Episode Transcript
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(00:00):
Your body has energy.
Your brain feels like it'sdragging through the mud.
You slept fine last night, butmaking even simple decisions
feels impossible.
Here's what you need to know.
Brain fatigue is real and it'snot the same as physical
tiredness.
Hi, I'm Cindy Gordon, aself-made entrepreneur, busy mom
and execution coach.
I've built and sold multipledigital businesses, and I can
(00:22):
tell you that understanding thedifference between physical
exhaustion and cognitiveoverload completely changed how
I run my business and my life.
So when it comes to managing themental demands of
entrepreneurship while jugglingeverything else, I get it.
I've been there.
A quick favor before we dive in.
If you are getting value fromthis podcast, would you please
(00:44):
pause right now and leave me areview?
I read every single one.
And appreciate them.
Thank you so much.
Now, if you're not getting myweekly productivity tips yet,
grab them using the link in theshow notes.
They are the behind the scenessystems that I use to stay
productive while running mybusiness.
So here's what brain fatigueactually looks like.
(01:05):
You are sitting at your deskwith plenty of physical energy.
Maybe you even went for a runthis morning, but your mind
still feels foggy.
Simple decisions take normallytwo minutes, but now they're
suddenly taking 20.
You read the same email threetimes and you still don't know
how to respond.
Your creativity has completelydried up and every task feels
(01:26):
harder than it should.
Does that sound familiar?
This pattern shows up constantlyin my work with other female
entrepreneurs, the women in mydollar a day business support
membership, the growthcollective, describe it
perfectly.
They're not physically tired,but their brain just won't
cooperate.
You start questioning yourself.
Why can't I focus?
(01:48):
I'm not even that busy today.
What's wrong with me?
The reality is nothing's wrongwith you.
Your brain is just tired, andthat's completely different from
your body being tired.
Here's what's actually happeningin your brain.
Every decision you make, everyemail you read, every problem
you solve uses up mental energy.
Think of your brain like abattery.
It has limited charge each day,and cognitive tasks drain that
(02:12):
battery much faster thanphysical tasks.
As entrepreneurs, we're makinghundreds of micro decisions
daily.
We think, what should I work onfirst?
How do I respond to everyclient?
Should I take this meeting?
What's the priority today?
Each one of those chips away atyour cognitive capacity.
Add in, managing a business,coordinating family schedules if
(02:33):
you have one, and constantlyswitching between different
types of thinking.
Your brain hits empty longbefore your body does.
And the fascinating part, yourbrain can be exhausted while
your body is just fine.
This is why you feel mentallywiped out after a day of video
calls, even though you barelymoved from your desk.
(02:53):
Decision fatigue and informationoverload are real cognitive
drains, not character flaws.
Let me show you how to recognizeand actually recover from brain
fatigue.
Using a strategic approach, youjust need to understand what
your brain actually needs first.
You're gonna learn to spot thewarning signs before you hit the
complete mental shutdown.
(03:14):
Brain fatigue shows up asdifficulty making simple
decisions increasedirritability.
Over small things, forgettingwhat you read or said and
craving mindless scrolling.
More than usual.
When you notice two or more ofthese things happening, it's
probably your brain telling youthat it needs a little bit of
(03:34):
break, not more coffee, not morewillpower, but actual cognitive
rest.
Next, you need to understand thedifference between rest types.
Physical rest is sitting on thecouch.
Cognitive rest is giving yourbrain a break from decisions,
problem solving and informationprocessing.
Scrolling social media isn't acognitive rest.
(03:56):
Your brain is still processinginformation and making micro
decisions about what to engagewith.
True cognitive rest, like goingfor a walk without your phone.
Doing a simple, repetitive tasklike folding laundry, sitting
quietly with tea, or engaging insome physical activity that
doesn't require thinking.
(04:16):
The game changer is to buildcognitive rest into your
schedule before you need it.
The entrepreneurs in the GrowthCollective who do this
consistently report being moreproductive in less time
schedule, a 15 minute brainbreak mid-afternoon, where you
step away from all screens,create a low brain power task
list for when you feel foggy.
(04:37):
These are things like organizingfiles, updating your contact
list or sorting through photos.
These tasks give you forwardmomentum without demanding a
heavy cognitive load.
So here's how you can put thisinto practice today.
Start with recognizing that yourpersonal brain fatigue might
have a pattern.
Track it for three days.
(04:57):
See what that pattern is.
What time of the day does yourbrain typically feel fried?
What tasks drain you thefastest?
When do you reach fordistractions like your phone?
This awareness alone cantransform how you structure your
day.
The resistance will show up asguilt.
You'll think I don't have timeto take a break when I'm already
behind, but here's the truth Ishare with every client.
(05:20):
15 minutes of cognitive restoften saves you two hours of
unproductive spinning.
When your brain is tired, you'renot actually working, you're
just staring at your screenpretending to work.
Build this into your existingroutine by pairing cognitive
rest with something you alreadydo.
After lunch, take a 10 minutewalk before opening your laptop
(05:42):
between client calls.
Do five minutes of physicalmovement at 3:00 PM Make tea
without even checking yourphone.
Small consistent cognitivebreaks prevent the complete
mental shutdown that costs youentire afternoons.
The biggest obstacle isbelieving that productivity
means constant mental output.
One of the women in the growthcollective realized that she was
(06:04):
trying to run her brain like amachine that never needed
maintenance.
Once she started honoring hercognitive limits, her actual
output increased because she wasworking with clarity instead of
fighting through the fog.
So here's what I want you toremember from today.
Brain fatigue isn't a personalfailing or a sign that you can't
handle your business.
(06:24):
It's a normal biologicalresponse to the cognitive
demands of entrepreneurship.
Your brain is an organ thatneeds rest.
Just like any other part of yourbody, you're not weak because
your brain gets tired.
Your human and the moststrategic thing that you can do
is to learn to recognize whenyour cognitive capacity is low
(06:45):
and actually honor it instead ofpushing through.
This approach to working withyour brain's natural rhythms
instead of against them isexactly what I help
entrepreneurs develop through myreality check
method@exclusivelycindy.com.
If you want ongoing support withstrategies like this, plus a
community of other entrepreneurswho get it, check out the Growth
(07:07):
Collective, which is my$1 a daybusiness support membership,
where we tackle real challengeslike brain fatigue together when
you stop treating your brainlike it should run 24 7 and
start giving it the strategicrest.
It needs everything becomesclearer.
Follow me on Instagram atexclusively, Cindy, for more
strategies that help you workwith your reality and not
(07:29):
against it.
Go give your brain the breakit's been asking for.
And remember, you've got this.
Speaker (07:35):
Thanks for spending
these few minutes with me today.
Remember, overwhelm isn'tpermanent.
It's simply your brain's way ofsaying pause and take a little
reality check.
If this was helpful, you'll lovemy weekly email tips where I
share the systems that keep meand hundreds of other
entrepreneurs on Track Link inthe show notes.
If you got value in today'sepisode, please share it with
(07:56):
another entrepreneur who needsthat reminder.
If you're loving the show, I'dbe so grateful if you could
leave me a quick review.
It helps other overwhelmedentrepreneurs find us.
Make sure you hit subscribe soyou never miss your weekly dose
of clarity.
For more resources and toconnect with me, visit
exclusively cindy.com.
Until next time, remember you'vegot this.