Episode Transcript
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Laura (00:09):
Good morning.
I'm your host, lauraWagner-Kanesh, owner of Mosaic
Business Consulting, and you'relistening to the Mosaic Life
with Laura W.
A mosaic is a bunch of piecesthat, when put together, make up
the whole in a really beautifulway, and this show plans to
discuss the various pieces of abusiness throughout different
industries and how these pieces,when put together, can help
(00:31):
develop a better, more efficientand effective running of your
business.
To reach me, contact bizradious.
Today, my guest is none otherthan Jasmine Whitmore, and
Jasmine is an amazing person.
I have absolutely loved herstory.
You're going to enjoy thisinterview.
It is so much fun.
She is a 37-year-old self-madeentrepreneur who thinks outside
(00:56):
the box and, let me say, shereally does.
She's open to anything.
She's amazing.
Her scrappy and creative natureled her to start her first
business, a one-person salon,with only $1,000 in her pocket.
A few years later, she openedMore to Love, a plus-size
consignment store, and herexperiences with being
(01:17):
big-bodied, surviving poverty,homelessness and mental health
have driven her to operate abusiness that not only helps
plus-size women thank you, thankyou, thank you afford the
clothes that they love but alsobenefits the community.
So she opened More to Love, aplus-size consignment store, and
(01:39):
this includes paying consignorsreal money for the clothes that
they sell.
It also means networking withlocal nonprofits to ensure that
they have plus size clothes fortheir closets and swaps.
So please join me in welcomingJasmine to the show.
Welcome, jasmine, it's so goodto have you here.
Jazmin (01:59):
It's so good to be here.
Thank you so so much forreaching out.
Laura (02:03):
Oh, love it, Love it.
I haven't talked to you in ages.
I know we had an interview, Ithink a couple plus years ago,
but I haven't really interactedwith you much.
So I would love it if you couldlet us know a little bit about
your story and how you got tothis place, because it's not
(02:24):
just like you opened a store,right.
Jazmin (02:28):
Yeah.
So I mean I could talk abouteach aspect or the entire mosaic
of how I got here and whatmakes it for a really long time.
But to kind of highlight, Igrew up without a lot of things,
and that's not just physically.
(02:50):
I grew up without self-esteem.
I grew up without knowing whatself-care is, have a place or
(03:12):
any any sort of feeling ofbelonging in every aspect of
myself, rather be my skin color,my body size, you know.
There's so, so much, and so whenI started more to love, I
really wanted to pour all ofthat into a space and have a
space that kind of stands inopposition to a lot of my past
experience.
Laura (03:32):
Yeah.
Jazmin (03:33):
Rather that be shopping
or treatment, and so I really
wanted people to feel embraced.
Laura (03:43):
So you're saying you're
not even saying included, you're
saying embraced, yes.
Jazmin (03:49):
Thank you.
I want them to feel immediatelysupported and understood and
valid.
Been like I want to be a curvyHaven you know, not just a place
(04:11):
that sells big clothes, notjust a place that affords or you
can sell affordable clothes,really, just, you know, I tell
people it's kind of like um, asa big body person, I grew up
watching people shop on TV andyou know, you'd bring a few
friends and there'd be thatmontage where they're changing
(04:32):
outfits and they've got allthese options and money is not
the biggest issue, it's justfinding the perfect outfit for
the perfect event.
And I realized I'd never hadanything close to that
experience.
And I realized I'd never hadanything close to that
experience.
And you know, it was alwayslike, oh God, I hope I find one
thing that mostly works, that Ican kind of afford, exactly, and
(04:55):
so I really wanted to create aspace where that experience
could happen, and I'm so happyit does it does all the time we
have people come in and findtheir dream prom dress.
We've had people come in andfind the perfect outfit for
their new job.
We've had people come in and belike, oh yeah, I've got a date.
This makes me feel good andwonderful and I've loved picking
it out.
It was easy.
(05:16):
So, yeah, I think I've tried toembrace those that feel that
they are not embraced inbusinesses and I'm working on
how to reach them, how to letthem know I'm here much of our
(05:50):
society is based in thisjudgment of how we look, how we
appear, all the time that wedon't get to, that underbelly
the person within that you'retalking about.
Laura (05:56):
Right, and I really would
love it if you wouldn't mind
talking about how our societytends to judge people, and, in
particular, women, when we'reapplying for jobs, when we're,
you know, trying to do something, maybe even outside of the norm
, but in particular, I thinkabout our attempts to move up
(06:19):
the ladder and get a job and acareer.
Can you shed some light aboutwhat we as a society do to women
in that regard?
Jazmin (06:32):
Well, I think that that
is a really long conversation,
but I think I can sum it up withon average, a man will not be
expected to be everything Right,and a woman many women feel
(06:54):
like they have to be everything.
Yes, so they have to beEinstein smart.
They have to be super cool,they have to be super model
beautiful.
They have to be moms.
They have to be super modelbeautiful.
They have to be moms.
They have to know how to cook,and, and so the list of what we
have to do is not just long,it's contradicting, yeah you
(07:19):
know, and that has such adetrimental effect on how we
feel about ourselves.
I have two businesses, a husbandand a bonus son, and when my
husband and I announced gettingmarried, there was someone that
I didn't know very well thatsaid oh, are you going to have a
baby now?
Oh, my gosh, and I'm like where, in the, running two businesses
(07:44):
and being present for my family, do you think I want a baby?
Yeah, yeah well, and why the?
Laura (07:52):
assumption right.
Why the assumption?
Jazmin (07:55):
it was so absurd to have
this person barely knew me but
knew all the things I have goingon and what a full life I live
and how happy I am with it andwas like I automatically know
what you need, because you don'thave this thing, so until you
have it, nothing else matters.
Unbelievable it's.
It's those expectations, can'tI just be?
(08:19):
Me yeah, and so I think thatextends to the professional.
You know they're like we're notallowed to have less than
perfect days.
Laura (08:33):
Well, and to that end,
how does that impact you as an
entrepreneur in your work lifethen?
Do people judge then stuff thatyou're.
You know what I mean it's like.
How do you operate in thatspace then?
Jazmin (08:51):
I, you know it depends
on the day Don't understand that
at all.
You know we all have good daysand bad days.
We all have days where we'reour best team player and we're
not.
But I'm really proud of thework I've done to retrain my
(09:14):
mind, to not consider what otherpeople are thinking about my
own personal choices, and I'vereally just tried to not be
concerned with rather or notsomeone else judges my life to
be worthy and so do I.
(09:36):
Come across that Absolutely.
Is it pretty rare?
Yeah, but yeah, I just.
I am like you know, if it'ssomething that affects us both,
then we should care about eachother's opinions and think about
it.
If it's a question of how mybody is, what clothes I wear,
what fashion, what I feel goodin what I'm doing, then I really
(09:59):
try to consciously not concernmyself with others' opinions.
Laura (10:06):
Well, and I get what
you're saying, but how do you
think?
You know?
I know it impacts women whenthey're applying for jobs, when
they're doing the, you know,owning their business and having
a public face.
You know, what can we as asociety, what would you suggest
that we do differently to inviteand include and I love this
(10:29):
word, embrace more women,regardless of their body type or
regardless of whatever they'regoing through, et cetera.
What could we do differently?
Jazmin (10:43):
Well, one thing I think
it's really important to talk
about and to continue to talkabout as we're tackling these
big issues, is that these issuesdon't stem from a single source
and so the solutions won'teither.
Yeah, you know what I mean, andso a lot of times, we're really
focused on like what is thatthing we need to do to fix this,
(11:06):
instead of being like I'm goingto do everything I can do to
fix this.
So I don't know what should bedone.
On the larger levels or on thecorporate levels, I have some
ideas.
You know what I mean Clothing,the price difference between
plus size clothes and quoteunquote regular clothes.
(11:30):
That would be a good thing.
Representation on TV that'sreally important, like when I
see a plus-sized actor who has areal role, a important role, a
fully fleshed out role on tv.
That helps me feel better aboutmyself, that helps me feel more
represented.
(11:51):
Um, on the smaller scale, Ithink that that work has to
start internally.
So that's where I've started.
When you say internally for theperson who has a larger body
figure, or okay, so notnecessarily, or just somebody
(12:12):
who is, you know, quoteunquotequote regular size, um,
but wants to help this issue.
It has to start with, you know.
Am I passing judgment on peoplethat are bigger than me?
Am I, you know, reallyconcerned with having to date
somebody bigger than me whomakes me look small?
(12:35):
Am I, you know, putting thesekind of ideas on other people?
Am I following fashion trends Ilike, or am I doing them
because they say it'll make melook thin?
You know what I mean.
Things like that are reallyimportant.
And then you know, and then youknow, I just try to lift
(13:00):
everybody up that I come across,and rather it's in a small way,
rather it's in a big way,rather it's like you know what I
bet this event that you're notfeeling super comfortable about.
If we could get you an outfitthat you feel good in, I bet
that would help your anxiety.
You know what I mean.
So I try to really keep itsmall scale as far as the
(13:24):
changes I'm doing, because I dothink that small, home-based and
community-based changes are theones that really stick around.
Laura (13:32):
Yeah, so I'm trying that
really stick around, yeah, so
I'm trying.
Jazmin (13:37):
Yeah.
So like I have body positiveheart, I have body positive
phrases.
You know, right above myfitting room mirror I have a
little plaque that my assistantgave me that says don't forget
You're awesome, Nice.
Because I think underneath allof these issues and insecurities
that we have is a lack ofconfidence and and that
(14:02):
interrupt and ask really quickly.
Laura (14:05):
How did that lack of
confidence because I can tell
you I deal with so many people,so many of my clients have the
same issue right, and how did itmanifest itself for you in your
business?
Jazmin (14:22):
Oh, lack of yeah, lack
of confidence has plagued me my
whole life and it stopped mefrom even recognizing a rare
skill that I had in thinking ofmyself as a business owner.
Oh, wow At all.
Because, you know, to mebusiness owners had it all
(14:47):
together they were settled, theyhad 401ks, they had business
plans and degrees all thingsthat I didn't have.
So that confidence in thatimage I kept comparing myself to
anytime I would think of youknow, maybe I should try to work
on my own, Maybe I should tryto do this on my own.
(15:09):
That idea of not being themkept that thought out of my head
as a realistic possibility foryears.
For years even when I starteddoing hair and I very
specifically do locks, uh, anddreadlocks and twists and that
sort of thing, um, but even whenI did start, my rates were so
(15:34):
low that clients were tipping meas much as I charged, sometimes
double or triple, and they'relike I don't feel good taking
paying you this little, I justdon't feel good doing it.
And so it was like my ownclients were like please take
more money, please charge.
And so I really had to likelook at how me not valuing my
(15:59):
time or my experience waspreventing me from taking
opportunities that would put mein a more stable place.
Laura (16:08):
And I'm thinking about
you know, with your journey, did
you find that there wereblockades outside of you versus
you blocking yourself?
Jazmin (16:27):
Because I'm hearing you
telling me that you blocked
yourself a lot.
Yeah, as far as.
As far as my own internalconfidence, that was my big
block.
Externally, there are so manythings that get in people's way
and you give us an example oflike one thing other than that.
Laura (16:44):
Well, the money could be
a thing, but I'm just wondering,
like what else gets in our way?
Jazmin (16:50):
Well, there's not small
enough steps.
I don't think, and you know,and maybe that's just you know
not being able to find the smallstep, but it tends to be, you
know, as far as what weexperience on media and stuff
(17:10):
like you know, you have an idea,you start a business and you
make a bunch of money.
Laura (17:14):
Experience on media and
stuff like you know, you have an
idea, you start a business andyou make a bunch of money, right
, right well because nobody'stalking about their slow growth
road to growth, right, they alltalk about the fast road.
Exactly exactly that's all yousee on social media is do this
and you'll get you know ahundred thousand tomorrow.
Jazmin (17:32):
Yep I made a viral
TikTok video.
Now I bought a house.
Laura (17:38):
Exactly.
Jazmin (17:39):
It's so ridiculous right
.
Yeah, and for some peoplethat's a really true experience.
I'm not trying to invalidatethat possibility or that
experience but that's just nothow it's going to happen for
most people, exactly.
So I think there needs to bemore value put on.
Hey say, you want to open abakery, start doing cakes for
(18:02):
friends.
You know what I mean?
I think that the, the um, thosesmall ideas, you know what both
of my businesses developed froma hobby?
Yeah, you know.
And so the lack ofunderstanding between hobbies
(18:25):
and valued skills, I think, isanother thing where so many
things are not even talked aboutas valuable skills, you know,
as monetizable things, and, andI think also because there is so
much insecurity in the world,there are a lot of people who
(18:49):
will try to stomp that initialflame of an idea out.
Rather Rather it's because oftheir own fear, like they don't
want you to be disappointed, orthey know that they don't have
the courage to go for it, so youshouldn't have the courage to
go for it, and so I think that's.
(19:09):
I don't think you can reallystop that, but I think it's
important to know that that'snot actually any sort of valid
input on your idea.
Laura (19:19):
Yeah, and I wonder how
many people don't go after their
dream because of thisinsecurity, thinking that
everyone else is smarter,thinner, happier, whatever.
And I'm I'm wondering also,like what in your, in your
(19:40):
experience, you've met so manypeople that come through your
doors.
What is the one thing when thatyou do while during your
interaction, that helps womenfeel stronger and, you know,
more confident?
So they walk in one way andthey leave looking another way.
Right, yeah, what?
(20:02):
Is it that you do that allowswomen to get this.
Jazmin (20:08):
Well, again, there's so
many layers to it.
But, to start with, I watch andthink about the way I give my
own opinion, um.
And so a lot of people will asklike, hey, does this look good?
Do you think this is a goodthing for this?
And before I give them myopinion, I will tell them now.
(20:29):
First, let me tell you myopinion matters far less than
yours, because you are the onewearing it, you are the one
buying it, you are the oneliving your life.
So, rather or not, I like it.
That doesn't mean like if Ilike it and you don't like it,
(20:50):
it's gonna go home, it's gonnalive in your closet yeah, yeah
and I get, we're gonna come out.
So I tell them that they need tobe the ones who like this
fashion.
Rather or not, it's trending,rather not it they'll be like is
this too?
Old-fashioned and I'm like, andyou know, I'll tell them also
well, the difference betweenold-fashioned and vintage is
(21:12):
confidence.
Laura (21:13):
Yeah, yeah.
Jazmin (21:14):
Well you know, so I
start with that.
Laura (21:17):
Yes, yeah, I think that's
perfect.
So asking a question instead ofgiving the answer and I do
apologize because we're out oftime, but if people want to
reach out to you, how can theycontact you?
Jazmin (21:28):
So, you can reach me at
828-424-7270.
That's our shop's number.
You can also go to the websitemoretoloveashvillecom.
And, of course, we have areally happening social media
where we do body positive quotes.
Every Friday we post picturesof our brand ambassadors with
(21:49):
real bodies, no shapewear, justhow they're going authentically
into the world, featured itemsat all.
You can learn way more aboutour businesses through visiting
and also through our socialmedia feeds.
Laura (22:03):
Fantastic.
Oh, wow, okay.
So lots of ways to get in touchwith Jasmine.
Please do.
She's fantastic.
I want to thank you forlistening to the Mosaic Life
with Laura W, and I've had awonderful time chatting with you
.
If you want to listen to moreshows, please go to bizradious
all entrepreneurs, all the timeand have a great rest of your
(22:26):
day, thank you.