What happens when two powerhouse women decide to reimagine what networking could look like—on their own terms? Amy Parker, co-founder of The What, joins us to talk about how she and her business partner Gina Pell turned an idea into one of the most powerful female-led communities out there—where real connection, generosity, and impact lead the way.
Amy Parker is the Co-Founder and CEO of THE WHAT, an independent media and community platform for visionary female leaders to spark impact and action. Together, with longtime business partner, Gina Pell, they preside over The What Alliance, a private accelerator for ideas, connection and personal, professional growth, as well as their beloved weekly newsletter for curious people. Previously Amy co-founded Splendora, a pioneering online style and culture portal acquired by JOYUS.
In this episode:
- The origin story of Amy and Gina’s 25-year business partnership
- How The What evolved from a newsletter into a deeply connected community
- The unexpected launch of The What Alliance during COVID
- Why real connection starts with authenticity, not your resume
- The power of “meeting people where they are”
- Amy’s favorite advice for women hesitant to network
- A peek behind the scenes of their upcoming retreat in New Orleans
Connect with Amy:
Subscribe to the newsletter: thewhatHQ.substack.com
Join the community: thewhatalliance.co
LinkedIn: Amy Parker
Facebook: The What Women
Connect with me on LinkedIn: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/
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