Stop Pricing Like Walmart: Charge What You're Worth & Scale Your Profit

Here’s a topic that is keeping way too many women in business stuck: undervaluing your time and expertise. 🙅‍♀️
If you’re still charging the same rates you did 2-3 years ago, congratulations, you’ve just given yourself a pay cut! And if you’ve been apologising for your prices? We need to talk.

💸 Why You’re Probably Undercharging (and How It’s Costing You)

Too many incredible women in business are pricing themselves into burnout. Why? Because we’ve been conditioned to undervalue our labor. We do it for free at home, and we bring that mindset straight into our businesses. 

✅ You deserve at least six figures of profit and six figures of salary from your business. 

✅ You need to price for sustainability so that if life throws a curveball (like it did with Jonny’s health), your business doesn’t collapse.

✅ Pricing isn’t about being cheaper than the competition. It’s about building the life YOU want - whether that’s traveling the world, being home for Christmas with your kids, or simply not feeling chained to your desk 24/7.

🎯 The Formula for Pricing Like a Pro

In this episode, I break down my go-to framework for setting profitable prices that actually support your business and life. You’ll learn:

• How to calculate your true fixed costs (Hint: Your salary is part of this, not an afterthought!)
• Why building a business that can run without you starts with paying yourself a market salary.
• How to price for profitability and sustainability, not just survival.
• The secret to upselling and add-ons that drive customer behavior (because everyone wants the private cabin, right?)
  

✨ Real Talk from My Journey

Seven years ago, Scarlett (my wise-beyond-her-years daughter) told me I needed to be home on Christmas Day. That moment changed everything. Now, I’m living a life where we can travel, experience magic under a full moon in Thailand, and stay connected to what matters most. But it didn’t happen by accident - it happened because we got deliberate.

I built a business that supports my life, not the other way around. And guess what? You can too.

📣 Ready to Stop Undervaluing Yourself?

If you’ve been apologising for your prices or afraid to raise them this episode is your wake-up call. It’s time to price for profit and sustainability so you can build the life (and business) you actually want.

🔥 What’s Next? Let’s Keep the Moxie Going!

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💥 Book a Moxie Breakthrough Call: If you’re ready to stop spinning your wheels and get clarity on what’s really holding your business back, let’s talk. One hour can change everything. Book your call here.

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Don’t wait another day to start pricing like the businesswoman you are. Click play and let’s make magic happen. 🎉

Till next time, stay Moxie. ❤️

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