The Optimized Store Owner Show
The Optimized Store Owner Show is an Ecommerce podcast where successful Shopify and CommentSold industry leaders share real life strategies, growth hacks, proven marketing advice, and their inspirational stories. Each week, our hosts Aaron and Christian invite the experts to share their experience and practical advice for growing an online store while eliminating frustration and becoming the optimized store owner. Guests on the show come from a wide range of backgrounds and share insight into topics such as Facebook and Instagram ads, Email Marketing, Social Selling, Store Conversion, optimizing your social media marketing, content creation for SEO, and tons more. Make sure to Subscribe now to stay up to date with what’s new and what’s next in Ecommerce.
Episodes
Today, we're joined by Kausambi Manjita, co-founder of MASON, a pioneering platform that specializes in leveraging first-party data to create tailored campaigns that resonate with consumers across various industries.
❇️ How to understand your current and potential customers better to buy faster
❇️ How to use AI and automation to personalize your customers experience
❇️ And how to use engagement strategies like quizzes to get insight t...
In today's episode we dive deep into the world of video commerce and one new tool called VIDEEO by CommentSold. We're going to get into the weeds on how you can leverage these new features to grow your brand online with Jason Stoker, VP of Customer Growth over at CommentSold. You're going to learn these three things and more.
❇️ How to create a deeper emotional connection with your customers
❇️ How to increase the returning customer...
The only area of your business that compounds exponentially is referrals. The more referrals you have the larger and faster your business will grow. On today's episode we have Raul from Referral Candy on to tell us exactly how to get more referrals and grow your ecommerce store.
You'll learn these three things and more:
❇️ How to generate consistent referrals
❇️ What's appropriate compensation for referrals to share your business
❇️ An...
Sharon is an expert in search, display, and video advertising. In this episode you'll learn these three things and more.
❇️ Ideal size of a company to start using Google Ads
❇️ Customization options, and the power of YouTube ads.
❇️ And insights on revenue tracking, budget allocation, and setting goals for return on ad spend (ROAS). So, whether you're a small business or an established brand, get ready to discover how to shape the f...
Will Basta is a co-founder of a logistics company, a product wholesale distributor, and an Amazon management services company. This episode is a breath of fresh air if you're looking to invest in Amazon, but don't like the internet guru dropshipping hype. You're going to learn these three things and more.
❇️ How to find winning products on Amazon at a steep discount to beat the competition
❇️ How to scale your Amazon business quick...
On this episode you are in for an absolute treat! We had the pleasure of diving deep into the world of AI and advertising strategies with our guest, Anatoliy Labinskiy, a true master of the trade.
You'll learn these three things and more:
❇️ How AI is a game-changer for conversion rates and can increase sales.
❇️ How using free gifts boost order value and when to do it.
❇️ And how to use TikTok's different approach to grow your busines...
In today's episode we are joined by Brad Miles owner of Lever Movement. Brad shares his inspirational journey of starting a business right before the onset of the COVID-19 pandemic and the challenges he faced along the way. He provides valuable insights on navigating the fitness industry and offers tactical advice for business owners who are determined to pursue their dreams despite adversity. Our conversation delves into Brad's wo...
In today's episode, we have the privilege of chatting with Jacob Baadsgaard, a marketing and agency expert with over ten years of experience. Jacob has not only provided tremendous value to other businesses, but he also shares valuable insights and strategies on how to become a better entrepreneur. You'll learn these three things and more.
❇️ How to find your WHY
❇️ Why Jacob never sold his agency even after many personal and profess...
On today's episode we have Zach, founder of Foreplay. We dive into the story of Foreplay, a platform that bridges the gap between performance advertising and creative teams. This episode is value packed for anyone looking to level up their creative. You'll learn these three things and more.
❇️ Best practices for creative and how to use Foreplay to your advantage
❇️ The future of ad creative and use case scenarios
❇️ And why everyone...
On this episode we're discussing the integration of AI writing to content strategy. This topic is evolving over time and one that should be paid attention to. You're going to learn these three things and more.
❇️ How to use AI to help write content and the strategy behind it
❇️ Best practices for ad creatives on Facebook
❇️ And where to start out when advertising online
On this episode we have guest Erin Chau to discuss the ever-changing landscape of influencer marketing.
You'll learn these three things and more:
- Niche vs. Large Following: The success of selling products depends on a creator's audience
- How to negotiate a successful brand partnership
- And the power of vulnerability and community support
Connect with Erin
On this episode we're giving y'all advice on implementing "white space" into your business. W'ere sharing personal struggles with finding the time for creative reflection and how implementing white space has positively impacted our business. You'll learn these three things and more:
- The importance of making time to work on the business, not just in it
- Implementing the "white space" concept for business growth
- Consequences of ne...
On this episode we dive into the world of storytelling with an expert who has discovered the power of primal emotions in marketing. You'll learn these three things and more:
- How brands that create valuable content with an emotional edge are most successful.
- Actionable steps to implement storytelling into your business today.
- And the biggest mistake Bud light made with their marketing and how you can avoid it.
On this episode of The Optimized Store Owner, we explore the benefits of direct mail and how it can be used to generate revenue in a world where social media ads are becoming more expensive. Our guest Dave, talks to experts about how direct mail is an effective and proven media channel. You're going to learn these three things and more:
- What are the three different buckets for direct mail
- How Postie can be used to acquire new cu...
Adam Robinson is the founder and CEO of Retention.com. Prior to this, Adam was a credit default swap trader at Lehman Brothers. After being inspired by his roommates who founded Vimeo, Adam transitioned into the tech industry and built an email newsletter app. Despite being up against dominant competitors like Mailchimp and Klayvio, Adam developed an identity resolution platform which allowed him to de-anonymize anonymous users on ...
In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget!
If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your...
In this episode we discuss how to make money when you have no money. We share practical tips for entrepreneurs who are just starting out, such as leveraging your strengths and using free resources to get your business off the ground. Tune in to learn how to turn your passion into profit, no matter your budget!
If you’re an online store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a...
Today, we have the pleasure of speaking with Allie and Bess, the founders of AllieBess, a successful online jewelry brand.We'll dive into their entrepreneurial journey and how they started their business with just $50 each. But this isn't just a story about starting a business - Allie and Bess are also moms and wives, and we'll explore how they navigated the challenges of building a business while balancing their family responsibil...
In this episode, we dive into the future of ecommerce and explore the innovative ways to leverage artificial intelligence (AI) and proven marketing strategies to grow your online store. Our guest, Chase Chappel, an ecommerce marketing expert, shares his insights on how AI is transforming ecommerce and how businesses can take advantage of this technology to gain a competitive edge.
Send Chase a DM on Instagram with the word "PODCAST"
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