The Move

The Move

As healthcare marketers, we know three things to be true. Serving the public is why we do this job… What's expected of us can get overwhelming… and the support of a community is powerful. So, two healthcare marketing guys decided to start a podcast dedicated to building that community and answering that question. What's the move in healthcare marketing? Each week, Larry and Dave invite you to join as we pull up chairs to create a longer table of community support with personal stories of struggle and success that will help us all as we try to figure out the move in healthcare marketing.

Episodes

The Move in Mental Health Marketing: Breaking Stigma & Saving Lives with Lindsey Meyers

March 18, 2025 • 36 mins
In this episode of 'The Move,' host Larry Williams engages in a compelling conversation with Lindsey Meyers from Avera Health. They discuss the critical issue of suicide prevention and the rapid decision-making that can lead to suicide. Lindsey delves into Avera's proactive strategies, including their impactful 'Ask the Question' campaign, which encourages the public to directly ask their loved ones about suicidal thoughts. She sha...
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The Move in Building a Professional Network with Joy Sutton

December 18, 2024 • 48 mins
In this episode, Larry Williams speaks with Joy Sutton, VP of Brand and Communications at American Addiction Centers. Joy shares her insightful perspective on networking, emphasizing the importance of forming genuine relationships, embracing life changes, and listening thoughtfully. She recounts her career journey from TV reporting to healthcare marketing, and offers actionable advice on how to build impactful connections. Key ...
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The Move in Marrying Marketing Execution with Operational Intelligence with Kristen Cover

December 10, 2024 • 30 mins
In this episode of 'The Move,' host Larry Williams interviews Kristen Cover, the Associate Vice President of Business Development and Marketing at Dell Children's Health Plan. Kristen shares her unique perspective on the importance of aligning marketing promises with operational realities, shaped by her professional journey and personal experiences as a parent of a medically complex child. She emphasizes operational intelligenc...
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The Move in Healthcare Marketing to GenX

December 3, 2024 • 38 mins
In this episode, we are joined by Alan Shoebridge, Associate Vice President and Chief Communication Officer at Providence. Alan shares his expertise on healthcare marketing, discussing how to effectively target different generations. The conversation covers the importance of tailoring content to generational needs and life stages, the necessity of seamless digital experiences, and leveraging social proof through reviews and testimo...
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The Move in Boosting Healthcare Talent Engagement & Retention with Frank Lococo and Katie Beach

November 19, 2024 • 37 mins
In this episode, Larry Williams dives deep into the crucial intersection of people, culture, and marketing with Nebraska Medicine’s Katie Beach, VP of People Operations, and Franklin Lococo, VP of Marketing and Communications. They discuss the importance of internal branding in healthcare, how cross-functional teamwork transformed their organization's culture, and the strategies behind improving employee retention and recruitment. ...
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The Move in Marketing Through a Healthcare Crisis with Amy Comeau

November 13, 2024 • 72 mins
Leading Through Crisis: Amy Comeau's Journey in Healthcare Marketing In this episode of 'The Move', we welcome Amy Comeau, former Vice President of Marketing at Emory Healthcare and author of 'Every Storm Runs Out of Rain'. Amy discusses her unique transition from opera to healthcare marketing, facing challenges like the Ebola scare and the COVID-19 pandemic. Key themes include the evolution from traditional to data-driven marke...
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The Move in Healthcare Marketing Technology with Dan Lavelle

October 25, 2024 • 39 mins
In this episode of The Move, Larry Williams interviews Dan Lavelle, Chief Product Officer at Unlock Health. Dan shares his deeply personal motivation for working in healthcare, stemming from his mother’s battle with brain cancer. The discussion covers the integration of technology in healthcare marketing, emphasizing patient engagement, data interoperability, and the delicate balance between advanced technology and simplicity. Da...
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The Move in Creating Behavioral Healthcare Culture and Team with Michael Castanon

October 17, 2024 • 37 mins
In this episode of 'The Move,' host Larry Williams interviews Michael Castanon, founder and CEO of CarePredictor, Mindfully, and Alter Behavioral Health. They discuss the critical role of culture and empathy in healthcare leadership. Michael emphasizes the importance of empathy in leadership, highlighting how it can transform patient care and employee satisfaction. The conversation covers the development of a strong organizationa...
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The Move in Healthcare Conference ROI with Colin Hung

October 9, 2024 • 40 mins
In this episode, Larry hosts Colin Hung, a seasoned expert in healthcare marketing and frequent conference attendee, to discuss the importance of healthcare conferences and how to maximize their value. The conversation covers Colin's recent blog post on top conferences for fall 2024, the evolution of conference dynamics post-COVID, and practical advice for providers and vendors on how to select and leverage conference experiences...
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The Move in AI for Behavioral Health with Glenn Hadley

September 20, 2024 • 44 mins
In this episode, Larry Williams discusses the intersection of AI and behavioral health marketing with Glenn Hadley, Senior Director of Growth at Unlock Health. They explore the transformative impact of AI on the healthcare marketing landscape, emphasizing the importance of trust and consistency across digital channels. Glenn shares insights on using AI for data aggregation and creating patient personas, enhancing both clinical an...
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The Move in Evolving a Brand with Luke Bemis

September 12, 2024 • 36 mins
In this insightful episode of 'The Move,' host Larry Williams welcomes Luke Bemis, VP of Strategy at Unlock Health, to explore the core of marketing strategies—starting with the brand itself. Luke discusses the importance of humanizing brands to connect on a human level, understanding market trends, and aligning brand strategy with business objectives. He offers valuable advice on evaluating the need for a rebrand, engaging interna...
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The Move in Pushing Creative Boundaries in Healthcare with Jim Larmon

September 12, 2024 • 45 mins
In this episode, Larry Williams speaks with Jim Larmon, the Chief Creative Officer at Unlock Health, about the transformative power of storytelling in healthcare marketing. Jim's extensive 30-year background in crafting memorable campaigns across various industries, including beer and credit cards, provides a unique perspective on pushing creative boundaries in the traditionally conservative healthcare sector. Topics discussed in...
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The Move in Life Agency

August 27, 2024 • 40 mins
In this episode of 'The Move' podcast, host Larry Williams speaks with Steve Turney, owner and executive director of the Mental Health Marketing Conference, about finding balance in professional and personal lives. They discuss effective marketing strategies, the importance of partnering with specialized agencies to prevent burnout, and the need to balance control and delegation. They also explore the interconnectedness of ment...
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The Move in Health Risk Assessments

August 21, 2024 • 38 mins
In this episode of The Move, host Larry Williams chats with Greg Gossett, Vice President of Client Success at Unlock Health, about the importance and impact of Health Risk Assessments (HRAs). Greg shares a personal story about how an HRA saved his father's life by identifying significant heart disease risk factors, which led to early intervention. They discuss how HRAs serve as personalized roadmaps that empower individuals to ta...
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The Move in Healthcare Performance Marketing with Matt Russell

August 14, 2024 • 35 mins
In this episode of The Move, Larry Williams from Unlock Health welcomes Matt Russell, General Manager of Performance Marketing at Unlock Health, to discuss the intricacies of performance marketing in the healthcare industry. The conversation covers the evolution of performance marketing, its unique challenges in the healthcare sector, and the importance of aligning marketing efforts with financial outcomes. Matt shares insights...
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The Move in Podcast Marketing with Jason Falls

August 7, 2024 • 39 mins
Join Larry Williams of Unlock Health as he sits down with Jason Falls, executive producer at the Podcast Network, to explore the multifaceted world of podcasting. They discuss the inherent challenges of achieving organic growth, the impact of the COVID-19 pandemic on podcast popularity, and the best practices for creating audience-centric content. Gain valuable advice on effective podcast setup, including equipment and software r...
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The Move in Experiential Marketing with Summer Menegakis

July 31, 2024 • 34 mins
In this episode of 'Unlock Health,' Larry Williams speaks with Summer Menegakis, Vice President of Marketing and Communications at CCL Hospitality Group, on the importance of experiential marketing. The discussion covers aligning brand value propositions, creating immersive events, the power of storytelling, the integration of social media, and the use of innovative technologies like virtual reality and augmented reality in marke...
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The Move in Healthcare Video Production

July 24, 2024 • 26 mins
In this episode, Larry Williams from Unlock Health interviews Mike King, a seasoned video production expert specializing in healthcare marketing. They discuss the evolving significance of video content in healthcare, particularly the rise of short-form videos for recruitment, training, and engagement. Insights include how to create a sustainable video strategy, the importance of having a clear goal for video production, and lever...
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The Move in AI for Patient Engagement with Jimmy Lyons

July 17, 2024 • 28 mins
In this episode of 'The Move' with Larry Williams from Unlock Health, Larry is joined by Jimmy Lyons from Further, a patient engagement platform leveraging AI, to discuss the impact of AI on marketing, particularly in healthcare. They dive into various subfields of AI, the importance of integrating AI into CRM platforms, and how AI can make marketing efforts more human-centric by automating mundane tasks, thus freeing profession...
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The Move In Building a Personal Brand on LinkedIn with Matt Reiners

July 10, 2024 • 41 mins
In this episode, Larry interviews Matt Reiner, a LinkedIn expert known for his genuine and engaging presence on the platform. They discuss the importance of authenticity, consistency, and providing value in your LinkedIn posts. Matt shares his journey of building his personal brand, the role of self-deprecating humor, and how he connects with people on a human level. He also offers practical advice for those looking to grow the...
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