The Omnichannel Roundtable

Join us in this enlightening session as we sit down with Dr. Ryan Lowery, a world renowned expert in health, longevity, and human performance. We dive into a lively discussion that spans the intricate connections between diet trends, CPG product innovations, and the science behind emerging health solutions.

Topics Covered Include:

• Insights from a Longevity Expert: Dr. Lowery shares his extensive knowledge on metabolic health and ...

Welcome to the first interview episode of The Omnichannel Roundtable! Join us in a lively session where we dive into the world of non-alcoholic craft cocktails with Thomas Angel, CEO and co-founder for Altitude Beverage Group. Discover the unique challenges and innovative strategies behind creating drinks that are not only alcohol-free but also delicious and socially engaging.

Topics Covered Include:

• The Rise of Mindful Drinking:...

Welcome to another insightful episode of "The Omnichannel Roundtable." In this session, Bryan Alston and Yemeni Mesa unravel the complexities of channel strategy for retail brands, providing a roadmap for navigating expansion from the first channel to multiple.

Topics Covered Include:

• Channel Strategy Basics: Defining distribution channels and their pivotal role in brand success.
• Online and In-Store Channels: The importa...

Welcome to week 5 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the importance of contribution margin in retail businesses and how to few businesses optimize all of their actions and budgets towards this key metric.

They highlight the need for alignment between finance and marketing departments to optimize contribution margin. They also discuss the role of zero par...

Welcome to week 4 of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa tackle the critical aspects of enhancing in-store performance for CPG brands. From navigating the nuances of account management to the importance of packaging translation across channels, they provide actionable insights based on real-world experience.

Topics Covered Include:

• Effective Account Management: Unveiling...

Welcome to another engaging session of "The Omnichannel Roundtable." In this episode, Bryan Alston and Yemeni Mesa delve deep into the essence of community: what it means, its importance, and actionable strategies for brands to foster and monetize community engagement.

Topics Covered Include:

• Defining Community: Unpacking the true meaning of community in the context of consumer brands and its significance in levera...

Welcome back to "The Omnichannel Roundtable," where this week, co-hosts Bryan Alston and Yemeni Mesa dive into the art and science of marketing your CPG product on a bootstrap budget. Sharing a wealth of experience and innovative strategies, this episode is a treasure trove for anyone looking to make a big impact with limited resources.

Topics Covered Include:

• Bootstrap Marketing Strategies: Explore ...

Welcome to the pilot episode of "The Omnichannel Roundtable," where co-hosts Bryan Alston and Yemeni Mesa dissect the critical elements of scaling unit velocities in the competitive CPG landscape. In this episode, we unpack the challenges and strategies for achieving success both in-store and online. Grab your seat at our table as we delve into the intricacies of CPG retail and e-commerce.

Topics Covered Include:

• T...