Data & Analytics Meets The Art of Smart Design — Andrew McCarthy, MI

In real estate and in life spotting opportunities before the rest of the market and your competitors can be a huge edge. Our guest today Andrew McCarthy found an edge, and moved his family across stateliness to capitalize all while creating value for both his former and new community. Andrew was an architect turned real estate developer who while living in the big apple spotted the small vacation town of Traverse City, MI as a major opportunity that others were ignoring. From a direct airport route from NYC to a community of people who keep the city alive and thriving all year round, Andrew took these advantages and used them to begin developing the specific type of properties that his target market was looking for. We discussed the idea of planning homes with a very specific target customer in mind, to looking at data and migration patterns to plan future developments. He emphasizes a design-driven approach, the importance of strategic site selection, and the focus on boutique luxury homes. Andrew shares insights on identifying emerging market opportunities, growth strategies for real estate development, and the significance of providing white glove service to clients post-purchase.

Takeaways

• We focus on the design upfront and construction execution.
• Quality of what we build should be at the highest standards.
• Traverse City has a lot of growth potential due to accessibility.
• Site selection is crucial; we focus on prime corners.
• We are focused on boutique luxury homes, not mass production.
• Our growth strategy is cautious and quality-driven.
• Emerging trends include the impact of tariffs on construction costs.
• White glove service is essential for client satisfaction.
• We offer seamless transitions for buyers post-purchase.
• Understanding market needs is key to successful development.

https://freshwaterdevelopments.com/

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
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