Episode 17 – Emily Peterson Boone: From Madonna Dreams to Stories That Matter
This week’s guest is Emily Peterson Boone—a filmmaker, creative leader, and president of Clever, a Minnesota-based content agency known for producing videos that connect with real people in real ways.
Emily’s love of video started early—back in high school, when she and her friend Becky made a Vogue-inspired submission for an MTV contest, hoping to win tickets to see Madonna. They didn’t win—but that project lit the fuse. She’s been telling stories through video ever since.
Today, she leads a team that helps brands bring their messages to life with clarity, humor, and humanity. In this conversation, we talk about Emily’s evolution from early content creator to executive, the making of her deeply personal HARD film series, and how video storytelling has changed inside corporate America.
And if there’s one thing she hopes you take away from this episode, it’s this:
“There’s a lot of work that goes into production and storytelling—surround yourself with good people, take the work seriously, but don’t take yourself too seriously. Enjoy the journey.”
🎥 Explore Emily’s work:
· The Original Vogue Video – where it all began
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