April Soderstrom on the Power of Creativity as a Mother

Sara & Vee sit down with the unflappable April Soderstrom, founder and designer of the successful jewelry company bearing her very own name (v cool!). They discuss what it’s like to build a business with a small child in the middle of the pandemic, how moments of imperfection (spurred by her kids!) are what helped her brand really take off, why going back to work after a baby hits different when you work for yourself, and how creative pursuits are what help keep April feeling like herself. (Oh, and they also talk about how running for Miss Massachusetts -- out of spite! -- was key to getting her jewelry company off the ground. True story.) Enjoy!

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Check out April’s sophisticated and fun jewelry at aprilsoderstrom.com and on Instagram @aprilsoderstrom 

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The Mothers is a production of Backline Media.

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