MFREE 108 Trailer # 4 with Axel Ragnarsson: How Do You Go from Free Tools to a Full Acquisition Machine?

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

In this episode, Axel Ragnarsson shares how his acquisitions process went from free tools and cold emails… to a full CRM system, consistent direct mail, and a dedicated acquisitions manager.

We get into:

 👉 Starting with zero budget and making one channel work before adding the next

 👉 How consistent follow-up beats one-off outreach every time

 👉 The three steps to keep your acquisitions process simple (and scalable)

 👉 Why patience and a system matter more than chasing everything at once

It’s a playbook for anyone who wants to grow without burning out—just focus, track, and keep showing up. 📈🗂️

#InvestorMindset #ConsistentAction #LongGameWins

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Episode Transcript

xel Ragnarsson1 (00:00):
I started using a free CRM early, like, I think

(00:03):
I used HubSpot to start.
Then we moved to Zoho, anotherfree one.
Now we run everything throughResimpli, which is the CRM
platform that we use, which is areally, you know, robust tool
that does everything for us.
CRM we can send mail through, wecan call through it all that.
And over time as we startedgetting good at each channel, as
I like to call it, cold emailingwas the first channel.
Okay, now I got some money andwe've done some deals.

(00:24):
Now I'm gonna start reinvestingin the business.
I'll spend some money on mail.
We send mail each quarter, fourtimes a year to the same list.
Basically a very similar messageas to what we include on.
Or in a cold email, right?
But we have a little bit morespace, so we're including like,
eh, this is what we own.
So we show that we're credibleand we're worth talking to.
Here's why we're good to workwith minimal contingencies.

(00:46):
We won't bug your residents, nobroker commissions, et cetera.
Talk about how we want to, builda relationship with them.
So, very slowly grew over time.
But I think the big thing interms of like what's an
actionable next step is it'sreally just three steps.
You define your acquisitioncriteria and you buy your data
list.
You pick one particular channelof how you'd like to reach out

(01:06):
to everybody on that list, andthen you just do it for a
consistent period of time anduse a CRM to track your follow
up.
'cause the follow up is reallythe biggest thing.
Gotcha.
And just align your expectationswith, you know, your list size
and how much time or moneyyou're willing to spend and
eventually.
You'll see some results, man.
That's an amazing growth story,man.