On this episode, we'll meet Melissa Macfarlane Heidmiller, a Brand Marketing Manager.
We thought she meant brand marketing as in, marketing shoes. She means brand marketing like marketing businesses. It's her job to make sure that organizations look attractive to potential employees.
The industry has only been around since the 80s, and it's been in Canada for maybe 10 years.
Here are a few things we chatted about:
- The miraculous thing that is visiting career counsellors after high school
- Building a career that is a combination of working for others and working for yourself
- The ups and downs of working in a new-to-Canada industry
- How there isn't one thing only that you can do in your career
- Following a common thread in your career; in Melissa's case, her job combines communications, marketing, HR and career counselling to help her support talent management and skill development
- How plenty of employers still don't understand the benefit of being intentional about attracting the right people to their roles and organizations
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