All Episodes

March 5, 2025 47 mins

I would love to hear your thoughts on this episode. Please send me a text...

What led the Sacramento Philharmonic and Opera from a state of chaos to becoming a cultural icon in the city? Meet Giuliano Kornberg, CEO of the organization who shares the remarkable transformation of this unique organization that merges the best of both the philharmonic and opera worlds. Together, we explore the historic 2013 merger that created one of the most innovative cultural institutions in Sacramento, providing insight into its distinctive dual role and the enrichment it brings to the local performing arts scene.

You'll hear firsthand about his journey from entry-level positions to executive leadership within the Sacramento Philharmonic and Opera. Giuliano shares the challenges of managing performing arts, covering everything from union negotiations to adapting in a post-COVID world. The episode features the excitement surrounding their new performance venue, a pivotal addition that promises to maintain high levels of enthusiasm and attract both talent and audiences.

Our conversation takes a closer look at the dynamic collaborations and educational initiatives that are reshaping Sacramento's cultural identity. From partnerships with ballet productions to live performances with renowned artists like Andrea Bocelli, the Sacramento Philharmonic and Opera is committed to engaging diverse audiences. The organization also introduces thousands of students to the performing arts with their music and outreach programs. We'll also discuss the critical financial support required to sustain such efforts, emphasizing the importance of community backing for cultural hubs like the Safe Credit Union Performing Arts Center. Join us to celebrate the energy and passion that continue to make classical music accessible and enjoyable for all.

You can find Sacramento Philharmonic and opera at the following digital locations and on line at Sacramento Philharmonic 

Facebook: https://www.facebook.com/gkornberg

LinkedIN: https://www.linkedin.com/in/giulianokornberg/

CHAPTER SUMMARIES

(00:00) The Sacramento Philharmonic and Opera
Giuliano Kornberg discusses the Sacramento Philharmonic and Opera's unique structure, community-focused mission, and successful merger of orchestral and operatic programming.

(09:10) Rise to Leadership in Philharmonic
Transition from summer job to Executive Director, challenges of managing a performing arts organization, supporting musicians, and impact of new performance facility.

(15:05) Collaborations and Educational Initiatives
The Philharmonic collaborates with ballet, movie concerts, and artists like Andrea Bocelli to bring live music to diverse audiences, including youth through education programs.

(21:59) Funding and Structure of Arts Organization
Jazz education programs funded by philanthropy support concerts, artists, and engage students in performances with professionals.

(30:18) Expanding Performance Opportunities and Funding
Transitioning a seasonal performance organization into a year-round presence, maximizing opportunities for musicians and audiences, securing funding and maintaining a mod

Thank you so much for listening! We appreciate you. Please visit the website to sign up for our email updates. https://www.nonprofpod.com/ And if you like, leave me a voicemail to comment on the program, leave a question for us to ask in the future or a message for me, Jeff Holden. I may even use your voice mail message in a future episode. https://www.nonprofpod.com/voicemail. Thanks again for your support in listening, commenting and sharing the great work our local nonprofits

Mark as Played

Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.