The Nordy Pod

The Nordy Pod

Hi, I’m Pete Nordstrom, and I'm the host of The Nordy Pod, a new podcast coming to you from the 6th floor of Nordstrom corporate headquarters in Seattle, Washington. In addition to hosting this podcast, I also happen to be the president of Nordstrom. And along with my brother Erik, CEO, and my cousin Jamie, President of Stores, we're the fourth-generation stewards of this business started by my great grandfather in 1901. My Nordstrom journey began when I was 12 years old with my first job working in the stockroom. And along the way, I’ve met so many incredible people, from iconic artists and CEOs to cultural and community leaders and fashion entrepreneurs—as well as many of our thousands of employees and millions of customers. One thing I've found helpful in running a company and hosting a podcast is the importance of having a strong sense of curiosity. Over the years, I’ve found myself in some very interesting conversations with people I greatly admire. These cumulative experiences have really enriched my life, and with The Nordy Pod, I'm excited to have the opportunity to share both professional and personal experiences with you. So join me on a journey as I take you deep into a business that also happens to be a public company. You'll go behind the scenes with me and hear firsthand exactly what I do in my day job, warts and all, in the hopes of making a human connection with every episode.

Episodes

July 28, 2025 35 mins
In a store like ours—with thousands of brands in every category of men's, women's and kids' apparel, with shoes, accessories and everything in between—there are virtually limitless possibilities, which could potentially feel a little overwhelming. That's why one of the key elements for us to be able to achieve our goals and serve our customers best is styling. It's how a jacket from one label, a bag from another and a pair of shoes...
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Our guest for this episode is an incredible artist and a master of mimicry. You've seen her face and all the faces she's put on. Settle in for Pete's conversation with film and TV star, and recurring cast member on Saturday Night Live, Chloe Fineman. Chloe has acted in a long list of TV shows and films both comedic and dramatic—films like Babylon, Megalopolis, the hilarious Hulu original Summer of 69 and the upcoming Disney franc...
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Anybody that works in our industry knows that retail is a moving target, and there's a million different variables that influence success or failure at any given moment. Some of those variables are measurable and tangible enough to use to your advantage—but others are really out of your control. So what do you do when, for example, the whole world shuts down amid a global pandemic? Or when nations collide in an all-out trade war?...
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Early in 2024 more than 2,000 people showed up to our Nordstrom store on 57th Street in New York. Not for a celebrity fragrance launch. Not for a new shoe drop. But for a live taping of a podcast. And it wasn't The Nordy Pod. It was a podcast called The World’s First Podcast, hosted by our guests for this episode, sisters Sara and Erin Foster.   But to be honest, their podcast isn't even the main reason we've invited them to be on...
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Real growth for a brand doesn't just come out of nowhere. Even with a high-quality product that's both functional and inherently desirable, you can still find yourself under the radar and small after decades in the market. So how did a 100-year-old+ sneaker company like New Balance suddenly pierce through the noise and become one of the most relevant and talked-about athletic footwear brands today? In part, through massive pro-at...
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May 19, 2025 44 mins
Every spring, on the first Monday in May, an incredible transformation takes place on Fifth Avenue in New York City. The streets overflow with cars and people. A staircase becomes a red carpet. And a museum becomes a full-on party, filled with a select few of the biggest names in pop culture and the fashion industry. Spectators all around the world stop for this one moment all asking the very same question: “Did you see what th...
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In the retail world, we often throw around the term "disruptor" when we’re talking about a promising new brand that breaks through the busy marketplace and challenges the status quo; or even leads the charge in a broader cultural movement. But in some cases, that story isn't about something new at all, but something enduring. Something that's been there all along, waiting for the world to catch up. Birkenstock is one such brand. F...
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April 21, 2025 42 mins
There's an interesting moment that happens nowadays. You're on your phone, you're scrolling through reels of cat videos and your cousin's baby's first birthday cake smash and then… there it is. A person you've never met, standing in perfect golden-hour light, wearing an outfit that makes you stop and think, "Hey, maybe I could pull that off." Then, before you even realize you're shopping, you've clicked through, checked your size a...
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Brands come and go. Trends rise and fall. Customer taste changes. There are a million different variables involved in the success of any one brand, and very few actually stand the test of time. But every once in a while, amid the chaos of the fashion and retail marketplace, something sticks. But how does that happen? Is there a formula? What are the essential pillars, the stepping stones that guarantee longevity beyond a brand's in...
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A piece of jewelry isn't just an accessory, it's a marker in time, a monument to the most important moments in our lives: an anniversary, a graduation, a birthday, a bachelorette party. So, what does it take to build a brand that people don't just buy from, but that they connect with? The kind of brand that brings people together. Today we'll explore the answer to that question and more with our guest, CEO and co-founder of the Bri...
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Join Pete as he rides around the streets of Milan in a van with the Vice President of the Nordstrom fashion office, Rickie De Sole, Executive Vice President, General Merchandise Manager for Apparel and Designer, Sam Lobban, Senior Vice President of Designer and Brand Partnerships, Brian Roberts, and Pete’s cousin and Chief Merchandising Officer, Jamie Nordstrom. Get the ground-level experience of this highly anticipated fashion eve...
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Wait a minute—Nordstrom? The high-end fashion department store that sells apparel and accessories from brands like Gucci and Prada and Louis Vuitton? They sell baby gear?! The answer is yes—and on top of making you feel great about the comfort and safety of your newborn baby, we're going to make sure you look good too. Listen in as Pete talks with Brad Bickley, global president of the luxury baby gear brand Nuna, who managed to sla...
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The wildfires in Southern California have devastated communities. Nordstrom has been proud to serve the Los Angeles region for decades and we believe we have a responsibility to support our people, our customers and our community as they recover from this tragedy. In this episode, we're going to explore our company's values and the important work our team is doing to help a community in need. Our host, Pete Nordstrom, talks with...
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In this episode we're going to be giving you a front row seat at Retail’s Big Show, which is an annual conference held in New York City hosted by the National Retail Federation, or NRF. This gathering of around 40,000 retail industry professionals, vendors and leaders is one of the largest events of its kind in the world and creates space for like-minded businessmen and women to network, share ideas and explore new and exciting eme...
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January 13, 2025 53 mins
As has become tradition on The Nordy Pod, for the first episode of the new year we're taking a pause to reflect on some of the most memorable moments from 2024. We've been doing The Nordy Pod for three years now and we've covered a lot of ground, from conversations with business leaders, to Nordstrom employees and customers, to athletes, film & TV stars, and even a handful of rockstars. If you're struggling to find a theme here, we...
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Fellow music lovers, you're in for a treat, because for this episode we're diving head first into a full-on rock concert of epic proportions. Join us for the 13th annual SMooCH benefit show at the Showbox in Seattle, where our community, this year alone, has raised over $2.2 million for Uncompensated Care at Seattle Children's Hospital. We've mentioned SMooCH before on The Nordy Pod way back in episode 3 with Megan Jasper, and agai...
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You ever wonder what happened to people wearing suits in the office? It seems like not that long ago when looking professional meant, at the very least, a well-ironed dress shirt and a nice pair of slacks—better make sure you're wearing a tie too. Nowadays let's just say attitudes have changed, for better or worse, about what's appropriate to wear in the workplace, and really for all occasions. In this episode we're going to explor...
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December 2, 2024 40 mins
Founded in Los Angeles in 2002 by Rea Laccone and Christopher LaPolice, contemporary clothing brand Vince has proven its resilience in an unpredictable retail landscape for over twenty years by creating modern yet timeless pieces that focus on distinctive style and uncompromising quality. Using only the finest fabrics with obsessive attention to design, the label curates head-to-toe outfitting for men and women with an always on-th...
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Have you ever bought a pair of pants online and shipped it to your home, braving the wild west of porch pirates and unpredictable weather at your doorstep, only to try them on and discover that you've ordered the wrong size? Meet Nordstrom Local, our relatively new and very promising small-format store concept which brings online orders to a convenient location with fast and easy pickup, returns and alterations. Don't leave a box o...
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What does it take to create a shopping experience that captivates customers around the globe? To answer that question, we're diving deep into the minds of two extraordinary leaders in the retail industry. The CEO of Le Bon Marché in Paris, Patrice Wagner, and Chairman and CEO of the Selfridges Group in London, André Maeder. Both of these guys began their careers in retail working on the shop floor selling face to face with custo...
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