What happens when you lead with curiosity, ask bold questions, and build empires from authentic relationships? Vicky Boudreau, the powerhouse behind PR firm bicom and now the tech platform Heylist, joins us to talk about networking with heart—and how it’s fueled every chapter of her entrepreneurial journey.
Vicky, CEO & Founder of Heylist, leads a tech marvel revolutionizing influencer marketing, empowering creators to monetize content. With a seasoned background in PR & Marketing, Vicky champions democratizing influencer marketing, ensuring broad access to the expanding creator economy.
Alongside co-founders Alex & Nico, Vicky fosters innovation and inclusivity at Heylist. Their dedicated team levels the digital playing field with tech prowess and customer-centricity.
Before Heylist, Vicky co-founded bicom, refining industry expertise and guiding a thriving team of 40+ professionals across cities. Recognized with the Arista Prize and Top 40 under 40 PR in Canada, Vicky's entrepreneurial journey is distinguished.
Incubated at Zù by Guy Laliberté, Heylist earned the Emerging Entrepreneur Award at C2 Montreal in 2023 and an invitation to SXSW in 2024.
Beyond entrepreneurship, Vicky is a thought leader, inspiring others to actualize dreams. Through philanthropy with the Lise Watier Foundation and the Montreal Museum of Fine Arts, Vicky shapes brighter futures for industries and communities.
In this episode:
- How Vicki went from a small fishing village in Quebec to building one of Canada’s top PR firms
- The origin story behind Hali and how it's democratizing influencer marketing
- Vicki’s personal networking philosophy (spoiler: curiosity is queen)
- Why handwritten notes still matter
- Building business karma and giving more than you take
- The power of asking for help (even when it’s hard)
- The difference between mentors and sponsors—and how to find both
- How Vicki leverages her network for impact, community, and unexpected joy
Connect with Vicki:
Connect with me on LinkedIn: https://www.linkedin.com/in/zoe-weisberg-coady-57aab37/
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