The cofounders of cannabis lifestyle brand Garden Society have faced wildfires, a hundred year flood and weathered California's rocky transition from its medical to recreational marijuana market. Now Sonoma County-based CEO Erin Gore and CMO Karli Warner are coping with the impact of coronavirus and quickly adapting to the new realities of operating during the lockdown -- not to mention working from home as moms to young children. In our candid conversation, these scrappy entrepreneurs share how they are hustling, partnering with other women-owned brands, all while trying to stay sane and healthy on the home front. Cannabis may be designated "essential business" in California, but nothing is business as usual in the age of COVID-19.
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