Confident By Choice: How to Decrease Fear and Grow in Confidence

In this episode, Kristine chats with Juan Bendana; a highly sought-after speaker, entrepreneur, and coach to top CEOs, Olympians, Grammy Award-Winning Artists, Actors and Fortune 500 Leaders. He works with globally recognized organizations, helping their leaders get to the next level. Juan's book, Confident By Choice was just released, and has already been getting attention from the Harvard Business Review, Rolling Stone Magazine and more! Learn how he went from overweight, untalented and timid, to where he is today!

https://www.juanbendana.com/

Check out our Facebook page; find us on Instagram or send us an email at [e-mail].

Episode Transcript

SPEAKER_00 (00:00):
You know, we talk about this idea in the keynote
that we will never outperformour self-image.
Like change starts by changingthe way we see us.
You know, a fresh start oftencomes around January 1st or on a
birthday, but we can create afresh start today.
you know, August 12th, August15th, September 31st, October

(00:23):
5th, like you can decide thattoday is going to be a
demarcation line of the personthat I used to be and I'm going
to move forward.
Pursue the things that matter toyou and don't wait for a special
occasion.
Realize that being alive is aspecial occasion and to move
towards the things that you wantnow.

SPEAKER_01 (00:42):
Welcome to the One Pebble Podcast.
It is a great joy, honor, andbrings me Tremendous excitement
to introduce Juan Bendana.
Did I say that correct, Juan?

SPEAKER_00 (00:55):
You nailed it.
Juan Bendana.
You nailed it, Christine.

SPEAKER_01 (00:58):
I had the opportunity just a couple weeks
ago to watch Juan in action, tolisten to him, and I was blown
away.
Here's how I had the opportunityto hear him.
I've been a proud member of theNational Auction Association for
for decades and I was at ourconference and show in Chicago

(01:19):
and Juan was our keynote speakerand he lit everyone on fire and
he has a message for all of usand I listened to Juan and I
took to heart what he had to sayand he was such a gift to me and
I thought I have got to have anopportunity if possible to to

(01:41):
have Juan on the podcast becausehe has an incredible message
that he's used from his ownpersonal story that he's put
right into purpose.
And so everyone, you are in fora treat today.
Juan, I do want to read your biobecause it's so impressive.
Juan Bindania is a highly soughtafter keynote speaker, author,

(02:03):
entrepreneur, and the behind thescenes confidence coach To
Olympians, Grammy Award-winningartists, actors, CEOs, and
Fortune 100 leaders.
For over a decade, he's builtcustom leadership programs for
world-class brands like Disney,American Express, Sony Pictures,
and Zillow.
Juan is the author of Confidentby Choice, featured in Harvard

(02:27):
Business Review.
Juan, thank you so much forsaying yes to the One Pebble
podcast.

SPEAKER_00 (02:32):
Absolutely.
Thank you for having me.
It's a blessing to be here.
I'm excited.

SPEAKER_01 (02:38):
Juan, I have to tell you, in just a few days, as we
tape live, in a few days, yourbook launches.
Now, I purposely chose for yourepisode to come out on my 52nd
birthday, which is going to beAugust 12th.
And the reason why I did that isI believe your message applies

(03:00):
to Everyone and makes adifference in the lives of all
of us.
And I'm just so proud of youpersonally and professionally.
So excited about the purpose andimpact that you're having in
lives.
For listeners, when you listento this or watch on YouTube,
Juan's book launched on August5th, and we're going to launch

(03:22):
this podcast on my birthday,August 12th.
So Juan, as we tape today andyour book launches in just a
couple days, I know it's been adream come true for you.
Are you so excited?
Tell me what you're feeling atthis time and your courage to
write a book.
Thank you for the time, theeffort, the grit, the heart.

(03:42):
and your confidence and courageto write this book.
What do you feel like?
Are you so excited?
I can't imagine this launches inhours and days.

SPEAKER_00 (03:51):
I'm excited and also have feelings of almost a
mixture of surreal, but alsoimposter syndrome in the fact
it's funny.
I still hear the...

(04:12):
voice of you know that's notsomething you do or you're not
really great at school because Iwas that kid that was horrible
in almost every class I took acollege dropout failed English
consistently could barely andmaybe even to this day spell

(04:33):
definitely and like now there'ssort of this cognitive
dissonance where it's like isthis really happening Like, did
you actually pull this off?
And even, you know, I think itwas last week or the week before
when Harvard did a feature.
I'm like, I couldn't even getinto the community college that

(04:55):
was in the town that I grew upin.
Like, so it feels, it'sexciting.
It is, I'm really someone thathas a hard time accepting and
acknowledging wins as somethingI'm sure I'm the only person in
the world that also has a hardtime with that.
But I think there is space thatmy wife often will remind me to

(05:17):
like, no, you should celebrate.
You worked really hard becauseI'm used to just rolling over
things and being like, okay,that's great, but what's next?
You know, okay, that's great,but what is the next level of
this?
And sometimes it keeps me fromappreciating the moment.
So it's a mixture of likeexcitement.
Is this really happening?
Are we doing it?
What is next?

(05:37):
What are we on to?
So it's kind of a mix ofeverything, to be completely
honest.

SPEAKER_01 (05:43):
Juan, you're so humble, and I love your
vulnerability, and we're excitedto hear more about that when you
share your story.
I just encourage you, take sometime to celebrate.
Look at what you haveaccomplished.
And the other cool thing thatI'm just so excited about,
you'll never know the rippleeffect in the lives of others.

(06:04):
When this book one gets launchedto the world, it's going to
change lives, countless lives.
And you'll never know thepebbles that are tossed in the
pond because of someone takingyour advice or being inspired by
your story.
and reading that book.
And so it'll have a tremendousimpact.

(06:25):
And the crazy thing, Juan,you'll know some of those
stories, but you won't even beable to touch the surface of the
impact that your book will have.

SPEAKER_00 (06:33):
100%.

SPEAKER_01 (06:35):
Yeah.
I got to say too, this wasamazing to me when I listened to
you a couple of weeks ago onstage in Chicago.
You had said that 80% of ourthoughts are are negative
thoughts.
And Juan, you talked aboutconfidence being an all-time
low.
And you also talked about thatwe become and achieve often the

(06:59):
ceiling that we set forourselves.
If we believe in ourselves, wecan achieve great things.
And if we don't believe inourselves, that's most often the
barrier.
What I'd love to do, because Ithink it's so interesting for
the listeners, is If you wouldtell us your story, you
struggled with confidence.
And I think we all struggle withconfidence.

(07:20):
I know that I have and still do.
But I would love for you toshare your story.
And then what amazes me aboutyou is you put that story right
into purpose and right intoimpact.
And that's why you were such agift to me when I listened to
you.
And I'm so excited to bring thegift of your story to our

(07:42):
listeners.

SPEAKER_00 (07:44):
Yeah, I think it really was the first step or the
beginning was being this kidthat was a chameleon in that I
was really good at blending intoevery group because I didn't

(08:05):
feel like I fit in any group, soI got really good at blending
into every group.
So I would...
you know, wear one personalityand I'd hang out with the soccer
team and then I'd wear anotherand then I'd hang out with the
break dancers.
Literally a group of friendsthat I had in high school were
break dancers and they were sogood and I was the only one that
couldn't.

(08:26):
Then I would kind of change andthen I would hang out with the
drama kids and I was really goodat molding myself as many people
are.
At fitting into the box of whatwe think people want.
And I thought...
That was confidence.
But it was actually a falsesense of acceptance with the
fear that I wouldn't be.

(08:46):
There was a fear that I don'tthink I'm actually good enough
to fit into one group oranother, so I'm going to try my
best to fit into all of them andsee what works.
And during that time...
I remember I would go todifferent outlets, whether it
was social, whether it was food,whether it was alcohol, and I
would go to these outlets to tryand cope with the fact that I

(09:09):
didn't feel like I was goodenough for life.
Many people feel like they'renot good enough for a career or
for a salary or for a size ofbusiness or for a relationship.
I didn't feel good enough forany of it.
So then I would hide in arelationship.
I would hide in food.

(09:29):
I would hide in making peoplelaugh.
I would hide in all of thesedifferent sort of like silos.
And then when I was in arelationship with this blonde
American cheerleader fromMadison, Wisconsin that I
thought was going to be the one,that relationship ended and it
literally forced me to fallapart.

(09:50):
And it led me down a pretty darkpath in that I turned anything
that I could use to deal withit.
Because many times when we'redealing with an emotion and we
don't know how to, we'll useexternal factors in order to
help, not understanding thatthose things actually drive us

(10:10):
deeper into the valley ofdespair and into the pit that we
want to climb out of.
So I turn to food, I turn toalcohol, I turn to toxic
behavior in every definition ofthe word.
And over time...
You know, many people say it'slike, what was the turning
point?
Sure, there were certain turningpoints.
I remember going to stay with afriend of mine, Luis, in

(10:33):
California when I was 75 poundsoverweight, obese, had developed
binge eating disorder.
And he was like, I think youneed to change something.
I think something needs tochange.
And I've realized that there areonly two things that change
people's lives.
Only two.
Everything can be distilled intotwo.
Number one is something fromoutside of you.

(10:57):
A new relationship, a newfriend, a new job opportunity.
You invested into a stock and it100x'd overnight.
Like something outside orsomething inside of you.
A decision, a mindset, a newaction, a new challenge, doing
something.
So I realized I needed to havean external change, but also I

(11:17):
needed to make an internalchange.
And I lost all the weight andwanted to desperately share the
things that I did with otherpeople.
I was like, I think I figuredsomething out.
Not everything, but I think Ifigured something out and I
started sharing that withstudents and I was really bad at
it at the beginning and then Ideveloped and I got better and

(11:37):
then I learned and then Istarted delivering presentations
to bigger audiences and then...
signed a deal with Sony Pictureswhen I was 23 or 24, randomly,
like out of nowhere, to do atour with them to launch one of
their movies, which was crazy.
But people see now, you know,people will often see the end

(11:58):
result and they think it'sbecause of extraordinary ability
or they think it's because ofluck or they think it's because
of a gift or a talent.
When those people Outcomes areforged in the process of doing
it that no one gets to see.
You know, one of my favoritequotes, I do not know who said

(12:20):
this.
I believe it was Tony Robbins.
I'm not sure who the originalperson is, so don't quote me on
this.
But what you practice in privategets rewarded in public.
What you practice in privategets rewarded in public.
So whenever people, I get thequestion probably once a week,
twice or three times a week.

(12:40):
I want to get into speaking.
I want to speak at these eventswith thousands of people.
How do I do it?
And I'll tell them, I literallyspent years practicing speaking
in front of a mirror in abedroom alone every single day,
including weekends, includingholidays.

(13:03):
When there would be a holiday...
And I'd be at my parents' housebecause I moved back in with my
parents when all my friends weregetting real jobs.
It would be Thanksgiving.
And that morning when my mom anddad were at the grocery store
getting things for Thanksgivingdinner, I would be in my room
doing a run-through of a story Ithought could be good for an
audience.
So over time, I developed moreconfidence by investing into the

(13:28):
area of life I wanted to buildconfidence in.
And that's what I really wantpeople to get.
It's like to build...
Confidence, it doesn't happen byaccident.
It happens by design.
Like you need to intentionallydecide.
You can't feel confident aboutyour ability as a runner if you
never go on a run.
Or if you go on one run.

(13:48):
It's like you're not going tofeel confident in that.
That would be delusional.
But if you go on runs and youstack undeniable proof over and
over and over and over again,what happens is you start seeing
yourself as a runner.
You start seeing yourself as asuccess.
You start seeing yourself as thekind of person that can
accomplish the goal.
So what I wish more peopleunderstood is that in order to

(14:10):
build confidence, you need tostart seeing yourself in a new
way.
And to start seeing yourself ina new way, that starts by the
things that you do every day,not the things that you say
every day.
So that's sort of like anabbreviated version of the
journey.
And I feel like I'm nearly atthe beginning.
you know, being 31 and juststarting in this career.

(14:35):
That's genuinely what it feelslike.
I feel like I'm at the verystart and learning something new
every single day and trying toget better and trying to improve
and seeing where all that takesme.

SPEAKER_01 (14:48):
Juan, thank you for sharing.
Do you feel like when you werestaying with your friend in
California, that that was partof the tipping point, I know
you've said you kind of watchedhis behavior and what he would
do and decided that, you know,you needed to kind of move
through confidence, speak moreto that tipping point where you

(15:10):
looked back and the things ofthe past, you decided this is a
choice.
And of course, that built uponitself over many years.
But when did you decide I have achoice to do things differently
and see myself differently?

SPEAKER_00 (15:26):
Yeah, that six weeks in California with Luis was one
of the first times I was in anenvironment with a high
performer.
I was not saying, but familydoesn't really count.
You know what I mean?
Like sometimes family will giveyou the best advice in the world
and it just doesn't count.
So when I was staying with him,it was the first time I'd been
around someone that operated ata different level.

(15:48):
They woke up early.
They went to the gym.
They ate healthy.
They were an entrepreneur.
They had things going on.
And I was like, if a little bitof that could rub off on me,
then I'll be pretty well off.
And what I realized is duringthat time that we are constantly
in one of three planes, so tospeak.

(16:12):
Number one, or one of threeframes.
Number one is the frame of thepast, which is where most people
live.
And you know, the past oftenpeople think is going to equal
the future.
It only does if you live there.
If you decide to live in thepast.
And many people live in theirfailures.
They live in their rejections.
They live in the girl that brokeup with them and broke their

(16:33):
heart six years ago.
They live in the business wherethey lost all of their money.
And I, for the longest time, wasliving in the past.
And I would say, I've never beenable to lose weight.
I can't stick to anything.
What is that based on?
That's based on the past.
So that's frame number one.
Frame number two is the present,where your feet are.

(16:55):
Like, what am I doing today?
How am I showing up today?
What is my level of presence inthis conversation?
How engaged am I in my workright now?
Then there's the frame of thefuture, the visionary.
What am I moving toward?
But also, oh, what if thatdoesn't work?
You know, worry doesn't I oftentalk about the difference

(17:16):
between worry and excitement.
Worry is the anticipation of anegative future that hasn't even
happened yet.
Excitement is the anticipationof a positive one.
So I realized, I was like, oh,I'm spending my life in the two
frames that are the past and thefuture.
And the future, I'm only livingin what's worrying me.
I'm only thinking about all ofthe things that I'm worried

(17:38):
about as opposed to, andsomething I try and get through
to people that have a tendencyto worry is that they have the
choice to either worry or youcan believe in a negative future
or you can believe in a betterfuture.
One is worry, the other isfaith.
So which one are you going topick?
What are you going to decide?
So I think once I switch from,oh, I, because here's what

(18:03):
happens.
Most people that either live inthe past or live in the future,
what is the common denominator?
Both of them you cannot control.
You cannot control or changewhat has happened in the past.
You cannot control or predictwhat is going to happen in the
future.
You have no idea.
What you can control is what youdo now, what you do today.

(18:24):
So as soon as I kind of movethe...
If you see it sort of as atimeline, I'm like a highly
visual person.
If you see it as like atimeline, I moved from, oh,
here's everything that happenedin the past.
Okay, great.
Let's learn from that and moveto today, what we're doing now.
And then the future was onlymeant to find excitement that

(18:45):
would pull me and createinspiration.
Because people are like, I'm soafraid of the future.
It's like because you haven'tdecided to focus on what's
exciting about it.
You've only focused on whatyou're worried about.
Oh, what if it doesn't work?
What if I fail?
What if they reject me?
No one is afraid of publicspeaking, for example, even
though 79% of people haveglossophobia, the fear of

(19:08):
speaking in front of groups.
People are afraid of thenegative outcome.
They're worried that it's notgoing to go well.
You're not afraid of the fact ofspeaking itself.
You're afraid that people aren'tgoing to like it, that people
are going to judge you.
So I think what changedeverything was bringing
awareness to where I was in thetimeline.

(19:29):
Moving from the past, more intothe present, and then reframing
the future from worry toexcitement and to faith.
Yeah.

SPEAKER_01 (19:40):
Juan, it's fascinating to me.
And you're right.
I think oftentimes the biggestthing that we have going for us
or against us is our own minds.
And so many days...
you know, we can kind of tellourselves a positive story or a
negative story.
And it's just so interesting howyou took your personal story,

(20:05):
reframed everything, and thendecided, I'm going to make a
career out of this.
Juan, when was the time that allof a sudden, or was this over
years that you decided, I wantto bring this gift and this
message to the world.
I can help change lives as youchanged your own life.

SPEAKER_00 (20:26):
Yeah, I think it definitely wasn't a moment.
It was in a long drawn outprocess filled with thousands of
moments where I was like, Idon't know if I'm any good at
this because I started like Iblack it and my mom will say,
no, that's not true.
I was not good at speaking.

(20:48):
Like, black and white, I justwasn't good.
I didn't have the talent.

SPEAKER_01 (20:53):
Juan, I got to interrupt you and hold your
thought.
And this is not to make you feelgood.
When I watched you in Chicago atthe NAA convention just a couple
weeks ago, I've heard countlesskeynote speakers in my life.
You are one of the best, if notthe best, I have ever heard
speakers.
It is remarkable.

(21:14):
Your delivery, your heart, yourability to speak and then ignite
change in others.
Juan, you have such a gift.
Go ahead.

SPEAKER_00 (21:26):
Thank you so much.
I genuinely appreciate it.
And I think it's a reallyimportant thing to note.
And here's why.
At the beginning, I latched onto something that I could obsess
about.
which was presenting andspeaking.
I was like, I saw a speaker.
I was like, how'd you do that?

(21:46):
And I obsessed about it.
And many people told me in mylife, friends, family, like,
that's a weakness.
You're socially awkward.
You're not good at that.
I was like, okay.
I took that information and manypeople, what do they say?
Focus on your strengths.
Focus on what you're good at.
I wasn't good at that.
And for some reason, I had thedelusional optimism that I could

(22:09):
be good at it.
But here's...
As my friend Steven would say,here's the kicker.
I decided that this wassomething I could dig my heels
into and I'm going to do it.
I'm not going to try like 10times.
People say like, oh, try it afew times, see if you like it.
I'm like, I'm going to do it athousand.
And eventually, I think I couldget good.

(22:33):
Over time, every singlepresentation I'd give, I would
write either in the notes on myphone or in a journal.
I would write what went well.
What could I improve?
Okay, that story didn't reallyland.
That joke was okay.
You went a little too fast.
You didn't pause enough.
You didn't make eye contactbecause you were afraid.
You need to look at people andconnect with them.

(22:54):
You need to use the stage more.
So I obsessed about it.
And now, you know, people arelike, how are you, like, how can
you land the plane at exactly 49minutes and 30 seconds?
How do you do that?
Christina from NationalAuctioneers Association was
like, how'd you, like you landedit at 49.45, like 15 seconds to

(23:19):
spare.
How do you do that?
Because it's an obsession.
So people see now the sort offinished result and they're
like, oh, that's such a gift.
And I'm like, it's a gift thatwas forged by doing over, I
believe now 800, Keynotes overthe past seven years.

(23:41):
So like obsessing aboutlearning.
Okay.
What is that?
And then the first time Iremember the first time I did a
room of a thousand people whereI was on a screen, like with
cameras and playing to cameras,I was like, okay, how does that
work?
How do you do that?
And even at NAA, I realizedafterwards, I will literally

(24:02):
share what I thought.
Like, I thought I was like,okay, the stores were great.
Cadence was good.
But the slides, I don't know ifyou noticed, the slides went up
a little too quick.
So I needed to communicate moreeffectively with the tech team
to be able to leave some slidesup for a little longer so that
people can take photos of them.
And the second thing is I didn'thave a summary slide of the four

(24:23):
points that I made.
And someone in the audiencetold, like they sent me a
message afterwards.
They're like, I love thekeynote.
It was absolutely extraordinary.
I just wish you had left theslides up for longer and I wish
you had a summary slide.
I'm like, that's such a goodidea.
Great.
And I take that.
What messes a lot of people upwhen it comes to confidence is
they think they know everything.

(24:44):
They think they have all of,like I always talk about this in
the keynote, where confidenceisn't about having all the
answers.
It's about having the courage tomove forward when you don't and
have the humility to be able tosay, I'm still learning and
there is so much I do not know.
And there is so much I am yet tolearn, but I remember learning.

(25:06):
delivering presentations for acouple hundred people and no one
would listen.
I remember like getting booed byhigh school students because
they're a little ruthless.
I remember being on stage andforgetting what I was going to
say and just like blanking, youknow?
So now, sure, it's a littleeasier, but I'm still...
I have a keynote for the Snowand Ice Management Association

(25:30):
in 30 days.
I had the call with them thismorning and I'm spending
probably...
50 hours on that 65 minutes, 70minutes?
Like, just preparing, gettingdialed in, learning about
their...
So, if more people invested intothe thing that they would like
to build confidence in, theywould surprise themselves.

(25:54):
I would have never thought Icould have built a career on
this.
Like, remotely.
I would have never...
that I'd be doing keynotes forLindt Chocolate and Fidelity and
Allstate and Remax and Zillow.
Like, I never, never thoughtAT&T reached out a few days ago.
Like, never, never have thought.

(26:15):
But when you just keep onputting in, keep on putting in,
keep on putting in, keep onputting in, the problem is most
people quit right before it wasgoing to work.
They quit right before it wasgoing to work.
This isn't the business for me.
This relationship didn't work.
I can't lose the weight.
My metabolism just is broken.
I've literally heard it all.
We quit right before we're goingto work.

(26:37):
It's going to work.
So I just had this likestubborn, maybe it's my like how
I was raised, but I was just so,I wasn't the most talented.
I was definitely not the mostnaturally gifted, but I was
maybe top five most stubbornbecause I was like, I'm just
going to keep on doing this.
Even when it goes horribly, I'mjust going to keep going.
That's fine.
That's okay.

SPEAKER_01 (26:59):
Juan, it's just so fun to hear your excitement
about life and your passion andyour vulnerability.
And, you know, by you just beingyou, you're sharpening all of
us.
But I think you're right.
Like fear, you know, going backto believing in ourselves or
not, we all have fear.

(27:19):
And I think we look at otherpeople and think, wow, they're
confident.
They're confident and that theywere born that way.
or that it just comes natural.
But your book title, Confidentby Choice, won.
I think for most of us, we haveto choose confidence and we

(27:40):
always have fear.
Matter of fact, this podcastthat I wanted to do for five
years, I believe fear held meback and I had a little bit of
courage, but my fear was biggerthan my courage.
And Our producer, Barb Abrams,who has been a 20-plus year

(28:01):
friend of mine and the producerof the One Pebble podcast, we
had talked about it for months.
And finally, as a good friend,she was honest with me.
She came to me and said, we caneither keep talking about this
or you can take action.
And so I do think that speak alittle bit to fear and how...

(28:24):
Confidence for most of us is achoice, but you can live in two
worlds.
You can be confident and havefear.

SPEAKER_00 (28:31):
Yeah, absolutely.
What we found in the research isthat confident people don't
eliminate fear.
That was one of the biggestmisconceptions we found
initially when we started doingresearch and interviews and in
preparation for the book.
We realized that confidentpeople experience fear like
everyone else.

(28:52):
They just have a differentrelationship with it.
And they actually understandthat it is a healthy
relationship to have.
And that confident people, it'snot that they have no fear.
It's that they stopped lettingfear make decisions for them a
long time ago.
Most people let fear make thechoice.
Let fear make the decision.

(29:12):
And then they call itjustification.
They call it, here's a reallygood reason.
Well, I'm too old for that.
Well, no, I don't have the skillset.
I don't have the contacts.
I don't have that kind ofresourcefulness.
So what our brains do is theyjustify because we don't
actually want to face the musicand say, I was afraid.
You never hear people say that.

(29:33):
You never hear people say, I wasjust afraid.
I let fear win.
That doesn't happen.
What you get is I just didn'thave the time.
Oh, it was too complicated.
No, it's not what I want to doright now.
When I was 20, I had many peoplein my life in that I had
relationships with friends,colleagues that I had met at

(29:55):
different events that alsowanted to be a professional
speaker, wanted to get in thekeynotes.
And I was 20.
I was like the baby because Igrew up in the personal
development community.
And there was people that were,you know, 40s, 50s that wanted
to get into speaking as well.
And I was like, oh, me too.
Me too.
Dozens of people.
And what I've realized now, andI literally had this call two

(30:18):
weeks ago with 70 people fromthat environment, from that
community that want to beprofessional speakers.
Zero did it.
Zero.
That was nine, that was 10 yearsago.

SPEAKER_02 (30:34):
Wow.

SPEAKER_00 (30:35):
10 years ago, zero.
I do not know a single personthat I had conversations with
back then When I was startingand I was like, oh, I want to do
that too.
Yeah, let's go.
Come on.
I don't know a single personthat actually followed through
and did it.
So what I've realized when itcomes to courage is courage

(30:56):
is...
Your willingness to exposeyourself to the moments that
make you afraid.
Courage is nothing more thanyour willingness to say, I'm
going to get in front of peopleand embarrass myself.
I'm going to post a podcast andit's going to get three
downloads.
I'm going to start a YouTubechannel and it's going to get a
view.
I'm going to start investing andI'm going to buy a stock at the

(31:17):
peak and it is going to dip by40% and I'm going to lose my
shorts in investing.
Like, You have to get into thearena and understand that
failure and rejection ishonestly just experimentation in

(31:41):
disguise.
You're just iterating.
You're just learning whatdoesn't work.
It's more so discovery.
It's investigation.
I look at failure as I'minvestigating what doesn't work.
As opposed to, oh, I failedthis.
No, I just found out what didn'twork.

(32:05):
And if more, I feel like peoplereally need to come to terms
with the fear that they have andunderstand what they're really
afraid of.
Like you're not actually afraidof public speaking.
You're afraid of being judged.
You're not actually afraid ofgoing on a run.
You're afraid that you're notgoing to be able to stick to it.

(32:25):
You're not afraid of asking thegirl or guy.
You're afraid that you're goingto get rejected and that you're
never going to find love again.
So like people are actuallyafraid of the outcomes and they
think they're afraid of themeans to the outcome.
So it's like get clear on whatoutcome you're really afraid of,
build a better relationship withthat, and then just go do it.
Like I had a friend, he's likejust turned 30, like stud,

(32:52):
handsome guy, great shape,entrepreneur.
And he was telling me, he'slike, I'm afraid of talking to a
girl at the gym.
I was like, if you're afraid,everyone is doomed.
Because you have so much goingfor you, but you get in your
head and you just think aboutthe situation too much.
So you've got to get into thearena and build a better
relationship with fear bygetting more exposure to it.

(33:15):
We found the most confidentpeople actually have the highest
levels of exposure to fear,uncertainty, change, challenge,
adversity.
They're just more exposed to it.
And if they don't have exposureto it, they'll willingly expose
themselves to it.
That's why you see the majorityof successful people do
endurance sports.
Entrepreneurs, CEOs, founders,they're often athletes.

(33:38):
They're often, they'll catch therunning bug.
They'll start biking 50 miles aday.
They'll do endurance.
They'll do hard things becausethey understand the relationship
between hard things andresilience to challenge.
The reason why I run six milesevery other day isn't because I
like it.

(33:59):
I like the feeling afterward,but I like doing hard things
because I like the person I amwhen I do hard things, if that
makes sense.

SPEAKER_01 (34:10):
Yeah.
Juan, your book.
Well, first of all, I bet yourfamily and Gabby, they have to
be crazy proud of you.
Just crazy proud of you.

SPEAKER_00 (34:22):
Yeah, definitely.
Don't hold

SPEAKER_01 (34:25):
back, Juan.
They're crazy proud.

SPEAKER_00 (34:27):
It's funny, because my mom is.
So to give you some background,my family's from Nicaragua, and
Hispanic culture, my mom hasbeen, since day one, over the
moon, you are going to be asuccess, whatever you do, even
after I dropped out of college,even after my grades were 40%,
50%, failing everything.

(34:48):
And She was always there.
Gabby, my wife, was always like,you're going to do...
And they're just not surprised.
But then on the other hand, mydad was like, you should maybe
go to school.
You should get a job.
What are you doing?
What's the speed?
He didn't really understand it.
And then when I would start tosee a little semblance of
success, he didn't really getit.

(35:10):
Being traditionally fromNicaragua, in Hispanic culture,
it is very much so.
You go to school.
You get an education becauseyou're allowed to because we
don't live in a dictatorship.
And education is one of thebiggest blessings in the world.
And you get a job to provide foryour family.
And I'm like, yeah, but I wantto go do this thing.

(35:32):
And my first year in business, Idid$1,750 Canadian.
And then my next year, I did$29,000 and then$33,000.
So three years under the povertyline.
So my dad was like, and Iunderstand where it came from,
but he's like, do you not want abackup plan?
Do you not want a real job?
Do you not want this?

(35:52):
So they're super proud, butsometimes it feels like, oh,
you're going to get itafterwards.
Like with my dad, I was like,you're going to get it
afterward.
And it took time for him tounderstand that, oh, this is
like a real thing.
And I still don't know theextent of, of how much he knows

(36:16):
about the business and like howit works.
It's a running joke.
Gabby and I, like my wife has,she'll always be like, I don't
know if your family reallyunderstands like the business
and how well it's doing and likethe model of everything.
It's just, it's just funny.
Like even my extended family,like they have no idea.

(36:36):
They're like, you go talk.
Like, so who, hires you.
Who do you speak to?
Who are these people?
Where do they come from?
It's hilarious.
It's hilarious.

SPEAKER_01 (36:45):
I know firsthand because I experienced it.
You've changed my life and Iwanted to hear the message again
and again and again and bringthe gift of your message to all
of our listeners and watchers onYouTube.
One, tell your dad to call me.
Tell your family to call me.
You are absolutely changinglives.

(37:06):
And I just love how you tookyour own personal story and
decided, I'm going to haveimpact.
I'm going to bring this gift toeveryone.
This is applicable to everyone.
I think young, old, middle-aged,everyone struggles with
confidence to some degree andfear to some degree.
I don't think you ever fullyarrive.

(37:27):
We don't wake up one day andhave no fear.
And so- It really comes down toour thoughts and what we believe
about ourself.
And I'm just so proud.
What I want you to do is onlyscratch the surface because if I
get it my way, everyone's goingto buy your book.
Confident by choice.
Buy Juan's book.

(37:50):
It will change your life.
I just know it will.
Buy it as gifts.
Couldn't be more proud of youand your courage to write the
book.
But if you would just scratchthe surface on four things that
you touched on when I heard youjust a couple weeks ago,
bringing energy, practicingcourage, striving for better,

(38:11):
not perfect, and thenreimagining what something can
be.
If you could just give ourlisteners a few nuggets that
scratches the surface of whatthey'll learn in the book, I
think it'll be very beneficial.

SPEAKER_00 (38:25):
Yeah, 100%.
And the book is really based onan idea called The Confidence
Cycle, which was the originaltitle until we changed it.
But that was what we went to gopitch all the major publishers
with The Confidence Cycle, whichwas a model that I built.
Basically, I drew on a napkinthat I believed was the answer
to building confidence, whichstarts, and it's kind of similar

(38:48):
to what we talk about in thekeynote.
It starts, the first decision,it's made up of these micro
decisions.
The first decision is togenerate energy.
The second decision is topractice courage, generate micro
courage.
Third decision is to takeaction, micro action.
And then the fourth step reallyleads to giving yourself proof
of, whoa, I actually am theperson that I said I was going

(39:12):
to be.
So why on earth Or what the heckdoes energy and courage have to
do with confidence?
Because we all know that themore action you take, the more
confident you'll feel.
That's based on the research onconfidence.
That's what we've heard.
The more action you take atsomething, the better you'll
become, the more confidentyou'll feel.

(39:32):
But what I've found and whatwe've found that holds most
people back is they don't haveenough energy for it, they're
too tired, and they're afraid.
So people won't even get to thestep of taking action because
they're too tired.
And then they're afraid of whatthe outcome is going to be.
So they don't even get in thegame.

(39:54):
You know, I always say like mostpeople don't go for another
level in life because they'retoo tired at this one.
So the first step in theconfidence cycle, the first
thing that I talk about in thekeynote is this idea of
generating energy.
Because when you have moreenergy, you can use that energy
with the goals that you have inyour life, which start...
Energy is almost this likecatalytic step that is the

(40:17):
spark.
It's the energy that starts theprocess of building confidence.
Because once you have enoughenergy, it leads you to...
B, make a courageous decision oflike, hey, I'm going to generate
some energy to go ask the prettygirl or guy out.
I'm going to generate the energyto sign up for the course or to
get the URL to start thebusiness.

(40:39):
And then that couragefacilitates action.
I'm going to actually sign up.
I'm going to go buy the domainname.
I'm going to go do the thing,which then gives you proof of,
whoa, I am who I say I am.
And once you have done enoughrevolutions of that, you've
generated energy, you'vepracticed courage, you've taken
action, you've given yourselfproof.
Once you've done enough of that,it leads to a change in your

(41:01):
identity, the way that you seeyourself, the way that you feel
about yourself.
You know, we talk about thisidea in the keynote that we will
never outperform our self-image.
Like change starts by changingthe way we see us.
That's the whole model.
That is the whole system.
in a nutshell, is to decide togenerate energy.

(41:21):
It is the spark of buildingconfidence.
Once you have done that, make acourageous decision, building a
better relationship with fear.
Then you take action towards thething that you want, and that
gives you proof.
And you do that enough, whathappens is the next time you go
to give energy to going on thatrun, it's a little easier.
You know, the hardest part of arun is tying your shoes.

(41:42):
The hardest part of anything isthe start.
So if we can get people to...
Get started.
Get in the game.
That's the energy that I'mtalking about.
Because people think it's like,what does energy have to do with
confidence?
It's like everything.
It's the whole thing.
It is the ignition to start thecar.
Like not every car is like aTesla that you just go in and

(42:04):
just starts driving.
Like you need an ignition tostart the engine.
You need a spark.
And energy is really that sparkthat facilitates the other two
steps that...
eventually lead people tofeeling more confident about
themselves because they gavethemselves undeniable proof that
they are who they say they

SPEAKER_01 (42:25):
are.
Juan, I have to tell you, so in2014, and I say this with a
humble spirit, I ran the BostonMarathon.
No way! And it's always been agoal of mine, and I've been a
runner since I was 12.
Come on now! But...
What was so fascinating, and Iuse this, I thought of you when
I watched you a couple weeksago, and I use these four words

(42:48):
always in my life.
The race director at the BostonMarathon, so the bombing was in
2013.
Yeah.
And there's probably 40,000people that are running this in
2014.
The fighter jets had just flownover Boston.
right before the start for thepeople that were injured and

(43:08):
deceased in the bombing.
Juan, you could hear a pin drop.
I've got chills thinking aboutit.
And the race director comes onthe microphone and there's a
sound system everywhere and tensof thousands of people and
everyone's quiet.
And the race director says thatmany people had asked him
before, people had said to therace director, I'd rather be the

(43:32):
president of the United Statesfor one day than have the
responsibility of being the racedirector of the Boston Marathon
post-bombing.
And the director paused and hesaid, I've thought long and hard
about this question.
And it comes down to four words.

(43:54):
Pressure is a privilege.
Pressure is a privilege.
And so oftentimes I think, Justas you've talked about, just as
you inspire us, we've got achoice at how we're going to
look at things.
Even at my ripe age, Juan, andbeing an auctioneer for 30

(44:15):
years, and I'm going to die awork in progress, I might be in
my hometown of Wilmer,Minnesota, and going to get on a
stage to perform an auction infront of the home crowd.
Or every year I make a trip toSingapore, the Philippines, Hong
Kong to do auction work.
And right before I get on thatstage one, I think to myself, I

(44:37):
can either believe in myself ornot believe in myself.
I still ask that question today.
And I think of those four words,that pressure is a privilege.
So I definitely still have fear.
I don't think I'll ever...
live life without fear.
I think fear is so true for allof us.

(44:59):
But how are we going to havethat relationship, as you say,
with fear?
And what choices are we going tomake to step into?

SPEAKER_00 (45:06):
100%.
I love, and I believe that isDoc Rivers of the Boston Celtics
that also says pressure is aprivilege.
He talks about this in the 2008team when he was the head coach
of the Boston Celtics.
He talked about this idea ofUbuntu, which is I am because we

(45:26):
are.
Because he had like three, hehad Kevin Garnett, Paul Pierce,
Ray Allen.
He had like three all-star kindof main character players.
And he needed to figure out howto sort of get them to work
together as a team.
And there was so much pressurefor him to get the championship.

(45:46):
And he always said, he's like,pressure is a privilege.
Pressure is a privilege.
And I could agree more.
I think too many people letthemselves off the hook.
And they make things too easy toget out of.
Meaning there is no purpose.
There is no skin in the game.

(46:07):
There is no burning your boatsmoment.
There is no strong why.
Like I always joke to one of myfriends.
who struggles with stayingconsistent and staying on track
and waking up at the same timeand he'll fall off the rails and
sleep until 10 a.m.
and this whole thing.
And I'm like, I wish you had akid.

(46:29):
I wish you had a child becauseyou would not create a single
excuse.
I wish you were a single parent.
You wouldn't create an ounce ofan excuse, I'm too tired.
Oh, I can't do this.
I'm afraid.
Oh, I took this time off becauseyou would have something bigger
than yourself.
You would have a reason.

(46:49):
And I think people don't createthose high-pressure moments
within themselves to say like,oh gosh, I have to figure it out
every time.
Why I love what I do is thatevery presentation, whether it's
for 75 CEOs or 1,000 auctioneersor 5,000 young professionals, I
always get that like, oh, thisis the Super Bowl.

(47:13):
This is the most importantmoment because for Christina and
the entire NAA team, that istheir Super Bowl once a year.
And maybe, sure, maybe this isone event I do a year, but this
is their Super Bowl.
I have to treat it like a gameseven.
I have to treat it like the mostimportant day of the year.
And that pressure, I think,allows us to perform in a way

(47:35):
that we didn't even think waspossible.
If more people, if you'relistening to this, create,
manufacture pressure in yourlife.
Create pressure.
I don't like, I've never, youknow, maybe for a few months I
had a boss at a marketingcompany and then I worked at a
coffee shop for a week because agirl that I had a crush on also

(47:59):
worked there.
That's why I applied.
And then I got fired after aweek for making a frappuccino
without the lid and it went oneveryone.
I've never really had a boss,but I've, had a forcing
mechanism to be my own...
People ask me, they're like, whydo you wake up at 6.30 in the
morning on weekends?
They're like, why do you dothat?
Why do you wake up at 5?

(48:20):
Why are you such a...
Like, why are you so psychoticabout...
I'm like, because the pressurethat that puts creates a
different level of life, in myopinion, that is palpable, that
people can feel.
So...
More people need to createmanufactured pressure in their
life to find out what they'rereally capable of.

(48:41):
I

SPEAKER_01 (48:43):
think people don't even realize what they're
capable of.
They just have...
I don't speak for everyone, butyou become the barrier for
yourself.
And if people only believed inthemselves and realized what
they were capable of...
Speaking of pressure, Juan...
You've worked with Olympians andactors and huge, huge leaders

(49:06):
and competent people.
What would you say is thesimilarities or differences?
Like Olympians, are they borndifferent mentally?
Actors, my guess is they're justlike us, but it's how they
choose to handle pressure.

(49:26):
If you could speak to what wecould learn, from actors and
Olympians.

SPEAKER_00 (49:32):
Yeah, absolutely.
They, it's funny, we're talkingabout pressure, they love the
pressure and thrive under it.
And here's what I've learnedacross contacts, whether it's
the CEO of a$200 millioncompany, is working with.
This was a few weeks ago.
Or an Olympian or a Grammyaward-winning artist or a
professional athlete.

(49:53):
Sure, there are some people likeLeBron that are 6'9", 260 pounds
and are built for that sport,are built differently.
But what we found and what theresearch shows is that people
are not born with confidence.
They literally did a study.
It's in the book.
It's probably my favorite studyin the book called The Mundanity

(50:14):
of Excellence.
And it took...
elite Olympic level swimmers totry and find the difference or
the correlation between whatmade them successful.
And it was not genetics.
It was not natural born talent.
It was their willingness to getin the pool.
It was how much they wanted topractice.

(50:36):
That's it.
That was the correlation.
It wasn't sure there isanomalies like Michael Phelps
who is literally structurallybuilt like a fish.
Like, he is built for the water.
But for the most part, what I'vefound is, number one, they have
a willingness to invest moretime than anybody else.
They're happy working on theircraft 80 hours a week.

(50:57):
Happy with it.
They're just, they enjoy it.
It's an obsession.
They obsess about it.
And the second thing is theyhave a better relationship with
challenge.
They understand that adversityis the path.
It is not something that standsin the way.
of the path.
Like Ryan Holiday, the obstacleis the way.

(51:19):
They understand that.
So they get that the challenge,it's supposed to be hard.
You're not in retirement.
It's supposed to be hard.
And if it isn't, you're reallynot pushing yourself.
That's like going to the gym andonly lifting five pound
dumbbells.
If you should be lifting 20.
You're not going to grow.
You could go to the gym threehours a day and only lift 2.5

(51:41):
pound dumbbells.
your muscle will atrophy.
You won't grow because you won'tbe tearing the muscle and no
matter how much protein you eat,you won't grow.
You need to challenge yourself.
You need to do a weight that isuncomfortable so your muscle
will tear and then you giveyourself time to recover and
then it will eventually grow.

(52:03):
But you can't run the BostonMarathon if you go on a brisk
walk every other week.
That's it.
You can't.
You need to challenge yourself.
to get ready for the moment.

SPEAKER_01 (52:15):
Juan, do you still deal with self-doubt and fear?

SPEAKER_00 (52:18):
All the time.
I always say that confidentpeople, it's not that they, they
deal with more self-doubt thanthe rest of humanity.
They have more run-ins becauseevery next level you get to
demands a different version ofyou.
So like I deal with way moreself-doubt now than I did when I

(52:42):
was a kid.
That was 2021, 22, because I hadno talent.
I had no skill set.
There was no pressure.
Like I wasn't good at anything.
So it was just like, oh, theonly way is up because we're on
the floor, right?
Like the only way is up.
Now I feel the self-doubt andthe pressure all the time, but

(53:03):
here's the difference.
Confident people see self-doubtas a signal to keep going, not
as a sign to stop.
They see it as a signal to grow.
If I'm doubting myself aboutanything, I'm like, huh, okay,
where do I need to invest moreinto?
Like, that's clearly a signal.
So any area of my life I feelself-doubt in, I'm just like,

(53:25):
okay, that's an area to pursue.
That's something to improve.
That's something to get better.
So yeah, way more than before.
Way more.

SPEAKER_01 (53:34):
That's so interesting.
And again, I love yourvulnerability.
That helps all of us when you'rehonest to say, you, you know,
again, I had to read your bio.
It's so incredibly impressive.
You have so much to celebrate.
But in the humble spirit ofJuan, you tell us, yes, I have
self-doubt.

(53:54):
And it's something that you movethrough and you acknowledge and
work on it, I'm sure, every day.
100%.
Juan, you have a ton of joy.
Something I loved watching youon the stage speaking or even
hearing you today, I don't evenknow if you realize how much joy
you have.
And I want to ask you, how hasyour faith played a role in your

(54:18):
purpose?

SPEAKER_00 (54:22):
In every way possible.
You know, before, I'd say beforewhen I was more distant from my
faith, it was far, Harder to behappy like I wouldn't let myself
be happy because I made my joyconditional on milestones or on

(54:42):
accolades or on achievements andit felt Like even though I had
amazing relationships in my lifeit felt There was just like I
was just like alone in the pathor alone in the journey and I
think the most important thingand I always tell I tell
speakers this I tell anyone thatwould listen this is that I And

(55:04):
this has been recent, I'd say inthe past year, where I used to
feel like all of the pressure toperform was on me, and it was
such a sort of ego-driven, likeit's all on me, it's all because
of me.
But if all the wins are becauseof you, all of the failures are

(55:25):
because of you too.
See, if all of the accolades andall the success are because of
you, Whenever you bomb, it'syour fault as well.
So it was sort of this slipperyslope that it created this
duality that didn't allow me tobe happy because I was living in
the extremes.
Where then, now I feel like I,anytime I step on stage, anytime

(55:45):
I'm working with someone, like Idon't feel like I'm, I feel like
I'm there with my faith.
I feel like God is there withme.
I don't feel alone.
And I'm like, I now, even beforeevery presentation backstage, I
pray and I, Literally, I'm like,show, like, come with me today.
Like, God, be here with metoday, because I know whenever

(56:08):
I'm on a riff and sayingsomething great, and then I look
back, I'm like, how the heck didyou say that?
Before, I was like, oh, you werejust great.
And now it's like, I understandthat it isn't just me there, you
know?
And like, to really, like, pourthrough me to these people that
are sitting in front, that aresitting in this room, that have
dreams, that have hopes, thathave desires, that have

(56:30):
failures, worries, stress, and Ican be, you know, the catalyst
for what they need to hear.
You know, and it's just, it'sbecome less and less and less
about me.
I think that's, and I just,like, you could literally ask
Gabby this, my wife or myfriends, like, I don't, I don't

(56:51):
experience stress.
A flight will be...
I was going to work with acompany in Virginia.
And my flight was delayed byseven hours, which means I would
miss my connection.
Then I booked a new flight.
That flight got canceled.
I changed that flight.
Flight got canceled.
I booked a flight to New York.
I got to New York.
My other flight got canceled.

(57:12):
Five different flights.
And throughout the entire time,I didn't feel an ounce of stress
at all.
Because I think stress isoften...
trying to control something thatyou cannot control.
And it's like, if you walk withfaith, it's just like, I know
everything's going to work out.
And I know there's a far biggerpurpose to everything.

(57:35):
And I'm just, I know it's goingto work.
And literally to the point whereI've had like people at
airports, like at the desk thattypically help people that are
stressed and being very rude tothem and all this stuff.
I literally had them ask in NewYork.
They were like, Why aren't youstressed?

(57:55):
And I looked at them and I go,is that going to get me to
Virginia any sooner?
No, is it?
Like if it is, maybe there'slike another airline that if
you're super stressed, they likegive you a ticket.
Like there's nothing that's notgoing to help the outcome.
So I feel like the biggesttakeaway has been realizing that

(58:20):
the biggest wins...
aren't necessarily because ofyou.
Don't let it get to your head.
But the failures also aren'tbecause of you.
Don't make them a determinationof who you are.
Like, just because you failed,it's okay.
It's all right.
There's a plan.
There's something on thehorizon.
And every no is a yes around thecorner.

(58:41):
And the wins, like, yeah, sure,cool.
The wins are great, but they'renot because of you.
It's just cool.
It's a blessing.
Like, the Rolling Stone is doinga feature on the book.
next week or in the few weeks,which is crazy.
And I'm just like, yeah, it'snot because of me.
That's awesome.
More people are going to be ableto hear about the book.
That's cool.
That's cool.

(59:02):
It's not because of you.
It's easy to get kind of in adoom spiral when you feel like
everything is because of you.
How selfish of a thought.
Like the wins and the failures.

SPEAKER_01 (59:15):
That is so true.
It's not about us.
And I think, I don't want tospeak for you, But I think what
has probably given you a ton ofpeace and been definitely a part
of your significance and heartfor service is you've taken the
weight of all that you'reresponsible and you've put it on
God and you've surrendered thatto him and said, let this be

(59:37):
your outcome.
And that's just taken all thepressure off of you.

SPEAKER_00 (59:41):
100%.
And like, I know that it'salmost like you got a teammate.
You know, like it's not just,you don't have to, you know,
people often are carrying theweight of the world and they
forgot that they can just put itdown or hand it off or not carry

(01:00:05):
it by themselves.
Like it's the stress and theanxiety and the worry.
It's like that is all that canmake you feel alone and make you
feel like your situation isdifferent or unique.
When the reality is thechallenge that you're facing
right now, someone else hasfaced that challenge before.

(01:00:26):
Your problems, our problemsaren't unique.
Every challenge that I've faced,guaranteed there's someone that
has faced that challenge andovercome it.
So connect to that.
Connect to the collective of theadversity is yours to share, not
yours to keep alone.

SPEAKER_01 (01:00:47):
I love that, how you've...
And we can get excited abouteach other and cheerlead each
other and get excited to evengive confidence away.
That's another subject foranother day.
But you spoke about that to allof us is helping other people to
be confident as well.

(01:01:09):
Juan, God is using you inmighty, mighty ways.
And we're so excited about yourbook, Confident by Choice.
Woo-hoo! And we're so excitedabout your speaking and the
confidence coaching you'redoing, everything you're doing
to make a difference in thelives of others.
Before I ask you one finalquestion, don't hold back.

(01:01:32):
And by the way, I'm going to bepraying up this book.
I know with countless otherpeople, but tell the people how
they can order the book and tellAnd days from now, as we record
live, this is going to come out.
We're so excited.
And when people listen on August12th, it's going to be
available.

(01:01:53):
Tell people how they can get ahold of you, how they can order
your book, how they can possiblyhire you to speak for confidence
coaching or as a keynotespeaker.
Yeah.
Don't hold back.
Now you be confident, Juan, andgive people kind of a call to
action as to how they canconsider the book and you being

(01:02:16):
a part of their life.
And I know just by you sharingtoday, we couldn't be more
grateful.
This is a gift.
You have an amazing heart.
God is using you in mighty ways.
Juan, you're super special.
And I know Gabby is equallyspecial.
We're very, very proud of you.
Thank you for sharing.
You'll never know your ripples.
Tell people anything that youwant to tell them as to the book

(01:02:40):
and how they can possibly putyou into their life.
Of course.

SPEAKER_00 (01:02:44):
The book, honestly, everywhere where you buy books,
it will be available when you'relistening to this.
So Amazon, Barnes& Noble,Target, Walmart, Million Books,
all of those, like, it will belive August 5th, even if you are
in Japan or Slovakia or Korea,because those are three

(01:03:06):
countries that it is going to belaunching in as well, which is
crazy.
So anywhere you buy books, it isavailable now.
Canada, US, those countries.
And then if you want to connect,I would say Instagram and
LinkedIn are my two topplatforms that I like to spend
the most time on.
So that is me.

(01:03:28):
Send me a message.
Connect with me on LinkedIn.
Whatever it is, I'm availablethere for anything you need.
And yeah, I'm just excited.
If you decide...
that this is a book that youwant to add to your summer
reading list, or even in thefall, shoot me a message.

(01:03:51):
Let me know.
I would love to hear yourthoughts.
And yeah, it's just been apassion project for the past
almost three years now, two anda half years, and a 10-year
dream, and I can't believe it'sfinally...
Almost here.
It is, well, finally herebecause this is launching August
12th.
So it is here, people.
So yeah, but Instagram,LinkedIn, wherever.
I'm on all the socials and Ilook forward to hearing from you

(01:04:14):
all.

SPEAKER_01 (01:04:15):
Juan, we're proud of you on every level.
Most of all, your heart.
Your heart just shines forpurpose and making a difference
in lives.
So we're cheering you on.
We're super excited.
This dream of a book is comingtrue.
And on the One Pebble podcast,we allow the guests to throw out
the last pebble.
And a question that I have foryou, Juan, if the listener

(01:04:37):
remembered just one thing fromour conversation today, what
would you want the listener toknow or think about as they
think about their next act ofobedience or act of courage or
their next decision that theymight be sitting on?
How would you want the listenerto respond?
What's one thought you'd wantthem to remember from our

(01:05:00):
conversation today?

SPEAKER_00 (01:05:03):
To understand that you don't need to wait for a
special occasion to start freshor to start that project or to
pursue that dream or to startthe new relationship or to end
the toxic one that has beenacting like a weighted vest in
your life.
You don't need to wait.
A fresh start often comes aroundJanuary 1st or on a birthday,
but we can create a fresh starttoday.

(01:05:26):
August 12th, August 15th,September 31st, October 5th.
You can decide that today isgoing to be a demarcation line
of the person that I used to beand I'm going to move forward.
I'm going to decide to get inshape, to lose the 30 pounds, to
start the business, to maybeapply for the promotion, to

(01:05:47):
build a friend group in this newcity that you've moved to and
you don't really know anyonehere.
Decide now.
to treat today like ademarcation line.
Make a new decision because ifwe don't make a new decision,
we're not going to have newresults and we're not going to
create a new life.
So I think pursue the thingsthat matter to you and don't
wait for a special occasion.

(01:06:08):
Realize that being alive is aspecial occasion and to move
towards the things that you wantnow.

SPEAKER_01 (01:06:14):
I love that, Juan.
You're so inspiring.
Thank you for sharing today.
We're incredibly grateful.
All the best to you.

SPEAKER_00 (01:06:21):
Thank you for having me.

SPEAKER_01 (01:06:25):
This has been the One Pebble Podcast.
One pebble, so many ripples.
What will you do to make adifference?