The Death of the Personal Brand and What to Build Instead

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Perfectly polished brands are dying. Here’s how embodied presence is becoming the new currency of trust and influence.

This episode discusses why the past version of personal brand is OVER and what to lean into in this new era as a personal brand. We’re breaking down why persona-driven brands are collapsing and what to build instead if you want to lead the next era of business with clarity, resonance, and realness.

We cover:

• Why “authentic vulnerability” is starting to feel fake
• What real presence looks and feels like (and how to embody it)
• Why your nervous system is your actual brand strategy
• How to stop over-curating and start building trust through congruence
• 3 practical shifts to create a magnetic, embodied brand

This one is a must-listen if you’re done with the performance and ready to build a business that feels like home to you and to your audience.

With love,

Robyn xo

P.S.

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