Episode Transcript
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(00:00):
There's a reason why someentrepreneurs build businesses
that thrive for decades whileothers burnout after a few years
of hustle.
It's not about working harder orhaving better ideas, or even
getting lucky breaks.
It's about fundamentallychanging how you think about
success itself.
Most entrepreneurs are playingthe finite game, obsessing over
(00:21):
beating competitors, hittingshort-term revenue goals, and
chasing the next quick win.
But the entrepreneurs who buildsustainable, fulfilling
businesses, they're playing aninfinite game where the goal
isn't to win, but to keepplaying and growing for the long
term.
Hi, I'm Cindy Gordon, thecreator of the Reality Check
(00:41):
Method, and a business coach foroverwhelmed entrepreneurs.
I've coached hundreds of womenthrough the exact challenge that
you might be facing right now.
Learning to shift fromshort-term survival mode to
building something that sustainsyou for years.
So when it comes tounderstanding the mindset shift
that separates sustainablesuccess from entrepreneur
(01:02):
burnout, I get it.
Today I'm sharing the mindsetshift that helped me build
multiple businesses forlongevity instead of just quick
profits.
If you want more tips like this,plus my weekly productivity tips
that over 1400 entrepreneurs useto stay motivated and on track,
(01:22):
get yourself on my email list.
Link in the show notes time andtime again.
The women in my programs tell methat they feel like they're
constantly chasing the nextgoal, the next milestone and the
next revenue target.
They hit their goals and feelempty.
They achieve what they thoughtthey wanted and immediately
start looking for that nextmountain to climb.
(01:44):
Maybe you're caught in the cycleof setting quarterly goals,
hitting them, and thenimmediately raising the bar
higher.
Or perhaps you're so focused onbeating your competition that
you've lost sight of why youstarted your business in the
first place.
You might be making good money,but you feel exhausted,
scattered, and like you'realways one step behind where you
(02:05):
think you should be.
So here's what's reallyhappening.
You are playing a finite game inan infinite world.
You're treating your businesslike it has an end point, a
finish line where you canfinally rest and say, I won, but
sustainable business successdoesn't always work that way,
and this mindset is actuallysabotaging your long-term
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growth.
We're wired to seek completionand closure.
Your brain loves finite gamesbecause it has clear rules,
defined endpoints, and obviouswinners and losers.
It feels satisfying to crossthings off lists and declare
victory.
But here's what happens.
When you apply finite gamethinking to business, every
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achievement becomes hollowbecause there's always another
competitor.
Another goal and another metricto chase.
You never get to experience truesatisfaction because the game
actually never ends.
This creates a cycle ofachievement, followed by
immediate dissatisfaction,pushing you to chase bigger and
bigger wins just to feel thesame.
(03:08):
Temporary high.
The infinite game mindset flipsthis completely.
Instead of asking, how do I win,you start asking, how do I keep
playing in a way?
That energizes me and servesothers.
This shift changes everythingabout how you make decisions,
set goals, and measure success.
So here's how to transition fromfinite game thinking to
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long-term success mindset thatactually sustains you.
So start with purpose overprocess decision making instead
of asking what will make me themost money fastest.
Ask yourself, what decisionsalign with why I started this
business and how I wanna show upin the world.
This doesn't mean ignoringprofit.
(03:53):
It means making profit.
A byproduct of serving yourpurpose rather than your primary
goal.
When you lead with purpose, youmake decisions that compound
positively over time instead ofjust grabbing quick wins.
Next, I want you to shift fromcompetitor watching to customer
obsession.
Finite players spend enormousenergy tracking what competitors
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are doing, trying to beat theirpricing, copying their
strategies, or proving thatthey're better Infinite players
become so focused on servingtheir customers exceptionally
well, that their competitionbecomes irrelevant.
You're not trying to beatanyone.
You are trying to continuouslyimprove your ability to solve
problems for the people that youserve.
(04:39):
And finally, embrace the processover outcomes.
Goal setting.
Instead of only setting revenuetargets or achievement goals,
start setting process goalsaround how you wanna show up
each day.
Focus on building systems andhabits that you can sustain for
years, and not just tactics thatget you quick results.
(05:01):
When your daily actions alignwith long-term values, success
becomes inevitable instead offorced.
Now, here's how to put this intopractice today.
Choose one business decisionthat you are currently making
and ask yourself, if I wereplaying an infinite game, what
would I choose and why?
The biggest challenge withadopting an infinite mindset is
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that our culture rewards finitethinking.
You'll be surrounded by peoplewho are celebrating short term
metrics and competitivevictories.
Your brain will try to pull youback into the urgency and
comparison.
That feels immediately excitingwhen that happens.
Remind yourself that infiniteplayers often look like they're
moving slower in the short term,but they're building something
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that lasts.
An entrepreneur who spends timeon systems instead of just
sales.
Who invest in relationshipsinstead of just transactions who
prioritize sustainability overgrowth at any cost.
That person is playing adifferent game entirely.
Build this mindset into yourexisting routines.
By ending each week with aninfinite game review, ask
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yourself, what did I do thisweek that moved me towards
long-term sustainability?
What did I do that was justchasing short-term wins.
This helps you gradually shiftyour focus from finite metrics
to infinite principles.
The goal isn't to eliminate allshort-term thinking.
You still need to pay the billsand hit your targets.
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It's about making sure that yourshort-term actions are actually
building towards somethingsustainable rather than just
feeding the next achievement inthe addiction cycle.
The entrepreneurs who buildbusinesses that last aren't
necessarily smarter, moretalented or luckier than those
who burn out.
They're just playing a differentgame entirely.
(06:52):
When you shift from trying towin to trying to keep playing at
your highest level, everythingchanges.
Your decisions become clearer,your stress decreases, and you
start building something thatyou can sustain for decades
instead of just quarters.
And remember, you've got this.
Thanks for spending these fewminutes with me today.
(07:14):
Remember, overwhelm isn'tpermanent.
It's simply your brain's way ofsaying pause and take a little
reality check.
If this was helpful, you'll lovemy weekly email tips where I
share the systems that keep meand hundreds of other
entrepreneurs on Track Link inthe show notes.
If you got value in today'sepisode, please share it with
another entrepreneur who needsthat reminder.
(07:35):
If you're loving the show, I'dbe so grateful if you could
leave me a quick review.
It helps other overwhelmedentrepreneurs find us.
Make sure you hit subscribe soyou never miss your weekly dose
of clarity.
For more resources and toconnect with me, visit
exclusively cindy.com.
Until next time, remember you'vegot this.