, and small people too, Imean, they will take care of
themselves before they take careof you.
You know it's it's always thatfine line.
(07:33):
It's always that fine line.
You know there's so much thatthey can actually do for you If
they're going down or goingunder.
There's so much they can do foryou.
So not not on purpose, that'swhat I'm saying.
It's not on purpose, but youknow there's so much they can do
for you.
So I just decided to open mybusiness and see what happened,
you know.
Laura (07:53):
And so you've opened your business and you've really
got two tracks.
You have your artwork and thenyou have your photography
business right and videographyand things like that right and
design, and design.
Julieta (08:09):
Design is actually how I started, because it was the
low-hanging fruit, so it wasvery simple for me to just not
out of thin air, but make itquicker to start making money,
which was through branding andweb development.
I already knew how to codebecause my schools in Argentina
were technical schools, so Ialready knew how to do a lot of
(08:29):
programming and stuff like that.
And back then we did have tocode all the websites fully Not
now anymore, thankfully, whichmakes me more money but back
then you had to fully code everysingle website.
And so I started to createbrands and do graphic design you
know, flyers, business cards,logos, you name it and websites,
(08:50):
because back then they werekind of starting to come about
and that kind of took off andhelped me to actually build from
there.
I've always painted, I've alwaysdone all the things that I do,
I've always done them, but theywere not always commercialized.
I didn't commercialize them asI grew and grew and, you know,
did all this design work foryears.
(09:11):
I had a handful of really bigcompanies that I did work for
and eventually, when I startedhelping more and more smaller
companies, I noticed like theywere they will give me really
crappy images, or really not.
The greatest content and designneeds to have amazing imagery
in order to make it all bring itall home.
(09:31):
Yeah, so I started offeringphotography, and that was kind
of part of like not as included,but it's like, well, if you
need images, I can help you withthat.
And then, um, eventually, lastyear I actually added
videography, not because Ihaven't done it all this time,
it's because, finally, I waslike, okay, let's start offering
that, um, just because, again,whenever I feel like it could
(09:54):
become something of value, thenI'm like you know what, let's do
that.
And so I did, and it's been, uh, it's been nice to get to work
with a whole bunch of peoplejust listening to their stories
and capturing that on camera, uh, but normally some people will
hire me for just photography,just videographer, and some
people just use all my services.
Right, right, they have gonethrough all the things that I
(10:17):
offer.
So, um, but yeah, it startedwith design really nice and then
everything else started to beadded in in the artwork that you
chose?
Laura (10:26):
you chose acrylics and watercolors as your main mediums
, right, but it sounds like youhave some either mixed media or
um, but what is your style?
It, from what I've seen, itseems abstract.
But do, do tell and maybeexplain your artwork.
Julieta (10:44):
That would be great, yeah, so, um, yes, I do
abstracts for the most part.
Um, I love doing abstracts.
They are very they're more of afeeling than a thought, so it's
whatever I was feeling.
I like to just play a lot withthe colors and the textures and
all that stuff.
That's why a lot of mypaintings have a lot of texture
in them, and most of the times,and most artists are this way.
(11:07):
I want to say that we're kind ofa vessel, right, so we have a
message to deliver, and even ifthey're abstract, a lot of
people tend to like they justlock in their eyes and they can
not have the piece of artwork.
They must have it at homebecause it inspires them.
It's whatever it does to them.
I just paint it really.
Um, I use acrylics because theydry fast and I can do a lot of
(11:28):
texture with them, andwatercolors.
I love watercolors because theyare very flowy and they do dry
fast too.
I have no patience for that todry.
I do some oils here and there,but again, they're stinky and
they take a minute to dry.
Laura (11:44):
It's a whole other thing yeah, that's all about layering
in a different way, right?
The oil?
Julieta (11:50):
yeah well and then you have to wait until it dries if
you want to layer, because ifnot it doesn't like.
It's a whole other process.
I enjoy acrylics a lot morebecause of the type of work that
I do.
But yeah, there are abstracts.
I like to paint very big, so Ihave a really a whole bunch of
really big pieces here in mystudio, but I have all sizes of
all colors.
I've been commissioned to doabstracts for people.
(12:12):
That's a whole other process.
Laura (12:13):
Colors I've been commissioned to do abstracts for
people.
That's a whole other process.
Normally they tend to pick somecolors.
My apologies.
How can people find out about?
Julieta (12:23):
your artwork.
Where can they find it?
Oh, they can go to my websiteat juliettafumbercom.
If not, they can come to mystudio.
I prefer if they do anappointment by appointment, so I
know that they're coming, justin case I'm out and about
photographing or whatever.
But I have a studio in theRiver Arts District in Asheville
348 Depot Street, studio 120.
But yeah, I mean, I love justdoing the feelings onto the
(12:47):
canvas or paper.
I think that's kind ofsomething that I think that's
why some people relate to mywork when they do and when they
really do engage with it, andthere's nothing better than
seeing it in person, I think, somuch better than online.
Laura (13:02):
Yeah, yeah, yeah, well, and because I also feel like
there are stories sometimesbehind some of the artwork or
inspirations that you know madethis piece come to life, and so
when you hear about that, youknow made this piece come to
life and so when you hear aboutthat, you have an opportunity to
understand it better.
Like, I don't understandabstract in general.
That's just me, because I'msuch a real, you know, I'm such
(13:23):
a concrete kind of person.
Julieta (13:25):
Like, yeah, you have to feel it, Laura.
You don't have to understandthat, you don't have to think
about it, you have to feel it.
Laura (13:31):
It's a feeling, yeah a feeling yeah, yeah, well, I'm
the musician part, so that part.
I can, yeah, yeah, so, um, but.
But I'm kind of curious alongthis journey that you've been
taking in the art world.
I know that, you know, you andI had a conversation about this
the other day, saying basicallyso many people you know put on
(13:52):
that happy face and say, oh,yeah, we're doing great all the
time, and you know it's not thatway.
Just like you were talking aboutyour dad's, business went up
and down and you had extremehighs, extreme lows, right?
What is it like in the artindustry, and can you talk to me
about maybe a lesson thatyou've learned?
Julieta (14:12):
Yes, yeah, it's definitely being so.
Being a business owner, it's upand down all the time.
I think it's it don't matterhow successful you are, how
successful you're not.
It's just a part of thebusiness, do you?
If you create things to kind offill in those blanks, great, uh
, not everybody has thecapabilities or wanting to, um,
(14:34):
and some people, for some months, they will live off of savings,
uh, but yeah, the conversationwe had was too, because people
kind of forgot that we wentthrough a pandemic and I'm like
a lot of people are stillrecovering.
Like I used all my savingsthrough the pandemic, so right
now I'm kind of living paycheckto paycheck in the sense of like
it'll be fine, I'm not, I'm notworried about it, but it's just
(14:57):
part of like I know that a lotof us, a lot of solopreneurs and
entrepreneurs, are just kind oflumping along.
Yes, we're always like, yes,we're going to make it, but I
know that all of us were not,and there's some days that are
great and some days that I justdon't want to leave my house.
Like I cannot.
I don't want to talk to anybodytoday, and luckily because I
can work out of my computer fora lot of the things that I do.
(15:19):
I'm like I can stay home withmy cat and it's okay.
And it's okay to say that I'mnot great today Not that you
should always say it, becausethen you kind of be a country
reality.
You don't want to do thateither, right, but to the
extreme of like oh, we're fine,we're fine, everything's fine.
Right, is it, though?
And so what I've learned?
(15:41):
So my own perspective I mean,the pandemic has taught me so
much because I never thought inmy lifetime that I was going to
go through something like that.
Nonetheless, being a businessowner and going through that, I
don't stress as much as I usedto.
I really don't care anymore asmuch as I used to for something
I'm like.
I'm like come on, it's fine,I'll figure it out like I used
(16:02):
to.
Like really stress out aboutlike oh my god, I'm gonna be
rent, for I'm gonna be late forrent.
Or oh my god, I'm gonna be lateon this bill, or whatever.
I'm like I know I'll take careof it, but'm not going to stress
about it right at this moment,cause there's nothing stressing.
It's not going to help me doanything about it.
On the contrary, it's going tomake it worse.
Yeah, yeah, yeah.
So I learned how to not freakout and it's like an automatic
(16:26):
thing that I do now.
It's not even like a thought.
I'm like I'll, just I'll befine.
Laura (16:29):
Yeah, there are some things you can control and some
things you can't, but it alsobrings up to me this idea that
you know we have to take care ofourselves too, and that
emotional mental health too.
But then you know that I alsothink that you know if you're
always chipper, that actuallyworks against you in sales, and
(16:51):
then if you're always down, itworks against you in sales too,
right.
So there's this just being real, being genuine, right.
Julieta (16:58):
Absolutely, and it's something this is something I've
said in another interview andit's something that we me and my
best friend she finally did thejump and it's full, full-time
entrepreneur since january and Iwas so happy for her because
she has a great business too.
Uh, she's down in miami.
But this is something that wesay to each other all the time
when, if we're stressed,remember we're floating on the
rock in the middle ofnothingness, because that's all
(17:22):
the like we're this little tinything in such a gigantic
universe.
Those are the moments just tocalm down, like it's not that
important, like don't stressabout the one bill, it'll be
fine.
Like you'll be fine, nobody,you know what I'm saying.
Like things like that were tochange the perspective versus
like hyper focus on like, oh mygod, what am I gonna do?
Do whatever you can today.
(17:43):
Do whatever you can today.
If you need to take the day to,just because that's another
thing I have, I have learned Ihave done that sometimes I have
to just not come into work,because the more I push it, the
more I'm stressing about it,instead of just like letting it
be.
I'm not saying just go and on ashopping spree, or go and just
(18:05):
completely ignore what's goingon.
It's just taking that moment tolike breathe for a second,
because if not, you go into thehall of like, oh my god, this is
terrible, and you know, and yougo into that full-blown
negativity which is not going tohelp you.
Yeah, the balance of pickingboth, of saying you know what, I
can put it down for half a day,or today I can take it off,
(18:25):
it's not going to changeanything because it's not
tomorrow.
Fully energized, I'll just hitthe ground running and, you know
, make a plan or whatever.
That's another thing too that Ilearned.
With all this craziness, youknow, and the economy and all
that stuff, the economy up anddown, you can always make money
either way.
There's always money out thereto you.
That's it really.
It's a way, it's a fear-basedthing that happens um, it's not
(18:49):
necessarily true.
Yeah, it's not necessarily true.
But the fact that we wentthrough a pandemic, absolutely,
the fact that a lot ofbusinesses couldn't make it to
the other side, absolutely thefact that I'm here today and I'm
still in business, even if I'mlumping along, success, that's
my, my, my, my perspective ofsuccess.
The fact that I made it, I'mbeyond grateful.
(19:10):
Yeah, do I want to be doingbetter?
Absolutely, and I'm working onit.
But the fact that I made itthis far and I'm still doing it,
I'm still kind of, you know,moving forward and still get to
do what I love, I still wouldn'tchange it for the world, yeah,
so, yeah, I, I.
It made me more resilient, forsure, that's what it's all like.
Yeah, resilient without beingstressed.
Laura (19:31):
Yeah, I was going to say some people have this
impression of resilience andit's a whole different picture.
But I know we're running out oftime and I just wanted really
quickly to remind people howthey can reach out to you, how
can they find out about you.
They can go tojuliettafunbergcom, and it's one
T in Julietta, right?
Julieta (19:48):
Yes, it's in Spanish, Julietta.
So yeah, it's J-U-L-I-E-T-AF-S-M-F-R-E-G-U-M-B-E-R-Gcom.
Laura (19:58):
Nice, nice.
And if they wanted to contactyou via email or reach out to
you another way?
Julieta (20:09):
is there some other way they can do that?
Yeah, they can always email me,but you can always go through
the the contact form on mywebsite, and I think my phone
number it's in there too.
So, um, yeah, I'm visible, I'meverywhere.
Laura (20:18):
I'm everywhere she is, she's everywhere.
Um, it has been so good to haveyou on here.
Thank you so much.
Thank you for having me.
It is so nice to have you hereand I and I want to thank you,
the audience, for listening tothe Mosaic Life with Laura W,
and you can listen to thisepisode again and get this great
content or listen to othergreat hosts and their shows by
(20:41):
going to bizradious and click onshows.
Thanks so much for listeningand have a great rest of your
day.
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