BONUS: The One Behind the Launch

Welcome to a special behind-the-scenes episode of The One Behind the Lens where Kate sits down with the consultant and strategy partner who helped bring this very podcast to life — Taylor Aller.

From the first sparks of an idea to late-night voxer messages and spreadsheet grading systems, Taylor shares her take on the magic of launching with heart, structure, and sustainable strategy.

They cover:

• The real reason multipassionate creatives burn out (and what to do instead)

• The moment Taylor knew Kate’s podcast had legs — and why this show fills a big industry gap

• A test-all-the-buttons breakdown of how Taylor helps clients reverse engineer their biggest dreams

• Taylor’s spicy hot take on business without social media (and how she fills her client roster anyway)

• Plus, Taylor’s #1 tip for anyone with a big idea and zero clue where to start

  🎯 Whether you're a few years into your photography biz or staring at a half-finished idea in your notes app — this one is for you.

  🔗 Grab Taylor’s free Make It Happen Planner: [https://tayloraller.myflodesk.com/freeplanner]

  🧠 Learn more about consulting with Taylor: [Website Link] 📅

  
  

  ⏱️ Timestamps:

  00:00 – Let’s go!

  01:04 – Voxer besties turned podcast guests

  02:33 – Taylor’s mission and why she’s never done doing new things

  05:59 – The moment Taylor knew “The One Behind the Lens” needed to exist

  10:20 – What really goes into launching a podcast (spoiler: way more than recording)

  12:36 – How Taylor helps clients with too many ideas find their strategy

  14:46 – Green flags Taylor looks for in clients (and how she screens them)

  20:24 – “Is this a Right Now or Not Yet?” — how to avoid the Thanksgiving plate problem

  22:03 – A breakdown of the Make It Happen Method 27:00 – Who’s your who? Why success never happens solo

  28:16 – Why this podcast matters — and what makes it so different

  32:39 – Taylor’s two best tips if you’re sitting on a stuck idea

  38:49 – The mindset shift to move forward even when you're overwhelmed

  41:15 – Do you really need social media to grow your business? Taylor’s take

  48:48 – What Taylor’s most excited about right now (Hint: It involves AI bots and women in tech)

  51:27 – One final takeaway: Find your who's

  52:51 – Wrapping it up with gratitude, leashes, and upcoming vacations

  💬 Quotes to Remember from “The One Behind the Launch”

  1. “My mission has always been the same — the vessels just keep changing.” – Taylor on building a career as a multipotentialite

  2. “You don’t have to do it all at once. And you don’t have to do it alone.” – Taylor’s reminder to creatives everywhere

  3. “The moment you said ‘yay, it’s YOU’ — I knew this podcast was going to be something special.” – Taylor on the magic behind Kate’s brand

  4. “Focus is a skill — not a personality trait.” – Taylor on helping multipassionates create sustainable strategies

  5. “Most people don’t need to niche down — they need to say ‘not yet’ more often.” – Taylor’s reframe for overwhelmed creatives

  6. “Success isn't about how fast you get there — it's about not quitting.” – Taylor on the real secret to long-term business growth

  7. “Business wasn’t always run on social media — and it doesn’t have to be now either.” – Taylor on why showing up differently still works

  8. “We’re not meant to hold the weight of our dreams alone.” – Taylor on finding your 'who’s'

  Let’s Connect:

  • DM or tag Kate on Instagram: @katedecoste

  • Subscribe, rate, and review if this episode helped you

  Want more behind the scenes? Subscribe to The One Behind the Lens wherever you listen to podcasts.