Stop Giving Crappy Gifts, Be Impactful — Meghan Howard, MI

Instead of talking about CRM’s and open houses, today’s episode is different. Matt chats with the queen of real estate gifting and events, Meghan Howard, to explore the art of thoughtful gifting and event planning, especially during the holiday season. Meghan shares her unique approach to gifting, emphasizing the importance of personalization, creativity, and the emotional connection behind gifts. They discuss how memorable experiences can create lasting impressions, and how to plan events that truly resonate with attendees. Meghan highlights the significance of listening to others and understanding their preferences to create meaningful connections through gifts and events.

Takeaways

• Gifting is about creating a feeling and telling a story.
• Personalization is key; it's not about the price but the thought behind the gift.
• The note accompanying a gift can make it more meaningful.
• Experiences often have a greater impact than material gifts.
• Listening is a crucial skill for understanding what others value.
• Events should be enjoyable and engaging, not just obligatory gatherings.
• Small, intimate gatherings can foster deeper connections than large events.
• Thoughtful gifts can evoke nostalgia and joy, bringing back childhood wonder.
• Gifting should be about the recipient's interests and needs, not just a generic item.
• Creative and unique experiences can leave a lasting impression on clients.

The Neighborhood Realtor is proudly sponsored by Treadstone Funding and Neighborhood Loans. For more tangible tips in real estate marketing, check out Matt's book, The Tangible Action Guide for Real Estate Marketing available on Amazon.
🔑 Treadstone Funding: https://www.treadstonemortgage.com/
🔑 Neighborhood Loans:https://neighborhoodloans.com
🔑 Real Estate Marketing Guide: https://www.amazon.com/TAG-Tangible-Action-Guide-Marketing/dp/1698339747
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🏛️ Treadstone Funding propelled by Neighborhood Loans NMLS 222982 “Illinois Residential Mortgage Licensee No. MB.6759826. neighborhoodloans.com/licensing For licensing information, go to www.nmlsconsumeraccess.org