In this special Thanksgiving episode, Brian takes listeners from his very first Black Friday as a young salesman — working the floor, shaking off nerves, and discovering the magic of retail — to the years when he was appearing on national television doing live hits about the biggest shopping day of the year. He shares the behind-the-scenes moments, the unexpected humanity in the chaos, and the lessons he carried forward from those early mornings and long lines.
From there, Brian reflects on Season 1 of The Most Important Podcast Ever — revisiting each guest and the moment from their story that stayed with him. It’s a gratitude-filled look back at a season defined by resilience, courage, and the extraordinary power of ordinary people.
To close the episode, Brian shares one of his favorite Thanksgiving parables — the story of the Two Wolves. It’s a simple tale about the battle within us, a reminder that the qualities we feed — gratitude, hope, generosity, humility — ultimately become the ones that shape our lives.
Warm, honest, and reflective, this episode is an invitation to pause during a busy season and consider which wolf you’re feeding. And as always, to keep exercising that grateful heart.
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