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May 15, 2025 7 mins

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Is starting ‘the funding uncertainty’ conversation early, “crying wolf,” or leading with honesty and foresight?

Nonprofit leaders are walking a tightrope between transparency and alarm. In this episode, Jena unpacks how smart donor communications and strong donor relationships can build donor trust, even in the face of uncertain nonprofit funding.

Join us for a deep dive into the dilemma of when to talk to donors about funding shifts and possible impacts.  Jena shares a middle path for messaging that balances preparedness with calm, and offers four tactical mindsets and tools to keep your community engaged, well before challenges intensify.

Discover why:

  • The timing of donor messaging is a strategic decision, not a gamble.
  • Early, scenario-based updates build trust more effectively than last-minute alerts.
  • Share what you do know, name your values, and make small, meaningful asks.
  • Fundraising is about community; don’t let crises be your only cue to connect.

Chapters

00:00. Navigating Fragility in Nonprofits

03:14.  Communicating with Donors: Timing and Transparency

06:10.  Building Trust Before Crisis

What makes Donorbox the Best Nonprofit Fundraising Platform to Achieve Your Strategic Goals?

Easy to customize, available in multiple languages and currencies, and supported by leading payment processors (Stripe and PayPal), Donorbox’s nonprofit fundraising solution is used by 100,000+ global organizations and individuals. From animal rescue to schools, places of worship, and research groups, nonprofits use Donorbox to raise more funds, manage donors efficiently, and make a bigger impact.

Discover how Donorbox can help you help others! 

The Nonprofit Podcast and a wealth of nonprofit leadership tutorials,  expert advice, tips, and tactics are available on the Donorbox YouTube channel. Subscribe today and never miss an episode: 

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