The Own the Moment Podcast

Today, we're joined by Cameron Luby who leads all Consumer Marketing at Optus.

We had a great discussion about Optus' "Starts with Yes" ethos and brand platform, unpacking how this philosophy is implemented and used to make decisions and drive the marketing strategy forward.

From championing Women's Sports and the Women's World Cup to the eyebrow-raising appointment of Dan Ricciardo as Chief Optimism Officer, Cam gave us an i...

Today's guest is Susan Coghill, the Chief Marketing Officer at Tourism Australia.

The theme of today's episode is transitioning from the agency to client side, and how agencies and brands can collaborate better together. 

Susan shared insights into her move from agency to client-side roles at notable Aussie brands like Qantas, Westpac, and Tourism Australia, navigating the challenges of cultural shifts and bridging under...

Today's guest is Justin Dry, the CEO and co-founder of Vinomofo, an innovative online wine retailer shaping the industry with more than $50 million dollars in sales and an engaged community of over 800,000+ 'mofos.'

Focused on how Vinomofo has been able to build such a large tribe of raving fans, we delved into Vinomofo's genesis and their early commitment to authenticity and bold differentiation. 

Justin talked me throu...

Today’s guest is Patrick Millington Buck, Senior Marketing Manager of Commercial Partnerships at Virgin Australia, joining us for an insightful discussion on the power of meaningful commercial partnerships.

We explored how some of Virgin's more high-profile collaborations with the likes of the AFL, Starlight Children's Charity, What Ability, and OzHarvest came to be, and Patrick's own framework for assessing which partnerships t...

Today, we have John James on the show, the voice behind the brilliant Champagne Strategy podcast and a true marketing provocateur unafraid to challenge the status quo.

In our discussion, we dissected the modern marketer's obsession with everything "brand", unpacking the industry's tangled perceptions of brand versus performance marketing.

John walked us through why he believes so much of advertising has lost its way, debunked...

Welcome to a special episode of the Own the Moment podcast, diving into the unforgettable 2023 FIFA Women's World Cup—an event that became a global cultural milestone, particularly in Australia. This tournament shattered records in every aspect: over 2 million tickets were sold, nearly 12 million Australians tuned in to witness the Matildas' gripping semi-final on TV, and we saw average crowd attendances of around 30,000, surpassin...

My guest today is Jenni Dill, the Chief Marketing Officer at one of Australia's most iconic brands—Arnott's. For Aussies, Arnott’s broad portfolio of brands, from Tim Tams to Shapes and Jatz Crackers are just a part of everyday life.

But how do you keep a brand with 157 years of legacy fresh and continue to innovate?

Despite the amazing list of well-known brands, growth and innovation had slowed at Arnott's, something Jenni...

When the pandemic hit in early 2020, there was probably no worse business to be in than travel. But that is exactly where today's guest found himself during that very bizarre spring of 2020.

Leigh Barnes is the Chief Customer Officer at Intrepid Travel, a global travel and tours company, born in Australia, that has over the last 30 years, built a very significant business, one that is fast approaching a billion dollars in annua...

Contagious recently surveyed 100 advertising executives about the media channels with the most creative potential, and TikTok got the highest combined score in terms of potential and prioritisation, with 40.4% of respondents voting it the platform with the most creative potential, and 50.5% voting it as the one to focus on in 2023.

Today's guest is Sam Gillies, the Chief Content Officer at Nonsensical, an agency dedicated to gro...

Why is it that TV ads are so predictable these days? Pretty much every car ad still features a car speeding along a long and winding road. If you see an ad featuring white fluffy animals, you can be sure it's an ad for toilet paper.

This week, we're diving into the world of advertising cliches and category conventions. I had the pleasure of speaking with Samira Brophy, a Senior Director of Creative Excellence at Ipsos, a global...

This week we’re talking to Richard Copping, a Creative Director based out of London with 20 years of experience, working at some of the most prestigious agencies in advertising, including Weber Shandwick, Ogilvy and Saatchi & Saatchi, for brands like Unilever, Toyota, Ford and Greenpeace.

Richard recently won a stack of awards for his team's work with Unilever, and their “Unmute” campaign, which launched during the lockdown...

Today’s guest is Andy Nairn, one of the most respected (and awarded) brand strategists in the world. Andy has been named the Top Brand Strategist in the UK by Campaign magazine 3 years in a row, and won 24 IPA Effectiveness awards. His list of achievements quite literally goes on and on. Andy co-founded the agency Lucky Generals, whose clients include Amazon, Virgin Atlantic and Yorkshire Tea.

Andy and I had a fascinating discus...

Today’s guest is Oli Shawyer, the Head of Marketing and Content at Rugby Australia, the codes governing body down under.

It’s an interesting time for global sport. Live sport is almost single-handedly keeping linear TV alive, and at the same time, sports codes and leagues all over the world are scrambling to make sure they can continue to be relevant for every new generation.

Oli and I had a fascinating discussion about why m...

Today’s guest is Melissa Hopkins, the Chief Marketing and Audience Officer at Seven West Media. Recently ranked #4 on the CMO50 list, which recognises Australia’s most innovative and effective marketing leaders, Melissa is undoubtedly one of Australia’s top marketing execs. Prior to joining Seven, Mel was the CMO at Optus and prior to that held a Global Head of Brand and Communications role at Vodafone in the UK. 

For those...

Today’s guest is Simon McCrudden, a Partner at Akcelo, an agency that builds for what they call, “the experience era”, and boasting a client list including McDonalds, TikTok and Netflix. Named by the Australian Financial Review as one of the 100 fastest growing companies in the country, Simon and their team have their finger on the pulse of pop culture and how brands can leverage it to earn attention.

Simon and his team’s entir...

Today’s guest is John Lyons, a Business Director at Gasp!, one of the most interesting agencies going around.

John has spent a career in brand loyalty and consumer promotions and has designed programs for the likes of Lego, Hasbro and Manchester United.

We explored why most brand loyalty is nothing more than inertia (and laziness) the two biggest mistakes brands make when designing loyalty programs and what it would take fo...

Today’s guests are Anson Parker and Sebastian Neylan. Anson is the Chief Product Officer and Sebastian Neylan is a Senior Growth Marketer at Up, an innovative Australian neo-bank which has quickly amassed over 600,000 customers and a legion of raving fans.

Let’s face it—no one likes their bank, it’s just, you kind of have to have one. And, despite what their fancy TV commercials will try and make you believe, no one really feel...

Today’s guest is Deann Campbell, a retail and customer experience consultant with years of experience building strategy and programs for the likes of Walmart, Costco and Target.

It’s a fascinating time for brick and mortar retail. During the pandemic, e-commerce numbers as a percentage of total retail soared, for obvious reasons, but now a few years on, we’ve seen e-commerce’s share of the pie revert to pre-covid levels. In oth...

This week’s guest is Orlando Wood, the Chief Innovation Officer at System1 and author of two must-read books for marketers—Lemon and Look out. 

If you’ve ever wondered why TV ads don’t feel as memorable, or fun, today as they did in the 90s, well Orlando can tell you why. Orlando’s two books Lemon and Look out, employ a unique mix of neuroscience, cultural history and advertising research, and explore how an increase in “le...