249: Broke-Ass Decisions vs. Million-Dollar Decisions: What You Choose Daily

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Broke-Ass Decisions vs. Million-Dollar Decisions: What You Choose Daily

Every decision you make is either keeping you stuck or moving you forward. In this raw, honest conversation, Cindy Gordon breaks down the difference between broke-ass decisions (based on fear and scarcity) and million-dollar decisions (based on strategy and abundance) - and why this matters even if your bank account isn't there yet.

Inspired by wealth mindset principles from thought leaders like Rachel Rodgers, this episode will make you rethink every choice you make in your business.

In this episode, discover:

• The shocking difference between two entrepreneurs' morning routines and why one builds wealth while the other stays stuck
• Why your "frugal" decisions might actually be costing you thousands
• The three questions to ask before making any business decision
• Common broke-ass decisions entrepreneurs make daily (you're probably making at least three)
• How to think like a millionaire even when you're temporarily broke
• The compound effect of your daily choices on your business trajectory
• Why "I can't afford that" is a broke-ass question and what to ask instead

Perfect for: Female entrepreneurs and small business owners ready to stop making fear-based decisions and start making strategic choices that build real wealth.

Real talk moment: "You can be temporarily broke and still make million-dollar decisions."

Join 1,500+ entrepreneurs learning to make million-dollar decisions daily through Cindy's Reality Check newsletter, and discover how The Growth Collective members are transforming their decision-making for just $1 a day.

Resources mentioned:

• Monday Decision-Making Prompts (via newsletter)
• The Growth Collective Membership
• The Reality Check Method
• Decision Audit Exercise

Stop making choices that keep you small. Your million-dollar future is created by the decisions you make today.

🎯 You don't have to figure this out alone! The Growth Collective is your $1/day business support community with weekly office hours, strategic frameworks, and entrepreneurs who get it. Less than your coffee, more than a mastermind. Details at https://exclusivelycindy.thrivecart.com/the-growth-collective/

💡 Don't forget to subscribe for more quick productivity tips for overwhelmed business owners and female entrepreneurs!

💌 Join 1,400+ entrepreneurs getting exclusive overwhelm solutions and productivity strategies straight to their inbox - sign up now! https://cindygordon.myflodesk.com/countmein

Connect with Cindy Gordon - Reality Check Method Coach for Overwhelmed Entrepreneurs:

• Website: ExclusivelyCindy.com
• Instagram: https://www.instagram.com/exclusivelycindy/
• YouTube: https://www.youtube.com/@cindygordon

Episode Transcript

(00:00):
We need to talk about somethingthat might make you feel a

(00:02):
little uncomfortable, and I'mgonna use a little bit of
language today that might feel alittle harsh, but stick with me
because this could be the wakeup call that changes your
business every single day youare making decisions.
Small ones, big ones, seeminglyinsignificant ones.
But here's what I've realizedafter deep diving into the
wealth mindset work,particularly Rachel Rogers

(00:25):
approach to how successfulpeople think every decision you
make is either a broke assdecision or a million dollar
decision.
There is no neutral.
Hi, I'm Cindy Gordon and you arelistening to The Overwhelmed
Entrepreneur Podcast.
I built and sold multipledigital businesses, and the
biggest difference between mystruggling days and my

(00:46):
successful ones is the qualityof my daily decisions, and
that's what we are unpackingtoday.
So let's define this because Iknow that broke ass decisions
sounds harsh.
I'm not talking about your bankaccount, I'm talking about your
mindset.
Broke decisions come fromscarcity, fear, and short term

(01:07):
thinking.
Million dollar decisions comefrom abundance, confidence, and
long term strategy.
And before you think this isabout shaming anyone who's
struggling financially, it'snot.
I've been broke, like checkingmy bank account before buying
groceries broke, but even when Ihad no money, I could still make

(01:27):
million dollar decisions with mymindset, my time, and my energy.
Here's what hit me whenexploring this concept, we make
choices all day long withouteven realizing it.
You've Probably already madefive decisions today that either
moved you towards CEO energy orkept you in survival mode.
So let me paint you a picture oftwo entrepreneurs both wake up

(01:50):
at the same time.
Both have the same 24 hours.
Both are overwhelmed with theirto-do list.
Entrepreneur A makes brokedecisions all morning.
So here are the examples.
Checks, email, first thingthat's letting other people's
priorities run their day.
Says yes to a meeting that couldhave been an email because
they're afraid to seemunavailable.

(02:11):
Undercharge as a client becausesomething is better than
nothing.
Spends 45 minutes on Canvamaking a social media post
perfect.
Instead of batch creating skipslunch to catch up, but really
just spins their wheels.
Now.
Entrepreneur B makes milliondollar decisions.
They tackle their biggestrevenue generating task first,

(02:33):
declines a meeting and offers aLoom video instead, quotes their
full price and holds firm usestemplates and systems to batch
content in 15 minutes.
Takes a real lunch break toreset energy for the afternoon.
Same morning, completelydifferent trajectories.
Now I can hear some of youthinking it must be nice to have

(02:55):
the luxury of making milliondollar decisions when you're not
worried about paying bills.
And you know what?
You're right.
It's a privilege to havechoices, but here's my reality.
Check on this.
I've shared this within aprivate coaching group.
Last week we did an exercisewhere everyone listed their
decisions from one day, and youknow what we discovered?

(03:16):
Most broke decisions weren'tabout money.
They were about value.
Not valuing your time, notvaluing your expertise, not
valuing your energy, and notvaluing your future.
One person in the group realizedthat she spent three hours doing
her own bookkeeping to save$50when she could have made$500 and

(03:38):
those three hours working onclient projects.
That's not frugal.
That's a broke decision, andI've made that exact same choice
before.
So no judgment here.
Here's what's happening.
When we make broke decisions, weare operating from old
programming.
Maybe it's how we were raised.
Maybe it's the messages weabsorbed about money and worth,

(04:00):
maybe it's imposter syndrome,whispering to us that we don't
deserve success.
Rachel Rogers talks about how weneed to normalize wealth
thinking, especially for women.
And this resonated deeply withme.
We have been conditioned to begrateful for crumbs not to be
greedy, to put everyone elsefirst, and to feel guilty about

(04:20):
wanting more.
But the thing is, million dollardecisions are not selfish.
When you make decisions fromabundance, you show up better
for everyone.
Your clients get better results,your family gets a less stressed
version of yourself.
Your business grows, which meansyou can hire people.
And contribute to the economy.
So let me share somethingpersonal.

(04:42):
Last month I had to choosebetween taking a quick money
project that didn't align withmy vision and holding out for
the right opportunity.
The old me would've grabbed thequick money, a broke ass
decision based on fear.
The new me waited two weeks Aperfect fit opportunity came
through worth three times asmuch.
That was a million dollardecision.

(05:05):
So how do we actually changethis pattern?
Because awareness without actionis just frustration.
The exercise is super simple.
Before making any businessdecisions, ask yourself these
three questions.
Is this decision based upon fearor strategy?
What would the CEO version of mechoose and will this matter in

(05:25):
six months?
That's it.
Just pause and ask yourself.
You'll be amazed at how oftenyou catch yourself about to make
broke decisions out of habit.
Here's another thing that peopledon't talk about.
These decisions compound onebroke decision leads to another.
You undercharge one client,that's your new normal.
You say yes to one out of fear,and now you're the person who

(05:47):
always says yes.
You skip one boundary.
Now you have no boundaries.
But the opposite is also true.
$1 million decision can createmomentum for another.
You charge your worth.
Once it gets easier, you protectyour time.
Once you see the value, youinvest in a system.
Once you understand leverage,and this is exactly what we work

(06:09):
on in my Growth Collectivemembership for$365 for the
annual membership, which is adollar a day.
And yes, I know that's aninvestment when money is tight,
but it's a million dollardecision.
You get weekly support in makingthese shifts.
Last month, one member finallyraised her prices after
undercharging for six months,and this week she closed two new

(06:33):
clients at a higher rate.
That is the compound effect inaction.
The deepest work here, and thisis really where everything
changes, is the identity shift.
You have to start seeingyourself as someone who makes
million dollar decisions.
Even when your bank accountdoesn't reflect it yet.
This isn't about fake it tillyou make it.

(06:53):
This is about recognizing thatyour future self is created by
your present decisions.
Every choice is a vote for whoyou are becoming.
Are you voting for theoverwhelmed, underpaid,
overworked, entrepreneur?
Or are you voting for the CEOwho values their time charges
their worth and buildsstrategically?

(07:14):
Now let's get specific about thedecisions I see entrepreneurs
making daily that's keeping themstuck.
Doing everything by yourselfbecause no one can do it like
me.
Keeping nightmare clientsbecause you need the money
working for free to buildexposure.
Spending hours on$10 tasksinstead of$1,000 tasks.

(07:34):
Saying, I can't afford thatwithout asking, how can I afford
that?
Comparing your beginning tosomeone else's middle and
waiting for permission to chargewhat you're worth.
And look, I've made every singleone of those decisions.
This isn't about perfection,it's about awareness and gradual
change.
This is what I want you to takeaway today.

(07:55):
You're making decisions all daylong.
You might as well make ones thatmove your business and life the
direction you actually want.
This isn't about money.
It's about thinking like someonewho values themselves, their
time and their future.
You can be temporarily broke,but still make million dollar
decisions.
I know because I've been there.

(08:17):
Start small.
Pick one broke decision thatyou've been making and flip it
this week, just one.
Maybe it's finally sending thatprice increase email.
Maybe it's saying no to theenergy vampire client.
Maybe it's investing and helpinstead of drowning in tasks.
If this hits home for you, Iwant to invite you to two
things.
First, get on my email list,link in the show notes.

(08:40):
Every week I send out decisionmaking.
Productivity tips and mindsetshifts for over 1500
entrepreneurs.
Second, join the GrowthCollective for$365 a year, which
is a dollar a day.
You get accountability andsupport in making these million
dollar decisions consistently.

(09:02):
Remember, every decision iseither moving you forward in
your business or keeping youstuck where you are.
There is no neutral, so what'sit gonna be?
Until next time.
This is Cindy reminding you thatwhen everything feels urgent,
nothing really is, thanks forspending these few minutes with
me today.
Remember, overwhelm isn'tpermanent.
It's simply your brain's way ofsaying pause and take a little

(09:25):
reality check.
If this was helpful, you'll lovemy weekly email tips where I
share the systems that keep meand hundreds of other
entrepreneurs on Track Link inthe show notes.
If you got value in today'sepisode, please share it with
another entrepreneur who needsthat reminder.
If you're loving the show, I'dbe so grateful if you could
leave me a quick review.

(09:45):
It helps other overwhelmedentrepreneurs find us.
Make sure you hit subscribe soyou never miss your weekly dose
of clarity.
For more resources and toconnect with me, visit
exclusively cindy.com.
Until next time, remember you'vegot this.