The Native Experience Podcast: Translation, localization and multicultural marketing discussions
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing. Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language. Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including: The evolving methodologies behind effective translation and localisation The importance of co-creation in developing content that triggers behavioural change Case studies on successful (and unsuccessful) in-language efforts Emerging trends and technologies reshaping the industry
Episodes
In this final episode of The Native Experience podcast, we’re joined by Rana Ebrahimi, National Manager of the Multicultural Youth Advocacy Network (MYAN).
Rana shares her journey from working with UNHCR in Iran to advocating for the rights of young people from refugee and migrant backgrounds in Australia. With a wealth of experience in humanitarian aid, multiculturalism, and social inclusion, Rana discusses the evolvi...
In this episode of The Native Experience podcast, host Brian speaks with Sandra Elhelw, CEO of the Settlement Council of Australia, about the multifaceted journey of migrants and refugees in Australia. The Council is a national peak body representing 130 organisations dedicated to ensuring people of migrant and refugee backgrounds can thrive and belong in their new home.
Sandra shares her personal story, growing up in ...
In this episode of The Native Experience podcast, we delve into the complex world of forensic translation and interpretation with Carl Gene Fordham, the national President of the Australian Institute of Interpreters and Translators (AUSIT).
Carl, who is fluent in Mandarin, shares his journey from general translation to the specialized field of legal translation, emphasizing the importance of precision and clarity in s...
In this episode of The Native Experience podcast, we explore multicultural media and migrant integration with Saad Khalid, a pioneering figure in Australia's ethnic community broadcasting. As Project Director for the 2025 Australian Multicultural Youth Media Summit, Saad shares his journey as a first-generation Pakistani-Australian in media, highlighting the power of migrant-driven storytelling in fostering inclu...
In this episode of The Native Experience podcast, we dive into the world of global branding and localization with Nataly Kelly, Chief Marketing Officer at Zappi. We discuss her extensive experience in marketing and localization and how these experiences shaped her insights on building brand value across cultures. Natalie shares her journey, from her passion for music to her professional endeavors, and how her backgrou...
In this episode of The Native Experience podcast, we explore the fascinating world of language technology with Dieter Runge, co-founder and VP of Global Strategy at Boostlingo. Dieter shares how his love for Star Trek and its futuristic technology, like the Universal Translator, inspired him to create groundbreaking real-time translation tools.
We discuss the rapid growth of the language services industry, the importa...
On this episode of The Native Experience Podcast, Leigh Cox, Director of Language Services Policy at the Department of Home Affairs shares his insights into the evolving world of language services, multiculturalism, and the importance of access and equity in government services.
We explore the critical role language plays in fostering inclusion, particularly for multicultural communities and individuals with accessibil...
In this episode of The Native Experience podcast, we explore the intersection of remote work, cultural integration, and language preservation in global business. We highlight how MultiLingual is leading efforts to preserve endangered languages, with insights on navigating cultural differences and adapting to diverse work ethics. Eddie also shares his experiences managing a global remote team, emphasizing the importanc...
In this episode of the Native Experience podcast, we are thrilled to be joined by Mark Saba, CEO of Lexigo.
We explore Mark’s book "Native Experience Marketing," that unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. This involves forming dynamic teams, co-designing strategies, and mastering grassroots distribution...
On this episode of The Native Experience Podcast, we have the pleasure of welcoming back Tim Brookes, the founder of the Endangered Alphabets Project.
Join us as we delve into Tim’s work preserving endangered languages and the cultures they represent through an exploration of writing systems. We also discuss what the future of writing looks like, especially in regards to the rise of digitization and a global decline o...
On this episode of The Native Experience podcast, we welcome back Edwin Trebels, the Translations Director at the Philadelphia Church of God.
Edwin, an expert in organizational development and localization, shares insights into the LangOps workflow and implementation, discussing the use of tools like Blackbird and DeepL to automate translation processes. The conversation delves into the impact of these automated system...
On this episode of The Native Experience podcast, we have the honor of welcoming Edwin Trebels, the Translations Director at the Philadelphia Church of God.
Edwin brings us on an inspiring journey through his life, showcasing the deep connection between language, leadership, and cultural sensitivity. With a career spanning two decades in the field of localization, he has translated millions of words and playe...
On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!
We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth.
Sheron ...
On this episode of The Native Experience Podcast, we have the pleasure of welcoming Tim Brookes, the founder of the Endangered Alphabets Project.
Join us as we discuss Tim's work preserving endangered alphabets and the cultures they represent. Tim shares his stories collaborating with the Abenaki people - the Indigenous people of the Northeastern Woodlands of Canada - and their powerful connection between la...
On this episode of The Native Experience Podcast, we welcome Ruhee Meghani, Lead Facilitator & Founder of Allied Collective - Australia’s first inclusive facilitation & wellbeing agency specializing in training, consultation and coaching for leaders & organizations.
Join the conversation as we unravel the language of inclusion and the rich tapestry of well-being. Our dialogue spans Ruhee's ec...
On this episode of The Native Experience Podcast, we welcome back Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.
If you haven’t already, we encourage you to go back and listen to part 1 of our conversation with Mike, where we explore his varied career; from working on nuclear submarines to selling washing machines. In part 2, we explore the intricacies of marketing a lifestyle brand a...
On this episode of The Native Experience, we welcome Antonio de Palma, Localization Quality Program Manager at Avetta.
Antonio takes us on a journey through the fascinating world of localization, drawing from his rich background in data-driven work and experiences with AAA games. He emphasizes the pivotal role of localization in crafting native experiences and the inherent culture of diversity and inclusion withi...
On this episode of The Native Experience Podcast, we welcome Mike Todd, Senior Advisor of Consumer Products with Dearin & Associates.
In our conversation, we explore two radically different professions that Mike has had in his life: selling washing machines and working on nuclear submarines. Mike shares how selling washing machines became an analogy for good customer service and taught him to understand consum...
On this episode of The Native Experience Podcast, it’s our absolute pleasure to welcome back Kate Edwards. This is part 2 of our conversation with Kate so if you haven’t already, do yourself a favor and listen to part 1.
Kate is the CEO and principal consultant of Geogrify, a consultancy which innovated content culturalization, as well as the CXO and Co-Founder of SetJetters, an app focused on connecting tour...
On this episode of The Native Experience Podcast, we welcome Kate Edwards, CEO and principal consultant of Geogrify, as well as CXO and Co-Founder of SetJetters.
With an impressive 30-year career in the gaming industry, Kate delves into the intricate world of culturalization, highlighting its significance in creating culturally appropriate games. She emphasizes the importance of considering various aspects su...
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