Healing Through Loss and Growing Your Business Without Comparison featuring Ami Youngs

Episode Transcript

(00:03):
Hey there. I'm Nicole. Faith driven mama move
of 2, digital strategist and your host of
a Nicole Richardson podcast.
Here's where we dive into empowering stories and
savvy marketing tips to help you create life
of purpose and passion.
Whether you're a mom dreaming of starting your
own business or you're already rocking that entrepreneurial

(00:24):
your life, you're in the right place
let's get started.
Well come back and thanks for being here
today.
The journey through loss, whether it's a relationship
change. A traumatic event that's happening
or

(00:45):
especially the loss of a loved 1 can
really be an overwhelming experience. Hands. It sort
of shakes the foundation of who we are
and challenges everything we thought we knew about
our lives, our future, hands and sometimes even
our purpose.
And if you're an entrepreneur
experiencing these challenges while still running your business.

(01:07):
It will also
test your strength and your resilience.
For me, this year alone, my family has
been through some... Very big losses,
started back in March with my grandmother,
which was and still is such a heavy
loss,
then losing an aunt, a great uncle and

(01:28):
a cousin
all within a 2 to 3 month period
has just been such a wild experience
just for this first half of the year
alone. So for those of you who are
tuning in, who might be facing similar challenges.
I'll share a few practical tips that I've
learned throughout just this
journey. And

(01:49):
also from others that may help you navigate
ate
this experience as well.
So
number 1,
embracing your emotions, so ate when you allow
yourself to really feel and process your emotions,
it helps the grieving process, it helps.
To

(02:09):
you know, have that time to heal, and
it's okay to take that time to grieve
and to heal. Some days are great, and
some days you just won't have it to
give, and that's okay. The goal is to
just work through it, and
just not... You know, completely given up and
just knowing that, okay.
Right now, this is how I'm feeling.

(02:30):
I'll take the time right now to feel
what I feel,
and then I'll start again. So just knowing
that and then sticking through it and not
giving up, will really help you
to... To move through the process. It's helped
me a lot, just really embracing those emotions
and filling
filling what I feel.
The second 1 is finding your wide.

(02:53):
So to keep on throughout this entrepreneur journey.
Sometimes when, you know, going through a lot
of challenges,
it really helps to connect deeply with the
reason on why you started your business.
And you let that purpose guide you through
your tough times.
Journal for me has worked

(03:14):
tremendously.
I started journal... Really, I started journal... Journal
long, long time ago, but I fell off
track with it.
And started to really pick back up just
pen and paper. When I went journal before
years ago, I would do it on my
phone.
And, like, now just actually journal pen to
paper.

(03:35):
It's... For me, it's different. It it helps
to actually put you know, my thoughts onto
the paper and really describe what I'm feeling.
I don't know. Something just about pen and
paper that that helps better for me. But
regardless whether it's a digital journal or pen
to paper journal,
journal really helps.

(03:56):
It's helped me to write down my thoughts.
See them on paper and have a clear
vision of where I wanna go and why
I'm doing what I'm doing.
The third 1 is to have a support
system.
Support system is so necessary.
Surround yourself with
a community that really understands and supports

(04:16):
your journey, whether it's your family,
it's friends or just a network where,
there are others who may be going through
something similar.
And the last step that I have is
to make sure you are integrating self care.
Daily.
This is a priority

(04:37):
whether your self care is through
meditation, going to the beauty salon going to
the nail salon reading your bible.
Again, journal,
or, you know, for the the nature going
out and spending some time in
nature or doing something
you know, all of the above something every

(04:58):
day.
However, small just to take care of yourself.
This is 1 that I'm still working 1.
Just because as a mom, I tend to
put my kids needs front and center. And
then whatever I have this left, then I'll
use that
that energy for me.
And I'm also not completely

(05:18):
against this, but just remembering to fill my
cup first before I can pour into my
kids or someone else's
it's just a work in progress for me.
So those are some tips that
that, you know, I'm sharing with you guys
that has helped me along
this this, you know, this process,

(05:39):
especially just dealing with a lot of things
that I've you know, dealt with loss related
this year,
and just previous years.
But it has helped me. Hopefully, you guys
are able to res nate with it and
kinda get some tips from that.
Alright. So now moving into today's guest. We

(06:00):
have Amy Young
that is here to share her journey with
us today.
Over the last 5 years, she's really navigated
a great deal of lost. And she's learned
how to embrace that healing
while also growing her business. And still being
present for her children.
So without further ado,

(06:20):
I really hope you guys enjoy today's episode,
So let's just go ahead and jump right
in.
Well, thank you so much, Amy for joining
me for this
conversation. I'm so happy to have you. So
happy that you've accepted the invitation.
To do this interview.
So today, I just wanna get to know
more about Amy, just kinda dig into the

(06:42):
life of Amy
and
you know, the past, the present and also
just kinda learn more about your business as
well. So... Are you okay with that?
Totally okay with that. Awesome. Awesome. So if
you don't mind, just sharing us share with
us a little more about, like, who Amy
is.
Sure.

(07:03):
So from a business perspective, I am Amy
Spencer Young, I'm a mom entrepreneur
mentor, and I empower moms to attain the
chaos,
so that they can master their mindset and
grow their business with ease.
And
I am a mom to 2 boys who
are now
9 and 11. I can't believe it.

(07:25):
And
I'm a single mom now. I was widowed
in March of 20 19.
And over the last 4 years, we have
learn how to be a threes sum and
heal and move through, you know, all of
the changes like came that.
And

(07:45):
in the process, I continue to
grow my business and
be as present of a mom as I
possibly could for my kids, and
now I help other moms to do the
same.
Wow. Wow. I absolutely
love that.
2 boys, so full boy mom.

(08:06):
So tell us a little more about what
that has been like for you, since 20
19.
Yeah.
So I
High freelance
all through, like, my twenties before I had
my kids. I was working full time and
had a side gig.
And
when

(08:26):
I have my oldest, we decided that I
would stay home with him. And so I
started freelancing more.
Which meant learning how to actually run a
business
with kids versus just kinda doing it when
Felt like it when it's started. That
was a steep learning curve.
I had my second son,

(08:49):
23 months after the first, So it was,
like, very you know, chaotic, Trying to grow
business, and
I learned a lot during that period, but
nothing could prepare me for having to
run a business
without a partner. Right? Like, having to do
do it all on my own. To be

(09:09):
honest,
initially, you know, I mean, I heard very
soon after we lost my husband that.
I should make any major decisions in the
first year. Right? Because I was dealing with
lot emotional stuff and,
but my instinct was like, I need to
get a job. I need to figure out
how to, like, support my be empty. And

(09:30):
thankfully,
we were living with my parents,
and I was able to kind of
have some
flexibility
to heal
without a lot of, like, financial pressure. I'm
am forever grateful for that. There was I
would say it was probably 2 or 3
months after my husband passed where I was,
like, I've gotta make a decision. Like, I

(09:52):
have to figure out when am I gonna
do to make... Some money here. And
part of me was, like, I really want
to, like, I really feel like I need
to do the responsible thing. I need to
get the job and, like, do the thing.
And I heard a podcast
from a mom who was
growing her business
and
her husband was in the military and traveling

(10:14):
a lot. She had 5 kids, and she
was doing it, And I was like, she
could do it.
Then I can do it. And so I
decided, like, I'm gonna, you know, hire a
coach who gets what it's like to be
a single mom growing a business, and I'm
gonna figure this out, and that's what I
did.
But I... It was fits and starts. Right?
Because I'm also

(10:34):
healing my heart. I'm healing myself,
having a lot of grief... I'm supporting my
kids in their own healing process. And
it will, you know, it's not always been
easy. I can't say that at all, but
I can say that I'm thankful that I
decided to go all in on my business

(10:55):
because if I had it, I don't think
I would have been capable of being as
present for them
as they needed me to be in the
last few years.
Wow. Yeah. And, you know, first,
so sorry that that has happened also, like,
that has got to be, like, a tremendous
amount of grief that not only you're dealing

(11:16):
with, but you know, the children as well.
And it's. It's 4 years ago, but it
still is, like, so close steel, you know,
So,
I I can't imagine, like, you know, still
having to pick up and and do the
things and still move forward.
Was he very involved also
at the... In your business as well?

(11:38):
He was not involved in my business,
and
you know, there was a lot of, like,
person stuck on. He was a veteran, so
he
was dealing with his own, like, mental health
struggles. And had a lot of stuff going
on
as well prior to his passing. So
a lot of the time it felt like

(11:59):
I was kind of on my own parenting.
Anyway prior to
losing him, but
he was always still there. Bounce things off
and to,
you know, to support me as best he
could when he was able and and all
of those things. And so I I think
well, he wasn't involved in my business.

(12:22):
There was a lot of
fear around, like, can I really do this
on my own? Right? Like the majority of
our income was coming from his his job
and his, you know, his benefits, and and
I was concerned that
you know, after he passed? Like, am I
really capable of

(12:44):
using this business to support my family. You
know? And that was that was really hard.
On top of, obviously, like, you know, am
I capable... There... I remember days, like, early
on where It was like, why even capable
of, like,
being a single parent? Like, can I really
do this? Can I be the mom that
these kids need to be? Can I, like,

(13:07):
heal
my own heart, can I, like, move through
the grief, you know, without, like, falling apart?
It certainly
you know, grief is so hard.
It's such a complicated
emotion, and we don't talk about it enough.
I don't think in our,
society, you know, the
impact that it has on our lives, I

(13:29):
think often people think, oh, yeah. Like, you
know, your husband died. And that was, like
4 years ago. Right? Now. Like, there's a
lot of, like, not understanding that different people
breathe different ways and and brief laps longer
for some people than it does for others,
and it doesn't ever really go away either,
like, it's always there. It just might not
be as intense

(13:49):
moving forward you know, and so there's a
lot of,
having to learn to
live your life around the grief,
Yeah. And I'm sure it's, like, a day
by day type of situation well, something that
is just 1 step at a time and
the strength that you must have and the
10 and perseverance that you move through every

(14:12):
day is definitely commendable to go through something
like that and still just pick up, have
your kids and move forward with, like, the
things that you wanna do, you know, because,
I feel like a lot of times we
can just
kinda let the things that we love, kinda
dissipate and going on the back end when,
you know, hard situations and life starts to

(14:33):
really hit us.
So this definitely commendable.
You mentioned, like you were doing freelance before.
So were you in copywriting? I noticed that
like, you had copywriting,
also on your profile. So was it copywriting
that you were kind of freelancing?
Yeah. Yeah. So I started
blogging back in like, the early 2 thousands
when blogs were all the rage, and it

(14:54):
was just for fun,
and I've had, like friend who had a
small business, and she was like, no Really
wanna start an email newsletter and this was,
like, when email newsletters were pretty as well.
But I'm not really sure how to do
it. I don't know what's to write in
it. Like, can you help me?
And I thought, yeah, sounds like a fun

(15:15):
little project. So that's gonna where, like, my
copywriting started, and then I,
you know, got some more clients. I was
doing email stuff. I was doing
Website, like, web page copy,
I did, like, some print work for the
for the company that I was working for
full time, like we did some,
marketing materials, and I got to kind of

(15:37):
playing copy writing there. So the more I
started doing it, the more I realized how
much I loved it, and then that just
became kind of the
the side hustle I would help it ended
up mostly being women with businesses and the
majority of them were moms. So it was
like, I helped them to write their plugs.
I helped them to write.
Their newsletters. I helped them to write their

(15:59):
websites and
yeah. And that's kind of where, like that
started. And then I was also writing articles
for magazines and I did a couple of
personal essays. So it's a little bit of
everything, but the copywriting kind of stuck with
me as I grew into my business.
Oh, that's cool. And that wasn't something that
you had done previously to freelancing Was it?

(16:22):
Completely different No.
Yeah.
No. So I
I graduated from college with a degree in
biology and psychology I planned to go to
medical school. But decided my senior year that
I did not wanna do that.
I came home for this summer. I got
a job working with,
with kids with autism, doing

(16:44):
behavioral psychology,
with them and and then that led to
me getting a job that I ended up
moving to working at a hospital for kids
with developmental mental disabilities and while it was
there,
they paid for me to get my master's
degree in writing,
So I knew I loved it to write,
but I didn't...
I wasn't right really sure. Like, what I

(17:05):
wanted to do as far as that was
concerned. So so I got my master's degree
in creative writing.
And then from there, the jobs available in
the area that I was... In, we're mostly
technical writing position, so doing, like,
documentation,
manuals, things like that, in So I brought
a job at a government contractor or doing

(17:27):
technical writing, so that was my full time
job, and then I was doing this copy
writing and creative writing on the side.
Wow. I mean, I love how it kind
of, like, starts completely on a a complete
end of of the spectrum and kinda of
morph you down into the writing. So... Yeah.
That's a mess. Yeah. I mean, I always
love writing, and this is 1 thing that

(17:47):
I love about
coaching
is that
I can help people to really figure out
what it is that they love to do.
Right?
Because I always loved writing, but I don't
know about you. But when I was growing
up, the jobs that
people
could've of been heard you to do were
things like being a lawyer or being a
doctor,

(18:08):
and
the creative stuff was the thing that you
did for fun. It wasn't the thing you
did to get paid.
And so I loved it, but I never
really thought I could make a living at
it. And then,
you know, as I got into kind of
more
of the psychology and, like, kind of education.
I thought, you know, I know I'm headed
in this direction, but I really wanna see

(18:30):
what I can do with that writing.
And at that point, I had started doing
a little bit of freelancing
anyway to kind of
scratch that itch for that creative stuff, you
know. So I was, like, let me see
what I can do here. So... Yeah. It's
a... It's been a wild journey, but ignorant.
No. And I love that because they don't...

(18:50):
Like you said, they don't teach those things
in school. It's like always the lawyer, doctor,
things like that and then for the both
of us, like, I am not. I'm not
1 to be in the health care, you
know, industry at all. I just... I I
can't take it. So It's like, I I
think that they should impose that a lot
more in schools for kids to find that

(19:12):
that creative outlet for them for them to
tap more into that, and kinda see where
it goes and see, like, you know, what
is
what is their individual purpose? What is their
individual likes and desires and things like that
so that they can follow that.
Because then, you know, a lot of times
also is when people do try to move

(19:32):
into that artistic direction, it's kind of frowned
upon to to go in that way because
it's like, oh, they must be a struggling
artist, you know, or something like that. And,
you know, because it is, like, you can't
make money off of things like that. You
absolutely can in. It's it's definitely
out there.
Yeah. And I would say in the last,

(19:53):
like, decade,
especially since, like,
you know, Tiktok and rails and, like, the
Youtube, like, all of these things where creative
are really making a living, doing the thing
that they love, You know, and getting it
out into the world in a way that,
you know, 20 30 years ago, you had
to, like, have a studio where you sold

(20:13):
your paintings or you had to, like, you
know,
get in with a particular crowd in order
to, like, be able to make a living
and And now or you had to be,
like, you know, Stephen King, like, a best
selling author in order to make a living
writing books. And now, like, you can write
a book and make thousands of dollars in
a few months on Amazon if you know

(20:34):
what you're doing. Right? You can
you can create her and sell it on
Tiktok lives and make thousands of dollars in
a day. Right? You... There is so much
that you can do now. It just wasn't
even possible
10:20, 30 years ago. So I do think
it's starting to shift that
you know, we're seeing more

(20:55):
entrepreneurship. We're seeing more, like, creative entrepreneurs. We're
seeing people create careers out of things that
just people didn't exist.
You know a couple of decades ago. Yeah.
Absolutely. It's definitely
it's it's something that I've been able to
tap into also, just within the last, I'd
say, I I started my business back in

(21:16):
20 16.
And it was just off a mirror, like,
I had my second son, quit my legal
job and was like, okay. I need to
figure out a way to make money.
Right.
And, you know, just going into that creative
direction and also just kinda honing in on
the skills that I did have. And then
making a living off of that. So Yeah.

(21:39):
It's definitely...
It... It's it's not the easiest I would
say, but I think it's... It is worth
it to kinda of pursue just your own
set of goals and the things that you
wanna do. There's nothing wrong with... Working at
a corporate job if that's what you want,
but there's also,
just that outlet to kind of go on
your own path as well.

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So going from freelance
creative writing, helping moms and other business owners
with with their their kind do's and things.
How do you morph into also kind of
being that mentor for moms and
live coach as well. Well, honestly, so when

(23:08):
I was
still working my full time job before I
had my kids, I was,
writing. I was kind of growing my freelance
business.
I found, like, kind of this
long term goal of quitting my full time
job and freelancing full time, but it wasn't
something that I was, like, super pursuing, but

(23:29):
I hired my, like, accountability
coach at that time.
And she really helps me to figure out,
like, what were my goals first And what
action was I gonna take to get there.
Because I think the tendency is for us
to, like, we set these big bowls. We
make the new year's resolutions. We have the
vision for, like, what we want our life
to look like. But then we don't have

(23:50):
a clear idea of how we can get
from 0.8 to point b. And that's where
we get stopped. That's when, you know, in
February, we dropped the new year's resolution or,
you know, 6 months down the road. We're
like, oh, what was that? Goal I said?
In January, you know?
So
so I think that
that really helps me to see
that having support like that could be really

(24:11):
valuable. Yeah And then when I,
quit my job and listening staying home with
my kids, I was trying to grow my
freelance business, and I
saw how, like, people were hiring coaches to
help them hiring business coaches and all that,
and I was following
a bunch of different types of coaches online,
But the majority of them were doing things

(24:32):
in a way that felt really
hard as a mom raising to babies at
the time. Right? So they were single or
at least they were kid lifts, and they
were
creating content constantly. They were putting out new
free offers all the time, and they were
booking sales calls, like, you know, 6 hours
a day. Like, I was

(24:54):
I tried, don't can be wrong. I thought
if I'm gonna do it, this is that's
how I have to do it. I tried
that that wasn't working for me. And I
thought if it's not working for me, it's
not working for other moms. And so I
just started to figure out what would work
for me,
and I started to kind of create some
strategies to figure out you know, time management

(25:14):
and energy management,
figure out the mindset stuff that was holding
me back. And then I just started,
seeing if there were other moms who wanted
help with those things, and that's kind of
how it,
morph
into, you know, this the current kind of
coaching
model that I have now? Wow. That is
amazing. So how... What what kind of challenges

(25:36):
did you go through when you were, like,
outside of trying to figure out, like, how
to push out content and
not having the time to really invest in
your business as of because I get in
my head a lot about that. Also. I
have 2 boys and we're always running around
doing something.
And it's like, I'll see, you know, comparison

(25:56):
is the thief of joy. Right? So. It's
like, you'll see the other moms or other
women that are running their business.
That feel like, I'll put that in quotations
that they're further along in their journey,
and it's also like, I have to realize
I'm okay with where I am. Like, my
business is good with where it is also,

(26:17):
But it's like, Gonna be a lot further
ahead, you know. It's yeah. Thinking those things.
So has... Has that ever into your mindset
as well? And if so, like, how do
you get beyond that? Yeah. I mean, I
think that's just so calming. Like, any woman
that I've worked with has odd moments of
that, like, comparison I. Right? Like, oh, well,

(26:37):
that person has been doing this for less
time that I have in they're, like, making
10 k ads or, you know, whatever, like,
there's all this marketing and, like, we're seeing
so much more of it. And I think
the thing to remember with that is, like,
you can't compare
your situation to someone else's situation for a
couple of different reasons. First of all, your

(26:57):
journey is not their journey. So you don't
know what they had before they started their
business. You don't know what they knew, what
education would experience if you don't know any
of that. You don't know what their current
situation is, how much support they have, what
size 10 they have, like, all of those
things.
And you don't offer actually know if what
they're showing you is the full truth of
what's happening. Right? So keeping those things in

(27:20):
mind is really important. And then as far
as, like, you know, what did I do
to kind of make sure that I was
able to have the time that I needed
to put into my business. First of all,
I figured out what...
Success look like for me in this season
of my life, because initially, when I had
2 kids under 3, success looked a lot
different than it looks now when I kids

(27:40):
are 9 and 11 and in school and
can mostly entertain themselves when I need to
get on a call or whatever. Right?
Very different the kids situation. So what does
success look like in this season of my
life? What are my priorities,
though is it important to me that I
can schedule things around my kids
day. Is it important to me that I
have time with my partner at the end

(28:01):
of the day? Is it important to me
that we can travel? Right? Like, what are
the priorities
because then once you know what a successful
like? And what are my priorities,
then you can know where do I want
to spend my talking?
Right? And obviously, if you only have 2
hours a day when your kids are napping
to get stuff done, then you have to
know what are the important things that I
need to do in that 2 hours of

(28:22):
time.
Can I push the laundry off for a
day so that I can get that project
done?
Can I, you know, ask my partner?
To be responsible for the dishes this week
because I've a really a busy week with
a launch or whatever? Like, what are the
things? How can I set myself up for
success, what are the important things that I
need to get done, and what can I

(28:44):
kind of delegate or delete? That's what I
said. Delegate it or delete it, even if
it's just temporarily deleting it, putting it in
the archive box. Right?
So really knowing what success looks like knowing
what your priorities are and then knowing what
you have to get done and the amount
of time that you have available and just
being really
protective of those tasks in that time.

(29:06):
Yeah. And set... Like, setting yourself up with
support. I think that's big too. You know,
when my kids were little, and my husband
was... Going through a lot of stuff with
his mental health. I didn't have a lot
of extra, like,
help. So it was... I had to hire
a sitter. Like, I
decided, I'm gonna get 3 hours a day,
3 days a week, and that's when I'm

(29:26):
gonna get my work done. Right. That's what
I had to do. When my kids were
older, and they are in school. But maybe
they're sick. Like, I have to say, okay,
Well, what support do I have. Can I
trust that my clients are gonna be okay
with me res scheduling things when my kids
are home?
You know, knowing that I think 1 of
the mindset things that a lot of mom
entrepreneurs come up against as well is, like,

(29:48):
I can't be
because my kids are not consistent, And if
if I can't be consistent, then I might
as well not do this. I might as
well not try it. Right? Don't well, that's
not really true because
consistency is gonna look different for you when
you have 2A2 year old versus a 12
year old. Right? But that doesn't mean that
you can't be consistent in the way that's

(30:09):
possible for you. So figuring
all of those things out and allowing yourself
to say,
I'm gonna do this my way.
Success looks like this for me, and I'm
gonna be okay with that in the season,
and then I'm gonna keep moving forward. Yeah.
I love that you mentioned the different seasons
that you're because that... That's so true. It's
like, when your kids are a lot smaller,

(30:31):
they require a lot more attention than when
you have, like, for me, I have an
8 year old and a 16 year old.
And my 8 year old still. He requires
a lot of attention. Yeah.
But my 16 year old, he's more, like,
independent and can do things on his own.
Or even can entertain that 8 year old
for a little bit,
while I'm able to get some things done.

(30:53):
So Yeah. So, like you mentioned that it's
the season. And then I always think about,
you know, my son, he has just a
year and a half left before he's off
to college. And so that's gonna be a
different season for me there as well. And
then I'm also a single mom, and,
but I do have the opportunity to have

(31:13):
that,
the the space when my 8 year old
goes over, you know, and visits with his
dad for that time. And so that's gonna
be a different season and it'll allow a
lot more time,
but
just kinda not comparing, you know, like you
said, my journey, my next steps to someone
else's. And so that is such a valuable,

(31:36):
like, just lessen just in itself of just
knowing with knowing where you are and not
really worrying about someone else's journey and what
it looks like because, like, you also mentioned,
they are just showing you the highlight real,
you know, on Instagram and Facebook
and that's not always

(31:57):
you know, be the actual reality. So
just following your own journey and, and moving
from there. I love that.
Yeah. Absolutely.
Yeah. I think that's really good to remember.
Because the truth is that, you know, that
mom who has the million dollar business.
Right? She probably has a team of

(32:18):
people working behind the scenes for her. She
probably has childcare or partner who's, like, really
supportive. And maybe not. Right? But these are
things that she might have that are different
from you. So you cannot compare apples to
oranges. You can't partner compare that person situation.
To yours you have to trust that the
season you're in, your priorities,

(32:40):
your, you know, focus is what matters,
and that's going to shift and change as
your children get older,
as you have more support as your business
makes more income and you're able to hire
more people or you're able to like, get
the house cleaner or or the childcare care.
Right? Those things are gonna shift and change
and you have to be
okay with being in your own season. You

(33:01):
have to kind of put the blind on
and say,
I'm in my lane. I'm doing my work.
This is my business. I'm gonna do it
my way.
I'm gonna take advice. I'm gonna learn the
things. I'm gonna stay in my lane.
And that lane might curve. It might shift,
But it's my lane. It's not, you know,
raised susie Susie lane. It's, you know, it's

(33:22):
modeling lane. And so, like, with you helping
other moms in your business and helping them
expand and shift their mindset.
What are some other things that that, you
know, these moms kinda come to you about?
Are they usually, like, business owners? Or is
it...
Just AAA mom that is, just trying to
figure out what those next steps are for

(33:42):
her. So they're usually business owners.
They're usually coming to me. Pause, they've tried
all the things,
and they're still not seeing the results in
their business that they want to see. They've
you know, hired the business coach. They've taken
a strategy course.
They've done the launches.
They, you know, they they think they know

(34:03):
who they're serving and and what the problem
is that they're solving.
But ultimately,
they're just not getting where they want to
be.
And so typically,
we focus on a couple of things. We
focus on their mindset because usually in that
situation, they're feeling like they're not doing it
right.
They can't figure it out. There must be
something wrong with them or wrong with their

(34:23):
business. And so we have to we have
to help shift that into possibilities
and the solutions versus focusing on the problems.
And then we focus on figuring out how
to create the business that they want? So
again, what is that season? What season are
you in? What do you want your business
to look like? Right? What what results do

(34:46):
you want to get from your business? Do
you want more time freedom? Do you want
more financial freedom? Do you want to make
more money? Are you willing to some small
sacrifices now for future gain or not. Those
are all things that I had to figure
out for myself and there are things that,
you know, I think we
each individual person has to figure out. Right?
Like, I wasn't willing

(35:06):
to
hustle
to use time that I could be helping
my kids, like, heal and grow during that
season of our life. I wasn't willing to
do that. So I had to figure out
well how can I how can I create
the most powerful content I can create to
attract the right people to me? How can
I get in front of the people that
I know I want to work with? How

(35:27):
can I create offers that people are gonna
wanna buy? Right? And those sorts of thing
helped me to then, make the money that
I wanted to make in order to be
able to have that time freedom. But that
time freedom was the most important thing to
me, for some of the women that I
work with, they want to make the money
and they wanna make it now. And so
they're like, I'm gonna hire the sitter. I'm

(35:48):
gonna hire the house.
I'm gonna sacrifice
financially a little bit right now so that
I can grow the business. I can put
more time into things. And that's... Totally fine
too, but that's why we have to start
with what do you want and how do
you wanna get there? Right And so... In
a lot of times, we don't start there.
We see that million dollar coach, and we're
like, I wanna get there. She's there. I'm

(36:11):
gonna learn how she did it and I'm
just gonna do it that way. But then
and I've been there.
Then you hire the coach or you buy
the program, and you're like, well, this doesn't
work for my life. Yeah. That's like gonna
work for me.
Okay. Well, I guess, I gotta try it,
and then you're, like, you know, banging in
your head against the wall because the kids
sick, and, you know, the baby's not sleeping

(36:32):
and I don't have any time to do
this, and now I feel like a failure
because if she did it, I should be
able to do it, but it's very different.
So that's why I start I really start
with that mindset and, like, figuring out what
is it that you want, and how do
you wanna create it? And then we go
from there and we work together.
To figure out what strategies
and time management and and actual, like, content

(36:54):
and messaging and all of that is gonna
help up to go. Where they want to
go.
Yeah. And I love that it's pretty much
like, it sounds like it's all centered around
letting go of that hustle. Like, dropping that
hustle culture,
you don't have to hustle to make the
money that you wanna make to have the
freedom and the flexibility that you wanna have

(37:15):
because
everyone's lives are different. And like, I love
that you you said that about
not having to hustle. Like, figuring out what
it is that I want and how it's
really gonna serve me best without hustling.
And I feel like our, you know, just
culture in general is all about, like, that

(37:35):
hustle. And if I'm not hustling, then I
have to be doing something wrong. Yeah. Yeah.
And I think, you know,
Of course, there's work. Of course, you have
to take the action. You have to do
the things. Right? But that doesn't mean that
you have to,
be losing sleep,
be missing out on, you know,

(37:55):
holidays with your kids or whatever
because you're
on the phone or you're scrolling your phone
all the time Or you're on the computer
or, like, every moment you got. We wanna
work smarter Right? We wanna... We wanna do
the things that move the needle in our
business and and
not worry about all the busy work. Right?
Like, we can be busy.

(38:16):
Doing a bunch of stuff that's not making
a difference in our business, or we can
be, you know, we can be aligned and
strategic, and do the things that really do
matter and not have to spend all that
time doing the hustle. Right. So we have
to do the work, but we don't have
to do the.
Absolutely. Well, Amy, I really appreciate this conversation.
I definitely appreciate all the gyms that you

(38:38):
dropped here today. And I wanna close out
with, and you've shared so much.
There were 5 things that you can inspire,
the the next mom
out to to kind of just go for
it? What would those 5 things be? Oh,
wow.
I mean, I would say...
Spend some time really figuring out what you

(39:00):
want. Not you the mom, not you wife
or the partner,
not you like, the rule. Right? What is
it, like,
deep down that you want to do in
your life? Because
you're gonna be the mom, You're gonna be
the partner. You're gonna be the sister. You're
gonna be the daughter, you're gonna be all
of those things. But what is it that...

(39:22):
What is it that's really gonna light you
up. Right? And then how can you do
that thing every day? Whether that's in your
business or it's not in your business. Right?
Like, find things that light you up and
try do those things every day for it...
Or most days because even if it's not
something in your business. Right? Like, I I

(39:42):
love
being creative, like, doing crafts or, like, learning
how to paints or doing those sorts of
things. And I set them aside for a
really long time and I when I clicked
them back up, It was like, oh, here's
this part of me that now and finding
this joy and I'm in and I'm am
feeling lit up and that transfers to my
relationship with my kids to my relationship with

(40:02):
my friends to my business to my relationship
with my clients, And so if we can
find the things that really light us up,
and we just do those, then everything else
is gonna get better. So I would say
that's number 1. Sorry. That was a really
long winded to answer.
Number 2 I would say is, like, do
the mindset work. When you hear yourself, talking
to yourself in a way that you would

(40:23):
not talk to your friend or your sister,
or your brother for your kids, change that.
Do not let it continue. Right? Do the
mindset work. And there are lots of ways
that you can do that, but just acknowledging
that you have a voice in your head
that is not serving you. No is like
the first step and figuring out what those
things are that it's telling you that you

(40:43):
don't wanna believe anymore is like, it's key.
Take care of you, like practice self care,
take care of you.
It's hard to give ourselves permission to do
that thing
that we know
will help us to feel more energized or
feel like the best version of ourselves,
when we have a million things on our

(41:04):
to do list, but make that thing the
number 1 thing on your to do list.
When it comes to your business,
I would say,
don't
don't compare. Like, I think that's, like, 1
of the big messages of this this chat.
It's like,
your journey is your journey and don't forget
that. It gets to look like it looks.

(41:24):
Whether it's what you want it to look
like all the time or not. It's your
journey,
you are learning the lessons that you need
to learn to do the next thing that's
coming down the line even when you don't
know it. So just stay in your lane
and keep wrong. And then I think the
last thing would be, like, you are capable
of way more than you think you are
capable of and don't ever forget that. Yes.

(41:46):
I love it. So where can people find
you to reach you and to connect more.
Yeah. Sure. So I'm on Instagram at Amy
Young coaching. It's Amy Mc and. I'm sharing
the links will be somewhere for her.
And then you can find me on Facebook,
Amy spencer young, and I have a community
on facebook per mom, entrepreneurs called the mom

(42:08):
entrepreneur network.
And you can find me on my podcast
at mom life business,
you can find that on Apple or wherever
you listen to podcasts.
Awesome. Well, thank you so much. Like I
said, you have definitely dropped a lot of
gyms here that were definitely helpful for me.
So I am sure there will be others
that will definitely get a lot of value

(42:29):
from this conversation today. And I am so
thankful that we have finally found the time
to connect is this. It was definitely worth
it. And I appreciate you taking the time
to to do this with me today. Mh,
Thank you so much for having me, and
I'm so grateful that you hung hung with
me through all the illnesses and everything, and
we're patient with all the reschedule. So I'm

(42:51):
so grateful and this is good just so
much. On. Yes. Thank you so much. Alright,
guys until next time.
And that's a wrap for today's episode. Fine
If you enjoyed our conversation, I love for
you to subscribe, rate and leave a review.
Let me know what resonated the most, and
what specific topic you wanna dive into.

(43:11):
For all the goodies from today's episode, head
over to Nicole r richardson dot com, and
be sure to connect with me on Instagram
at Nicole r Richardson
underscore.
More amazing content is coming your way next
week
until then, keep chasing your dreams and balancing
motherhood and
entrepreneurship with compassion and grace. Thanks for tuning

(43:34):
in.