Is it Past Time to Overhaul Our Industry Standard Conferences?

John and Mateo dive into a candid conversation about the current landscape of short-term rental (STR) conferences, focusing on the recent VRMA Spring Forum. They discuss the challenges faced by both vendors and property managers, analyze the ROI (Return on Investment) metrics, and explore potential solutions to enhance the value of industry conferences.

With insights from their own experiences and observations, they emphasize the importance of adaptability, inclusivity, and innovation in shaping the future of STR conferences. Join them as they share their thoughts, opinions, and hopes for the industry's most significant events.

Episode Highlights:

• Discussing the ROI metrics for conferences, they emphasize the importance of tangible outcomes and sustained relationships post-event.
• ohn shares Direct's decision to not attend the VRMA Spring Forum based on past experiences and ROI analysis.
• Mateo raises questions about the inclusivity and relevance of major conferences like VRMA for all segments of the STR community.
• The conversation evolves to address the changing landscape of industry conferences, including the rise of smaller, more intimate events.
• They explore potential format changes for VRMA conferences and highlight the need for creativity and adaptability.
• John acknowledges the innovative efforts of industry leaders like Tyann Marcink Hammond with Touch Stay and Madison Rifkin CEO of Mount in reshaping the conference experience.
• Closing the episode, they express optimism for the future of STR conferences, their support of VRMA, and encourage listeners to share their feedback and ideas.

Episode Sponsor

- Direct

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Direct is built on a modern framework that's intuitive and seamlessly integrates operations, distribution, connectivity, accounting, and engagement tools all within the software.

Head to info.directsoftware.com/nobs and book a demo with John and receive $500 towards implementation costs. Direct wants to be part of the conversation.