September 30, 2019 • 11 mins
A bit of a different episode today - inspired off the back of some success I've been having with a video series on LinkedIn, this is a solo episode with me about the myths and misconceptions surrounding what it means to be "niche".
Having a defined outcome and market does not automatically mean you are 'niche' - that is just normal everyday best practice to go-to-market.
In this episode I share how packaging what you do in relation to the outcomes and benefits you provide your customers...is super important... but it isn't niche marketing.
I talk about the questions you really need to be asking yourself about your business in order to grow.
You can access the checklist I mention in this episode to evaluate your market here: https://personalmba.com/10-ways-to-evaluate-a-market/
Ps. If we aren't already - let's connect on LinkedIn - just send me a connection request here: https://www.linkedin.com/in/laurenkress89/
Having a defined outcome and market does not automatically mean you are 'niche' - that is just normal everyday best practice to go-to-market.
In this episode I share how packaging what you do in relation to the outcomes and benefits you provide your customers...is super important... but it isn't niche marketing.
I talk about the questions you really need to be asking yourself about your business in order to grow.
You can access the checklist I mention in this episode to evaluate your market here: https://personalmba.com/10-ways-to-evaluate-a-market/
Ps. If we aren't already - let's connect on LinkedIn - just send me a connection request here: https://www.linkedin.com/in/laurenkress89/
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