OOH Insider

OOH Insider

Tips, tricks, and insider insights on the world of out-of-home advertising. From daily perspectives on the day's top advertising news and how it relates to using the real world as a performance marketing canvas to guest spotlights, that pass the mic to the people shaping our industry and unlock their insight for your benefit.

Episodes

August 1, 2022 8 min

How big of a market opportunity is the Disney and Trade Desk deal? And why does it matter to OOH? Find out in this episode.

WARNING: May trigger some hurt feelings because the talk is real.

For professional inquiries, please email tim@onescreen.ai

#oohadvertising #marketing #advertising

Articles Referenced:

https://techcrunch.com/2022/07/12/disney-strikes-a-big-adtech-deal-with-the-trade-desk-as-disney-expands-into-ads/


https://deadl...

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outofhomeinsider@gmail.com


Articles Referenced Today...


Netflix names Microsoft as partner for new consumer subscription plan


https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/


Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions


https://about.ads.microsoft.com/en-us/blog/post/de...

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For consulting inquiries, please email me at:

outofhomeinsider@gmail.com


Articles Referenced Today...





Will oil prices surge to $380 or slump to $45—What JP Morgan, CITI reports say?



https://www.zeebiz.com/markets/commodities/news-will-oil-prices-surge-to-380-or-slump-to-45-what-jp-morgan-citi-reports-say-188834


How One Simple Strategy Changed the Candy Industry

https://www.neurosciencemarketing.com/blog/articles/friction-candy.htm


Mor...

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outofhomeinsider@gmail.com


Articles Referenced Today...


Attribution Is Killing Your Strategy

https://www.mediapost.com/publications/article/375302/attribution-is-killing-your-strategy.html



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For consulting inquiries, please email me at:

outofhomeinsider@gmail.com


Articles Referenced Today...

U.S. Supreme Court denies review of reversal of California AB5 injunction


https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction


Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path


https://www.mediapost.com/publications/article/375418/geopath-ta...

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For consulting inquiries, please email me at:

outofhomeinsider@gmail.com


Articles Referenced Today...


4 Predictions for Retail Media


https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges


https://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BC

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outofhomeinsider@gmail.com

Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points...

https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q


Articles Referenced Today...

WWE Colonoscopy Billboards

https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscop...

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outofhomeinsider@gmail.com


Articles Referenced Today...

https://www.mediapost.com/publications/article/375208/72-of-us-travelers-choose-destination-based-on.html

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Article Referenced: 

Global Insights Briefing: Preparing for financial uncertainty


https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/

Your Motionworks Marketing Minute data nugget:

https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html

And yes...Flipkart does a TON of OOH

https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor

Suppo...
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outofhomeinsider@gmail.com


Articles Referenced Today...

SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign

https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html 

As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company

 

https://www.theadvocate.com/baton_rouge/news/business/article_3936d6a...

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outofhomeinsider@gmail.com


Articles Referenced Today...


Levi's Beyond Yoga Opens First Store

https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676


Busted! Five Myths About Retail Media

https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-media


Oil prices fall 7% as ...

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outofhomeinsider@gmail.com


Articles Referenced Today...


Little Caesars Becomes The NFL's Official Pizza


https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQA


Catalina, Volta Partnership Pr...

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Ad Market Expands For 15th Month, Continues To Decelerate


https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg


Lamar Advertising Company Announces Increase In Cash Dividend on Common Stock


https://www.gurufocus.com/news/1767597/lamar-ad...

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We Know a Little Bit More About Netflix’s Advertising Plan


https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html

Video streaming platforms return to splurge on outdoor advertising


https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html

Mark Boidman, PJ Solomon video...

Start at 1:04

https://vimeo.com/367319424

Prime Video’s OOH campaign blasts...

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From Globe Street...

New Fed Numbers Show Zero GDP Growth at Best


globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403

From Legal Sports Report...

Data Shows Sports Betting Advertising Blitz Has Massive Scope


https://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/


From Venture Beat...

What Advertisers Need to Know About the Federal Privacy Law


ht...

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Articles cited:


Inflation in America may be even worse than thought


https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought


Consumer spending declines in May amid high inflation


https://www.thedenverchannel.com/news/national/consumer-spending-declines-in-may-amid-high-inflation


GroupM Forecasts Ad Spend Growth, Though Less Than Last Year's, Despite Economic Conditions



https://www.adweek...

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We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing.

McWhorter Capital Partners is a private equity and real estate investment firm. They help people grow their wealth so they can live more fully and more generously.

Takeaways 

  • NIL gives college athlete...
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    In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.

    Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.

    Takeaways 

  • Establishing third-party credibility is the secret sauce t...
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    See you in Marco Island!

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