Infusing Science & Soul Into Building a Brand With TuMe

“That’s the biggest thing I would say. Just start. Really do it from inside of you. So really believe it, and feel it, and put everything that you have into it, and not be afraid of that. That’s the place of vulnerability I feel like people don’t like to go to, putting yourself out there. But the thought of ‘what if?’ is just so far greater than if you actually go for it.”

Shaina Zaidi, Co-founder & CEO of TuMe Beverage Company

Welcome to OnBrand! In this episode, join host Sarah Grace McCandless as she speaks with Shaina Zaidi, CEO and co-founder of TuMe Beverage Company, about how she drew from her family heritage, along with her experiences as a professional athlete, to build a thriving health and wellness brand that’s redefining the world of sports drinks.

After returning to the U.S. from playing professional basketball overseas, Shaina dealt with aches and pains and wanted to find a more holistic approach to healing. Thinking back to her childhood, she remembered her grandmother, who created natural remedies using turmeric. From there, an idea — and a family-based business — was born, and Shaina set out to create a line of turmeric-infused waters that could replace typical sports drinks and make the health benefits of turmeric more accessible to all.

Shaina’s drive and passion are at the forefront of the TuMe Beverage Company, which is rooted in family, fueled by science, and infused with the resilient spirit of being an athlete. For Shaina, the keys to success were remaining vulnerable — and taking leaps of faith.

Shaina explains: “Know that you’re going to fail at certain aspects. I feel like that was a big learning curve for me. And just being an athlete in that competitive mindset, it was something where I didn’t like failure. At the same time, I thankfully had become used to it. I mean, you’re going to lose a game, right? So there’s certain things you’re going to lose. And there’s certain things that you can know that you’ll persevere through. You’ll find a way. You’ll get back to practice. You’ll do it again.” 

From athlete to entrepreneur, Shaina founded TuMe in 2015 and has steadily grown her team and operations over the past six years.

Join us to discover more about Shaina’s story and the power of perseverance in building a brand in the latest episode of OnBrand!

TuMe 

Twitter: https://twitter.com/tumewater 

Instagram: https://www.instagram.com/tumewater/ 

LinkedIn: https://www.linkedin.com/company/tu-me-beverage-company/about/ 

Website: https://drinktume.com/ 

Shaina Zaidi 

LinkedIn: https://www.linkedin.com/in/shainazaidi/ 

Instagram: https://www.instagram.com/zshaina/