MFREE 115 Trailer # 5 with Jon Ostenson : Could a franchise be your launchpad to long-term ownership?

Aloha, It’s Shelon "Hutch" Hutchinson here! If you’re enjoying 'The Multifamily Real Estate Experiment' podcast, please like, comment, and share our episodes to help us reach and inspire more people. Thank you for your support!

Franchising gets overlooked, but it might just be the smartest way to step into business ownership without starting from zero.

In this episode, Jon Ostenson explains how franchises offer more than just a name; they come with built-in systems, marketing playbooks, tech stacks, supply chain advantages, and a mastermind of other owners walking the same path.

It’s not about skipping the work. It’s about avoiding unnecessary guesswork.

Even if you plan to build your own thing later, franchising first gives you a front-row seat to real business principles in action. And that future business? It’ll be better because of what you learned here.

Sometimes the best first step is one that’s already been tested.

 #FranchiseModel #BusinessOwnership #ProvenPath

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Episode Transcript

Track 1 (00:00):
I think for most people, having those training

(00:02):
wheels, if you will, thefranchise model is a better
path.
You're able to shortcut thesuccess.
You go into it, it's a modelthat's been proven out in other
markets.
You've got the proven productmarket fit.
You've got a playbook to goexecute against day one.
you've got a franchisor on thesidelines supporting you almost
like a coach.
And you have a built inmastermind of other franchisees

(00:22):
living the same thing, day in,day out, exchanging best
practices and learnings, There'sthings like, having optimized
marketing.
'cause they've learned how torun marketing in other markets,
so you're not having to testeverything.
You've got, a larger data set.
You've got technology stacked.
You step into day one, maybebulk buying for goods or
services on the back end.
When you start stacking theseup, it just brings a lot of
value to the table.

(00:43):
Hutch, not every franchise iscreated equal.
You've got great players outthere that provide great support
and you've got ones that don'tthat's where we come in to help
identify the top ones.
But when you start stacking it,I encourage people, you may
start your own business at somepoint, but if you start with a
franchise, I bet that businessyou start one day, is gonna be
better for the PR principles youlearned in the franchising,

(01:04):
experience.
I appreciate diving into that.
as he was talking through that,I was thinking, man, you got
franchises that allows you awhole day off to go to church on
Sundays.