‘The News Guy’ Randy Rohde Breaks Down the Storytelling Power of PR on ‘The Pod Files’

‘The News Guy’ Randy Rohde recently appeared on ‘The Pod Files’ to break down the storytelling power of PR. Randy explored how SEO press releases can expand brand visibility and podcast reach. Known widely as “Randy The News Guy,” he joined host Bogdan Bratis for a candid conversation about how press releases remain one of the most overlooked, yet powerful tools in modern marketing. As the founder of 38 Digital Market, a results-driven digital marketing and PR agency, Rohde explained that press releases are relevant for entrepreneurs, content creators, and particularly podcasters seeking to elevate their brand's presence. He pulled from his personal path, from working in education services to developing 38 Digital Market into a national PR and digital marketing agency.

Randy shared how SEO press releases enable brands to shape and control their messages, rather than relying solely on the unpredictable nature of traditional media. Unlike reactive coverage or fleeting social media mentions, a well-timed and structured press release allows creators to tell their stories their way. Press releases also boost content visibility on authentic and credible platforms like Google News, Apple News, Yahoo Finance, and hundreds of other media outlets, potentially reaching millions. Rohde broke down the strategy behind press release distribution, describing it as more than just hitting “send.” He outlined the importance of building newsworthy stories, optimizing for keywords, and publishing through trusted channels that syndicate the message to high-authority news networks. Bogdan and Rohde also explored how podcasting functions as a PR engine. Randy urged creators to repurpose content into press releases, blogs, and news briefs to reach new listeners and create additional value from a single recording.

They also discussed the importance of building a niche brand and maintaining consistency across various channels, such as audio platforms, blogs, and news outlets, for business growth. Based in Chagrin Falls, Ohio, 38 Digital Market provides services including press release writing, distribution, video content creation, SEO strategy, reputation management, and Google Business Profile optimization. Their client base spans industries including finance, healthcare, legal services, retail, and lifestyle brands, serving local businesses in Ohio and nationwide enterprises.

What makes 38 Digital Market stand out is its process-driven approach and ability to combine traditional press techniques with modern optimization. Its team focuses on distributing stories to high-authority news sources, building brand trust, and optimizing visibility for long-term results. Rohde’s appearance on The Pod Files offers a behind-the-scenes look at how storytelling, technology, and distribution intersect in a successful PR campaign. His practical insights on shaping news narratives, using SEO press releases, and maximizing podcast content are a must-hear for digital creators serious about visibility and growth. The full episode is available on The Pod Files via Apple Podcasts, where Rohde’s expertise provides listeners with a valuable framework to enhance their brand messaging. To explore powerful PR solutions and proven digital marketing strategies, visit The News Guy website at thenewsguy.com. The News Guy is a PR brand created by Randy Rohde under 38 Digital Market, offering strategic media services tailored for entrepreneurs, podcasters, and businesses across the U.S. The brand specializes in SEO press releases to expand visibility and authority.

For services, 38 Digital Market is located at 7160 Chagrin Road, Chagrin Falls, Ohio, 44023. You can reach them by phone at 216-577-8452.

For more information, visit:

https://38digitalmarket.com

https://thenewsguy.com/

https://saspod.com/blog/post/podcast-seo-press-releases-the-ultimate-visibility-tool

https://saspod.com/blog/post/podcast-marketing-strategies-that-actually-work-in-2025

https://open.spotify.com/episode/5mwH9xSqd3otPNpSXlhDSB

https://podcasts.apple.com/gb/podcast/the-pod-files/id1802177457