The Niched Agency

The Niched Agency

Helping niched agency owners transform their business mindset so they can provide excellent service, while making money, and lowering their blood pressure with monthly recurring revenue. A weekly podcast where host Ryan McGovern chats with today's most successful niched digital agency owners. Ryan also speaks with high-profile business owners and other bright minds that can help listeners niche and scale their digital agencies. Each interview focuses on the journey the business owner takes to get from saying yes to everything just to get by, to dominating their industry by being an authority in ONE thing.

Episodes

How AI is Revolutionizing Content Creation with Cody Schneider

August 29, 2024 • 34 mins
Today we’re talking with Cody Schneider, the co-founder of Swell AI. His career in e-commerce started over a decade ago, and while the journey wasn’t perfect, it taught him a lot. Later, Cory transitioned to working in B2B marketing for manufacturing companies. As a digital strategist, he helped these companies move over to digital media.…
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The Merging of Sales and Marketing with Travis McAshan

August 27, 2024 • 68 mins
We’re joined by Travis McAshan for today’s conversation. Travis is the founder and CEO of the award-winning digital creative agency Glide Design, which he started in 2003. After over twenty years in the industry, he’s come to feel a little bit stuck working in his business rather than on it—which is an incredibly common problem…
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Saying No to Say Yes in Web Design with Justin Gerena

August 19, 2024 • 41 mins
Today, we’re joined by Justin Gerena, a digital marketing and software entrepreneur. His journey started when a friend introduced him to a web development business, where Justin would go on to work after completing his education. Eventually, something about this business dawned on him: they were doing the same thing over and over again for their…
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SEO, Sweat Equity, and Startups with Ben Landers

August 16, 2024 • 82 mins
Our guest today is Ben Landers, the founder of Blue Corona, a company which he sold in 2021. Raised in an upper middle-class family in the suburbs, he had an average upbringing and went on to major in organizational communications and business. He had a great career in tech software sales before he ever branched…
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Agency Productivity and Sanity with Melissa Morris

July 24, 2024 • 29 mins
Our guest today is Melissa Morris, the Owner and Founder of Agency Authority, a project management and operations consultancy for agency owners. She uses her 10 years of agency experience to help business owners maximize their team, increase their productivity, and grow their profits. Firmly committed to breaking the ‘long hours and bad pay’ stigma…
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Redefining Business Relationships in Latin America with Ramiro Velasco

July 3, 2024 • 35 mins
We’re joined today by Ramiro Velasco, co-founder of GoAvance, an agency that helps brands expand into Latin America through e-commerce. GoAvance bridges the gap between marketing agency and distribution by handling everything from logistics and permits to branding, SEO, and advertising management. Their mission is to revolutionize the way businesses thrive online. Ramiro describes his…
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Building a Niche That Deepens Connections with Prashant Mahajan and Bianca Blake

April 10, 2024 • 39 mins
Prashant Mahajan and Bianca Blake of Klickrr join us in this episode. Klickrr is a marketing technology company that specializes in helping their customers grow their businesses by crafting a strategy that uses an in-house text messaging platform. Lawn care companies, supplement companies, and other businesses that thrive off of repeated engagement with their customers…
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Finding The Right Clients For You with Zaid Ammari

March 25, 2024 • 45 mins
Our guest on this episode is Zaid Ammari, the CEO and Founder of PPC Masterminds. Before getting into the world of PPC, Zaid was once working for minimum wage in a bank. Then, in 2009, he decided to take his small savings and build a website that functioned as a virtual car marketplace. This marked…
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The Inspiring Evolution of a CEO with Michael Wark

December 19, 2023 • 26 mins
Michael Wark, CEO and founder of Trimline, is our guest today and a great example of resilience, adaptability, and the determination to succeed in the business world. Starting his professional journey by establishing a T-shirt company at university, he eventually transitioned into the film industry and later found his calling in helping small businesses. In…
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Marcel Petitpas’ Journey from College Dropout to CEO

November 1, 2023 • 41 mins
On this episode of the Niched Agency Podcast we’re joined by Marcel Petitpas, the co-founder and CEO of Parakeeto. Parakeeto is a technology-leveraged service firm that specializes in measuring and improving the profitability of digital marketing agencies. Marcel’s career really began when he dropped out of college after one year and found his way into…
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