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December 17, 2025 14 mins

In this episode of The Ordinary Effect, Guido dives into the everyday financial creep most of us never question — the slow rise of subscription-based living. From “free trials” that aren’t really free to phone plans that magically inflate, we explore how small monthly fees quietly shape our stress, our habits, and our bank accounts.

Why Subscriptions Took Over Our Lives

We look at how companies shifted from one-time purchases to monthly billing — and why it works so well on us. It’s psychological, strategic, and far more common than you think.

The Impact We Don’t Talk About

It’s not just about money. Subscription overload affects families, decision-making, mental load, and even how we think about ownership in 2025.

Strategies to Regain Control

Before you cancel everything, we explore simple, realistic ways to reduce subscription stress without sacrificing the things you actually use.

This is one of those episodes that makes you say, “Wait… why AM I paying for that?”

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