If a client doesn't understand your value, the dynamic of your relationship is going to turn for the worse later down the line. From the beginning of a client relationship, you need to establish the value of your work and just how much effort goes into everything.
One interesting takeaway we've seen with clients is the issues that arise from overdelivering. Here at Trinity Web Media, we always do our best to provide a streamlined and comprehensive process to complete tasks for our clients. Unfortunately, when you become so good at your job, the client perceives what you do as being easy. When your value is diminished and perceived as easy, what's stopping the client from trying to do things themselves?
Join Greg Taylor as he explains a problem that many experienced marketers run into. To ensure the longevity of a client, always make sure you demonstrate your value to the fullest.
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