#15: Nordic SeaFarm with Simon Johansson - Cultivating and using sea lettuce and dulse, disrupting the food industry, reaching product-market fit, developing food products and a downstream market.

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Simon Johansson is the CEO of Nordic SeaFarm and has been working in the aquaculture industry for 5+ years and has a strong passion for the ocean. With a background from Management Consulting and working in the Middle East, North America and Europe he has acquired strong knowledge from various cultures and companies now being applied to scale up Nordic SeaFarm to become the pioneering seaweed company in Europe going forward. 

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[1:05] Seaweed home-made pesto recipe.

[3:12] The global food crisis and how the ocean can play a role.

[6:10] Problem-solution fit, what is the problem we are trying to solve?

[8:50] Developing a downstream market for seaweed-based food products.

[15:40] Beyond taste, using seaweed as a functional ingredient in food products.

[21:20] Changing public perception about a new crop.

[23:00] Disrupting the food industry with innovative seaweed products.

[29:20] Vertical integration Vs. Specialisation.

[33:15] Product innovation and focusing on the customer.

[35:35] Growing other species of seaweed beyond kelp.

[36:20] How to enter the seaweed industry and have positive impact.

[37:00] Pursuing product-market fit. Testing, metrics and product development.

[42:20] Need for expertise in developing tasty but industrialised.

[43:45] The importance of lowering price and the risk of making seaweed a commodity.

[46:50] Collaboration and competition

[47:50] Opportunities in growing and using high value species such as sea lettuce and dulse

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Useful Links:

Simon Johansson on LinkedIn

Nordic SeaFarm: Website, LinkedIn, Facebook and Instagram

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