TMIT 27: Parenting Gurus and the Business of Anxiety

🎙️ TMIT 27: This week, we explore a topic that hits close to home and raises some big questions: the booming industry of parenting advice — and how it’s built on the back of your anxiety.

But it doesn’t have to be this way. Parenting challenges don’t reflect failure; they reflect purpose. The hard stuff? It’s what builds strong families.

Here’s What We’re Breaking Down:

• Why so much of today’s parenting advice feels rooted in fear
• How post-pandemic influencer culture plays on guilt cycles and moments of vulnerability
• The psychology behind pain-point marketing (think negativity bias, availability heuristics, and identity triggers)
• The business strategies driving influencers like Dr. Becky (Good Inside) and Big Little Feelings
• Why phrases like “you weren’t set up for success” might do more harm than good

This episode is your reminder that:

• You don’t need a script to be a good parent.
• You don’t need a subscription to know your kids.
• And you definitely don’t need to believe the story that says you’re unequipped.

Parenting is hard because it matters — not because you’re failing. The strength, intuition, and joy you’re looking for? It’s already inside your home. You just have to know where to look.

Instead of focusing on tantrums and meltdowns, we created a list of 100 family culture moments — proof that joy, connection, and belonging are already happening in your home.

This isn’t a to-do list. It’s an already doing list. A reminder that you’re not “underequipped”… you’re already doing great.

Episode Transcript

(00:00):
I can never help but do a littleshimmy when I say that.
I love the shimmy. OK, good.
Welcome to the most important thing.
I'm Danielle and I'm here with Greg.
And today we have a very specialepisode for you, one that I am
very excited about, but also a little nervous because I want to
get it right. It is called Parenting Gurus and
the Business of Anxiety. And if you're anything like me,

(00:23):
you have a real love hate relationship with parenting
advice. And this week Greg and I got
curious and did some research asto why that is and really how
parenting advice has changed over the years, particularly
post COVID. Yeah, I I think that we are
genuinely curious about why someof the people out there that

(00:46):
have the followings that they have, what are they making
everyone latch on to? Yes, and what does it say about
our society when we are all listening to their message on
repeat? I think we should get into it.
So your toddler screaming at theTarget checkout line or your
teen slams the door. These moments sting, but they

(01:10):
are not our whole story as parents.
And yet today, an entire industry thrives on making us
feel like they are. In talking to some friends about
this episode, here's what I heard.
I feel like I'm trapped in this guilt loop of kid having
chantrum, me feeling guilty about how I handled it because I

(01:31):
didn't stick to the script, and then overcompensating to soothe
my guilt. I am essentially allowing 1 bad
moment to over shadow a whole day of good or another.
When I tell you I follow nothingparenting related, I mean it.
It all wrecks me and makes me feel like I'm failing every day

(01:52):
and I can't handle it at all. I so resonate with what they're
saying. And yesterday when I opened up
my discovery page on Instagram the first thing that I got
pushed was these 7 parenting habits accidentally create
anxious kids. And I'm like, Oh my God, like
what did I do wrong to forget toturn off the light switch?

(02:15):
And now my child is going to need therapy for the rest of
their life. Like things have gone too far.
And so today we'd love to unpackhow this has happened, how we
have taken something that is really valuable and helpful and
turned it into an industry that now the first thing that comes

(02:37):
up when you Google parenting, the next thing says is hard.
And that that is just something that we all take for granted.
How are we accepting this? Yeah, we shouldn't.
We shouldn't be. So today I'd really like us all
to just consider that it doesn'thave to be that way, that yes,

(02:57):
parenting is hard sometimes, andyes, just about anything that we
do that is meaningful, that has purpose, is hard sometimes.
And that we can finish that sentence, we can say parenting
is hard, but meaningful parenting is hard sometimes and
worth it. Parenting is hard at times, but

(03:20):
it brings me joy. There is more to say than just
parenting is hard. It really sucks from a just
human psychology perspective because if you're a man, young
man or young woman in business, what you're getting pushed is
you can do it like I've done it.You can do it.
This is how you do it. You have to focus on, you know,

(03:42):
your mind and body. You have to focus on doing the
next right thing, even if it's counterintuitive.
You have to focus on 1st principle playbooks into
understanding your customer. But like, you can do it.
And if you're a parent, you're not getting any of that
positivity. So all the psychology you're
getting is you're doing it wrong.
You need help. You're doing it wrong.
You need help. You're under equipped.

(04:03):
We're all under equipped. Yeah, this is hard.
We're in contrast. So I think that both are showing
the path but one is coming from a place of competence.
What you are saying is that there is a path like if you have
a start up, we are going to helpyou develop your go to market
motion. You can do this.
What parenting gurus are saying is you are under equipped.

(04:27):
Literally parenting is hard. I'm going to give you this path
so that you can feel whole. So it's starting from a deficit
as opposed to starting from competence.
It's it's crazy making. So what do we want our listeners
to take away by the end of this episode?
And then I'd love to introduce the two personalities.
Yeah, absolutely. So today Greg and I have put on

(04:48):
our journalist hats and we are going to expose both the
psychology and the business model behind what we call in
software terms, this painkiller approach to parenting and offer
a better way to really see the daily greatness in your family,
one that's already there. And so by the end of this

(05:08):
episode, I would love if we can all develop a true understanding
of how current parenting gurus exploit certain psychological
biases that are all hardwired into us and use pain point
marketing to keep us hooked. I think this is something that
so many of us already know and can feel when we have this like

(05:30):
visceral response to more advice.
But this episode is really aboutmaking the implicit explicit and
talking about the specific psychological biases and the
specific model that feels so icky.
And if there's one thing that you take away from this episode,
it's that you already are enoughand you have and we have as

(05:50):
parents so much to offer family life that we can build upon it.
It's not a message of you're under equip or this is too hard.
It's one that says we get to, weget to have family life and we
get to use what's already insideof us and build upon it to

(06:11):
create joy, connection and belonging within our families.
Yes, all of that, all of what you said.
Let's get into it. Let's introduce our three main
characters from 2 post pandemic businesses.
So Big Little Feelings is the duo of Kristin Gallant, a parent
coach, and Dina Margolin, a child therapist.

(06:34):
They started out during the pandemic and their knack for
Instagram got them to now three and a half million followers.
But that's not that number that I think is crazy.
The number that I think is crazyis $99 a course.
Over 400,000 people have signed up and paid for that.
Wow. So this is a big business.
This is $40 million in revenue in five years.

(06:56):
Wow, kudos to them. Kudos to them.
Yep. Yeah, no, it's wild.
And I think it's probably can besafely said that the most
influential voice right now is Doctor Becky Kennedy.
She is a child, a clinical psychologist by training, but
again turned to pandemic Instagram following into an
empire. Her membership platform alone

(07:18):
has more than 60,000 paying subscribers at $276 a year, so
millions in recurring revenue. She's got one of the top
consumer AI products, her good inside product, and everything
that she puts out reads like crisis alerts.
And so taken together, these twobusinesses are not outliers,

(07:39):
right? These are some of the most
prominent examples of a businessempire that has been built
around pain point marketing in parenting.
Is that fair to say? Seems like it.
Yeah, and they're really big businesses.
And so today we want to unpack the psychology and the business
model behind them so that we canall be informed consumers of

(08:02):
their content. I do have OneNote, which is I
don't want to lose sight of the fact that these gurus have done
something very important. And they have highlighted that
there are times when we as parents need help.
And they have given us permission to see our kids as
good inside, right? A good kid having a hard time.

(08:23):
There's been a lot of there's been a lot of beautiful things
that have come out of the lessons that they have taught
us. It's the business model that
wants annual membership, that wants constant consumption, that
has created this idea that as parents, our livelihood depends

(08:47):
on constantly having a script tosolve the next rupture, right?
And so when empathy becomes the product, problems become the
currency. And this is the business model
that we find ourselves in today,one that is repeatedly focused
on negative stimuli so that parents leave with increased

(09:08):
anxiety and just see parenting as a bunch of fires to be put
out. And when we fail, when we don't,
as my friend told me, when she doesn't come up with the right
script, it's like that one suboptimal moment takes over an
entire day. I mean, I know the feeling it's
it sucks to to be fed some new sales or, you know, strategy

(09:32):
course. And it feels like everything is
so smooth when you read it or when you listen to it and then
you're on a call and it's like, OK, what do I say now?
What do I it's so hard. I, I totally get it as someone
who loves to learn things and then immediately put it into
action. I of course have found myself in
this, in this loop of, Oh my gosh, there's a script for that,

(09:55):
you know? And so I, I still think those
are good things, though. I think when we're really having
problems as we do in the business world with management,
as we do with children from timeto time or even with your spouse
from time to time, there are acute pinpoint solutions that
can be offered. What we are doing today is

(10:16):
really making us all aware and having a conversation about the
business model, which if you follow one of these people or
heaven forbid, you're on their e-mail list, you will
consistently get problems and itwill only be talking about
problems. And so let's unpack what's
really going on here. So from a psychology

(10:37):
perspective, we are all currently primed to notice
rupture. These parenting gurus have
masterfully tapped into our wiring, and there are a few
cognitive biases that they're really leaning on.
The 1st is negativity bias. So from a primal perspective, we
are attuned to paying way more attention to a negative Q than a

(10:59):
+1, right? If I see some berries over
there, but I hear a lion rustling in the bushes, it makes
more sense for me to run away and forget the berries, right?
So picking up on that, it's posts like after a meltdown,
your toddler needs to hear this from you.
How to put an end to your toddler's hitting by our course.
1 tip to prevent sibling rivalryby our course, right.

(11:23):
So these things are really focusing the day-to-day of
family life on tantrums, potty problems, things that don't
yield joy. And then the second is
availability heuristic. So this is the idea that for
humans, the easier something is to recall, the more important we

(11:46):
feel it is, even if it's not truly representative of what is
important in life. So this constant exposure to
problems make those moments in our family life feel more
frequent than they actually are.As a business model, these
influencers inundate us with subjects hoping that at least

(12:07):
one of them will trigger something in US.
So I'm on Doctor Becky's e-mail list.
Thankfully it goes to spam, but here are some subjects just from
the past couple weeks alone. Does everything with your kid
feel like a battle? Save your spot for my live
Defiance workshop car rides. Don't have to feel this hard.
Access my car ride Q&A. Do you ever feel like a ticking

(12:31):
time bomb? You need my mom.
Rage workshop is. She paying us.
Like I'm telling people. That's funny.
Hey, if you have any of these problems, please feel free to
hop on the bandwagon. No anyway, but this is like I
am. So I just want to be clear that
part of the reason why we're doing this episode is I have

(12:52):
friends like me. I know I'm not alone, but like I
am so susceptible to this time. I'm like, oh, that current was.
Hard you are we all are right. I mean for for dads, it's
interesting. It's not about kids, it's about
there's. I don't think there's as as big
of a powerhouse brand, but it it's all about rupture and
repair with your spouse. Interesting.
It's. The difference between men and

(13:13):
women and how you can get women on sides, but there's no family
as a team that's being pushed toto me and it sounds like to you.
So I don't think it's really out.
There, it's all about playing defense.
It's all about being reactionaryto the things that come up.
Here's a problem. Let me give you a solution,
right? Because the well, you can get
into the opposite of a painkiller.
Let me just finish. So, so far we have negativity

(13:35):
bias and availability heuristic.And then the third thing, and
this is the one that really getsme, is this idea of identity
signaling and social conformity.So as gurus more and more play
up this message that parenting is hard in every post, every
reel, that has become a badge ofauthenticity.

(13:56):
And to go against it, to say what I'm saying, what we're
saying today, can often come offas bragging or being naive.
And I promise you, I say this with the utmost of humility.
I don't think that parenting hasto be hard.
I think that there are moments that are difficult.

(14:18):
But I want to believe that everybody that is listening to
this is already a great parent and has so much knowledge inside
of them, both inner knowing and knowing from the things you
listen to that we can build froma positive place.
We don't need to feel I'll equipped or that this is too

(14:40):
hard or that we were lied to, which is the consistent
messaging that we hear in order to want to work on something.
We can come from a place of confidence, a place of stability
and a place of positivity to support our family's growth.
Wow, I love that. It reminds me of building a

(15:01):
business where once you get intoit, you better love it and you
better learn to love it because if you don't love it, why are
you doing it? And this goes back to we had
kids for a reason. We want to be parents.
Why are we being pushed and accepting the message that it is

(15:22):
hard in a negative way? It is hard in a positive way.
Like, I'm really happy that we are down this journey.
And I'm sure that a lot of people that are following the
scripts are saying the same thing, but I don't actually
think they're internalizing thatbecause the message that comes
to them that says this is hard is like, this is hard and it
sucks. I see people's Instagram posts,

(15:42):
I see mom's Instagram posts where they're like, you know, re
it's basically a retweet, a repost of someone talking like
making fun of how hard it is that like they're in hour two of
the day and already they've had a, you know, a bottle thrown at
their head or this and then thatand then that.
And it makes it sound miserable.People, what are you doing?
Like if you're not actually enjoying the journey, then

(16:04):
figure out a way to enjoy the journey.
And I say this with like so muchlove in my heart that like you
chose this, we chose this. So let's not let people's
business models of scare tactics, fear mongering by this
or else play into what we think of when we think of parenting.

(16:28):
Yeah, it's so true. I mean, you had sent me a recent
Doctor Becky interview with Doctor Sanjay Gupta and they're
having a lovely conversation. But in the middle almost as a
throwaway. If she goes this goes back to
parenting is hard and we're under equipped.
How has that become a throwaway like a given They have made I I

(16:50):
don't want to you know, truly Doctor Becky, but but really
this parenting business in general has made it a throwaway
to say parenting is hard. We are under equipped.
That is so insulting truly that that is the message.
And I understand that that that making people feel less than or
at a deficit sells memberships, but I don't think that it's

(17:11):
appropriate. No, I don't.
You know, I wonder if on the other side of these memberships,
there's a positive message that's encouraging people to
stay in them because I feel like.
Well, the the message is heal yourself, which is a whole
another thing and also very valuable.
You know the there are workshopsout there like Team Your
triggers for parents and and Doctor Becky is getting more and

(17:33):
more into. That, but I have to believe that
she's saving the positive message for the paid people and
so everyone that isn't paying isjust getting this negativity
pushed to. To them, I mean, I was a member
for three months, I did a, you know, three month membership and
I didn't see any of that. So I don't know.
But here's the thing. So all of these things,
negativity bias, availability, heuristic identity signalling,

(17:57):
why does this work so well? This works so well because the
consequences are existential. It's like if you do not do this,
you will mess up your child forever.
It is irreversible when we know from research that that is not
true. No.

(18:18):
It's and so. It's gaslighting, really.
Well, I think it's convenient. I don't.
I don't want to call it personally.
I don't want to call it gaslighting.
I think it's a convenient narrative to make the stakes
really high where the undertone is.
As long as you keep trying my scripts, as long as you keep
trying this course, you must be a good parent, right?

(18:42):
Right, right. OK, let's debunk the business
model because the emotional sideof this I think is like, I get
very worked up. Yes.
So that ends my psychology primer.
I can tell that you're very worked up and now can you please
get into the business model to explain why this is so

(19:05):
effective? Yeah, totally.
So there's a lot of businesses out there like parenting that
leverage the anxiety to drive interest and drive intent and
actually even Dr. awareness of the problem, right?
So I would say parenting and parenting advice is a subset of

(19:28):
the medical and pharma industry,which at large has come up with
lots of diagnosis for things that weren't necessarily a
problem. Cholesterol, say what you will,
Ed things like this where the the painkiller solves the acute

(19:50):
pain. So it's no longer about, hey, we
think that there's a way to workthrough this to the other side.
It's Oh no, this is for life. And if you want to have a good
life, you must take this every day.
Otherwise, you're going to be back in that pain.
Right. So it's like not diet and
exercise and a movement off the statin.

(20:13):
It's no. You will take a statin until the
day you die. Exactly.
Interesting. So the way that it works is step
one to surface the pain. So you highlight these things.
In this case, it's ruptures, tantrums and defiance to prime
and trigger the anxiety. Step 2 is amplify the urgency.
So if you frame, if you're framing these as like what you

(20:35):
can get around to this at some point, like, you know, we'll,
we'll have, we'll have a summer class.
You know, it doesn't necessarilycreate the anxiety trigger, but
by framing it as a high stakes moment where you're going to
screw up your child for, you know, creating decision fatigue
and guilt and fear of doing it all wrong, that's where the
urgency gets amplified. Then Step 3 is of course, oh, we

(20:59):
have a solution for you. Offer scripts or courses or
memberships for instant relief. The toughest part of parenting
now 25% easier. Real post from Big Little
Feelings August 28th. That's a good one.
And you know, honestly, there's this illusion of control that

(21:20):
that goes into it. I think that's where they get
me, yeah. Which is like, oh, you, you
didn't, you didn't know that youcan fix this.
What are you doing? Like this is the script.
Obviously you're a, you're, you're not a bad child.
You're a good boy having a hard time.
Yeah, but the worst part of thatis, and this has happened to me
a few times in my life with the illusion of control.

(21:43):
Or it's like you do that and youfinally remember to use the
script and say the thing and it doesn't work.
I mean, yesterday I had listenedto something that Doctor Becky
in researching this, it was likethat.
Of course, I went into the vortex of it.
It was like my daughter slammed the door.
I came and sat down on her bed. And at first she said nothing,
but then 3 minutes later, she said Billy Bob was mean to me,

(22:05):
you know, and it all came out. And so yesterday when Hunter was
refusing to go up to take her bath, I was like, OK, I'm going
to do it. So I just lied down next to her.
10 minutes later, she hadn't said a word.
And I'm like, when is the thing going to come out?
Because Doctor Becky promised methat like within 5 minutes she

(22:26):
was going to say the thing that like, all I had to do was just
cozy up next to her and be like,I'm here.
And it didn't work. And I was like, well, crap.
Yeah. But no, there's this, really.
Then there's this feeling, this cycle that I think you're
talking about that gets perpetuated.
It's like wait I did it wrong. Correct.
Which is it's always convenient because those that publish

(22:49):
newsletters and publish videos and courses can create new
content for those that felt likethey were left behind.
So Doctor Becky publishes a new course that says, oh, my scripts
didn't work. You must have a defiant child.
There's always another. Problem.
So here's a new definition. It's interesting the the RIA
world and like investment newsletters do this extremely

(23:12):
well too, where they're like, oh, you didn't see that interest
rate, you know, trend the way that we did.
Next time you'll be aware because you're going to pay this
for this course and or you're going to subscribe for these
trades and we're going to send you the trades in real time.
And then the trades didn't work and they're like, Oh well, this

(23:32):
was one of those cycles where you didn't have the thing you
don't know about these cycles. Let me introduce you to them for
only 499. And let me sell you some life
insurance while I'm at. It exactly interesting the I
mean, we're all I I like to think of anxiety business models
as if if we are perfect specimens, we could get away
from like all of them. We wouldn't buy insurance, we

(23:55):
wouldn't have doctors we wouldn't like because all of
these things create a lot of problems, even though they they
tend to solve some like a littlebit of Peace of Mind for not
having insurance. Think about if you had on, you
know, Charlie Munger and Warren Buffett say they don't carry any
insurance, obviously because they have all the money that
they need to for any. What's the business that's made

(24:17):
them the most money in the worldof anything?
GEICO, right. So it's like the the businesses
of anxiety can be such great businesses, but they don't work
for the consumer. They only work for the people
selling at the end of the day. Yeah.
No, that's a great point. And I think that the more that I

(24:39):
try a script and it doesn't workout, the more I do feel under
equipped and this field feeds straight into the messaging.
The current quote Revolution that Doctor Becky is proposing
that and I'm going to read it toyou from her Revolution e-mail.
It's not your fault that parenting is hard.
It's not your fault if you feel overwhelmed.

(25:00):
You weren't set up for success, no parent was.
Let me read that line again. You weren't set up for success,
no parent was. It's unfair, it's impossible,
and it's time for these things to change.
If you're listening right now, please go back 15 seconds and
listen to me say that again. Are those the messages that you

(25:23):
really want to believe about your parenting life?
No parent was set up for success.
It's unfair. It's it's impossible.
Until the advent of Instagram, everyone was doing it wrong.
No wonder why 88% of parents in this generation think that it is

(25:43):
harder than the previous generation.
This is nonsense. It's in unfair, it's impossible.
It's not a message that I want to feed into, no.
We it has to stop the the. It's dangerous.
This flywheel really needs to stop there.
There is a better way, and I'm not saying that to sound like a

(26:05):
talking head. We haven't figured out for the
most important thing if we'll ever sell anything or if we'll
ever even try to make money withthis.
No, but the one thing I can promise you is I'm never going
to tell you that you need what we're selling.
If you don't want what we're selling, that's fine.
If you don't want what these first 27 episodes have been
about, that is fine with me. You are a great parent already,

(26:25):
that I know for sure. And So what I really take issue
with here is that these gurus, their marketing, their business
model implies that their audience is at a deficit, that
their audience needs something to be whole, that they, the,
this is the biggest lie that hasever been told to parents is

(26:47):
that they are equipped that theyshould know how to be a success.
That is not true. Absolutely.
We all have problems sometimes. Goodness knows.
I've had dealt with my fair share of big T, little T trauma
and the little things that come up when it comes to being a
parent. Still dealing with it always
will. But that doesn't mean that I'm
unequipped. No, the message that's going out

(27:10):
is. Problems aren't normal, you're
doing it wrong. Well, it's actually, I don't
know if it's that's true, because I feel like they've
normalized problems, which in theory would be a good thing,
except that everyone's commiserating over them.
So it's this really interesting juxtaposition of problems are

(27:33):
everywhere, but no one knows howto fix them.
The only person that knows how to fix them is Doctor.
That goes back to my point whereit's problem shouldn't be
normal, it's because you're doing it wrong.
Take my course and we'll. Teach you everyone.
Is doing it wrong. That's what that's what's crazy.
And these are people that you haven't invited into your home
or your inbox. Or your phone, well, now you

(27:53):
invite once because you're having a problem.
That's what happened to me, right?
Like we were having challenges with Hunter.
And so I found a lot of use in some of the Doctor Becky things
to varying degrees of success. But I would say by and large, at
least I felt at the time. Now I'm kind of questioning it,
honestly, but I bet it was overall positive.

(28:14):
But thank goodness I started putting those things into spam
and not listening to the Instagram until researching this
podcast because you I don't needthat all the time.
But her business model needs me to need that all the time.
And herein lies the problem. This is how we end up with such

(28:34):
a consistent message that parenting is hard, that now 88%
of Americans think that parenting is harder than ever.
Yeah. So what do we do about this?
What can we do? We actually we take some advice
from Doctor Becky and start small.
OK. Start small in psychology, we
would call this a nudge, right? A small low stakes movement that

(28:58):
hopefully can have outsized impact.
And so Greg and I were thinking,what is something that we can
we've been pretty critical on this podcast.
So what is what is something that we can do to start a little
revolution of our own, one that says that we are OK, we are
equipped and sure, sometimes we have problems, but we can build

(29:19):
from a place of positivity, a place of worthiness as parents
on our family life. So Greg had the great idea of of
so I said, why don't we encourage people, encourage our
listeners to rather than or at least in defiance of the
constant tantrums, door slamming, etcetera, the posts

(29:40):
and things that we are getting emails.
Why don't we each take a moment once a day to note positive
family culture, something small like a laugh or A1 sibling
getting something for another, and any moment that brings joy
to see that family life is richer than the anxiety economy
suggests. And you had the great idea of

(30:01):
actually coming up with some concrete ones.
So we've built a list of 100 ideas of daily culture moments.
And so really just ordinary sustaining practices that can
support positive family culture.And so this is our answer to the
viral Tantrums course or the Doctor Becky Revolution, which

(30:22):
is really to know that we already have so much of what we
need and we can build from there.
We really do, and just things like acting out a silly skit or
playing a game after dinner. Or maybe things that have
already just happened to happen,like I The reason why I want to

(30:43):
share this Daily Culture Momentslist is because I can almost
guarantee that half dozen of them at least have happened in
your home already. Yeah, that's a, that's a good
point. It's not that you have to create
it. You don't have to even do it,
you just have to notice them. It's like writing a gratitude
list. You know, they say like, are you
having a bad day? Write down 5 gratitudes and
immediately you'll feel better. It's the same idea as we're

(31:04):
being constantly pushed these things that really prompt our,
like, negative focus just to flip the script.
Yeah. I like that.
OK, so thanks so much for listening to our soapbox.
I hope that you feel, you know, maybe you've already had a lot
of feelings about some of some of these things already and

(31:26):
maybe we've helped you found find the words you're not alone.
And it I think the number one thing I want us to take away
today is just that we get to choose.
We get to choose where to put our attention and notice that
there's not anything inherently bad about the business models
that we have dissected today. It's that we deserve to all be

(31:51):
aware and knowledgeable consumers about what we're
actually feeding into. And if it makes us feel a
certain way, then we can humbly kindly unsubscribe, unfollow,
and know that it will always be there if there's really an acute
pain point that needs support. Amen to that.

(32:13):
This is an epidemic. This reminds me of like opioids
are probably more like Adderall actually than opioids.
I think it's more like Adderall where everyone thinks that they
need it and then once your friend is on it, you like, oh,
maybe I have ADD or ADHD. And next thing we know,
everyone's taking amphetamines for no good reason.

(32:34):
And the way to stop the cycle isto realize that life is good
without this. Life is really good without
this. Life is hard, but it is good,
and I think the more that we notice in ourselves that we're
capable of what life throws at us, the less we will need the
scripts and the more we'll be parenting from a place of

(32:55):
authenticity. And our children who are energy
mirrors will pick up on that. Cool.
Well, thank you, Goosy. Thank you for going through all
of this today. I think I really needed this
just to really, as we said, makethe implicit, explicit about
what I am allowing into my perspective and the things that

(33:18):
I am unknowingly reading becausethey're being pushed to me.
And that I I truly believe in myheart of hearts that parenting
can be hard sometimes. Parenting is hard sometimes.
But that we are not under equipped and that we are so much

(33:40):
stronger than we realize. And that being on the receiving
end of so many messages that tell us that this is too hard,
that there's no way to success without some magic solution is
soul depleting. And so I'm grateful to be
reclaiming my agency around. Absolutely.

(34:03):
There are going to be moments where I need support, but that
by and large I can trust my inner knowing and know that I am
a great parent and I can build from here.
I love hearing that I have an unwavering belief in what we're
doing here together, and seeing that the business model that is

(34:24):
most congruent with today's parenting advice is not
something that serves us makes me happy in a way, because I
know that we have other better things to offer than fear and
anxiety. I don't know if showing up with
family culture will ever make usmoney, but I do know that it's
bringing a lot of joy to our lives.

(34:45):
Yeah, absolutely. Hey, you never know.
I mean, there are plenty of vitamins out there that become
really popular, right? Like Starbucks is one that comes
to mind, or Headspace meditationapp, right?
These are things that are aligned with people's values and
rituals and intentions about whothey want to be, not because

(35:08):
they are less than in any way, but because they want the most
out of this life. And we get to.
Yep, and we get to and for $99 ayear I will sell you a 60 minute
piece of silence for you to listen to and listen to yourself

(35:28):
because you've got this. Oh, man.
All right. Well, I I love you for
productizing everything. Love you goosy.
Love you goosy. Hey guys, if you're still here,
you're definitely our kind of person.
Thanks for spending this time with us on The Most Important
Thing. If this episode resonated with
you, we'd love for you to followus wherever you get your

(35:50):
podcasts and share it with someone else.
Building family culture on purpose.