Quick Hit: Samsung Galaxy Unpacked 2025

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While this Galaxy Unpacked event was largely about AI, it was indicative of a bigger vision spelled out by Samsung at CES 2025 earlier this month. The consumer electronics industry and mobile are getting very competitive, especially with daunting and resurgent challenges coming from Chinese players prompting Samsung and its South Korean peers to think bigger about AI and their differentiation in mobile.

Check out a couple of key takes from Leonard Lee who attended Galaxy Unpacked 2025 as he was on the verge of getting kicked out of the exhibition area.

Make sure to follow Leonard on LinkedIn and hit that 🔔 at the top of his profile for a constant diet of the tech and industry insights that matter.

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Episode Transcript

(00:10):
Hey everybody, this is LeonardLee, Executive Analyst at
NextCurve, and I'm here in SanJose for Samsung's Galaxy
Unpacked 2025.
And, you know, it's winding downhere.
It was packed before.
And, uh, it was so packed that Icould not take video, and so Now

(00:31):
that things have mellowed out alittle bit, I just wanted to
share some, highlights from theevent.
So, This year, yes, again, itwas all about AI.
Samsung introduced a number ofnew features, but more
importantly, what they did isthey couched their AI strategy
with, One UI.

(00:51):
One UI 7 in particular.
They made a Point to emphasizethe importance of an AI
platform.
what that means, still have todig under the covers a bit.
We did get to see bits andpieces of what they meant by an
AI platform.
But one thing is for certain,it's no longer just about.

(01:12):
The smartphone and what Samsungis trying to do here is really
extend this vision of Galaxy AI.
Let's call it one UI Across allof their Various devices that
they provide those of you whoknow Samsung They make a lot

(01:35):
more than these In fact Samsungis what they call a chaebol,
which is a Korean conglomerate.
And so they have businesses allover the place, right?
From semiconductors to constructheavy constructions to, finance.
They're also in white goods aswell as in residential
construction.
So, they're ideal in that as aAI purveyor, if you will, of

(02:02):
having this footprint thatpretty much transverses.
All the scenarios of our lives.
And so I think that's what makesSamsung really unique here.
But obviously one of the thingsthat was a marquee thing coming
out of galaxy impact is alwaysthe phones, right?
And so this is.
The new, Samsung S25 Ultra.

(02:22):
Beautiful phone.
They went with a little bit of amore rounded design here.
You can't really see it all thatwell, but you don't have these
rigid angles that you had in theprevious generation phones.
this is the Samsung Galaxy S25and this is the standard

(02:43):
version, of the S25 and I'll beproviding more details on these
devices, provide links,comments, below.
You want to check out myresearch, go to www.
next curve.
com that's where you'll find,all of the, product reviews as
well as broad research that Ido, ranging from consumer,

(03:06):
electronics all the way to thatgenerative AI supercomputing
that everyone's going nuts over.
So remember to follow NextCurveat www.
nextcurve.
com and, we will see you nexttime.