The New Marketing Show

The New Marketing Show

Trinity Web Media Founders Talk About How Effective WordPress Development and Digital Marketing Solves Business Problems. No Fluff. No Tricks. No BS.... Show More

Episodes

Lead generation can be a tricky business. Many paid services go into it playing the numbers game, getting you as many leads as possible. But when it comes down to it, the quality of those leads is often misguided. Spending time and money chasing after hundreds of potential leads isn’t sensible or scalable for your business.

With a focus on content marketing, our clients know the importance of valuing quantity over quality. Accordin...

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As we enter into the yellow zone, many businesses are able to return to work from COVID-19. Unfortunately, many small brands have been forced to feel the effects of this pandemic more than others. We must face the facts and discuss the realities of your company’s current state.

If your business is no longer a thriving industry, you are going to have to make the appropriate changes to survive. One thing we stress here at Trinity Web...

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Our team has our fingers crossed that the decline of COVID-19 continues, and things can get back to normal. With so much fear and panic plaguing society right now, one of the most important tools in your arsenal is the power of clear and concise communication.

If you have been following along with our Trinity Web Minute series, you know we have been emphasizing the power of content. During this time of uncertainty, getting in front...

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One of the best aspects of being WordPress developers is the ability to have a clean handoff of sites to our clients. As you may know, many clients head into a project with the intention of behind completely hands-off; notably, this is very rarely the case.

By providing your clients with the opportunity to take control & have a clean handoff, you are delivering immense value to your clients while also avoiding a headache furthe...

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These unprecedented times aren’t easy for anyone. In order to keep our business in-tact and productive, we’ve initiated several measures to keep us all closely connected. How is your team coping?

With applications such as Slack, our team continues to stay in touch throughout these long days. It’s not always easy, but we’ll come out of this tough time on top.

So, let’s discuss the different ways your team is coping. Has it been easy...

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As we continue through these tough times together, it’s essential to keep your clients in mind. Even if your business is out of operation, keeping in touch with the people who support your business is vital. But, it isn’t all just about sending spammy email blasts. The best way to continue retaining clients during quarantine is by providing VALUE.

Our team is witnessing many companies begin to feel the pain of COVID-19, and we’re h...

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May 1, 2020 2 min

Our company prides itself on the ability to work with non-profits and take their initiatives to the next level. Coming up in the first week of May is Giving Tuesday, a significant day for collecting donations. In order to maximize results, our strategy team has come up with a variety of ways to engage the community. But, what happens when you ask too frequently or without providing value? Donor fatigue sets in.

Essentially, donor f...

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This week on The New Marketing Show, Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. We hope you enjoy this throwback episode as we prepare for brand new content dropping next Tuesday!

Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competition yields little to no results. When you separate your business and market to your str...

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In this time of crisis management, how is your business holding up? Our team has been strategizing different ways to make it out of this tough time for small businesses. When it comes to the struggle a company is facing, we’ve come to determine three different names for stages people are going through.

Forecasting into the upcoming months, it is going to be a difficult time for us all. As we look into the future, Trinity has broken...

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It’s the perfect time to dive into your marketing strategy and try something new. Do you find your brand achieving the same results over and over again? It may be time to inject some fresh ideas. As we’re trapped in the house on quarantine, the team took time to plan new ways to interact with clients.

To kick off our “Friday Conversation,” we went live on Instagram to try to reach a varied segment of our audience. Why not try somet...

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What exactly makes a business remain at the top of their industry? Sometimes it can be hard to put a finger on. Here at Trinity, we believe staying power comes from 5 key points that aren't necessarily over complicated. When it comes to taking your business to the top and staying there, you need to remain persistent and fight the good fight.

Nobody said it would be easy, but with a little help, you could be standing at the t...

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With everything going on in the world, now more then ever, it is crucial to put a face on your brand. Within an industry obsessed with business-to-business / consumer-to-consumer marketing, we’re here to suggest something different; people-to-people marketing.

Everyone’s social media feeds are flooded with brands hiding behind their logos and not giving people a true taste of who they are. Why not find a way to stand out?

Here at T...

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During this lull of downtime, we’ve been able to provide our clients with a variety of services. In order to improve your site’s visibility, optimization is essential. After reviewing your site and how things are constructed, you can dig in and begin optimizing. Our team is happy to check out your site and begin optimizing, just drop us a line here.

We’ve been fortunate enough to have time to go through our client’s projects and co...

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As we recommended several podcast episodes ago, the digital industry is adapting to the changes brought on by COVID-19. The demand for PPC services has seen a significant decline as companies begin to turn to more innovative strategies.

In terms of our clients and what we've seen happening first-hand is the increased hype over content marketing and it's results. Content marketing has always remained a staple in the digital ...

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If you’re fortunate enough to be able to take a pause from your business, do it. Taking time to evaluate how your team is performing and how your company is providing value is a crucial part of growth.

Without taking the time to review how your business operates, determining your strengths and weaknesses becomes troublesome.

With so much spare time, why not look over the current status of your business? Come out of quarantine stron...

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Another day, another discussion regarding the current pandemic at-hand. As we’ve mentioned previously, the response to COVID-19 has caused panic among people and businesses. We have been busy helping clients complete emergency & crisis messaging, but sometimes that isn’t enough.

In the world of marketing, you have to always prepare for the worst. With that in mind, how would you grade your preparation for this unprecedented eve...

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It's no secret that each business in the nation is facing a trivial time. Particularly, if you own a brick-and-mortar storefront location, the effects of COVID-19 are felt stronger than most. On today's episode of "The New Marketing Show," Greg Taylor breaks down several tips for getting your business onto the internet using top-rated e-commerce services.

If you are interested in taking your brick-and-mortar store o...

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Even with the world coming to a sudden halt, your business doesn’t have to take a back seat. When you work with a digital marketing company like Trinity, we can introduce your brick-and-mortar store to the online world. This way, you are reaching new potential customers while retaining the ones who rely on your products most.

If you have been experiencing COVID-19 issues due to a closed storefront, we are happy to help. With websit...

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If you are like us and one of the few businesses that are actively helping other companies, we’re sure you are inundated with requests to prioritize. Our team has been pulled in a variety of directions due to the current health crisis at hand.

Although we are happy to help out as many people as we can, requests can get overwhelming. What’s important is finding a way to manage all of your requests and prioritize them accordingly.

He...

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If there’s anybody that knows the ins and outs of working from home, it’s our team. As a digital marketing company, Trinity Web Media has come to specialize in working remotely. Although this concept may seem foreign & intimidating to others, we’re here to help you adjust.

It’s true, working from home requires a certain kind of discipline. Dealing with distractions while maintaining your workflow can get complicated. We find ou...

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