The Native Experience Podcast: Translation, localization and multicultural marketing discussions
Welcome to The Native Experience by LEXIGO, the go-to podcast for navigating translation, localization, and multicultural marketing. Join us in each episode as we delve deep into the power of delivering native experiences that go beyond mere translation. With topics ranging from translation and hyper-localisation strategies to cutting-edge technologies driving in-language content, The Native Experience offers a comprehensive look into authentic ways to reach, connect, and engage with audiences in their native language. Tune in to gain actionable insights from professionals with on-the-ground experience to localisation heavyweights such as Microsoft, Canva, Uber and more, with topics including: The evolving methodologies behind effective translation and localisation The importance of co-creation in developing content that triggers behavioural change Case studies on successful (and unsuccessful) in-language efforts Emerging trends and technologies reshaping the industry
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