She Built a Billion Dollar Sales Team. Then Lost 99.9% of Her Income in Just 60 Days
What would you do if everything you built disappeared almost overnight?
In this powerful interview with Sarah, a former kindergarten teacher who rose from the 2008 recession to lead a billion dollar sales team, only to lose nearly everything in just two months. What followed is a raw and inspiring journey of rebuilding, redefining success, and leading with purpose.
Sarah reveals the mindset shifts and leadership strategies that helped her not just recover, but create a life and legacy rooted in impact. From funding water wells and orphanages to building playgrounds for children in need, she shows how wealth can become a true force for good.
Plus, her new book The Multiply Method just hit number one on the USA Today and Amazon Best Seller lists.
If you're in a season of change, rebuilding, or looking to lead with more clarity, this episode is for you.
What You’ll Learn:
- Why the way you end things shapes how you begin again
- How to serve first, grow your brand, and create lasting momentum
- The key to leading without attaching your identity to your title
- Sarah’s two core leadership practices that most people overlook
- Small, simple systems that create real movement
- How hosting an event is like starting your business from scratch
- Why living on less today creates freedom and impact for the future
Whether you are facing a hard reset or building something that truly lasts, this conversation is filled with practical wisdom and tools to help you succeed.
-Links-
https://www.svetkapopov.com/
https://www.instagram.com/svetka_popov/
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:00):
Sarah Robbins, welcome to the Once With Here
podcast.
SPEAKER_02 (00:03):
I am so excited to have you on here.
I am beyond thrilled to speak toyour audience today and to have
this conversation with you.
SPEAKER_01 (00:12):
Yeah, I'm just so honored.
Um, so if you guys don't knowwho Sarah Robbins is, she's a
former kindergarten teacher whoturned to become a globally
influential sales leader,bestselling author, a mentor,
and she built a billion-dollarnetwork marketing organization,
then lost much of it and cameback even stronger.
Come on.
Her new book, The MultiplyMethod, which is by the way, USA
(00:36):
Today bestseller.
Congratulations, Sarah.
Thank you.
And in this book, she generallyshares the practical framework
she uses to help others scalewith integrity and clarity.
Sarah's passionate about helpingleaders multiply their income
and impact without sacrificingwhat matters most.
Sarah, I am just so honored tobe with you today.
(00:57):
Thank you.
I'm honored to be here.
Thank you for asking me.
I can tell that you have areally beautiful spirit of
generosity just by of how we gotconnected.
And it says a lot about yourimpact too.
Um so we got connected through amutual friend, beautiful Amy
Lacey, who's an incredible Iknow me too.
She's an incredible powerhouseof women in business.
(01:18):
Um and I got this beautiful bookin the mail.
And I was like, who sent me thisbook?
Like, where who's the mysteryperson?
Because I get books sent, youknow, we're from publishing
houses for um their clients thatI'm interviewing for upcoming
books and things like that.
And I usually know I'm expectingthis book or that book in the
mail, but I had no reference tolike where is where does
(01:38):
multiply a method?
And let me get to know who SarahRobbins is.
And um, and I then I made aconnection.
I'm like, I think it's probablyAmy Lacey.
Like, I know her, she knowsSarah, so it might be her.
And then I message her, and sureenough, it was her.
There was supposed to be a notein here, it wasn't supposed to
be a big mystery puzzle that Ihad to solve, but um it ended up
being that, and so you're here.
SPEAKER_02 (02:00):
Yeah, so build the suspense.
Here we are today.
SPEAKER_01 (02:04):
Yeah.
Um, I love like one of thereasons I wanted to bring you on
too is because you have such abeautiful story of resilience,
and this podcast is aboutelevating stories of courage and
helping us see beautifulexamples of courage or
resilience so that we too canstep into our stories of
courage.
But one thing that I learnedabout resilient entrepreneurs is
(02:27):
that they're usually forged bysome difficult circumstances.
So I'm curious to know what'sthe foundation that built Sarah
Robbins?
SPEAKER_02 (02:36):
That's such a great question to start with.
And there's actually really twopivotal moments in my story.
And I'll share how I first gotstarted in my industry and built
to a billion.
I'll share the journey of how westarted over from a blank slate.
And I would say those were thetwo moments in time where
(02:58):
pressure promoted me because Iallowed it to.
And I started my journeybasically into entrepreneurship
back in the recession of 2008.
I was a kindergarten teacher andfacing the loss of my job,
although I was the mostrequested teacher in the
building, teacher tenure Trumpedperformance.
(03:20):
So there I was teaching, and Ihad interviewed against 1,100
people to get my job.
That was something I actuallyalways dreamed of doing.
And during that time, I had tolook for extra income in case I
lost my job.
And so I started freelancing andworking for different cosmetic
and skincare companies just as away to supplement my income, was
(03:43):
in the right place at the righttime when one of those companies
said, Hey, we're gonna leave theretail setting, go into direct
sales.
Would you want to be a part ofthis?
And I really knew nothing aboutthat industry except for the
fact that it was like, I'm notcut out for sales.
But it was my mother, she was asavvy, successful serial
(04:04):
entrepreneur who was like, Youwould be crazy not to do this.
You know, you've been given anopportunity, you've been praying
for opportunity, and here it is.
It's just itself.
And because I had a need, thatis what caused me to say yes.
Success was not easy or fast.
For me, in fact, it was quitethe opposite.
I was in a business of sales, Iwas shy and I had no network,
(04:27):
but I really became a student ofmy profession and started to
learn and read the stories.
And I'm like, you know what, ifthey can be successful in doing
this, so can I.
I just have to learn how.
So I really poured myself intoit.
Um, ended up actually going onto build a billion-dollar sales
team through creating simpleselling systems.
(04:48):
We did that in under five years,which is to build a
billion-dollar sales team, theythey say it's like a unicorn
brand, but we were the fastestto do it in under five years.
And that ended up being myprofession for 17, almost 18
years.
We actually got the company toover$2 billion in sales.
SPEAKER_01 (05:08):
Wow.
SPEAKER_02 (05:08):
And it didn't just change our life, it changed so
many other people's lives aswell through the legacy, the
generosity, um, which I know wecan talk more about later.
But all of that shifted a littleover a year ago.
We got um called on anunexpected leadership call, and
(05:30):
we get on, and there's anattorney on, basically saying
the business that we had builtfor nearly 18 years was about to
go away.
99.9% of our income, and we had60 days to figure it out.
And I will tell you, it's likein that moment.
(05:51):
So when you talk aboutresiliency, we had a choice to
go, okay, am I gonna sit in acorner and eat out of a cookie
jar?
I mean, really, it was like thatwas the hardest thing I had ever
gone through professionally togo from billion sit in sales to
total blank slate, yeah, or tosay, like, this business is not
my identity.
(06:11):
I'm not starting over, but I'mstarting with wisdom, with
experience, with a network, withsystems.
And that's what I chose to do.
We chose to rebuild again.
And so that really is, you know,our story and how we allowed the
pressure season in life topromote us on to the next thing.
SPEAKER_01 (06:34):
Yeah.
How did you not cave in and justsay, you know, this is so hard?
I can't believe that I just lostit all.
It's unfair.
You know, just essentially caveinto the victim mindset versus
to overcoming.
And what was it that set you upto not um go there to just not
cave into that?
SPEAKER_02 (06:54):
Forgiveness and also faith that, you know, what was
ahead could be greater.
I had actually, and by the way,I want to just honor your
audience here, regardless ofbelief, but I'll just share my
true story is I was in a churchservice.
This was six months before.
And I'll just be honest, thiswas totally unexpected, even for
(07:15):
me.
I'm in a church service.
My pastor's mentor was there andhe was speaking, and he calls me
out of the crowd.
He does not know me.
He does not know what I do, hedoes not know what's about to
happen.
Nobody would know, right?
In a situation like that, thatwould have been kept so close,
nobody knew.
There's not even one hint ofwhat was to come.
Six months before, he says, girlin the sparkly shoes, I had
(07:38):
sparkly tennis shoes on, and hesaid, a great betrayal is
coming, but God's gonna heal it.
And I'm like, oh shoot, who'sgonna betray me?
I'm thinking my friend betternot be my husband, you know,
like going on.
And he said, then he says, andthis is where it gets more
obscure at the time.
He says, and the thing youthought would be forever, God is
(08:01):
going to change the trajectory.
And I'm like, okay, now this isfeeling a little strange.
And he said, um, you've not doneanything wrong.
Nothing is out of order andnothing is out of place.
He said, in 18, oh, and one moreimportant thing, he said, people
are going to start to come toyou and say, What will it take
(08:22):
for you to sell this or do this?
So I'm thinking consulting,because I had started consulting
for companies, affiliatecompanies, companies in my
industry.
I'm like, okay, must be that.
And he said, in 18 months it'llmake up for the past three
years.
SPEAKER_01 (08:34):
Wow.
SPEAKER_02 (08:35):
Now I recorded it in my phone, but then I put my
phone away because I'm like,this feels unsettling.
And so I forgot about it, to behonest.
The day of that phone call withthe attorney, I remembered it.
I pulled it out, I pressed play.
(08:55):
And that was the signal to me,number one, there would be a
great betrayal, but I was gonnahave to forgive if I was gonna
heal.
And I decided from that moment,what I shared privately and
publicly, it mattered, that Iwould honor that season because
it was only an honor of thatseason, people, relationships,
(09:17):
et cetera.
Because when I look back, I'mlike, that was an exceptional
season of my life.
It blessed my family.
It allowed me to bless otherpeople's family as well.
I am going to hold that seasonwith gratitude.
And how many times do we seepeople they hold on to a seat
and they they can, we can, it'sjustified bitterness, betrayal,
and it literally kills us or ittakes us out.
(09:40):
And I'm like, I choose to dodifferently.
So I honored publicly thatseason and every single person
who had a part in it, even theones who had to make that
decision.
I honored privately.
I have never had a conversationthat is dishonoring about any
individual or that company.
And I do believe that that seedof forgiveness and honor was one
(10:04):
that set me up for success inthe next season.
Because ultimately it's like,you know, relationships matter.
All of these, they they how wecarry ourselves, it matters.
But then I had faith ahead thatwhy couldn't I, you know,
experience even greater things,right?
(10:25):
In this season that's ahead.
So that was a big thing wasforgiveness and faith.
SPEAKER_01 (10:30):
Yeah, that's so beautiful because essentially
you closed out that chapterwell.
So that when you're steppinginto that chapter, you're not
walking in with bitterness,you're not building out of that
energy of just this like yuck ofbitterness, anger, resentment,
unforgiveness.
Because you can't really buildsomething so authentic and
beautiful that people will befeeling like magnetized to if it
(10:54):
comes with this from this placeof unforgiveness.
And that's I just I love that somuch.
And I think it's such a youknow, it's across the board in
all relationships in alldifferent arenas, is that we
have to operate out of a cleanspace of forgiveness and love.
Because if you're coming towork, if you're coming to your
(11:16):
businesses, especially if you'rebuilding something and you're
building from this place of likeresentment and bitterness, I
mean, what how what is thatgonna look like?
That's right.
SPEAKER_02 (11:28):
It keeps us open to new opportunities, to um new
relationships.
But I will tell you, I'mactually writing a keynote right
now for a group I'm about tospeak to, and I was thinking
about what are those seeds, youknow, of success.
And I think, gosh, I've alwaysdoubled down on relationships.
I've always doubled down onleadership in good times and in
(11:50):
hard times.
There are leaders, you know,when you start over in a new
chapter, it's like there areleaders that, you know, you
wouldn't want to follow themanywhere, much less to the
bathroom.
It's like by the way they carrythemselves, by the way that they
respond to situations.
Now social media holds apermanent record of our
reactions.
And ultimately, it's like Iweigh my words and I count the
(12:12):
cost of even conflict.
And it's like, am I justified?
Of course, I'm justified to beangry and bitter and to not
forgive.
But again, what is the cost ofthat?
What is the cost of ruiningrelationships and jeopardizing
trust?
And even though I'm not the onewho did this, this was done to
(12:34):
me, right?
I'm responsible for myresponding.
SPEAKER_01 (12:38):
Yeah.
And it sounds like in yourleadership, because you were
leading this incredible team orpossibly multiple teams, right?
In what you were doing, yourinvolvement as a leader and your
response to that is a trickleeffect on all the other people
involved.
And I would bet that a wholebunch of those people followed
you and was like, what's Sarahdoing next?
I want to follow you, right?
(12:59):
Especially them seeing you leadwell and wrap up that that
chapter well.
It's it's such a beautifulrepresentation of your legacy
and what you're building.
SPEAKER_02 (13:08):
Yeah.
Yeah.
And you know, it's interestingbecause I have watched now
different leaders, differentcompanies where they didn't fare
so well.
And when people do have a choiceto choose, you know, 100% of our
top leaders said, whatever we'redoing, we're doing together
because we built such aclose-knit culture and
community.
(13:28):
And that's important, you know,any sales team, any business
team, any team that you'releading, right?
Is that you're a leader you'dactually want to follow?
And I've watched people who hadthe same thing happen to me over
the course of the past couple ofyears with the economy changing,
with industries changing, andthey didn't fare so well.
And what I see oftentimes is aleader leads well in the
(13:51):
mountaintop, or they get to themountaintop, and then they stop
leading and they start managing.
They're no longer leading fromthe front, doing the things that
got them there, right?
Yeah.
And what got you there is notwhat keeps you there.
You have to continue to lead andlead from the front and
exemplify, you know, thebehaviors, the culture, the
(14:13):
commitment that you want to see,you know, replicate in your
entire organization.
SPEAKER_01 (14:18):
Yeah, that's such a good point.
How do you create a standard ofexcellence?
Because you definitely have alevel of excellence that you
hold yourself to.
SPEAKER_02 (14:27):
Yeah.
Well, and I will say that wassomething that was a strong
commitment in terms of mypersonal value system over the
past 18 years was I alwaysshowed up.
I would show up for everyleaderboard.
I kind of looked at it this way.
There was nothing that I waswilling to train other people to
do that I wasn't doing myself.
(14:49):
And so no matter, I never feltgreater than, you know, or or
more than a certain task.
If I'm training you to do it,this is something that I'm
absolutely doing too.
Um, it's interesting in startingover, although I always led with
a spirit of excellence.
Well, when you start over withzero customers, that's like to a
(15:10):
whole nother level.
And so I even look at, you know,our sales team, our sales
organization organization, youknow, um what it is that I would
normally give to them.
And now it's like I'm combingthrough every single thing,
thinking, you know, how do wecreate sales that multiply?
It's a lot of people each doinga little bit more.
(15:31):
How can I simplify this?
How can I streamline this?
You know, so it's like witheverything doing exceptionally
well with a spirit ofexcellence.
So I make their jobs easier,right?
Because what we simplify, wemultiply in other people too.
SPEAKER_01 (15:46):
Yeah, that's amazing.
I'm curious too how you didn'tlose your sense of identity in
losing what you worked so hardto build, right?
Because I'm sure at some levelyou have had to identify with
your work.
And then losing that becausecompany makes policy changes and
you're no longer in the picture.
How did you not get wrapped upin that?
SPEAKER_02 (16:07):
That's the best question.
That was another area where myheart was being prepared six
months before.
I mean, I can't even make thisup.
I had joined a group, and anyonewho knows me, they would know
this is so unlike me.
To join a small group of people,of leaders, just different
(16:28):
business owners, etc., and to doa six-week study called the
identity exchange with JamieWinchip.
I have chills as I tell youthis.
Again, this is a story I can'teven make up.
I don't even know, honestly, I'mtrying to think of how did I
find it, what possessed me to doit.
Because normally, and the reasonwhy I don't usually join groups
(16:49):
like that, because my businessis very much about, you know,
inhaling people.
I'm always working with people.
I'm like, okay, to be in smallgroups with people I don't know.
Like, that's where I'm like,whoo, I need a little break.
And, you know, I'm building twobusinesses, I'm raising two
babies.
So it's like to put anythingextra on my plate.
But I was like, it's six weeks,and I think this is such a
(17:10):
powerful thing where I'm notdefined by what I do, but
instead by what is my purposehere on earth?
And it ripped away all of thisfalse identity, which in my
opinion is idolatry when I'mknown by number one earner,
founding leader, all of thesetitles and accolades, which I
(17:32):
had accumulated over the courseof nearly two decades of my
life, how I was introduced onevery stage, every book, etc.
If you can imagine me not goingthrough that, I think that it
would have been a rough landing.
And throughout the six weeks,basically it has you asking this
question of, you know, what doyou want me to do?
(17:56):
And who do you call me?
And that's asking that questionto God, right?
It's like, who am I?
What do you have?
What is my purpose here onearth?
And it's really allowingyourself to still all of the
false identities, the labels,everything that's been placed on
you, and to listen.
And I heard two things, twowords, and it was teacher and
(18:20):
leader.
And I thought, no wonder I loveteaching.
I loved teaching, no wonder Ilove coaching.
No wonder I love leadingmasterminds.
No wonder I love leading salesteams.
And I thought, okay, as long asI'm operating in those areas,
those domains, I can have favorwherever I go.
(18:42):
I can have success that followsme wherever I go.
And it was because I had reallyspent that time in securing what
my true identity was and lettinggo of that idolatry, right?
It was like the things that we,and I'll just say it, the things
that people worship about us orthe things that we, you know,
(19:03):
hold dearly ourselves was why itwas so easy for me to go, that's
okay.
It still hurts.
Of course it hurts when we'relosing something that we have
worked really hard for for twodecades of our life.
But to say that doesn't defineme, but I can be an excellent
(19:24):
teacher and leader over in thisspace as well.
SPEAKER_01 (19:28):
Wow, I love how you were prepared for that moment.
Yeah, that is so incrediblebecause you can't make that up.
But like the identity that isthe name of the course that
you're going through for sixweeks, and then like boom,
everything changes.
The things that you identifiedwith are stripped away, and now
you have to rebuild.
That's incredible.
(19:48):
Well, I love the leadershippiece of you.
Um, and I am curious to know uhfrom your experience of all the
things, what is your oneleadership tip that you'd love
for the listener to take away?
SPEAKER_02 (20:02):
Yeah.
For me, I think there's twothings.
It's number one, being a studentof your profession, whatever it
is that you're called to do.
You know, that's like when Istarted, I was like, I have no
idea about sales or leading asales team.
So what am I going to do?
I would literally invest inevery course, every book.
(20:24):
I would go to the events, themasterminds, the retreats, and I
look and I'm like, okay, maybeit was a six-figure, you know,
cumulative investment, but whatto build an eight-figure
business.
I mean, that's powerful when youthink about the return was to be
a student of it.
And then the second thing isbeing the leader that you would
(20:47):
want to follow.
And so when you think about, youknow, and by the way, I just I
love that having um this newseason of leadership because I
get the chance to choose.
I choose what leadership lookslike in this season.
So I've been asking myself thisquestion of like, how do I want
to respond in this season?
(21:07):
I have um a woman that I workclosely with in business, her
name is Melanie.
And I was noticing as I wasstarting this new chapter of
leadership, she was sothoughtful in her responding.
So she would respond to a text.
I I'll just admit I'm high driveADD, so I can be fast.
And it's not because I don'tcare, but it's like, okay, I
have 50,000 texts and I'm goingthrough and doing all the things
(21:28):
and, you know, spinning theplates and bowls upside down.
And but Melanie would respond,thank you so much for your note.
I hope you're having a greatday.
How are you doing?
She would respond to thequestion and say, I hope you
have a wonderful day.
And it was a small thing, but tome, it was a big thing to go.
Every time she responds to me, Ifeel valued and important.
I feel safe in our communicationand in that relationship.
(21:52):
And so I started to ask myselfthis question how do I want to
respond in this season?
And responding is to the peoplewe love, to the people that we
lead.
And I thought, you know what?
It's so incredible.
And that's where I'm gratefulfor new beginnings.
It's like we get a chance tochoose.
And we don't have to, you know,lose everything to start over.
(22:12):
Today's a new date to startover, but we get to choose our
responding.
We get to choose how we love, weget to choose how we lead.
SPEAKER_01 (22:22):
Yeah.
And have you always been a womanof strong faith and confidence?
Because, like, I mean, that isdefinitely I can feel that
through the screen.
You're full of confidence, youknow where you're going, you
know why you're doing the thingsthat you're doing.
Hey, if this episode is speakingto you, can you do me a quick
favor and share it with a friendwho you think will also be
(22:42):
encouraged by it?
Because when you share or leavea review or subscribe, it really
helps us to reach moreincredible human beings like
you.
Thank you so much for being partof this journey.
SPEAKER_02 (22:54):
Well, I grew up in faith, I will say that.
And that was something that was,you know, helpful and I think
and you know, formative in myjourney.
But as we all know, people haveto find their own faith.
And it's usually in thosepressure seasons of life where
we gain that.
And I'm actually really gratefulbecause it's the hard seasons
(23:16):
that cost caused me to reallypress in and to develop
resiliency.
You know, that is what forged meto be the person who I am today.
It was the hardship, it was therejection, it was the loss, it
was the moments of failure, butit was like, what a success.
(23:37):
It's getting up just one moretime than when we fell.
It's not letting those momentsof failure define you, but it's
like we're gonna use them, we'regonna learn from them, and
that's gonna be the thing thatcatapults us to the next season.
SPEAKER_01 (23:53):
Yeah, that's so beautiful.
You're also really great atbuilding community networks,
obviously, especially with yourmultiply method.
Um, what is some advice that youhave for people who are wanting
to build community?
Um today we live in one of themost loneliest generations.
We're the most connected we'veever been, but the loneliest
we've ever been.
And I know you lead mastermindsand coaching and you do a lot of
(24:16):
relationship business andnetworking and all that.
What tips would you have forsomeone who's wanting to build
community?
SPEAKER_02 (24:24):
I think the first thing is to identify, you know,
what type of culture do I wantto create?
What do I want to be known for?
What do I want this group ofpeople that I'm leading to be
known for?
And it's doing an exercise whereyou really define what that is
and then making through thatit's carried that making sure
(24:44):
that number one, the vision iscommunicated, but also it's
carried out through everythingthat you do.
So for example, I know you hostmasterminds, I host masterminds.
We're getting ready to start aone-year mastermind together.
And with the ladies on Monday,we're going to be going through
just some of the core values ofthe program itself, but also
(25:04):
too, just setting a standard ofexpectation of like, hey,
masterminds are only aseffective as collaboration and
participation.
So it's like, what is theexpectation?
We show up, but we show up withwhat?
Like a spirit of excellence, thedesire not only to learn, but
also to serve.
And it's communicating thosethings and making sure that they
(25:26):
are carried through ineverything that we do.
I think communication is anotherpiece.
It's like, what platforms am I,you know, um making available to
people to collaborate, to sharebest practices, to brainstorm
maybe when there are things thatare not working, that they need
to troubleshoot?
So I think again, it'sremembering it's not just about
(25:49):
customer service.
Customer service is a piece ofit, but it's culture and
community, and that is the piecethat we create.
SPEAKER_01 (25:57):
That's beautiful.
It's kind of a segue to the nextquestion about building a
personal brand or people whowant to build like an email
list.
What advice do you have for themon a practical level?
SPEAKER_02 (26:09):
Yes, I love the practical stuff.
I'll share with you how webrought a Facebook page of zero
to over 500,000 collective fanson all of our social sites.
We have a half million people onour email list.
And I will say where it startedfirst, and without a doubt, this
was before the days of ads, bythe way, was being a giver of
(26:30):
great value.
It's kind of a funny story, andI'll share with you how the
story of building our personalbrand accidentally led to us
building several successfulbusinesses and then our brand.
So it first started on aFacebook business page.
This was when Facebook's firststarted.
And I was going live once aweek, which today could be live.
(26:52):
So this is your practical tipfor the listeners, or it could
be podcasting, whatever it is,where we are a giver of great
value.
Most people have it backwards.
It's like sell, sell, sell,sell, sell, sell, serve, where
we should be focused on serve,serve, serve, serve, serve,
serve because it builds ouraudience, sell, right?
We're sprinkling it in.
I would go live once a weekdoing my prospecting pop-ups.
(27:15):
I would give free training inunder 10 minutes.
At the time, because I don'teven think there was groups at
the time, but I was going livefor the purpose of giving sales
training to my team.
And our company had a policybecause Facebook Live was so
new, they didn't know what youwere gonna say.
You can do that, but don't saythe company name.
I was like, okay.
SPEAKER_01 (27:35):
Oh, wow.
SPEAKER_02 (27:36):
So here I am young, and I'm starting to do these
weekly live, and I'm givingsales training to what I thought
would just be my team, but itwas a public page.
These started getting spread sofar and wide, people all over
the world started tuning in tomy consistent once-a-week live
pop-ups where I was giving valueto my audience.
(28:01):
I eventually started to getsmart enough where I was like,
okay, now I've got like 300,000people following me.
Like, I should probably use thisto build my list.
So at the end, and even in thebeginning of those lives, I
would say, hey, if you lovedthis free tip, you're gonna love
this incredible guide.
You know, go ahead and fill itout, you know, and I would give
my link or have them comment aword below to get my free guide.
(28:23):
And then all of a sudden, peoplestart commenting and I'm
building my email list.
And I did that for a course oftime.
And I really got known within myindustry for the knowledge that
I shared.
Eventually, people startedcoming to me and they're like,
Do you offer coaching?
And I always thought of coachingas one-on-one, which for me
wasn't my personal jam or myforte.
(28:46):
I was also very busy, had abrand new baby, was leading a
booming, you know,billion-dollar sales team.
And so I was like, I don'treally have time for that.
But it became more and moreoften that people were asking.
And I thought, you know what?
Originally, I was like, I'mgonna do a once-a-month class.
That's what I did.
And I would just share it withthe people that were following
because I had spent so much timegiving value.
(29:09):
500 people would sign up.
They were paying 97 bucks.
You can do the math.
It was great.
And then I would say, hey, we'redoing this again next month.
And eventually I thought, youknow what, this is something
that I could do.
I could kind of roll into amembership where I would do
weekly group coaching.
Okay, that's where my innercircle was birthed.
And then from there, and by theway, I remember launching it.
(29:30):
I was like, if about five peoplesign up, I'm just gonna be like,
just kidding, we're doing thisnext year.
We had 500 people.
I was like, okay, great.
And then people started saying,well, what do you have for
leaders in our space?
And that's what created themastermind.
So when I go back, and if I wereto think of just a practical tip
or a takeaway for everybodylistening here, is when you're
(29:50):
on social media, first andforemost, with all of your
content, be a giver of greatvalue.
Ask yourself, how can I make hisor her life easier or better?
Today and who's his or her?
That's your avatar.
That's your ideal client.
What type of content would theywant to consume?
If you sell a wellness product,it's not your product all the
time, but maybe you're givingother tips to help them to, you
(30:14):
know, um look, live, and feelyounger longer.
What would those things be?
And you write down some ideas oryou use ChatGPT to help you out,
right?
We're gonna serve, serve, serve,serve, serve, sprinkle in the
business here and there.
If you can, think about nextstarting to go live once a week
or podcasting, whatever theplatform is that brings you joy
(30:35):
and allows you to confidentlycommunicate to your audience as
we start somewhere.
And then, right, when we'reready for the next step of I'm
gonna create that opt-in, thatfree guide that would be perfect
for that ideal client, that'sgonna be the thing that you'll
start to drop in.
And hey, if you liked this,check our free guide, go grab it
here.
(30:56):
That's gonna be what builds yourlist.
Oftentimes we first come up withthe I'm gonna coach, and we're
like in the monetization partwhere it's like, wait, we have
to first start by set servingbefore we sell anything, right?
Building our following, right?
Building our list, and then wehave people that we can actually
sell to.
SPEAKER_01 (31:13):
Yeah, essentially it's what's the value that you
offer before like how do I makemoney on this?
Because if that's the approach,you're not it's not coming from
a place of service and solvingsomeone's problem.
You're just trying to figure outhow you can have more money in
the bank.
Yeah.
SPEAKER_02 (31:28):
It's true.
I always say your product,whatever it is that you sell,
product can be a physical thing,it can be a service, doesn't
matter what it is.
Right.
It is only one solution to thatperson's problems.
So it's almost like takinginventory and writing a list of
like, what sort of questions canI answer for for these people?
What types of problems can Istart to solve for them?
(31:50):
We get so confused on what ourcontent should be.
There's your content.
It's solving that person'sproblem.
So again, you're in wellness.
It's, you know, how to get inthe steps, how to get in the
water, you know, intake, yourfavorite high protein snacks,
recipes, et cetera.
It can be funny things that makethem laugh.
(32:11):
It can be inspiration,education, right?
And we're just sprinkling in ourproduct.
And most people do it backwards,totally upside down.
They're selling, they'rewondering why.
Number one, it's killing thealgorithm.
Number two, why it's detractingtheir audience.
Their audience is shrinking andnot growing.
And listen, this is not vanitymetrics.
It's not about how manyfollowers I have, which make me
(32:33):
feel better.
I look at followers this way.
These are all potentialcustomers.
SPEAKER_01 (32:38):
Yeah, it's beautiful.
Tell me why you're so passionateabout systems and creating
clarity.
SPEAKER_02 (32:44):
Yeah.
I think we over um complicatesales in general.
I think we over-complicatesocial media.
I think, you know, when we lookat, you know, somebody starting
new in a profession, what dowhat does a confused mind do?
It does nothing at all.
People freeze.
And I believe that anytime thatwe have something that feels
(33:05):
more complex, like social media,like selling, et cetera, we
should look at how do wesimplify it, create a system for
it.
Because again, I look at how doI create month-over-month sales
growth?
How do I create momentum on asales team?
We had millions of customers inall our sales organization.
I didn't know millions ofpeople.
There's no way I could have donebillions of dollars in sales.
(33:28):
What do I do?
I empower a lot of people toeach do a little bit more.
How do I get a lot of people,the average person, to each sell
a little bit more?
It's by creating a simple systemthat everybody can plug in and
replicate.
If you think about a Starbucks,for example, right?
Or a coffee franchise.
(33:48):
You go in, you know exactly asthe customer what to expect.
Employees know exactly what togo in and do.
We could argue, right?
Some people may say they havethe best cup of coffee, right?
Like the Elf World's best cup ofcoffee.
Some people may say maybe not sogood, or not my personal
favorite.
Right.
But ultimately, what you can'targue is their success.
(34:08):
Why?
Because they have aself-replicated, they have a
business model where everysingle Starbucks is operating on
the same system.
Right.
And so thinking about for peoplewho are listening, whether
you're franchising, you'repseudo-franchising, or maybe
you're just leading your own,you know, sales force, your own
sales team, what can you do toprovide simple systems for
(34:32):
people that help them to justgrow a little bit more?
That's how we create when wethink about the word momentum,
right?
That's such a big word, but it'slike, what really is that?
It's just month-over-monthgrowth.
So what can I do to empower mypeople to each do a little bit
more?
SPEAKER_01 (34:49):
That's beautiful.
And you also say in your book,and I want you to go into this
as well, is you say that eventsare the best way to launch your
business or product.
Tell me more about that.
SPEAKER_02 (35:01):
Yeah, it's like having a grand opening to your
business.
When I think about sometimespeople are so resistant to doing
this, and I'm like, don't youwant everybody to know what you
do?
And also, too, it's like, thisis like the people who love you
the most, they support you themost, but it's such a great way
to maximize time, but multiplyyour results, right?
(35:26):
It's like to get your first cropof customers, to get good loyal
referral sources.
I'm like, people will referother people onto you if they
know what you do.
It cannot be a secret.
And that would be when we canask and say, you know, who do
you know this would be greatfor?
And literally asking for thereferral.
But the best way that you dothat is by actually launching
(35:49):
your business with an event.
SPEAKER_01 (35:52):
Yeah, that's beautiful.
I'm curious to know from you,Sarah, what is the legacy that
you want to leave?
Uh yeah.
Because I know you really careabout impact.
SPEAKER_02 (36:02):
Yeah.
SPEAKER_01 (36:02):
You're really generous, and there's a lot of
pieces that are just so admiringabout you and your character.
But I'm curious what's theend-all legacy for Sarah?
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SPEAKER_02 (36:51):
That is an easy question.
It's generosity and it'ssomething that we live out and
we are teaching our kids everyday.
I'll share with you a couplequick stories and then how it's
translated to our children.
Um, first of all, this wassomething that my mother modeled
to me.
She's one of the most generouspeople I know.
(37:12):
And when I started my business,it was interesting.
I had a mentor say to me, Sarah,you know, what is your why?
Why are you doing this?
And I think that's an importantquestion to ask.
Because otherwise, we can letthose feelings of doubt, defeat,
momentary times of failure,right?
Just totally derail us.
And I said, I want to start afoundation for women and
children.
And she said, So what does thatlook like?
(37:34):
And I explained and she said,What is that going to cost?
I said, millions.
She said, No wonder you'requitting so much.
Because every time you're facinga no and you're facing
rejection, right?
You haven't built thatresiliency.
Why?
Because it's it's rejection.
And so she said, I want you tostart really formalizing that
(37:54):
and put aside a portion of yourcheck every month and do
something nice for a family inneed.
It's like before we go and startthe foundation, right?
Right.
Yeah.
So it was sending kids to a finearts camp, building a handicap
room, and just different thingswe were long able to do along
the way.
So it was like as our incomegrew, our impact grew,
eventually we started buildingorphanages and homes overseas.
(38:17):
We ended up gifting, likeliterally gifting, wrote it off.
So there was no taxes paid, ourfirst home to a family in need.
And that has been the thing thathas driven me through every
single hard season.
It's not about lifestyle for us,it's about the legacy.
And so, even that was the thingwhen everything came crashing
down.
I was like, do I do this again?
(38:38):
Of course I do it again.
It's not just about paying mybills because I could continue
to pay my bills on what we hadearned through our first
business.
But I'm like, this is aboutleaving legacy.
So how that's transferred to ourkids.
I have two children.
One is five, one is nine.
Gabriel's my oldest, and he hassuch a spirit of generosity.
In fact, he'll have his buddiesover.
Oftentimes we'll get calls fromparents and they're like, hey,
(39:01):
so and so came home with likebags full of Gabriel's stuff.
We're gonna come back and returnit.
And I was like, please don't.
We've taught him to be agenerous giver that that gives
him joy.
It fills him up.
Kids will be leaving with likefive hats, you know, turn all
the different ways, like bags oftoys, and it brings us joy
because we see in his young age,with the with the measure of
(39:21):
what he owns, right?
Which is smaller, it's hispersonal things, that he's able
to give and it brings him joy.
We've put parameters of like, itcan't be money unless you ask
mom and dad, right?
Because we would never want himtaken advantage of.
But it's so cool to see thatspirit of generosity now with
our children.
And I think that is one of thegreatest things that not only I
(39:42):
want to be known for, but it'slike, you know, that's the
legacy that they carry on aswell.
SPEAKER_01 (39:48):
I love that so beautiful because I think
there's, you know, there'scertain people that believe that
money's evil and people who arewealthy are greedy and all the
things.
And how we break some of thoselies or some of those
misconceptions is by havingexamples who prove the opposite,
right?
And you're somebody who is doingthe opposite essentially of that
(40:11):
misconception.
Because I believe that thegreater your influence, the
greater wealth or whatever itis, you can multiply that and
you can make a greater impact.
So whether it's your accolades,your titles, even that maybe you
don't identify with, but it getsyou into rooms and places where
you can have greater impact forgood and to impact people.
(40:33):
And um, yeah, so I think that'sjust that's so beautiful that
you're modeling that for people.
SPEAKER_02 (40:39):
Thank you.
SPEAKER_01 (40:40):
Um, I usually wrap up my um podcast by asking three
questions.
One of them is what is thebravest thing that Sarah's ever
done?
And you've done a lot of crazythings.
SPEAKER_02 (40:51):
Oh gosh.
Bravest thing that I have everdone.
Well, this is kind of a funnystory, so I don't know how
inspirational it is.
But I remember going through ahard time in leadership.
And that's a whole story that II've actually done talks on is
um how I held it just kind ofhealed from betrayal, like in
(41:13):
leadership situations.
I had a season where someleaders kind of came against me.
And long story short, there wasreconciliation because of my
responding, the fact that Ididn't respond and I walked in
love.
And I remember being on thistrip, and one by one they came
and apologized and they startedasking, would you come to my
retreat?
Blah, blah, blah.
And I was like, of course.
Well, one of the people asked meto um go zip lining, and I am
(41:37):
deathly afraid of heights, likedeathly afraid of heights.
And I was like, of course I'mgonna go, because I'm like all
over reconciliation, but I'mlike, oh my goodness.
So I remember, and then there'sanother fun fact about me.
I don't love to get my hair wet.
My hair is like a thing, it liketakes hours all the time, and it
was raining.
So it's like two of my worstnightmares in the same place.
(42:01):
I go and I'm like, I'm gonna zipline.
You have those like, you know,crazy little, you know, helmets
that zip and I put on a showercap underneath because I was
like, well, then my hair won'tget wet.
Nobody will know.
Nobody'll know I put the showercap on.
I mean, I am going down thething and they were laughing at
me because of my Midwesternaccent and she's you know, got a
southern accent.
She's like, here you are goingdown the thing, going crap, you
(42:22):
know, like and she's laughing atme because I'm like screaming
the whole way down.
We get done and I go to take offmy helmet.
I forgot I had the shower capon, and everyone is just
standing there cracking up.
I will tell you, I willprobably, I shouldn't say never,
but I don't want to zip lineagain.
So please nobody ask.
Um, and if I do, I'll be sure tobring my shower cap.
SPEAKER_01 (42:44):
Oh my gosh, that is hilarious.
Okay, is there a picture of thatsomewhere on the internet?
There might be, there might be.
I'd have to dig for that one.
Oh my goodness.
Um, what is the best advice thatsomeone gave you?
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SPEAKER_02 (43:36):
Uh well, to live on 20% of what we make.
That was one of the best wordsof business advice that I had,
because that is what really keptus safe in the space that we
found ourselves in.
Um, we had always saved,invested, paid our taxes.
I I mean, it's shocking thepeople that I've talked to that
(43:58):
are entrepreneurs and they'relike, wait, I actually have to
like pay money on what I earn.
Yeah, you actually do, you know,but it's like having been wise
with our money, our first housewe paid off, and that was the
house that we ended up giftingto that couple.
Our next house we paid offbefore we ended up moving here.
So we were in a position of nothaving to scurry and scrape and
(44:21):
take kids out of school and sellthe house and do all the things
because we were given that wiseadvice at the very beginning.
I think people often in thosemountaintop seasons, it's like
they think they're always gonnabe on the mountaintop.
Yeah.
Here's the reality we all knowas entrepreneurs, ups and downs,
highs and lows, right?
(44:42):
Mountaintop and valley.
You look at the growth chart ofApple, nobody, no company goes
up forever.
But when you're in that upwardtrajectory, it feels like it's
gonna be forever.
And that's when people outspend,right?
And they start to get over theirskis and then they put
themselves in hard positions.
And that's where we see peoplelose everything.
(45:03):
So I think that's good advicefor every entrepreneur who's
listening in is, you know,living on that 20% or whatever
you feel is reasonable for youand your family and getting wise
counsel, you know, a team ofpeople around you who help you
to save well, invest well, andreally plan for the future.
SPEAKER_01 (45:22):
Yeah, that is really good practical advice.
Thank you for sharing that.
And what are three pivotal booksthat you read that were
transformative for you at anyperiod?
SPEAKER_02 (45:30):
One of them was Anxious for nothing, and that's
by Max Lacato.
That changed my DNA.
Um, it was 2020 and I waspregnant in a pandemic.
And um, I just rememberliterally my roof in my physical
house.
We had bought a house with abuilder's defect during 2020.
(45:53):
You can imagine you're notsupposed to have construction
people in and out of the house.
This was when we first, like,you know, everything was very
scary to the whole world thenbecause we didn't know we didn't
know when I was pregnant.
They're like, we don't knowwhat's gonna happen to pregnant
women.
Can you imagine?
I remember watching this thingon the news and it was a
pregnant woman, she's put on abed.
I was just like, okay, like Iwas I remember crying and I said
(46:16):
to my husband, I was like, if Idie, like tell my kids I love
them.
So I was like panicked.
Yeah.
We have this house thatliterally is physically like
caving in, there's nowhere togo.
We're stuck in this house, andpeople are coming in.
And that was when they're like,I mean, this was so fresh.
They're like to my husband, ifyou have an elevated
temperature, you can't be therein the delivery room.
And so I just remember likeliving in this state of anxiety.
(46:39):
There's changes in our businessas well.
And I'm like, if I don't getthis together, and so I will say
that was the most pivotal book,was anxious for nothing.
I read that thing, I think, souh probably like 11, 12 times to
the point where I would rememberit verbatim.
SPEAKER_01 (47:02):
Wow.
SPEAKER_02 (47:03):
And so, yeah, so that was, you know, just
something that I literally like,it was like I lived it out, I
walked it out.
And for me, that was the thingthat, you know, again, when I
would say like changed myphysical DNA, it's like when I
start to even feel anxiety creepin, it's like I'm anchoring
myself into that.
(47:24):
And that has been a game changerfor me.
The other is being grounded inthe word.
So for me, that's reading theBible every day.
And really, you know, not onlywatching what's going into me.
So it's like, what am Iconsuming?
But what's coming out of me?
There's a verse that actuallysays, it's not what goes into a
man's mouth that defiles us,it's what comes out of our
(47:45):
mouth.
And so, um, you know, many timeswe think about health, right?
And and prosperity and all ofthat.
It's like, what am I consuming?
It's like, what is going intome?
But it's also what is going outof me?
Like, what am I speaking overthe situation?
Like our words are so powerful.
(48:07):
Yeah.
So that's been um a big one aswell.
And then usually I have justsome sort of devotional or
something that I'm reading everyday.
Like I've got mine here on mybook right now, that's just
something that's encouraging tome every day.
Cause here I am.
I'm a leader that is, you know,you can't lead on empty.
I'm filling other people's cups.
It doesn't matter how I feelthat day, it doesn't matter
(48:28):
what's going on that day.
Like none of those thingsmatter.
Like I'm responsible no matterthe season to show up and lead.
So it's fueling myself as well.
SPEAKER_01 (48:38):
I love that.
Thank you so much for sharingthat.
Where can people find you?
SPEAKER_02 (48:43):
Yeah, on social.
So Sarah with an H the rightway, right?
Old fashioned Robins with twoBs, or my website is Sarah
Robins.com.
SPEAKER_01 (48:51):
Yes.
And you can also find her book,The Multiply Method, wherever
books are sold.
Um, Sarah, is there anythingelse that you'd love to share
with the listener before we end?
SPEAKER_02 (49:01):
Yeah, just that pressure promotes you.
If you're facing a hard season,don't allow that to be the thing
that tells you to sit out.
It's going back to that questionof, you know, who do you call me
and what am I called to do?
And that is your chance toreally press through and to face
opposition, to face rejection.
(49:23):
Sometimes we're gonna face, youknow, bitterness, betrayal, all
of those things, but to giveyourself permission to heal, to
give yourself permission tobuild and maybe even give
yourself permission to beginagain.
SPEAKER_01 (49:37):
Beautiful.
Well, thank you so much for yourtime.
I appreciate it.
It's been such an honor.
SPEAKER_02 (49:41):
Thank you.
Sarah Robbins, welcome to the Once With Here
podcast.
SPEAKER_02 (00:03):
I am so excited to have you on here.
I am beyond thrilled to speak toyour audience today and to have
this conversation with you.
SPEAKER_01 (00:12):
Yeah, I'm just so honored.
Um, so if you guys don't knowwho Sarah Robbins is, she's a
former kindergarten teacher whoturned to become a globally
influential sales leader,bestselling author, a mentor,
and she built a billion-dollarnetwork marketing organization,
then lost much of it and cameback even stronger.
Come on.
Her new book, The MultiplyMethod, which is by the way, USA
(00:36):
Today bestseller.
Congratulations, Sarah.
Thank you.
And in this book, she generallyshares the practical framework
she uses to help others scalewith integrity and clarity.
Sarah's passionate about helpingleaders multiply their income
and impact without sacrificingwhat matters most.
Sarah, I am just so honored tobe with you today.
(00:57):
Thank you.
I'm honored to be here.
Thank you for asking me.
I can tell that you have areally beautiful spirit of
generosity just by of how we gotconnected.
And it says a lot about yourimpact too.
Um so we got connected through amutual friend, beautiful Amy
Lacey, who's an incredible Iknow me too.
She's an incredible powerhouseof women in business.
(01:18):
Um and I got this beautiful bookin the mail.
And I was like, who sent me thisbook?
Like, where who's the mysteryperson?
Because I get books sent, youknow, we're from publishing
houses for um their clients thatI'm interviewing for upcoming
books and things like that.
And I usually know I'm expectingthis book or that book in the
mail, but I had no reference tolike where is where does
(01:38):
multiply a method?
And let me get to know who SarahRobbins is.
And um, and I then I made aconnection.
I'm like, I think it's probablyAmy Lacey.
Like, I know her, she knowsSarah, so it might be her.
And then I message her, and sureenough, it was her.
There was supposed to be a notein here, it wasn't supposed to
be a big mystery puzzle that Ihad to solve, but um it ended up
being that, and so you're here.
SPEAKER_02 (02:00):
Yeah, so build the suspense.
Here we are today.
SPEAKER_01 (02:04):
Yeah.
Um, I love like one of thereasons I wanted to bring you on
too is because you have such abeautiful story of resilience,
and this podcast is aboutelevating stories of courage and
helping us see beautifulexamples of courage or
resilience so that we too canstep into our stories of
courage.
But one thing that I learnedabout resilient entrepreneurs is
(02:27):
that they're usually forged bysome difficult circumstances.
So I'm curious to know what'sthe foundation that built Sarah
Robbins?
SPEAKER_02 (02:36):
That's such a great question to start with.
And there's actually really twopivotal moments in my story.
And I'll share how I first gotstarted in my industry and built
to a billion.
I'll share the journey of how westarted over from a blank slate.
And I would say those were thetwo moments in time where
(02:58):
pressure promoted me because Iallowed it to.
And I started my journeybasically into entrepreneurship
back in the recession of 2008.
I was a kindergarten teacher andfacing the loss of my job,
although I was the mostrequested teacher in the
building, teacher tenure Trumpedperformance.
(03:20):
So there I was teaching, and Ihad interviewed against 1,100
people to get my job.
That was something I actuallyalways dreamed of doing.
And during that time, I had tolook for extra income in case I
lost my job.
And so I started freelancing andworking for different cosmetic
and skincare companies just as away to supplement my income, was
(03:43):
in the right place at the righttime when one of those companies
said, Hey, we're gonna leave theretail setting, go into direct
sales.
Would you want to be a part ofthis?
And I really knew nothing aboutthat industry except for the
fact that it was like, I'm notcut out for sales.
But it was my mother, she was asavvy, successful serial
(04:04):
entrepreneur who was like, Youwould be crazy not to do this.
You know, you've been given anopportunity, you've been praying
for opportunity, and here it is.
It's just itself.
And because I had a need, thatis what caused me to say yes.
Success was not easy or fast.
For me, in fact, it was quitethe opposite.
I was in a business of sales, Iwas shy and I had no network,
(04:27):
but I really became a student ofmy profession and started to
learn and read the stories.
And I'm like, you know what, ifthey can be successful in doing
this, so can I.
I just have to learn how.
So I really poured myself intoit.
Um, ended up actually going onto build a billion-dollar sales
team through creating simpleselling systems.
(04:48):
We did that in under five years,which is to build a
billion-dollar sales team, theythey say it's like a unicorn
brand, but we were the fastestto do it in under five years.
And that ended up being myprofession for 17, almost 18
years.
We actually got the company toover$2 billion in sales.
SPEAKER_01 (05:08):
Wow.
SPEAKER_02 (05:08):
And it didn't just change our life, it changed so
many other people's lives aswell through the legacy, the
generosity, um, which I know wecan talk more about later.
But all of that shifted a littleover a year ago.
We got um called on anunexpected leadership call, and
(05:30):
we get on, and there's anattorney on, basically saying
the business that we had builtfor nearly 18 years was about to
go away.
99.9% of our income, and we had60 days to figure it out.
And I will tell you, it's likein that moment.
(05:51):
So when you talk aboutresiliency, we had a choice to
go, okay, am I gonna sit in acorner and eat out of a cookie
jar?
I mean, really, it was like thatwas the hardest thing I had ever
gone through professionally togo from billion sit in sales to
total blank slate, yeah, or tosay, like, this business is not
my identity.
(06:11):
I'm not starting over, but I'mstarting with wisdom, with
experience, with a network, withsystems.
And that's what I chose to do.
We chose to rebuild again.
And so that really is, you know,our story and how we allowed the
pressure season in life topromote us on to the next thing.
SPEAKER_01 (06:34):
Yeah.
How did you not cave in and justsay, you know, this is so hard?
I can't believe that I just lostit all.
It's unfair.
You know, just essentially caveinto the victim mindset versus
to overcoming.
And what was it that set you upto not um go there to just not
cave into that?
SPEAKER_02 (06:54):
Forgiveness and also faith that, you know, what was
ahead could be greater.
I had actually, and by the way,I want to just honor your
audience here, regardless ofbelief, but I'll just share my
true story is I was in a churchservice.
This was six months before.
And I'll just be honest, thiswas totally unexpected, even for
(07:15):
me.
I'm in a church service.
My pastor's mentor was there andhe was speaking, and he calls me
out of the crowd.
He does not know me.
He does not know what I do, hedoes not know what's about to
happen.
Nobody would know, right?
In a situation like that, thatwould have been kept so close,
nobody knew.
There's not even one hint ofwhat was to come.
Six months before, he says, girlin the sparkly shoes, I had
(07:38):
sparkly tennis shoes on, and hesaid, a great betrayal is
coming, but God's gonna heal it.
And I'm like, oh shoot, who'sgonna betray me?
I'm thinking my friend betternot be my husband, you know,
like going on.
And he said, then he says, andthis is where it gets more
obscure at the time.
He says, and the thing youthought would be forever, God is
(08:01):
going to change the trajectory.
And I'm like, okay, now this isfeeling a little strange.
And he said, um, you've not doneanything wrong.
Nothing is out of order andnothing is out of place.
He said, in 18, oh, and one moreimportant thing, he said, people
are going to start to come toyou and say, What will it take
(08:22):
for you to sell this or do this?
So I'm thinking consulting,because I had started consulting
for companies, affiliatecompanies, companies in my
industry.
I'm like, okay, must be that.
And he said, in 18 months it'llmake up for the past three
years.
SPEAKER_01 (08:34):
Wow.
SPEAKER_02 (08:35):
Now I recorded it in my phone, but then I put my
phone away because I'm like,this feels unsettling.
And so I forgot about it, to behonest.
The day of that phone call withthe attorney, I remembered it.
I pulled it out, I pressed play.
(08:55):
And that was the signal to me,number one, there would be a
great betrayal, but I was gonnahave to forgive if I was gonna
heal.
And I decided from that moment,what I shared privately and
publicly, it mattered, that Iwould honor that season because
it was only an honor of thatseason, people, relationships,
(09:17):
et cetera.
Because when I look back, I'mlike, that was an exceptional
season of my life.
It blessed my family.
It allowed me to bless otherpeople's family as well.
I am going to hold that seasonwith gratitude.
And how many times do we seepeople they hold on to a seat
and they they can, we can, it'sjustified bitterness, betrayal,
and it literally kills us or ittakes us out.
(09:40):
And I'm like, I choose to dodifferently.
So I honored publicly thatseason and every single person
who had a part in it, even theones who had to make that
decision.
I honored privately.
I have never had a conversationthat is dishonoring about any
individual or that company.
And I do believe that that seedof forgiveness and honor was one
(10:04):
that set me up for success inthe next season.
Because ultimately it's like,you know, relationships matter.
All of these, they they how wecarry ourselves, it matters.
But then I had faith ahead thatwhy couldn't I, you know,
experience even greater things,right?
(10:25):
In this season that's ahead.
So that was a big thing wasforgiveness and faith.
SPEAKER_01 (10:30):
Yeah, that's so beautiful because essentially
you closed out that chapterwell.
So that when you're steppinginto that chapter, you're not
walking in with bitterness,you're not building out of that
energy of just this like yuck ofbitterness, anger, resentment,
unforgiveness.
Because you can't really buildsomething so authentic and
beautiful that people will befeeling like magnetized to if it
(10:54):
comes with this from this placeof unforgiveness.
And that's I just I love that somuch.
And I think it's such a youknow, it's across the board in
all relationships in alldifferent arenas, is that we
have to operate out of a cleanspace of forgiveness and love.
Because if you're coming towork, if you're coming to your
(11:16):
businesses, especially if you'rebuilding something and you're
building from this place of likeresentment and bitterness, I
mean, what how what is thatgonna look like?
That's right.
SPEAKER_02 (11:28):
It keeps us open to new opportunities, to um new
relationships.
But I will tell you, I'mactually writing a keynote right
now for a group I'm about tospeak to, and I was thinking
about what are those seeds, youknow, of success.
And I think, gosh, I've alwaysdoubled down on relationships.
I've always doubled down onleadership in good times and in
(11:50):
hard times.
There are leaders, you know,when you start over in a new
chapter, it's like there areleaders that, you know, you
wouldn't want to follow themanywhere, much less to the
bathroom.
It's like by the way they carrythemselves, by the way that they
respond to situations.
Now social media holds apermanent record of our
reactions.
And ultimately, it's like Iweigh my words and I count the
(12:12):
cost of even conflict.
And it's like, am I justified?
Of course, I'm justified to beangry and bitter and to not
forgive.
But again, what is the cost ofthat?
What is the cost of ruiningrelationships and jeopardizing
trust?
And even though I'm not the onewho did this, this was done to
(12:34):
me, right?
I'm responsible for myresponding.
SPEAKER_01 (12:38):
Yeah.
And it sounds like in yourleadership, because you were
leading this incredible team orpossibly multiple teams, right?
In what you were doing, yourinvolvement as a leader and your
response to that is a trickleeffect on all the other people
involved.
And I would bet that a wholebunch of those people followed
you and was like, what's Sarahdoing next?
I want to follow you, right?
(12:59):
Especially them seeing you leadwell and wrap up that that
chapter well.
It's it's such a beautifulrepresentation of your legacy
and what you're building.
SPEAKER_02 (13:08):
Yeah.
Yeah.
And you know, it's interestingbecause I have watched now
different leaders, differentcompanies where they didn't fare
so well.
And when people do have a choiceto choose, you know, 100% of our
top leaders said, whatever we'redoing, we're doing together
because we built such aclose-knit culture and
community.
(13:28):
And that's important, you know,any sales team, any business
team, any team that you'releading, right?
Is that you're a leader you'dactually want to follow?
And I've watched people who hadthe same thing happen to me over
the course of the past couple ofyears with the economy changing,
with industries changing, andthey didn't fare so well.
And what I see oftentimes is aleader leads well in the
(13:51):
mountaintop, or they get to themountaintop, and then they stop
leading and they start managing.
They're no longer leading fromthe front, doing the things that
got them there, right?
Yeah.
And what got you there is notwhat keeps you there.
You have to continue to lead andlead from the front and
exemplify, you know, thebehaviors, the culture, the
(14:13):
commitment that you want to see,you know, replicate in your
entire organization.
SPEAKER_01 (14:18):
Yeah, that's such a good point.
How do you create a standard ofexcellence?
Because you definitely have alevel of excellence that you
hold yourself to.
SPEAKER_02 (14:27):
Yeah.
Well, and I will say that wassomething that was a strong
commitment in terms of mypersonal value system over the
past 18 years was I alwaysshowed up.
I would show up for everyleaderboard.
I kind of looked at it this way.
There was nothing that I waswilling to train other people to
do that I wasn't doing myself.
(14:49):
And so no matter, I never feltgreater than, you know, or or
more than a certain task.
If I'm training you to do it,this is something that I'm
absolutely doing too.
Um, it's interesting in startingover, although I always led with
a spirit of excellence.
Well, when you start over withzero customers, that's like to a
(15:10):
whole nother level.
And so I even look at, you know,our sales team, our sales
organization organization, youknow, um what it is that I would
normally give to them.
And now it's like I'm combingthrough every single thing,
thinking, you know, how do wecreate sales that multiply?
It's a lot of people each doinga little bit more.
(15:31):
How can I simplify this?
How can I streamline this?
You know, so it's like witheverything doing exceptionally
well with a spirit ofexcellence.
So I make their jobs easier,right?
Because what we simplify, wemultiply in other people too.
SPEAKER_01 (15:46):
Yeah, that's amazing.
I'm curious too how you didn'tlose your sense of identity in
losing what you worked so hardto build, right?
Because I'm sure at some levelyou have had to identify with
your work.
And then losing that becausecompany makes policy changes and
you're no longer in the picture.
How did you not get wrapped upin that?
SPEAKER_02 (16:07):
That's the best question.
That was another area where myheart was being prepared six
months before.
I mean, I can't even make thisup.
I had joined a group, and anyonewho knows me, they would know
this is so unlike me.
To join a small group of people,of leaders, just different
(16:28):
business owners, etc., and to doa six-week study called the
identity exchange with JamieWinchip.
I have chills as I tell youthis.
Again, this is a story I can'teven make up.
I don't even know, honestly, I'mtrying to think of how did I
find it, what possessed me to doit.
Because normally, and the reasonwhy I don't usually join groups
(16:49):
like that, because my businessis very much about, you know,
inhaling people.
I'm always working with people.
I'm like, okay, to be in smallgroups with people I don't know.
Like, that's where I'm like,whoo, I need a little break.
And, you know, I'm building twobusinesses, I'm raising two
babies.
So it's like to put anythingextra on my plate.
But I was like, it's six weeks,and I think this is such a
(17:10):
powerful thing where I'm notdefined by what I do, but
instead by what is my purposehere on earth?
And it ripped away all of thisfalse identity, which in my
opinion is idolatry when I'mknown by number one earner,
founding leader, all of thesetitles and accolades, which I
(17:32):
had accumulated over the courseof nearly two decades of my
life, how I was introduced onevery stage, every book, etc.
If you can imagine me not goingthrough that, I think that it
would have been a rough landing.
And throughout the six weeks,basically it has you asking this
question of, you know, what doyou want me to do?
(17:56):
And who do you call me?
And that's asking that questionto God, right?
It's like, who am I?
What do you have?
What is my purpose here onearth?
And it's really allowingyourself to still all of the
false identities, the labels,everything that's been placed on
you, and to listen.
And I heard two things, twowords, and it was teacher and
(18:20):
leader.
And I thought, no wonder I loveteaching.
I loved teaching, no wonder Ilove coaching.
No wonder I love leadingmasterminds.
No wonder I love leading salesteams.
And I thought, okay, as long asI'm operating in those areas,
those domains, I can have favorwherever I go.
(18:42):
I can have success that followsme wherever I go.
And it was because I had reallyspent that time in securing what
my true identity was and lettinggo of that idolatry, right?
It was like the things that we,and I'll just say it, the things
that people worship about us orthe things that we, you know,
(19:03):
hold dearly ourselves was why itwas so easy for me to go, that's
okay.
It still hurts.
Of course it hurts when we'relosing something that we have
worked really hard for for twodecades of our life.
But to say that doesn't defineme, but I can be an excellent
(19:24):
teacher and leader over in thisspace as well.
SPEAKER_01 (19:28):
Wow, I love how you were prepared for that moment.
Yeah, that is so incrediblebecause you can't make that up.
But like the identity that isthe name of the course that
you're going through for sixweeks, and then like boom,
everything changes.
The things that you identifiedwith are stripped away, and now
you have to rebuild.
That's incredible.
(19:48):
Well, I love the leadershippiece of you.
Um, and I am curious to know uhfrom your experience of all the
things, what is your oneleadership tip that you'd love
for the listener to take away?
SPEAKER_02 (20:02):
Yeah.
For me, I think there's twothings.
It's number one, being a studentof your profession, whatever it
is that you're called to do.
You know, that's like when Istarted, I was like, I have no
idea about sales or leading asales team.
So what am I going to do?
I would literally invest inevery course, every book.
(20:24):
I would go to the events, themasterminds, the retreats, and I
look and I'm like, okay, maybeit was a six-figure, you know,
cumulative investment, but whatto build an eight-figure
business.
I mean, that's powerful when youthink about the return was to be
a student of it.
And then the second thing isbeing the leader that you would
(20:47):
want to follow.
And so when you think about, youknow, and by the way, I just I
love that having um this newseason of leadership because I
get the chance to choose.
I choose what leadership lookslike in this season.
So I've been asking myself thisquestion of like, how do I want
to respond in this season?
(21:07):
I have um a woman that I workclosely with in business, her
name is Melanie.
And I was noticing as I wasstarting this new chapter of
leadership, she was sothoughtful in her responding.
So she would respond to a text.
I I'll just admit I'm high driveADD, so I can be fast.
And it's not because I don'tcare, but it's like, okay, I
have 50,000 texts and I'm goingthrough and doing all the things
(21:28):
and, you know, spinning theplates and bowls upside down.
And but Melanie would respond,thank you so much for your note.
I hope you're having a greatday.
How are you doing?
She would respond to thequestion and say, I hope you
have a wonderful day.
And it was a small thing, but tome, it was a big thing to go.
Every time she responds to me, Ifeel valued and important.
I feel safe in our communicationand in that relationship.
(21:52):
And so I started to ask myselfthis question how do I want to
respond in this season?
And responding is to the peoplewe love, to the people that we
lead.
And I thought, you know what?
It's so incredible.
And that's where I'm gratefulfor new beginnings.
It's like we get a chance tochoose.
And we don't have to, you know,lose everything to start over.
(22:12):
Today's a new date to startover, but we get to choose our
responding.
We get to choose how we love, weget to choose how we lead.
SPEAKER_01 (22:22):
Yeah.
And have you always been a womanof strong faith and confidence?
Because, like, I mean, that isdefinitely I can feel that
through the screen.
You're full of confidence, youknow where you're going, you
know why you're doing the thingsthat you're doing.
Hey, if this episode is speakingto you, can you do me a quick
favor and share it with a friendwho you think will also be
(22:42):
encouraged by it?
Because when you share or leavea review or subscribe, it really
helps us to reach moreincredible human beings like
you.
Thank you so much for being partof this journey.
SPEAKER_02 (22:54):
Well, I grew up in faith, I will say that.
And that was something that was,you know, helpful and I think
and you know, formative in myjourney.
But as we all know, people haveto find their own faith.
And it's usually in thosepressure seasons of life where
we gain that.
And I'm actually really gratefulbecause it's the hard seasons
(23:16):
that cost caused me to reallypress in and to develop
resiliency.
You know, that is what forged meto be the person who I am today.
It was the hardship, it was therejection, it was the loss, it
was the moments of failure, butit was like, what a success.
(23:37):
It's getting up just one moretime than when we fell.
It's not letting those momentsof failure define you, but it's
like we're gonna use them, we'regonna learn from them, and
that's gonna be the thing thatcatapults us to the next season.
SPEAKER_01 (23:53):
Yeah, that's so beautiful.
You're also really great atbuilding community networks,
obviously, especially with yourmultiply method.
Um, what is some advice that youhave for people who are wanting
to build community?
Um today we live in one of themost loneliest generations.
We're the most connected we'veever been, but the loneliest
we've ever been.
And I know you lead mastermindsand coaching and you do a lot of
(24:16):
relationship business andnetworking and all that.
What tips would you have forsomeone who's wanting to build
community?
SPEAKER_02 (24:24):
I think the first thing is to identify, you know,
what type of culture do I wantto create?
What do I want to be known for?
What do I want this group ofpeople that I'm leading to be
known for?
And it's doing an exercise whereyou really define what that is
and then making through thatit's carried that making sure
(24:44):
that number one, the vision iscommunicated, but also it's
carried out through everythingthat you do.
So for example, I know you hostmasterminds, I host masterminds.
We're getting ready to start aone-year mastermind together.
And with the ladies on Monday,we're going to be going through
just some of the core values ofthe program itself, but also
(25:04):
too, just setting a standard ofexpectation of like, hey,
masterminds are only aseffective as collaboration and
participation.
So it's like, what is theexpectation?
We show up, but we show up withwhat?
Like a spirit of excellence, thedesire not only to learn, but
also to serve.
And it's communicating thosethings and making sure that they
(25:26):
are carried through ineverything that we do.
I think communication is anotherpiece.
It's like, what platforms am I,you know, um making available to
people to collaborate, to sharebest practices, to brainstorm
maybe when there are things thatare not working, that they need
to troubleshoot?
So I think again, it'sremembering it's not just about
(25:49):
customer service.
Customer service is a piece ofit, but it's culture and
community, and that is the piecethat we create.
SPEAKER_01 (25:57):
That's beautiful.
It's kind of a segue to the nextquestion about building a
personal brand or people whowant to build like an email
list.
What advice do you have for themon a practical level?
SPEAKER_02 (26:09):
Yes, I love the practical stuff.
I'll share with you how webrought a Facebook page of zero
to over 500,000 collective fanson all of our social sites.
We have a half million people onour email list.
And I will say where it startedfirst, and without a doubt, this
was before the days of ads, bythe way, was being a giver of
(26:30):
great value.
It's kind of a funny story, andI'll share with you how the
story of building our personalbrand accidentally led to us
building several successfulbusinesses and then our brand.
So it first started on aFacebook business page.
This was when Facebook's firststarted.
And I was going live once aweek, which today could be live.
(26:52):
So this is your practical tipfor the listeners, or it could
be podcasting, whatever it is,where we are a giver of great
value.
Most people have it backwards.
It's like sell, sell, sell,sell, sell, sell, serve, where
we should be focused on serve,serve, serve, serve, serve,
serve because it builds ouraudience, sell, right?
We're sprinkling it in.
I would go live once a weekdoing my prospecting pop-ups.
(27:15):
I would give free training inunder 10 minutes.
At the time, because I don'teven think there was groups at
the time, but I was going livefor the purpose of giving sales
training to my team.
And our company had a policybecause Facebook Live was so
new, they didn't know what youwere gonna say.
You can do that, but don't saythe company name.
I was like, okay.
SPEAKER_01 (27:35):
Oh, wow.
SPEAKER_02 (27:36):
So here I am young, and I'm starting to do these
weekly live, and I'm givingsales training to what I thought
would just be my team, but itwas a public page.
These started getting spread sofar and wide, people all over
the world started tuning in tomy consistent once-a-week live
pop-ups where I was giving valueto my audience.
(28:01):
I eventually started to getsmart enough where I was like,
okay, now I've got like 300,000people following me.
Like, I should probably use thisto build my list.
So at the end, and even in thebeginning of those lives, I
would say, hey, if you lovedthis free tip, you're gonna love
this incredible guide.
You know, go ahead and fill itout, you know, and I would give
my link or have them comment aword below to get my free guide.
(28:23):
And then all of a sudden, peoplestart commenting and I'm
building my email list.
And I did that for a course oftime.
And I really got known within myindustry for the knowledge that
I shared.
Eventually, people startedcoming to me and they're like,
Do you offer coaching?
And I always thought of coachingas one-on-one, which for me
wasn't my personal jam or myforte.
(28:46):
I was also very busy, had abrand new baby, was leading a
booming, you know,billion-dollar sales team.
And so I was like, I don'treally have time for that.
But it became more and moreoften that people were asking.
And I thought, you know what?
Originally, I was like, I'mgonna do a once-a-month class.
That's what I did.
And I would just share it withthe people that were following
because I had spent so much timegiving value.
(29:09):
500 people would sign up.
They were paying 97 bucks.
You can do the math.
It was great.
And then I would say, hey, we'redoing this again next month.
And eventually I thought, youknow what, this is something
that I could do.
I could kind of roll into amembership where I would do
weekly group coaching.
Okay, that's where my innercircle was birthed.
And then from there, and by theway, I remember launching it.
(29:30):
I was like, if about five peoplesign up, I'm just gonna be like,
just kidding, we're doing thisnext year.
We had 500 people.
I was like, okay, great.
And then people started saying,well, what do you have for
leaders in our space?
And that's what created themastermind.
So when I go back, and if I wereto think of just a practical tip
or a takeaway for everybodylistening here, is when you're
(29:50):
on social media, first andforemost, with all of your
content, be a giver of greatvalue.
Ask yourself, how can I make hisor her life easier or better?
Today and who's his or her?
That's your avatar.
That's your ideal client.
What type of content would theywant to consume?
If you sell a wellness product,it's not your product all the
time, but maybe you're givingother tips to help them to, you
(30:14):
know, um look, live, and feelyounger longer.
What would those things be?
And you write down some ideas oryou use ChatGPT to help you out,
right?
We're gonna serve, serve, serve,serve, serve, sprinkle in the
business here and there.
If you can, think about nextstarting to go live once a week
or podcasting, whatever theplatform is that brings you joy
(30:35):
and allows you to confidentlycommunicate to your audience as
we start somewhere.
And then, right, when we'reready for the next step of I'm
gonna create that opt-in, thatfree guide that would be perfect
for that ideal client, that'sgonna be the thing that you'll
start to drop in.
And hey, if you liked this,check our free guide, go grab it
here.
(30:56):
That's gonna be what builds yourlist.
Oftentimes we first come up withthe I'm gonna coach, and we're
like in the monetization partwhere it's like, wait, we have
to first start by set servingbefore we sell anything, right?
Building our following, right?
Building our list, and then wehave people that we can actually
sell to.
SPEAKER_01 (31:13):
Yeah, essentially it's what's the value that you
offer before like how do I makemoney on this?
Because if that's the approach,you're not it's not coming from
a place of service and solvingsomeone's problem.
You're just trying to figure outhow you can have more money in
the bank.
Yeah.
SPEAKER_02 (31:28):
It's true.
I always say your product,whatever it is that you sell,
product can be a physical thing,it can be a service, doesn't
matter what it is.
Right.
It is only one solution to thatperson's problems.
So it's almost like takinginventory and writing a list of
like, what sort of questions canI answer for for these people?
What types of problems can Istart to solve for them?
(31:50):
We get so confused on what ourcontent should be.
There's your content.
It's solving that person'sproblem.
So again, you're in wellness.
It's, you know, how to get inthe steps, how to get in the
water, you know, intake, yourfavorite high protein snacks,
recipes, et cetera.
It can be funny things that makethem laugh.
(32:11):
It can be inspiration,education, right?
And we're just sprinkling in ourproduct.
And most people do it backwards,totally upside down.
They're selling, they'rewondering why.
Number one, it's killing thealgorithm.
Number two, why it's detractingtheir audience.
Their audience is shrinking andnot growing.
And listen, this is not vanitymetrics.
It's not about how manyfollowers I have, which make me
(32:33):
feel better.
I look at followers this way.
These are all potentialcustomers.
SPEAKER_01 (32:38):
Yeah, it's beautiful.
Tell me why you're so passionateabout systems and creating
clarity.
SPEAKER_02 (32:44):
Yeah.
I think we over um complicatesales in general.
I think we over-complicatesocial media.
I think, you know, when we lookat, you know, somebody starting
new in a profession, what dowhat does a confused mind do?
It does nothing at all.
People freeze.
And I believe that anytime thatwe have something that feels
(33:05):
more complex, like social media,like selling, et cetera, we
should look at how do wesimplify it, create a system for
it.
Because again, I look at how doI create month-over-month sales
growth?
How do I create momentum on asales team?
We had millions of customers inall our sales organization.
I didn't know millions ofpeople.
There's no way I could have donebillions of dollars in sales.
(33:28):
What do I do?
I empower a lot of people toeach do a little bit more.
How do I get a lot of people,the average person, to each sell
a little bit more?
It's by creating a simple systemthat everybody can plug in and
replicate.
If you think about a Starbucks,for example, right?
Or a coffee franchise.
(33:48):
You go in, you know exactly asthe customer what to expect.
Employees know exactly what togo in and do.
We could argue, right?
Some people may say they havethe best cup of coffee, right?
Like the Elf World's best cup ofcoffee.
Some people may say maybe not sogood, or not my personal
favorite.
Right.
But ultimately, what you can'targue is their success.
(34:08):
Why?
Because they have aself-replicated, they have a
business model where everysingle Starbucks is operating on
the same system.
Right.
And so thinking about for peoplewho are listening, whether
you're franchising, you'repseudo-franchising, or maybe
you're just leading your own,you know, sales force, your own
sales team, what can you do toprovide simple systems for
(34:32):
people that help them to justgrow a little bit more?
That's how we create when wethink about the word momentum,
right?
That's such a big word, but it'slike, what really is that?
It's just month-over-monthgrowth.
So what can I do to empower mypeople to each do a little bit
more?
SPEAKER_01 (34:49):
That's beautiful.
And you also say in your book,and I want you to go into this
as well, is you say that eventsare the best way to launch your
business or product.
Tell me more about that.
SPEAKER_02 (35:01):
Yeah, it's like having a grand opening to your
business.
When I think about sometimespeople are so resistant to doing
this, and I'm like, don't youwant everybody to know what you
do?
And also, too, it's like, thisis like the people who love you
the most, they support you themost, but it's such a great way
to maximize time, but multiplyyour results, right?
(35:26):
It's like to get your first cropof customers, to get good loyal
referral sources.
I'm like, people will referother people onto you if they
know what you do.
It cannot be a secret.
And that would be when we canask and say, you know, who do
you know this would be greatfor?
And literally asking for thereferral.
But the best way that you dothat is by actually launching
(35:49):
your business with an event.
SPEAKER_01 (35:52):
Yeah, that's beautiful.
I'm curious to know from you,Sarah, what is the legacy that
you want to leave?
Uh yeah.
Because I know you really careabout impact.
SPEAKER_02 (36:02):
Yeah.
SPEAKER_01 (36:02):
You're really generous, and there's a lot of
pieces that are just so admiringabout you and your character.
But I'm curious what's theend-all legacy for Sarah?
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SPEAKER_02 (36:51):
That is an easy question.
It's generosity and it'ssomething that we live out and
we are teaching our kids everyday.
I'll share with you a couplequick stories and then how it's
translated to our children.
Um, first of all, this wassomething that my mother modeled
to me.
She's one of the most generouspeople I know.
(37:12):
And when I started my business,it was interesting.
I had a mentor say to me, Sarah,you know, what is your why?
Why are you doing this?
And I think that's an importantquestion to ask.
Because otherwise, we can letthose feelings of doubt, defeat,
momentary times of failure,right?
Just totally derail us.
And I said, I want to start afoundation for women and
children.
And she said, So what does thatlook like?
(37:34):
And I explained and she said,What is that going to cost?
I said, millions.
She said, No wonder you'requitting so much.
Because every time you're facinga no and you're facing
rejection, right?
You haven't built thatresiliency.
Why?
Because it's it's rejection.
And so she said, I want you tostart really formalizing that
(37:54):
and put aside a portion of yourcheck every month and do
something nice for a family inneed.
It's like before we go and startthe foundation, right?
Right.
Yeah.
So it was sending kids to a finearts camp, building a handicap
room, and just different thingswe were long able to do along
the way.
So it was like as our incomegrew, our impact grew,
eventually we started buildingorphanages and homes overseas.
(38:17):
We ended up gifting, likeliterally gifting, wrote it off.
So there was no taxes paid, ourfirst home to a family in need.
And that has been the thing thathas driven me through every
single hard season.
It's not about lifestyle for us,it's about the legacy.
And so, even that was the thingwhen everything came crashing
down.
I was like, do I do this again?
(38:38):
Of course I do it again.
It's not just about paying mybills because I could continue
to pay my bills on what we hadearned through our first
business.
But I'm like, this is aboutleaving legacy.
So how that's transferred to ourkids.
I have two children.
One is five, one is nine.
Gabriel's my oldest, and he hassuch a spirit of generosity.
In fact, he'll have his buddiesover.
Oftentimes we'll get calls fromparents and they're like, hey,
(39:01):
so and so came home with likebags full of Gabriel's stuff.
We're gonna come back and returnit.
And I was like, please don't.
We've taught him to be agenerous giver that that gives
him joy.
It fills him up.
Kids will be leaving with likefive hats, you know, turn all
the different ways, like bags oftoys, and it brings us joy
because we see in his young age,with the with the measure of
(39:21):
what he owns, right?
Which is smaller, it's hispersonal things, that he's able
to give and it brings him joy.
We've put parameters of like, itcan't be money unless you ask
mom and dad, right?
Because we would never want himtaken advantage of.
But it's so cool to see thatspirit of generosity now with
our children.
And I think that is one of thegreatest things that not only I
(39:42):
want to be known for, but it'slike, you know, that's the
legacy that they carry on aswell.
SPEAKER_01 (39:48):
I love that so beautiful because I think
there's, you know, there'scertain people that believe that
money's evil and people who arewealthy are greedy and all the
things.
And how we break some of thoselies or some of those
misconceptions is by havingexamples who prove the opposite,
right?
And you're somebody who is doingthe opposite essentially of that
(40:11):
misconception.
Because I believe that thegreater your influence, the
greater wealth or whatever itis, you can multiply that and
you can make a greater impact.
So whether it's your accolades,your titles, even that maybe you
don't identify with, but it getsyou into rooms and places where
you can have greater impact forgood and to impact people.
(40:33):
And um, yeah, so I think that'sjust that's so beautiful that
you're modeling that for people.
SPEAKER_02 (40:39):
Thank you.
SPEAKER_01 (40:40):
Um, I usually wrap up my um podcast by asking three
questions.
One of them is what is thebravest thing that Sarah's ever
done?
And you've done a lot of crazythings.
SPEAKER_02 (40:51):
Oh gosh.
Bravest thing that I have everdone.
Well, this is kind of a funnystory, so I don't know how
inspirational it is.
But I remember going through ahard time in leadership.
And that's a whole story that II've actually done talks on is
um how I held it just kind ofhealed from betrayal, like in
(41:13):
leadership situations.
I had a season where someleaders kind of came against me.
And long story short, there wasreconciliation because of my
responding, the fact that Ididn't respond and I walked in
love.
And I remember being on thistrip, and one by one they came
and apologized and they startedasking, would you come to my
retreat?
Blah, blah, blah.
And I was like, of course.
Well, one of the people asked meto um go zip lining, and I am
(41:37):
deathly afraid of heights, likedeathly afraid of heights.
And I was like, of course I'mgonna go, because I'm like all
over reconciliation, but I'mlike, oh my goodness.
So I remember, and then there'sanother fun fact about me.
I don't love to get my hair wet.
My hair is like a thing, it liketakes hours all the time, and it
was raining.
So it's like two of my worstnightmares in the same place.
(42:01):
I go and I'm like, I'm gonna zipline.
You have those like, you know,crazy little, you know, helmets
that zip and I put on a showercap underneath because I was
like, well, then my hair won'tget wet.
Nobody will know.
Nobody'll know I put the showercap on.
I mean, I am going down thething and they were laughing at
me because of my Midwesternaccent and she's you know, got a
southern accent.
She's like, here you are goingdown the thing, going crap, you
(42:22):
know, like and she's laughing atme because I'm like screaming
the whole way down.
We get done and I go to take offmy helmet.
I forgot I had the shower capon, and everyone is just
standing there cracking up.
I will tell you, I willprobably, I shouldn't say never,
but I don't want to zip lineagain.
So please nobody ask.
Um, and if I do, I'll be sure tobring my shower cap.
SPEAKER_01 (42:44):
Oh my gosh, that is hilarious.
Okay, is there a picture of thatsomewhere on the internet?
There might be, there might be.
I'd have to dig for that one.
Oh my goodness.
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SPEAKER_02 (43:36):
Uh well, to live on 20% of what we make.
That was one of the best wordsof business advice that I had,
because that is what really keptus safe in the space that we
found ourselves in.
Um, we had always saved,invested, paid our taxes.
I I mean, it's shocking thepeople that I've talked to that
(43:58):
are entrepreneurs and they'relike, wait, I actually have to
like pay money on what I earn.
Yeah, you actually do, you know,but it's like having been wise
with our money, our first housewe paid off, and that was the
house that we ended up giftingto that couple.
Our next house we paid offbefore we ended up moving here.
So we were in a position of nothaving to scurry and scrape and
(44:21):
take kids out of school and sellthe house and do all the things
because we were given that wiseadvice at the very beginning.
I think people often in thosemountaintop seasons, it's like
they think they're always gonnabe on the mountaintop.
Yeah.
Here's the reality we all knowas entrepreneurs, ups and downs,
highs and lows, right?
(44:42):
Mountaintop and valley.
You look at the growth chart ofApple, nobody, no company goes
up forever.
But when you're in that upwardtrajectory, it feels like it's
gonna be forever.
And that's when people outspend,right?
And they start to get over theirskis and then they put
themselves in hard positions.
And that's where we see peoplelose everything.
(45:03):
So I think that's good advicefor every entrepreneur who's
listening in is, you know,living on that 20% or whatever
you feel is reasonable for youand your family and getting wise
counsel, you know, a team ofpeople around you who help you
to save well, invest well, andreally plan for the future.
SPEAKER_01 (45:22):
Yeah, that is really good practical advice.
Thank you for sharing that.
And what are three pivotal booksthat you read that were
transformative for you at anyperiod?
SPEAKER_02 (45:30):
One of them was Anxious for nothing, and that's
by Max Lacato.
That changed my DNA.
Um, it was 2020 and I waspregnant in a pandemic.
And um, I just rememberliterally my roof in my physical
house.
We had bought a house with abuilder's defect during 2020.
(45:53):
You can imagine you're notsupposed to have construction
people in and out of the house.
This was when we first, like,you know, everything was very
scary to the whole world thenbecause we didn't know we didn't
know when I was pregnant.
They're like, we don't knowwhat's gonna happen to pregnant
women.
Can you imagine?
I remember watching this thingon the news and it was a
pregnant woman, she's put on abed.
I was just like, okay, like Iwas I remember crying and I said
(46:16):
to my husband, I was like, if Idie, like tell my kids I love
them.
So I was like panicked.
Yeah.
We have this house thatliterally is physically like
caving in, there's nowhere togo.
We're stuck in this house, andpeople are coming in.
And that was when they're like,I mean, this was so fresh.
They're like to my husband, ifyou have an elevated
temperature, you can't be therein the delivery room.
And so I just remember likeliving in this state of anxiety.
(46:39):
There's changes in our businessas well.
And I'm like, if I don't getthis together, and so I will say
that was the most pivotal book,was anxious for nothing.
I read that thing, I think, souh probably like 11, 12 times to
the point where I would rememberit verbatim.
SPEAKER_01 (47:02):
Wow.
SPEAKER_02 (47:03):
And so, yeah, so that was, you know, just
something that I literally like,it was like I lived it out, I
walked it out.
And for me, that was the thingthat, you know, again, when I
would say like changed myphysical DNA, it's like when I
start to even feel anxiety creepin, it's like I'm anchoring
myself into that.
(47:24):
And that has been a game changerfor me.
The other is being grounded inthe word.
So for me, that's reading theBible every day.
And really, you know, not onlywatching what's going into me.
So it's like, what am Iconsuming?
But what's coming out of me?
There's a verse that actuallysays, it's not what goes into a
man's mouth that defiles us,it's what comes out of our
(47:45):
mouth.
And so, um, you know, many timeswe think about health, right?
And and prosperity and all ofthat.
It's like, what am I consuming?
It's like, what is going intome?
But it's also what is going outof me?
Like, what am I speaking overthe situation?
Like our words are so powerful.
(48:07):
Yeah.
So that's been um a big one aswell.
And then usually I have justsome sort of devotional or
something that I'm reading everyday.
Like I've got mine here on mybook right now, that's just
something that's encouraging tome every day.
Cause here I am.
I'm a leader that is, you know,you can't lead on empty.
I'm filling other people's cups.
It doesn't matter how I feelthat day, it doesn't matter
(48:28):
what's going on that day.
Like none of those thingsmatter.
Like I'm responsible no matterthe season to show up and lead.
So it's fueling myself as well.
SPEAKER_01 (48:38):
I love that.
Thank you so much for sharingthat.
Where can people find you?
SPEAKER_02 (48:43):
Yeah, on social.
So Sarah with an H the rightway, right?
Old fashioned Robins with twoBs, or my website is Sarah
Robins.com.
SPEAKER_01 (48:51):
Yes.
And you can also find her book,The Multiply Method, wherever
books are sold.
Um, Sarah, is there anythingelse that you'd love to share
with the listener before we end?
SPEAKER_02 (49:01):
Yeah, just that pressure promotes you.
If you're facing a hard season,don't allow that to be the thing
that tells you to sit out.
It's going back to that questionof, you know, who do you call me
and what am I called to do?
And that is your chance toreally press through and to face
opposition, to face rejection.
(49:23):
Sometimes we're gonna face, youknow, bitterness, betrayal, all
of those things, but to giveyourself permission to heal, to
give yourself permission tobuild and maybe even give
yourself permission to beginagain.
SPEAKER_01 (49:37):
Beautiful.
Well, thank you so much for yourtime.
I appreciate it.
It's been such an honor.
SPEAKER_02 (49:41):
Thank you.
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