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April 18, 2024 45 mins

Justin McMinn shares the story of his company, Mobility of Denver, and their mission to provide affordable wheelchair accessible vehicles to individuals and families in need. McMinn and his partners started the business in 2014, initially selling used trucks and vans before recognizing the substantial demand for lower-priced mobility vehicles. In 2017, they formed a partnership with manufacturer VMI to offer both new and used wheelchair vans at various price points, catering to different budgets.

McMinn emphasizes the fulfilling nature of his work, witnessing firsthand the profound impact an accessible vehicle can have on a person's life. He recounts a particularly moving story of assisting a veteran in obtaining a vehicle after months of working through complex financing scenarios, highlighting the emotional significance of the moment when the customer finally received the keys to their new mobility van.


Despite the challenges inherent in the industry, such as navigating intricate insurance coverage and securing financing, McMinn sees tremendous potential for entrepreneurs who prioritize a customer-centric approach. He stresses the importance of building strong relationships with clients and dedicating time to find personalized solutions that address each individual's unique needs and financial situation.


About the Guest: 

Justin McMinn is the General Manager of Mobility of Denver, a company he co-founded in 2014 to provide affordable wheelchair accessible vehicles. With a background in the automotive industry and online sales, Justin oversees the dealership's inventory, marketing, finance, and customer experience. Mobility of Denver has doubled sales each year by offering a full range of new and used mobility vehicles to meet varying needs.


Key Takeaways:

  • Mobility of Denver was started in 2014 to provide affordable wheelchair accessible vehicles, partnering with manufacturer VMI in 2017 to offer new and used vans.
  • Seeing the real-world impact of providing accessible transportation, like helping a veteran obtain a vehicle after months of financing challenges, is the most rewarding part of the business. 
  • While there are industry challenges around insurance and financing, there is great opportunity for entrepreneurs taking a customer-centric approach and working closely with each client to find solutions.
  • Mobility of Denver exemplifies the positive impact a business can have by focusing on an underserved need and keeping the customer at the center of everything they do.

Additional Resources:

Other Episodes You May Enjoy:

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The Ultimate Tailgate Vehicle with Eric Lahti


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