We spoke last week about product trends and which direction I see things possibly moving too. This week we dive a little bit deeper into this topic. There are a lot of question to ask yourself when doing product research, and let's be honest; it can be overwhelming when trying to figure out how to do this! How do I find what people want? What places do I look at for research that my customers would be buying from? The questions....... so many of them to ask, but that is why I am here and why I made this episode that is packed full to help lead you in the right direction!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, hello, casey here.
So last week in that episode, Iwent over the digital downloads
and product trends of 2023,what to know about, what to stay
on top of what the industry isdoing.
We talked about the differentcraft machines that are coming
out, the different technologiesthat are coming out, why you
(00:21):
need to be informed about those,because this is so, so
important.
I mentioned that in this weekepisode.
I'm need to be informed aboutthose because this is so, so
important.
I mentioned that in this weekepisode I'm going to go over how
to stay on top of the trends,how to stay ahead of the curve
and be a step or two ahead ofyour competition.
So go back and listen to thatif you haven't already, and
after the intro, we're going todive right into this.
(00:43):
As natural creatives, we loveour projects, we love our craft
time and we'll never say no to aquick trip to Michael's.
Although running a handmadebusiness is rewarding, it can
also be overwhelming.
Hey, creative mamas Kasey here.
And as a mother of two feistytoddlers and a business owner
myself, I get the nap timehustle and live it daily.
(01:04):
Toddlers and a business ownermyself, I get the nap time
hustle and live it dailyManaging the house, juggling the
kids and getting those ordersout on time can train the life
right out of us.
But what if there was a way toconvert that business of yours
into an online passive incomegenerating machine?
Well, I'm here to tell you it'snot only possible, but
completely yours for the taking.
I'm on a mission to give all ofthe naptime hustling crafty
(01:27):
moms out there the right tools,systems and strategies needed to
convert your own businessesinto consistent yet flexible
income online, all while doingwhat you do best creating.
So put those kiddos down fortheir nap, pop in some earbuds
and kick back.
This is where you stop tradingtime for dollars.
(01:47):
This is where you claim yourlife back.
This is the Naptime HustlePodcast.
Okay, so, as I mentioned inlast week's episode, this will
be the third year that I havedone my product and digital
download trends, year that Ihave done my product and digital
(02:07):
download trends.
Some of those have been like inrelation to SVGs, but as time
has gone on, I've tried to justbroaden that a little bit more
and speak to any digitaldownload seller, especially the
digital downloads that areconnected to either Etsy or any
of the craft machines andtechnology that we see are
coming out.
So, again, go back and listento that episode to learn more
(02:31):
about those.
But I also mentioned how Not topat myself on the back and, as
I talked about in last week'sepisode, how important it is to
project our business.
So the definition of projectingis extending outward or beyond
something else, it is protrudingforward.
(02:52):
So we want to do this with ourcompetition.
We want to be the industrystandard.
We want others to look to usand be like, oh crap, like they
are a step ahead of the game,like they saw this coming.
They're making sales, like mycustomers are flocking over to
them.
I need to be doing the samething.
Like we want to be that person,right?
(03:14):
So one thing that has helped mepredict and do this for my
business and when I do theseepisodes, is watching people
like Chris Loves, julia orJoanna Gaines and you're
thinking like, okay, what dothey have to do with?
(03:36):
Like craft machines?
Well, interior designers,especially ones that are the
trendsetters and the influencers.
They are, in my experience, thefirst ones to predict what is
going to be the trend in thedesign for even us.
(03:57):
Why do these interior designersinfluence us?
It's because they influence thelook in the home, they
influence not only that look butthe decor that goes into that
home, and these designers designaccording to the trend in the
(04:19):
market that they're seeing.
And so this trend, this style,doesn't just apply to interior
design.
It actually impacts a lot ofdifferent areas, even down to,
like, the clothes that we wear.
You think about it.
It's a psychological thing,like in our homes.
We design our homes anddecorate our homes around the
(04:41):
style that we are gravitating to, and that same style usually
carries over to our apparel, to,I mean, the decorations, of
course, in the home, but twodifferent areas, okay.
And so, especially for theSVG-ers and those who sell
designs that can be created orturned into decorations wall
(05:05):
decor, shelf decor or even adesign that can be converted
into a blanket, like the sameapplies.
So, watching them, I stay moreinformed and a step ahead of
what's going to be happening inmy niche, and so be watching
(05:26):
them.
And when they come out and theysay this is the trend or they
don't even have to, you just goand browse Instagram or social
media and it doesn't have to belike Chris Loves Julia.
I follow them because I lovethem, but also I grew up with
Julia.
I knew her when I was young andso I've been watching her.
(05:49):
I also love all of her stuff.
And then Joanna Gaines I meanobviously she's a farmhouse
decor girl, right, and so thatis another reason why I
especially watch her, becauseshe impacts my industry and the
people in my space directly.
But be watching for theconsistencies of what they are
(06:13):
doing.
Also, be watching for theirpredictions when they come out
with them, and one thing thatI'm seeing with each of them is
there's a lot of brass in theirdesigns.
There's a lot of like, yes, thevintage feel, but it's going to
(06:33):
take a shift towards the morelike sophisticated vintage.
I'm seeing more of like theupscale, more luxury look, also
like darker tones, darker paints.
You know we saw for a while thewhite farmhouse look.
(06:53):
Now we're seeing it start toshift back to darker tones, and
so this is just going to be aprocess that we go through every
so often.
You know it's going to shift tothe lighter stuff, and then
it's going to shift to thelighter stuff, and then it's
going to shift to the dark.
This has just been the market,this has just been the design
area for years and years andyears.
(07:15):
We go through these differentphases and then eventually, we
cycle back through that phase.
It becomes a trend once again,and that's what we're seeing
with the darker walls and thedarker tones.
I remember some family membersmoving into a house with this
(07:37):
evergreen paint on the walls,and this was during the lighter
color farmhouse shiplap, likewhite, is awesome phase and we
criticize that, but now thatsame evergreen tone and color is
(07:58):
popular again, and so we needto be adjusting.
We need to be adapting to themarket as well.
Another thing that we are goingto see and that they're
predicting are murals, andthat's one thing that they're
designing more of in their homesnow are these murals.
I think that, with this shift,we're also going to be seeing
(08:22):
the quote unquote murals beapplied to and actually we're
already seeing this but toat-home decor, to these, you
know, art frames and this wallart we're going to see more of
like the watercolor mural typeof designs.
(08:42):
Okay, so be watching theseinfluencers.
The influencers don't have tobe interior designers.
I think that that's like thevery, very like forefront of the
shift.
They're usually the ones at theforefront of that, but you can
also be watching influencers inyour space ink, like where on
(09:08):
the supply chain is this personthat I'm following?
Usually, you want them to bethe person that is, like you
know, a step or two ahead of you.
You are the SVG seller, maybeit's the interior designer, or
maybe it's the crafter that youare following.
If you are niching down tot-shirts, for instance, maybe
(09:28):
you follow the apparelinfluencers.
If you're a SVG designer thatcreates like four t-shirts,
specifically, if you'refarmhouse decor, okay, be
following those awesomedesigners, interior designers,
who make their houses justamazing and that a lot of people
(09:50):
are following because they'rethe trendsetters.
So my point is is that it's notgoing to be the same for
everybody, but those are thereasons that I follow, like
Chris Loves, julia, giannaGaines and those interior
designers, is because that's myniche, right.
Another thing that you can bedoing is walking through the big
retail stores.
Now, when you are decidingwhich stores to walk through, be
(10:14):
asking yourself where are mycustomers buying their products?
Where are my customers hangingout?
Like right now, this is mychallenge to you what store are
your customers buying from, like, what's their favorite store in
relation to the product, orwhat store is tied to your
(10:36):
product in some way?
Okay, and again you can go astep back in the supply chain.
Maybe, like I said, it's notSVGs, but it is where they go to
buy decor that they use yourSVGs to create.
It can just be the style whendo they go to buy that style of
(10:59):
thing?
All right, and so Hobby Lobbyobviously that one sits well
with me.
Lobby, obviously that one sitswell with me.
Michael's is another one, butHobby Lobby, especially because
they're more of like thefarmhouse-y, country, more local
type of franchise store.
I find my customers at HobbyLobby because they are more of
(11:24):
like the farmhouse decor buyers.
They're more small town, folk,country type of people and
that's what I see a lot of, likethe decorations that my buyers
tend to buy and tend to go.
So, which store is this for youLike, ask yourself, come up
(11:48):
with a list and then go out anddo your research.
Okay, how do we do our research?
Well, we go shopping, right?
So find one of these stores andgo, walk through it and, as
you're walking through it, makenotes of the consistencies and
(12:09):
the styles that you are seeing.
Also, pay attention to theheavy traffic areas and the end
caps.
If you've worked retail before,you know that these end caps
are important because whencorporate sends their map of the
store for where to place theproducts, the same map that you
(12:34):
have to follow as the managerdown to the very shelf location.
It's so strategic, you guys,even at eye level.
At eye level, they chooseproducts that they want to be.
At eye level they choose.
You know, there's a strategy tothe layout down to the very
(12:55):
position on the shelf.
It's like when I worked at YNRin New York City.
We would do case studies andthere behind the glass and watch
.
At the time it was a yogurtcommercial that we were deciding
for, this international yogurtcommercial, and we were deciding
(13:18):
how to brand that commercialbecause this company had come
out with a new brand of yogurtand we wanted to know how to
brand, how to market thatcommercial.
And so we sat behind this glassand we watched these cute
little kids eat yogurt and theyasked them questions, questions
(13:38):
that people on our team came upwith so that we would know that
this would give us informationto go off of, so that we would
know how to brand thatcommercial and how to target the
people who were buying thisyogurt for their kids.
Okay, and so you would just beamazed.
I find it very, very interestingbecause there's a lot of
(14:02):
psychology involved in this.
There's a lot more thought workthat goes into this than I was
ever aware of.
But the same goes for theseretail stores, and why this
helps us is because these endcaps and these heavy traffic
areas.
There's once again been a lotof thought that goes into these
positions in the store.
(14:22):
Why is that?
Because they receive the mosteyeballs in the store.
Why is that?
Because they receive the mosteyeballs.
Let me rephrase that theyreceive the most eyes on them.
They are the areas in the storethat have the most people
viewing them, that have the mostpeople walking by them.
So watch these end caps andthese high traffic center aisle
(14:47):
islands with these displays, payattention to what products are
on them and, again, watch forconsistencies that you're seeing
across the board.
Go in and make note of whatinformation you gather from this
.
This will get your creativejuices going on hyperdrive right
(15:08):
.
This will give us a boost,especially our creative juices
when we're brainstormingproducts.
This will help.
And sometimes, yeah, you canhave the argument like well,
casey, some of those like forWalmart or some of these stores
that have like several, likebrands.
(15:29):
Sometimes the brands will payfor that spot in the store,
right, but even then that spotcomes with a price.
They're paying, just like abillboard, to be in front of
people's eyes, and usually it'sthe brands with the most money
that pay for those high trafficspots.
(15:49):
You know, in cap, on the mainaisle, like one of the first
things you see when you enterthe store, like, yeah, they will
pay for that, but even then,like I said, it comes with a
price and if the brand canafford that, then even those
items are proven in a way, to betop sellers, right?
(16:10):
So, at the end of the day, howmuch should you take away from
all of this?
How much of this should youtake to heart, and should you
just go back to your businessand start changing everything?
Based off of what you've heardin these past two episodes, I
know that, like squirrelsyndrome, shiny object syndrome,
many of you struggle.
(16:31):
Like after you hear thisepisode, you may think, okay, I
think I need to like completelyshift directions and go this
other way, and I'm going to sayit just depends, like, if it's
working for you, if what you'recurrently doing is working for
you, and it's something that Ihaven't mentioned at all or is
complete opposite of the trendthat I'm talking about, but
(16:55):
you're seeing sales in the areathat you're currently in and in
the style that you're currentlyin, there's always going to be
people who have that style, whohave that same style, especially
if you're seeing sales.
So don't let this deter you orpull you away from an area
(17:16):
that's working for you or froman area that you're passionate
about and resonates with you,because that, in my opinion, is
what's most important.
If it's an area that you sitwell with and you enjoy creating
for and you gravitate towards,then you're more likely to
succeed because it doesn't feellike work, it's something that
(17:38):
you're going to continue toenjoy doing long-term and you're
more likely to stick with itright.
And so these areas, thesetrends, don't have to be your
trend for your product.
It always goes back to what'sworking for you and what's been
proven with your customers.
(17:58):
Always base first, starting withwhat you know and what you
resonate with and what you enjoy, but then go to your customers
and base your decisions, yourproduct decisions, your styles,
the type of designs that you arecreating, off of evidence, off
of what your customers arebuying.
(18:20):
The best evidence you can haveis from your own shop and your
own sales and your own stats.
Start there first.
Don't let you know me HobbyLobby, me talking about murals.
Like pull you away fromcreating t-shirts.
That are the t-shirts that youenjoy creating for maybe it's
(18:41):
like teachers and educators.
And then all of a sudden,you're like, oh, I need to jump
ship and go over here and startpainting watercolors.
That might not be for you.
For instance, I thought that forme, it was font creation.
I went out and bought a courseand thought that creating fonts
(19:04):
was going to be my thing, and soit took me hours just to create
one font.
I mean, yeah, in the beginning,when you're learning something,
of course it's going to take awhile, but let's look at the
evidence here.
Okay, so, like me, pursuingfont creation and selling fonts
(19:24):
like that doesn't work.
That was not something that Ienjoyed, that I was passionate
about that.
I had a history ever even doingsomething similar and didn't
sit right with me, didn't sitwell with me, because I'm just
(19:45):
not good at it and I'm nevergoing to be.
There's some things that wejust got to own.
We're never going to be good atthis one thing, and sometimes
being a natural at it is what itall comes down to, but it
doesn't mean that you can'tdevelop a talent at being good
at something.
(20:05):
Maybe, if I would have stuckwith it, I could have become a
great typographer and fontcreator, but again, I didn't
have a passion to do that.
It never appealed to me and itwasn't ever something that I
enjoyed.
Okay, so, when it's said anddone, for those of you in Etsy
(20:29):
digital success who have gonethrough that phase one, the
pre-launch phase, and gonethrough that, work like that is
what is most important Narrowingdown your product based on
areas that you are passionateabout, that you're proficient in
, and then finding, within thosethings, an area that, in a
(20:50):
product line that you can answera problem and that you can be
profitable in all right.
So that is it for this episode.
You guys, before you head out,be sure to click subscribe.
Let me know if you've enjoyedthis episode by leaving a review
review, and then also be sureto go and grab that free
download that I mentioned inlast week's episode.
(21:11):
Pinandposhcom forward slashsublimation.
I actually have pictures of allof the trends.
I have a complete list of thedifferent types of sublimation
and products that we're seeing,and then pictures to go with
those.
So go and grab that again.
Pinandposhcom forward slashsublimation and that will also
(21:34):
get you on the wait list to thatbrand new course that I'm
teaching and that I'm releasingthis coming spring.
So, so excited for that.
It's been a long time overdue.
I'm excited to get that intoyour hands and to teach you how
to create and up-level yourdesigns to the watercolor and
(21:54):
transparency and complex stylethat we are now seeing these
designs shift towards.
All right, you guys, that's itfor this week.
I'll see you next time.
Bye.
Hello, hello, casey here.
So last week in that episode, Iwent over the digital downloads
and product trends of 2023,what to know about, what to stay
on top of what the industry isdoing.
We talked about the differentcraft machines that are coming
out, the different technologiesthat are coming out, why you
(00:21):
need to be informed about those,because this is so, so
important.
I mentioned that in this weekepisode.
I'm need to be informed aboutthose because this is so, so
important.
I mentioned that in this weekepisode I'm going to go over how
to stay on top of the trends,how to stay ahead of the curve
and be a step or two ahead ofyour competition.
So go back and listen to thatif you haven't already, and
after the intro, we're going todive right into this.
(00:43):
As natural creatives, we loveour projects, we love our craft
time and we'll never say no to aquick trip to Michael's.
Although running a handmadebusiness is rewarding, it can
also be overwhelming.
Hey, creative mamas Kasey here.
And as a mother of two feistytoddlers and a business owner
myself, I get the nap timehustle and live it daily.
(01:04):
Toddlers and a business ownermyself, I get the nap time
hustle and live it dailyManaging the house, juggling the
kids and getting those ordersout on time can train the life
right out of us.
But what if there was a way toconvert that business of yours
into an online passive incomegenerating machine?
Well, I'm here to tell you it'snot only possible, but
completely yours for the taking.
I'm on a mission to give all ofthe naptime hustling crafty
(01:27):
moms out there the right tools,systems and strategies needed to
convert your own businessesinto consistent yet flexible
income online, all while doingwhat you do best creating.
So put those kiddos down fortheir nap, pop in some earbuds
and kick back.
This is where you stop tradingtime for dollars.
(01:47):
This is where you claim yourlife back.
This is the Naptime HustlePodcast.
Okay, so, as I mentioned inlast week's episode, this will
be the third year that I havedone my product and digital
download trends, year that Ihave done my product and digital
(02:07):
download trends.
Some of those have been like inrelation to SVGs, but as time
has gone on, I've tried to justbroaden that a little bit more
and speak to any digitaldownload seller, especially the
digital downloads that areconnected to either Etsy or any
of the craft machines andtechnology that we see are
coming out.
So, again, go back and listento that episode to learn more
(02:31):
about those.
But I also mentioned how Not topat myself on the back and, as
I talked about in last week'sepisode, how important it is to
project our business.
So the definition of projectingis extending outward or beyond
something else, it is protrudingforward.
(02:52):
So we want to do this with ourcompetition.
We want to be the industrystandard.
We want others to look to usand be like, oh crap, like they
are a step ahead of the game,like they saw this coming.
They're making sales, like mycustomers are flocking over to
them.
I need to be doing the samething.
Like we want to be that person,right?
(03:14):
So one thing that has helped mepredict and do this for my
business and when I do theseepisodes, is watching people
like Chris Loves, julia orJoanna Gaines and you're
thinking like, okay, what dothey have to do with?
(03:36):
Like craft machines?
Well, interior designers,especially ones that are the
trendsetters and the influencers.
They are, in my experience, thefirst ones to predict what is
going to be the trend in thedesign for even us.
(03:57):
Why do these interior designersinfluence us?
It's because they influence thelook in the home, they
influence not only that look butthe decor that goes into that
home, and these designers designaccording to the trend in the
(04:19):
market that they're seeing.
And so this trend, this style,doesn't just apply to interior
design.
It actually impacts a lot ofdifferent areas, even down to,
like, the clothes that we wear.
You think about it.
It's a psychological thing,like in our homes.
We design our homes anddecorate our homes around the
(04:41):
style that we are gravitating to, and that same style usually
carries over to our apparel, to,I mean, the decorations, of
course, in the home, but twodifferent areas, okay.
And so, especially for theSVG-ers and those who sell
designs that can be created orturned into decorations wall
(05:05):
decor, shelf decor or even adesign that can be converted
into a blanket, like the sameapplies.
So, watching them, I stay moreinformed and a step ahead of
what's going to be happening inmy niche, and so be watching
(05:26):
them.
And when they come out and theysay this is the trend or they
don't even have to, you just goand browse Instagram or social
media and it doesn't have to belike Chris Loves Julia.
I follow them because I lovethem, but also I grew up with
Julia.
I knew her when I was young andso I've been watching her.
(05:49):
I also love all of her stuff.
And then Joanna Gaines I meanobviously she's a farmhouse
decor girl, right, and so thatis another reason why I
especially watch her, becauseshe impacts my industry and the
people in my space directly.
But be watching for theconsistencies of what they are
(06:13):
doing.
Also, be watching for theirpredictions when they come out
with them, and one thing thatI'm seeing with each of them is
there's a lot of brass in theirdesigns.
There's a lot of like, yes, thevintage feel, but it's going to
(06:33):
take a shift towards the morelike sophisticated vintage.
I'm seeing more of like theupscale, more luxury look, also
like darker tones, darker paints.
You know we saw for a while thewhite farmhouse look.
(06:53):
Now we're seeing it start toshift back to darker tones, and
so this is just going to be aprocess that we go through every
so often.
You know it's going to shift tothe lighter stuff, and then
it's going to shift to thelighter stuff, and then it's
going to shift to the dark.
This has just been the market,this has just been the design
area for years and years andyears.
(07:15):
We go through these differentphases and then eventually, we
cycle back through that phase.
It becomes a trend once again,and that's what we're seeing
with the darker walls and thedarker tones.
I remember some family membersmoving into a house with this
(07:37):
evergreen paint on the walls,and this was during the lighter
color farmhouse shiplap, likewhite, is awesome phase and we
criticize that, but now thatsame evergreen tone and color is
(07:58):
popular again, and so we needto be adjusting.
We need to be adapting to themarket as well.
Another thing that we are goingto see and that they're
predicting are murals, andthat's one thing that they're
designing more of in their homesnow are these murals.
I think that, with this shift,we're also going to be seeing
(08:22):
the quote unquote murals beapplied to and actually we're
already seeing this but toat-home decor, to these, you
know, art frames and this wallart we're going to see more of
like the watercolor mural typeof designs.
(08:42):
Okay, so be watching theseinfluencers.
The influencers don't have tobe interior designers.
I think that that's like thevery, very like forefront of the
shift.
They're usually the ones at theforefront of that, but you can
also be watching influencers inyour space ink, like where on
(09:08):
the supply chain is this personthat I'm following?
Usually, you want them to bethe person that is, like you
know, a step or two ahead of you.
You are the SVG seller, maybeit's the interior designer, or
maybe it's the crafter that youare following.
If you are niching down tot-shirts, for instance, maybe
(09:28):
you follow the apparelinfluencers.
If you're a SVG designer thatcreates like four t-shirts,
specifically, if you'refarmhouse decor, okay, be
following those awesomedesigners, interior designers,
who make their houses justamazing and that a lot of people
(09:50):
are following because they'rethe trendsetters.
So my point is is that it's notgoing to be the same for
everybody, but those are thereasons that I follow, like
Chris Loves, julia, giannaGaines and those interior
designers, is because that's myniche, right.
Another thing that you can bedoing is walking through the big
retail stores.
Now, when you are decidingwhich stores to walk through, be
(10:14):
asking yourself where are mycustomers buying their products?
Where are my customers hangingout?
Like right now, this is mychallenge to you what store are
your customers buying from, like, what's their favorite store in
relation to the product, orwhat store is tied to your
(10:36):
product in some way?
Okay, and again you can go astep back in the supply chain.
Maybe, like I said, it's notSVGs, but it is where they go to
buy decor that they use yourSVGs to create.
It can just be the style whendo they go to buy that style of
(10:59):
thing?
All right, and so Hobby Lobbyobviously that one sits well
with me.
Lobby, obviously that one sitswell with me.
Michael's is another one, butHobby Lobby, especially because
they're more of like thefarmhouse-y, country, more local
type of franchise store.
I find my customers at HobbyLobby because they are more of
(11:24):
like the farmhouse decor buyers.
They're more small town, folk,country type of people and
that's what I see a lot of, likethe decorations that my buyers
tend to buy and tend to go.
So, which store is this for youLike, ask yourself, come up
(11:48):
with a list and then go out anddo your research.
Okay, how do we do our research?
Well, we go shopping, right?
So find one of these stores andgo, walk through it and, as
you're walking through it, makenotes of the consistencies and
(12:09):
the styles that you are seeing.
Also, pay attention to theheavy traffic areas and the end
caps.
If you've worked retail before,you know that these end caps
are important because whencorporate sends their map of the
store for where to place theproducts, the same map that you
(12:34):
have to follow as the managerdown to the very shelf location.
It's so strategic, you guys,even at eye level.
At eye level, they chooseproducts that they want to be.
At eye level they choose.
You know, there's a strategy tothe layout down to the very
(12:55):
position on the shelf.
It's like when I worked at YNRin New York City.
We would do case studies andthere behind the glass and watch
.
At the time it was a yogurtcommercial that we were deciding
for, this international yogurtcommercial, and we were deciding
(13:18):
how to brand that commercialbecause this company had come
out with a new brand of yogurtand we wanted to know how to
brand, how to market thatcommercial.
And so we sat behind this glassand we watched these cute
little kids eat yogurt and theyasked them questions, questions
(13:38):
that people on our team came upwith so that we would know that
this would give us informationto go off of, so that we would
know how to brand thatcommercial and how to target the
people who were buying thisyogurt for their kids.
Okay, and so you would just beamazed.
I find it very, very interestingbecause there's a lot of
(14:02):
psychology involved in this.
There's a lot more thought workthat goes into this than I was
ever aware of.
But the same goes for theseretail stores, and why this
helps us is because these endcaps and these heavy traffic
areas.
There's once again been a lotof thought that goes into these
positions in the store.
(14:22):
Why is that?
Because they receive the mosteyeballs in the store.
Why is that?
Because they receive the mosteyeballs.
Let me rephrase that theyreceive the most eyes on them.
They are the areas in the storethat have the most people
viewing them, that have the mostpeople walking by them.
So watch these end caps andthese high traffic center aisle
(14:47):
islands with these displays, payattention to what products are
on them and, again, watch forconsistencies that you're seeing
across the board.
Go in and make note of whatinformation you gather from this
.
This will get your creativejuices going on hyperdrive right
(15:08):
.
This will give us a boost,especially our creative juices
when we're brainstormingproducts.
This will help.
And sometimes, yeah, you canhave the argument like well,
casey, some of those like forWalmart or some of these stores
that have like several, likebrands.
(15:29):
Sometimes the brands will payfor that spot in the store,
right, but even then that spotcomes with a price.
They're paying, just like abillboard, to be in front of
people's eyes, and usually it'sthe brands with the most money
that pay for those high trafficspots.
(15:49):
You know, in cap, on the mainaisle, like one of the first
things you see when you enterthe store, like, yeah, they will
pay for that, but even then,like I said, it comes with a
price and if the brand canafford that, then even those
items are proven in a way, to betop sellers, right?
(16:10):
So, at the end of the day, howmuch should you take away from
all of this?
How much of this should youtake to heart, and should you
just go back to your businessand start changing everything?
Based off of what you've heardin these past two episodes, I
know that, like squirrelsyndrome, shiny object syndrome,
many of you struggle.
(16:31):
Like after you hear thisepisode, you may think, okay, I
think I need to like completelyshift directions and go this
other way, and I'm going to sayit just depends, like, if it's
working for you, if what you'recurrently doing is working for
you, and it's something that Ihaven't mentioned at all or is
complete opposite of the trendthat I'm talking about, but
(16:55):
you're seeing sales in the areathat you're currently in and in
the style that you're currentlyin, there's always going to be
people who have that style, whohave that same style, especially
if you're seeing sales.
So don't let this deter you orpull you away from an area
(17:16):
that's working for you or froman area that you're passionate
about and resonates with you,because that, in my opinion, is
what's most important.
If it's an area that you sitwell with and you enjoy creating
for and you gravitate towards,then you're more likely to
succeed because it doesn't feellike work, it's something that
(17:38):
you're going to continue toenjoy doing long-term and you're
more likely to stick with itright.
And so these areas, thesetrends, don't have to be your
trend for your product.
It always goes back to what'sworking for you and what's been
proven with your customers.
(17:58):
Always base first, starting withwhat you know and what you
resonate with and what you enjoy, but then go to your customers
and base your decisions, yourproduct decisions, your styles,
the type of designs that you arecreating, off of evidence, off
of what your customers arebuying.
(18:20):
The best evidence you can haveis from your own shop and your
own sales and your own stats.
Start there first.
Don't let you know me HobbyLobby, me talking about murals.
Like pull you away fromcreating t-shirts.
That are the t-shirts that youenjoy creating for maybe it's
(18:41):
like teachers and educators.
And then all of a sudden,you're like, oh, I need to jump
ship and go over here and startpainting watercolors.
That might not be for you.
For instance, I thought that forme, it was font creation.
I went out and bought a courseand thought that creating fonts
(19:04):
was going to be my thing, and soit took me hours just to create
one font.
I mean, yeah, in the beginning,when you're learning something,
of course it's going to take awhile, but let's look at the
evidence here.
Okay, so, like me, pursuingfont creation and selling fonts
(19:24):
like that doesn't work.
That was not something that Ienjoyed, that I was passionate
about that.
I had a history ever even doingsomething similar and didn't
sit right with me, didn't sitwell with me, because I'm just
(19:45):
not good at it and I'm nevergoing to be.
There's some things that wejust got to own.
We're never going to be good atthis one thing, and sometimes
being a natural at it is what itall comes down to, but it
doesn't mean that you can'tdevelop a talent at being good
at something.
(20:05):
Maybe, if I would have stuckwith it, I could have become a
great typographer and fontcreator, but again, I didn't
have a passion to do that.
It never appealed to me and itwasn't ever something that I
enjoyed.
Okay, so, when it's said anddone, for those of you in Etsy
(20:29):
digital success who have gonethrough that phase one, the
pre-launch phase, and gonethrough that, work like that is
what is most important Narrowingdown your product based on
areas that you are passionateabout, that you're proficient in
, and then finding, within thosethings, an area that, in a
(20:50):
product line that you can answera problem and that you can be
profitable in all right.
So that is it for this episode.
You guys, before you head out,be sure to click subscribe.
Let me know if you've enjoyedthis episode by leaving a review
review, and then also be sureto go and grab that free
download that I mentioned inlast week's episode.
(21:11):
Pinandposhcom forward slashsublimation.
I actually have pictures of allof the trends.
I have a complete list of thedifferent types of sublimation
and products that we're seeing,and then pictures to go with
those.
So go and grab that again.
Pinandposhcom forward slashsublimation and that will also
(21:34):
get you on the wait list to thatbrand new course that I'm
teaching and that I'm releasingthis coming spring.
So, so excited for that.
It's been a long time overdue.
I'm excited to get that intoyour hands and to teach you how
to create and up-level yourdesigns to the watercolor and
(21:54):
transparency and complex stylethat we are now seeing these
designs shift towards.
All right, you guys, that's itfor this week.
I'll see you next time.
Bye.
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