Matt Valentine & Sam Morton - Founders of Atlético Dallas

Welcome to The One Soccer Nation Podcast! Today, our host Kareem Rae sits down with Matt Valentine and Sam Morton. Matt is the Chairman & Co-Founder of Atlético Dallas, and Sam is the Chief Commercial Officer & Co-Founder. In this episode, we dive deep into the foundational vision behind launching a USL Championship club in North Texas. Matt and Sam share how their complementary roles drive the club’s growth—from building a competitive team to establishing a sustainable sports organization rooted in purpose. We explore Atlético Dallas' commitment to authentically connecting with the region’s vibrant soccer culture, fostering youth development, and making the sport more inclusive for all. Matt and Sam also discuss their business strategies, including innovative partnerships, financial sustainability, and the broader role Atlético Dallas aims to play in the evolution of American soccer. Tune in for a powerful conversation about vision, community, and legacy in the beautiful game.

 

Atlético Dallas Website: https://www.atleticodallas.com/

 

 

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One Soccer Nation Website: https://www.onesoccernation.com

 

 

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